The answer’s not simple when we’re not talking about a dance television show. At the moment, emerging African markets are frequently being touted as the solution to the current financial crisis. If companies can just ‘crack’ Africa, then they can turn themselves around and sail on with a profit-making wake behind them.
But it’s just possible that Africa doesn’t crack that easily, and that this time around countries won’t be so quick to play the aid-for-trade game. Those companies looking for a quick fix through exploitative behaviour are not those companies that will prosper through expansion into Africa.
What will count is investment in people, and a commitment to doing things properly. And many African countries are ensuring that investment and commitment through legislation.
African leadership models
Currently there are predominantly two models of top company leadership in Africa. The first type of leader is a thoroughly African entrepreneur, who has built up a business on the continent through hard work, shrewd negotiation and exploiting an extensive network. These players, among which we can number such entities as Oando, the largest Nigerian-owned oil company, rely heavily on the talent of a single individual.
The second model is the expat model. Companies wanting to ‘expand into Africa’ establish a base in one or more African countries and bring in an expatriate who has company or industry experience, but no local knowledge or context.
The problem with both these models is that they are short-term and do not cater for succession planning. In the case of the entrepreneurial leader, it is very rare that those same leaders who are so skilled at creating an effective business also have a talent for developing and nurturing a skilled management team, from which a successor may be chosen.
In the case of the expat, it may actually work against their own interests to create a succession plan – should an expatriate successfully transfer leadership skills to a local person, they have then worked themselves out of a job – and re-integration once you have been on the expat circuit is another whole can of worms, to be explored in a different column.
Furthermore, increasingly, and rightly, countries in Africa are limiting expat workers, either through insisting on a certain number of locals being employed or through only offering time-limited work permits for expatriates.
Manage and plan talent for success
In my day-to-day work at Mindcor, I am repeatedly reminded that those companies which are successful in business are those companies which are successful in managing and planning their talent. And by talent here I mean not just CEOs and top leadership, but also middle management and highly skilled artisans such as welders and machine fitters.
The first step to success is the recognition that each individual country in Africa needs a bespoke approach – there is no one shoe that fits all local challenges.
For instance, you are a global financial services company and you want to establish offices in Africa. You begin with Tanzania, where you realise you need actuaries. The thing is, in Tanzania there is no actuarial programme – the university doesn’t teach it.
No problem – you’ll headhunt someone from another financial company already in the country. This solves two problems: you get someone with the requisite intellectual capital, and also someone with local knowledge.
Quite apart from the fact that in the long run you are robbing Peter to pay Paul, as sooner or later your competitors will simply poach your top talent back, what you haven’t done is thought about any long-term sustainability for your venture.
Sure, if you just want to get in quickly and see yourselves as leaving again in five years, this is a viable option. But I doubt that any company thinks that way.
[box style=”grey map rounded shadow”]
Need-To-Know Legal Changes for Business Owners. Find Out More Here.
Real investment for real rewards
If you want to make a sustainable investment in Africa that will reward you with handsome profits, you have to factor in the cost of talent acquisition, talent development and talent retention.
You must create the capacity, either internally or through employing a skilled external agency, to not only put the necessary bums in the necessary seats in the present moment, but also to assess, project, strategise and effect a programme that will create those necessary bums in seats in the longer term.
If the company knows that it needs actuaries, and it equally knows that the country in which it is operating doesn’t have actuarial training capacity, it makes perfect sense to negotiate with governments and universities to create such a programme – and sponsoring its existence can only increase its employee brand, ensuring that it will benefit from being able to recruit the top talent.
These are lengthy and complicated negotiations, for long-term rewards, but it’s certainly worth factoring their necessity into your human resources strategy.
Another factor to consider is local knowledge. Again, the necessary skilled people in the short term may be easy enough to come by, albeit more expensive once you have factored in relocation costs and expat allowances, but will they be able to do the job? Not in terms of their skills set, but in terms of their local knowledge and cultural flexibility.
Local knowledge goes a long way
Does an international company’s HR department have, or even want to have, the necessary local knowledge of which individuals from which ethnic background in Nigeria can or can’t work together?
Do they want to have to keep abreast of border disputes between the Democratic Republic of Congo, Uganda, Rwanda and Burundi, so as to know when the rumbling diplomatic discussions about who exactly owns the border mines are likely to flare up into physical violence, and what side each employee is likely to be on?
Will the skilled expatriates whom an HR director based on another continent has headhunted prove so bad at managing the local labour force that they strike, causing the company to miss delivery deadlines and face massive penalty payments?
All these are real possibilities caused by the failure to assess local conditions and realise that, as in marketing and trading, talent management in Africa also requires solutions carefully tailored to local conditions and legal requirements.
In short, companies that do not take an holistic view of talent management and talent development will shortly discover that, while Africa may have talent, they have no talent for making it in Africa.
What Can Businesses Expect From The Future Of Work?
While the future of work will always be a constant process of innovation and change, here are a few things that business today can expect in the near future.
The phrase “future of work” is something professionals have been talking about since the birth of the traditional workplace in the late 19th century.
Once defined by cubicles that were arranged neatly side by side with meeting rooms and, of course, the head office with an amazing view of the skyline, today’s offices are strikingly different.
Over the last decade, there has been a surge in the development of open-plan offices, and more and more companies are moving their employees to co-working spaces and experimenting with remote work. For businesses that are still straddling the traditional office, but looking to embrace the future of work, it could be overwhelming at first. While the future of work will always be a constant process of innovation and change, here are a few things that business today can expect in the near future.
Expect flat hierarchies
In 2017, most companies have recognised that employees, especially younger ones are turned off by the conventional hierarchies that once dominated the world place.
Start-ups and small businesses often pride themselves on their “flat” workplace culture, which aims to give both leaders and employees the chance to give input on an equal level. In theory, these structures aim to make room for more innovation and also to help workers feel more appreciated in their roles.
Yet, it doesn’t come without its issues. There have been various studies showing that egalitarian workplace structures can be disorienting and can potentially result in higher turnover rates, as employees feel lost in their roles. Thus, it will take time for the workplace to strike a balance between structure and equality, but so far it seems we are well on our way.
The architecture of the office space is changing rapidly
Chances are you’ve heard of open-plan offices. With corporate giants like Facebook and Google companioning the flexible workspace, company around the world are breaking down literal walls to create airy and open offices that encourage collaboration.
Again, much like the flat workspace, open-plan offices need to be considerate of individual needs. While many workers appreciate the chance to work in a more informal setting, the open office has also faced criticism for introducing new distractions by not including enough private areas, which can lead to a downturn in productivity. As a result, more companies are turning to co-working spaces, which offer both workspace and community space.
Co-working spaces differ from open-offices in the way that they provide community management, structure, and flexibility, ensuring that workers have their needs met, whether that means a private office for the whole company or a hot desk for workers who just want to come in a couple of times during the week.
Remote work will be commonplace
Allowing employees to work remotely has proven to be successful. Companies have been introducing remote days over the last five years, and some even allow their staff to telecommute on a full-time basis. In the early days of the freelance ecosystem, remote work was considered to be unprofessional, but we have learned over the years the allowing employees to telecommute, even on a part-time basis can make them more productive and satisfied in their roles.
There’s no doubt that advancements in communication tools, such as Slack, have allowed workers more freedom, but there are also enormous benefits for businesses as well.
Companies can save on overhead costs by moving teams into a co-working space, or take out a flexible lease in combination with allowing workers to work outside of the office, even if it’s just a few days a week. By saving on rent and utilities, leaders can make room in their budget to invest in employees, by offering educational workspaces or purchasing new equipment.
Overall, these changes have a long way to go before they become permanent fixtures in the workplace. In fact, many businesses are now experimenting with various workplaces trends to find what works best for them and their employees.
Yet, even if you are not ready to grant your staff remote days or turn your office into a single shared space, it’s vital that your business is aware of these trends so you can keep up with the rapidly changing future workplace.
How Investors Can Take Advantage Of The Rand’s Currency Trading Rates
Negative sentiment is likely to be pervasive with the SA economy, and it will take more than a new figurehead in government to right the wrongs of a mismanaged economy.
The USD/ZAR currency pair is trading in the 13.65 range heading into mid-December 2017. Over the past year, the 52-week low was 12.3126, and the 52-week high was 14.5742. As one of the more volatile currencies in the trading spectrum, the ZAR is closely associated with the political shenanigans taking place in South Africa.
The year to date return for the currency pair is -0.50%, after having started 2017 at 13.7351. Much of the activity taking place with the ZAR is speculative. Futures contracts are largely responsible for the whipsaw movements in prices.
Wilkins Finance strategists stress the importance of credit ratings agencies on currencies:
‘Whenever credit ratings agencies such as Moody’s and Fitch downgrade their assessments of the South African economy, this has a negative impact on the ZAR. The impact is not always predictable however – towards the end of November 2017, the USD/ZAR had appreciated after the recent ratings downgrade of the economy.’
Moody’s Investors Service downgraded South Africa’s economy to a rating of Baa3. This is the lowest rating level for Moody’s. Further ratings will be announced in February next year. Fitch has already downgraded the foreign currency and local currency to BB +, but has offered a stable Outlook for the ZAR.
That S&P also downgraded the South African economy to sub-investment grade is an important decision, and one that will have negative ramifications for the South African bonds market. Now, the Barclays Global Bond Index will no longer feature South African bonds. That South Africa’s bond market will be excluded from the World Government Bond Index will also be a bugbear to any hopes of the ZAR appreciating.
Interest Rates in the South African Economy
The South African interest rate is highly attractive to foreign investors, given that the UK, US, Canada, Japan, and European bank rates are at historic lows. There is little to be gained by investing cash in fixed-interest-bearing securities in these economies. The current interest rate in South Africa is 6.75% (as at November 23, 2017). The interest rate has dropped to expand economic activity in the country.
Overall, South Africa’s inflation rate for the year is expected to remain at 5.3% dropping to 5.2% in 2018 and rising to 5.5% by 2019. Global investors remain concerned about the risk/reward environment in South Africa. The country has experienced significant capital outflows in recent years, driven in large part by uncertainty regarding future prospects. The USD/ZAR was trading at 14.60 in late November, and current ZAR strength is being attributed to USD weakness.
Factors on Both Sides of the Atlantic
One of the major economic events affecting exchange rates will be the reconciliation of the House and Senate bills on US tax legislation. Any major overhaul of the US tax code will invariably result in a dramatically boosted USD, and a weakened ZAR. For traders, it appears to be short-term call options on the local currency and long-term call options on the USD.
It is evident that currency traders are hedging against the ZAR over the long-term. The fundamentals of the economy are structurally unstable. The power grid infrastructure, water supply problems, and political instability at the highest echelons are but a few of the many problems plaguing South African growth prospects.
However, the ZAR will draw strength from the election of a credible leader, and this will be particularly noteworthy with Cyril Ramaphosa’s appointment. Overall, negative sentiment is likely to be pervasive with the SA economy, and it will take more than a new figurehead in government to right the wrongs of a mismanaged economy.
For many people, the holiday season represents a time of change.
For many people, the holiday season represents a time of change. Some folks have made the decision throughout the year to start a new business in 2018, and the festive season’s message is one of hope for a bright new entrepreneurial future. Unfortunately, for most, this dream can become a nightmare without considerable amounts of planning on part of the entrepreneur and start-up founder.
So, without sounding too depressing, Christmas and New Year’s should be a time for stringent planning rather than celebration for the season and the year ahead. Call me Ebenezer Scrooge, but hitting the laptop and doing research is the best thing an entrepreneur can do while family and friends are unwrapping gifts or holiday-making.
As a business owner who has used the month of January as a starting block for my foray into a new industry, I can say that one of the problems I encountered was not accurately defining my customer personas, both in real-time and online. It got me thinking; if I can make the mistake when it comes to accurately segmenting customers in real-time, how many people make the mistake of inaccurately creating customer personas for their online brands?
It’s All About the Customer
Creating a customer persona is easy. Most business founders have an idea of who their customer is before marketing their product. And once you know who the customer is, its just as easy to find out their likes and dislikes, as well as their habits.
The best way to create customer personas is to base your personas on research and data. Many established businesses find this a simple task, as they have a wealth of clients from which to draw this data. Unfortunately, this is not the case for business founders, so they must carefully test the waters using surveys, third-party research, and an ear-to-the-ground within the industry.
Once a business understands its various buyer personas, it’s time to start considering the typical online buyer persona…
Just because you can accurately determine your optimal customer due to your created customer personas, you may have to create alternative personas for online consumers. This is because a slightly different person will be looking for your product online.
As an example, Bob owns a pool business, building as well as maintaining pools for residential clients across Johannesburg. Bob’s nominal customer persona is that of Adam, the 40-something business owner who owns a home in a middle-class neighbourhood. Adam is likely to come across Bob’s out-of-home marketing material, or comes to Bob for business through referrals. However, Adam differs from Lerato. Lerato is a different age, race and gender. Even more importantly, Lerato looks for products and services exclusively online. To appeal to Lerato over Adam, Bob’s customer persona must be changed for the online customer, and the online customer must be exposed to tailored content to be appealed to.
Lerato also lives in a middle-class neighbourhood, but Lerato has young children, while Adam’s children have now moved out of home. This means that Bob can take advantage of Lerato’s need for pool safety nets and a custom-built pool fences, and Bob will make sure that Lerato is exposed to content about these services while making her online journey.
When creating online material, ensure that it is developed to take advantage of the online customer. One mistake that business owners make is that, in their attempts to be recognised as industry leaders, they try very hard to use industry specific language. They make attempts toward showing their prowess in the trade and showcase their own certification and business journey.
The online customer persona representing the business’s primary online buyer does not care about the business’s goals and objectives, and they have no clue as to what is being said when the website uses online lingo. They want content created for them; they want to know why they need the product or service, they want to know that they are using the best business for the job, and they want social proof regarding the service offered.
Make sure that you do proper content mapping research, and identify the online journey taken by the consumer through online channels before they make a purchasing decision.
Take this a step further and make sure that you define several online customer personas. Determine the value of each persona and structure content and the consumer journey for the most profitable of the personas. Additionally, determine the lifecycle of the journey, how much attention a segment of online content generates, and capitalise accordingly. For example, if most of the purchasing decision is made on the product or service landing page, make sure that the landing page is optimised as often as possible to increase your business’s revenue.
Hit January 2018 running, and make sure you understand your online client before receiving your first online lead. And if you make a few mistakes initially, don’t worry. 2017 was – and 2018 will be – known for being the year of big data, where business owners make operations and marketing decisions based on the behaviour of customers online. Always analyse the data available to your business when made available, and make changes accordingly. The best of luck for the year ahead!
- Franchising Sector – The Year That Was
- Pet Wellness Worx Found Business Success In Rehabilitating Pets
- The Secret Sauce To Great Franchise Leadership
- Listening To These 8 Audiobooks On Success Is A Better Use Of Your Long Commute
- 4 Lessons From The Pivotal Group Founders On Growing And Disrupting All At Once
- Sennergi’s David Hounson 4 Tools To Help Weather The (Entrepreneurial) Storms You Will Face
- The Best Conversion Rate Optimisation Tips To Help You Grow Your Business
Start-up Industry Specific2 months ago
How Do I Start A Transport Or Logistics Business?
Business Plan Advice2 months ago
Writing a Business Plan May Not Be Your Idea Of Fun, But It Forces You To Build These 4 Crucial Habits
Company Posts1 week ago
Enhance Your Entrepreneurial Flair With An Online Postgraduate Diploma From The University Of Pretoria
Entrepreneur Profiles2 months ago
10 SA Entrepreneurs Who Built Their Businesses From Nothing