Creating an app for your brand is the in thing to do as mobile technology is changing the way marketing is done. The use of mobile apps has skyrocketed. Initially they were purely functional, but apps have evolved as a branding device that smart marketers capitalise on. We take a look at why some apps matter.
People are spending more time downloading and using apps, offering marketers a great opportunity to get their brand out there. Many businesses are beginning to recognise the value of mobile app technology as a marketing tool to attract customers. Your message needs to be delivered, but also needs to be interesting for users to take action.
What makes mobile apps so attractive to many is that they offer a more personalised experience. An app has to be able to do something that is useful or interesting to the customer. Capitalising on this, some restaurants have developed their apps so that people can choose food items and place orders directly from their mobile devices.
It is easy for potential users to overlook apps that don’t offer some direct benefit. Even if your product or service doesn’t lend itself well to an app, come up with a game to keep your brand dominant in the user’s mind.
Apps can provide entertainment value like games, or offer information like searchable databases. They can also be fun, allowing users to personalise their smartphones for specific holidays.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.