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Funky Marketing

When Good Marketing Goes Bad

Bad marketing campaigns can be memorable, but for all the wrong reasons.

Alison Job

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Coca Cola Advert

Sometimes in the attempt to attract maximum attention to their brand, marketers cross the line between what’s tasteful and what’s just downright bad. Here are some examples.

Does anyone know what this offer is actually for? All the “singles” and “doubles” just leave the reader confused. Simplicity and clarity are key elements of any communication campaign, and this one lacks both.

Bad Burger Adverts

This advert is wrong on so many levels, but at the time it seemed perfectly acceptable for small children to drink fizzy drinks. Of course, today we know differently and so our perception of the campaign has evolved with awareness. Your marketing needs to be memorable, but for the right reasons.

Old Seven Up Advert

Sometimes it’s not the marketing itself, it’s how it’s positioned. This juxta positioning of an advert for childhood obesity with an advert for a fast food chain is very ill-conceived.

Bad McDonalds Advertising

Here is another older advert that seemed just fine at the time, but as society evolves we look back and shudder. Photographing babies wrapped in cellophane is probably not the smartest marketing move ever.

Bad Baby Advertising

And finally, it’s probably not a good idea to use an image of a horse to advertise a butchery, especially considering the horse meat scandals that have been doing the rounds over the past few months.

Bad Marketing 5

Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

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Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

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Marketing-Tactics_Marketing Quotes-Cool Business

Peter-Drucker-Marketing Quote-Cool Business

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

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DriveMotion-Product-Funky-Marketing-Cool Business

DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

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Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

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Top-Brands-Funky-Marketing-Cool Business

Apple-Brand-Funky-Marketing-Cool Business

Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

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