Google is in second position on the list. Worth $ $93,29bn, Google’s brand value increased by 34% over the past year, making it the second top rising brand after Facebook. Google controls about one-third of all online advertising spend, according to eMarketer research.
Google’s huge growth in brand value is surely owing to evolutionary changes to its core offerings as well as new innovations outside the realm of search.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Fascinating Facebook Facts
Before launching that Facebook campaign, it might help to know who’s doing what on the social media networking site.
With over a billion users, Facebook has become one of the best advertising tools for businesses. One in every 13 people on Earth has a Facebook account, so your target audience has to be amongst the 1.1 billion registered users. In January this year, Facebook reported that there were 6.19-million users in South Africa.