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FASA Launches Its 2018 Events To Renewed Optimism For Growth In The Franchise Sector

Stand a chance to win with FASA. Enter online today.

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With the economy showing a positive growth for the coming year and public and business sentiment on an all-time high, the Franchise Association of South Africa (FASA) is poised to spearhead initiatives and events that will nurture entrepreneurship, encourage small business development, add to skills growth and ultimately add much needed jobs to the economy.

The franchise sector has continued its growth trajectory despite the tough economic conditions of the past eight years, adding around 88 new franchise systems and 2 789 new outlets in 2017 – proving that franchising remains one of the soundest business formats, structured to withstand economic challenges.  With a contribution of 13,3% to the country’s GDP through its 845 franchise systems, over 40 000 franchise outlets are giving direct employment to close to 400 000 people.

According to Vera Valasis, Executive Director of FASA, “the continued growth of new franchise concepts proves that franchising is the entrepreneurial heart of any economy – its growth might be temporarily curbed due to economic influences, but it remains the one business sector that is always innovating and has the highest success rate.”

Related: What To Know About Franchising Your Business

Vera Valasis believes that on a global front, our changing world is opening up opportunities on the franchise horizon. “As spending patterns change, entrepreneurs will be looking at business sectors where there is an appetite for franchising and flourishing new industries will start to see the light. Niche markets are also offering one-of-a-kind franchises that give one the opportunity to get in on the ground floor of a new franchise trend.”

With the country’s renewed energy and more positive outlook, both on the political and economy front and for those wanting to go the franchise route, whether as a prospective franchisee or as a developer of a new franchise concept,  FASA has the following events and initiatives during 2018 which include:

  • The FASA Franchise Manual, the official annual directory for the Franchise Association of South Africa (FASA), is the ‘bible’ for the industry in South Africa. It lists all franchises but highlights in detail its accredited members and features practical articles – from how to evaluate a franchise to the legalities to setting up a franchise.  Click here for your electronic copy of the 2018 manual
  •  FASA’s Awards for Excellence in Franchising, sponsored by Sanlam – the industry’s most prestigious accolades – takes place at a breakfast event at The Venue at Melrose Arch on Thursday 7th June 2018.  FASA members can enter the Awards here. To book your seat to attend the Awards Event breakfast please email fasa@fasa.co.za – tickets are R290 excluding VAT per person
  • FASA’s annual Convention, aimed at industry stakeholders as well as those wanting to franchise their business or purchase a franchise takes place at the Forum Campus in Bryanston on Thursday 28th June 2018. Convention. Delegates have access to attend no less than 50 lectures or presentations related to franchising. Click here to book your ticket to attend the convention. FASA members get a 50% reduction on the ticket price.
  • As the economy recovers, FASA’s International Franchise Expo (IFE), taking place on Level  5, Entrance 22 and 25 of the Mall of Africa from the 29th June to the 1st July 2018  is where the who’s who of the franchising world will be on show to promote their brands and offer franchise and business opportunities. For more information visit IFE at http://ife.co.za/.  Book your stand now – FASA members receive 35% discount on the cost of stands – click here http://ife.co.za/exhibitor-information/

Related: Meet Jan Grobler: Serial entrepreneur, Advocate, And Job Creator

Book now to attend one or more of the 21 free public seminars by emailing fasa@fasa.co.za – seats are limited http://ife.co.za/free-franchise-seminars/

The pubic are welcome to attend any of FASA’s events to learn more about the franchising business method.  Members of FASA are given preferential rates to attend events.  For more information contact fasa@fasa.co.za or call 011 615 0359.


WIN WITH FASA

Win tickets to attend two important franchise events – the FASA annual convention and the Franchise Expo. Win 2 free tickets to attend the convention and International Franchise Expo valued at R6000.00

The tickets include:

  • Free attendance at FASA’s Franchise Convention on Thursday 28th June for two people where you will have access to over 50 lectures/presentations on the day and find out everything about franchising from the experts
  • Two Free entry tickets to attend the Franchise Expo at the Mall of Africa from the 29th June to the 1st July
  • Two Free 2018 Franchise manuals.

HOW TO ENTER

Send an email suggesting why you would like to attend this year’s convention with the header “FASA Competition 2018 – Entrepreneur Magazine SA” to Giuli Osso at giuli@gocomms.co.za.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Franchise News

The 7th Annual FNB Franchise Leadership Summit

FNB Business remain committed to helping grow this very important sector and are well positioned to provide solutions supporting franchising as it evolves with these themes.

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The franchising sector has shown steady growth over the past four years, in a tough economy from contributing an estimated 9.7% to the country’s GDP in 2014 to its recent figure of more than 15%, according to the Franchising Association South Africa (“FASA”) 2018 survey. This trend is expected to continue.

The survey further highlights that 78% of franchisors are optimistic about future growth in their businesses. Around 30% of franchises are now owned by previously disadvantaged South Africans, with one in three franchises turning over more than R20m per annum. This together with the fact that on average a franchise employs 18 staff members (the sector employs more than 370 000 people), makes it clear that as a business model, franchising remains critical to the future of South Africa.

Given the FNB Franchise Leadership Summit theme this year – “the future of the franchising sector”- I thought it would be good to reflect on some of the key trends we are noticing in this very dynamic space…

1. More Multi-Unit Owners, and franchisees owning multiple concepts

What happens once you have mastered the tried and true formula franchises have designed for their franchisees? If you’re like many franchise owners, you start opening another location. And then another. By recreating your success in multiple locations, you can quickly grow your revenues and increase your business’ sustainability.

Many franchisee owners are also opening other, non-competing franchise offerings as they grow their businesses in an effort to diversify earnings.

2. Smaller, more cost-effective franchise models

Among the new frontiers in franchising is the food court losing its legacy as the preferred setting for food franchises, as service stations increase in popularity in the industry. Many brands – including Steers, Debonairs and Mugg & Bean On-the-Go outlets – are co-locating with major fuel retailers to create fully-integrated accessible centres. Looking at new, less expensive alternate locations beyond the shopping malls and strip malls to expand into stand-alone kiosks, food trucks, corporate catering, campuses, sporting events, craft markets, is a major trend.

Related: Johnson & Johnson Launches Africa Innovation Challenge 2.0

3. Niche markets

Consumers increasingly prefer local businesses over national brands. Some of the bigger brands are looking for creative ways to tackle this situation by tagging with local businesses and this trend is on the rise. Niche markets are gaining traction. Whether it’s in offering a unique ‘gourmet’ food experience, craft beer or whether it’s in the environmental space of energy saving technology or recycling, these are where many new opportunities are to be found. With the increase in social awareness, social responsibility is a part of any business, small or big.

The current generation of consumer is challenging the role that business plays in society and franchises have wonderful platforms to play a positive role and in so doing win customers.

4. Increased customisation/ personalisation

In a world of increased consumer choice, it is no longer about what you have on the menu, it is now about how your product or service can be tailor-made to what a customer really wants. The success of RocoMamas speaks to this – with 61 franchise outlets their business model clearly responds to the essence of this trend by allowing consumers to create their own burgers, and increasingly consumers want the ability to create their own dining experience.

5. On-demand products/ services

Amazon is a great example of this – same day delivery is becoming the norm in the age of instant gratification – I want it now! Differentiation through delivery remains a big opportunity.

6. The significance of online and social media

Social media is how your customers chose to interact with brands, whether to express anger, inquire or to show appreciation. It is no longer about the question of should a business use social media or not, it is now more about how a business uses social media. Today’s digital-savvy customers are highly choosy about online buying. Some key points to consider:

  • You need A Responsive, Interactive and up to date Website
  • Customers should be able to view your website perfectly on any device
  • Data Analytics is Important – Like it or not, your data is what drives your business
  • Seemless and Safe digital payments are critical.

There is no doubt that franchising not only offers viable business opportunities, but also ensures that franchisees are better equipped to weather the tough economic environment. We at FNB Business remain committed to helping grow this very important sector and are well positioned to provide solutions supporting franchising as it evolves with these themes.

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Franchise News

Be Your Neighbourhood’s Best Buddy

Ubuntu is a treasured part of South Africa’s heritage – but it could be better applied in parts of the country’s business sector, believes Richard Mukheibir, CEO of Cash Converters.

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“Businesses operate most sustainably when they are entrenched in and care about the community that surrounds them,” he says.

“Ubuntu means we are people through our interactions with each other and I firmly believe that a people-centred approach like that should be a strong thread in sound business development.”

Embedding yourself in the community is also good for business – as long as you authentically and truly work at being your neighbourhood’s best buddy, he says.

“Be about helping people get on with life, about making their lives easier,” he advises. “We always encourage new franchisees to take a fresh look at the neighbourhood where they are setting up so that they can be active participants and not just providers or suppliers.”

Corporate social responsibility applies some of this thinking but, says Mukheibir, if it is a “parachute drop”, one-off activation in a community, this is far less convincing than sustained communication and cooperation.

Cash Converters places such emphasis on this that it is a major focus of the strategies implemented by the company’s Local Area Marketing Manager Juan Botha. This approach enables each franchise in the group to be in touch with its neighbourhood through social and other local media challenges, giving them added strengths locally while being supported by the advantages and professionalism of national and international 21st-century business systems.

“All franchises and chains are aware that branches represent the company on the ground,” says Mukheibir. “But Juan opened our eyes to the importance of being good neighbours and not just another store along the street.”

If you are a neighbour buddy by acting as a central, participating and unifying figure in the community, your neighbourhood will in turn work for you. You can build awareness by sponsoring local events such as food festivals, cycling races or trail runs, especially if you can offer part of your own site as a venue, for example.

Related: Cash Converters Franchise Listing

You will establish real, long-term partnerships, though, by working consistently with community gatekeepers, from schools and welfare groups to gyms and conservancies. Adopt a community project and encourage staff to give their time and effort and this will generate goodwill that will be reflected back at you.

Such activities are about a lot more than column inches in community media, says Mukheibir. Building good relationships with communities can enhance your brand’s reputation, he believes. But being your neighbourhood’s best buddy can also make an important contribution to social cohesion.

“Plenty of people hark back to the good old days of mom-and-pop stores when everybody in the neighbourhood looked out for each other,” he says. “It’s not just nostalgia to want to rebuild that in our society – it makes sense.

“We all need to contribute to the safety and stability of our neighbourhoods, whether we are individuals or businesses. The season of goodwill is fast approaching – why not see what difference your business can make in your neighbourhood by then?”

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Franchise News

Clean Out, Clean Up – And Win Big With Cash Converters!

Spring is on the way and Cash Converters is celebrating the season of renewal with a bigger than ever Spring Clean Sale – and this year it gives you two very different opportunities to cash in.

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From 24 August to 2 September, you can help Cash Converters spring clean all its stores nationally by snapping up discounted items across all their different product categories. Then in the second phase starting on 3 September, Cash Converters returns the favour by giving away R200 000 over 20 days! A total of 100 customers will win cash prizes in this Spring Clean Special Draw of R10 000 per day from 6 to 25 September. To enter, all you need to do is sell Cash Converters an unwanted item that you have decided to spring clean.

Sorting through your cupboards for items that are in good condition but rarely used and that you are ready to sell could put you in line to be one of the lucky winners of a fistful of cash that will make your budget stretch further or give you a head start for early Christmas gift buys. If you have not yet managed to act on this year’s resolution to declutter your space, here is an excellent incentive to make good on that goal.

Many of us have items crowding our homes that turned out to be bad buys, were unwanted presents or are outdated for our needs. Trading in these items can help you trade up to something that suits you better – as well as giving you the chance to be one of the lucky cash winners!

Get ready to cash in on:

  • Spare phones, computers or cameras
  • Unused power tools or exercise equipment
  • Unwanted jewellery and watches
  • Unnecessary kitchen appliances and electronic goods
  • Surplus gifts or inherited items

“Essentially, we are paying you to spring clean!” says Richard Mukheibir, CEO of Cash Converters. “Even if you are not fortunate enough to be one of our daily cash-prize winners, you will be cashing in on items you do not need. That is a welcome boost to anybody’s wallet with petrol prices and the VAT increase still eating away at our income.”

Apart from all the excitement around the opportunity to win big, the outcome is win-win for everybody, says Mukheibir. Whatever you choose to trade in for cash in hand could well become the treasure that somebody else has been looking for. He believes the Spring Clean process also has an important message for South Africans.

“We are specifically running this promotion during Heritage Month because it helps enable a key change in mind-set that we need to entrench if we are to live sustainably on our beautiful planet,” he says.

“It has been estimated that the City of Johannesburg’s landfills will be full in just six years’ time, for instance. But enabling items you do not need to have a second, useful life, or astutely buying quality second-hand items you do need, is taking action on the reuse, recycle, repurpose message of our times. That makes you one of the savvy consumers who are doing what they can to save our planet for future generations.”

Related: Cash Converters Franchise Listing

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