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From Body20 Member To Franchisee Of The Year 2017

Robert Northhaft went from passionate client to successful franchisee in just two years. He was looking for an exercise regime that would work for him and a viable business that he could make profitable; he found both in Body20.

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Robert Northhaft, owner of Body20, Lion’s Square in Somerset West, joined the Body20 franchise because it ticked two crucial boxes – it fed his passion for health and fitness, and presented an excellent business opportunity.

Robert joined Body20 in 2013 as a client because traditional gyming was causing a number of injuries in his joints and lower back.

“A friend told me about EMS training (Electro Muscle Stimulation) and how potent and effective it is. To be honest, I didn’t expect much since it all looked quite harmless in comparison to the free weights I was used to training with,” he says.

“About two minutes into the training I noticed that my knee – which was a source of constant pain and discomfort by that time – did not hurt at all.  As the demo training progressed I quickly noticed how powerful this technology is.  I remember that I lasted 12 minutes before I had to throw in the towel.  After the training session I was fatigued like never in my life before.  Yet it was plainly apparent that my knee pain had disappeared completely.  To say that I was impressed would be an absolute understatement.  I decided right there that I had to do this regularly and signed up as a client,” explains Robert.

Related: Join The Fitness Revolution

The shift from client to franchisee

body20-franchise-equipmentMeanwhile, as technology advanced in the motor trade, it became more difficult for Robert’s mechanical business to remain profitable. “My workshop capacity just didn’t allow for me to partake in this equipment race profitably.  So for a long while I had been looking for an alternative to the motor trade. I was looking for a business that I understood, had a passion for and which allowed me to make a positive difference in my clients’ lives,” he says.

Bertus Albertse, founder of Body20, revealed to Northhaft that he was developing the concept into a franchise. “I was immediately intrigued, but also didn’t believe I was a sales person. Bertus just laughed and said that I would find sales easy because I’m so passionate about fitness and helping people,” says Robert.

“I was right. When you really believe in what you do, sales come naturally.”

On his way home that day he discussed the proposition with his wife and they agreed that it was exactly what they were looking for. During the next three months they signed the contracts, found premises, built the studio and Robert opened Body20 Lion’s Square in Somerset West in February 2015.

Continued service excellence

Robert says that he still uses skills he learnt from his motor workshop business. “In all my years in the motor trade I never really advertised anywhere but grew my business solely by word-of-mouth referrals. Over time I started servicing the cars from four generations of one family. My attitude towards delivering uncompromising quality made me something of a hot tip amongst motorists in the area. I applied the same principals to my new business. It’s in my nature when I feel really passionate about something. Obviously, I also benefited from the network I had built over all those years as well,” he says.

Related: The Youngest Body20 Franchise Owners Share Their Success Story

Lessons learnt

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“Almost everything but my passion and work ethics required a steep learning curve,” says Robert. He suddenly had to lead a team of young trainers, which was a new experience for him.

“Marketing, sales techniques and strategies and financial planning were all new to me.  I made many mistakes, some of them very costly, but I learnt from them. I started taking business coaching sessions and now I’m working towards a business that is successful and profitable without needing my constant presence and micro-management. That frees me up to do what I’m passionate about: Interacting with my clients, motivating them, witnessing their successes, the positive changes that influence their life quality, health and happiness,” he explains.

Research requirements

body20-training-equipmentSince Robert had already experienced the product, he knew first-hand how excellent it was. “I researched EMS technology and found it had been used as a niche product to enhance training results since the 1960s and gained significant traction when our German technology partner developed it into a powerful tool for highly effective fitness training,” he says. This led him to believe that EMS technology isn’t a fad and would be a long-term investment.

“Body20 Global supplied the business model and plan, which I knew to be on point from my time as a client.  I researched LSM categories to confirm Somerset West as an appropriate area and rental costs of adequate premises in the right location. Today, I know that I could have done more in-depth research, but either I’m lucky or I have the right attitude – or both,” he confesses.

Related: How Body20 Moves Their Franchisees In The Direction Of Success

Franchisee experiences

Robert is one of the earliest franchisees of Body20 and witnessed the growth and development of the network and business. “Naturally, there is a learning curve and growing pains that one can expect in such a process.  But I cannot praise the integrity, vision and drive of Bertus highly enough. He’s been the driving force of our network and saw it through from humble beginnings to a market leader position in South Africa – and now he’s venturing out to become a truly global company. With such passion and vision, as well as a solid, technological foundation and client experience-oriented focus, I see a very bright future for Body20,” he says.

Body 20’s hands-on style

Body20 assisted with the entire setup. From lease negotiations for the premises over project managing the studio build and putting me in contact with equipment suppliers. In many instances, very favourable rates were negotiated with suppliers on my behalf. I could make use of existing artwork for advertising material and was helped tremendously with my studio start-up,” he says.

Robert continues to say that it was very reassuring to have a partner by his side who has done it all before. “Crucially, the Brand Induction Course gave me valuable lessons about EMS training, administration, the Body20 CRM system and most of all, huge amounts of enthusiasm.  I vividly remember how amped I felt even after my first day at Brand Induction. I have been back many times since, to refresh knowledge, observe and even to host some training modules that are very dear to me,” he says.

Body20 Global has national presence through our network of Body20 franchises. We welcome you to engage with us and join us on our journey as we introduce the market to a better way to do fitness. The Body20 EMS way.

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How Lexus Is Emphasising Quality And Taking Craftsmanship To New Heights

The seventh generation Lexus ES is crafted to the last millimetre and is the essence of comfort​.

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The seventh generation Lexus ES ushers in an era of performance, mirrored by design that stirs the soul. The exceptional body rigidity allows for incredible design freedom, resulting in design that has the confidence to stand out. The brave new design that is lower, wider and sleeker, giving this sedan a coupé-like silhouette.

The 2018 Lexus ES range has no space for mediocrity – every vehicle excels and provokes. The petrol ES 250 EX and hybrid ES 300H SE set a standard of excellence with unparalleled levels of sophistication, elegance and performance. The Lexus ES range places all available performance in the driver’s hands for an intimate experience. It is performance that can be heard and felt.

The new Lexus ES has a profile that is impossible to ignore. The striking signature spindle grille is a significant feature, a sculpted form that speaks of inherited architecture and meticulous craftsmanship. It is the embodiment of provocative elegance, of finesse and sophistication.

Every curve builds from the grille. Athletic headlights flow from the spindle grille, emphasising the sleek lines of the three-dimensional front-end while tracing the outline of the lowered roofline.

The Lexus Takumi craftsmen embody the quest for perfection by carefully refining design elements. Boldness is balanced with elegance, and innovative design characteristics are made possible by the new chassis platform that allows the New Generation ES to be longer, wider and more spacious than ever before, but with a sleeker and lower silhouette. The fastback roofline captures the glamour of a coupé and emphasises the low stance, while the interior roominess is all premium sedan.

Related: 10 SA Entrepreneurs Who Built Their Businesses From Nothing

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The meticulous attention to detail of the Lexus Takumi craftsmen is evident in every inch of the Lexus ES interior. In a physical manifestation of Omotenashi, the Japanese philosophy of warm hospitality where your every need is anticipated and catered for, the Lexus ES offers a personal comfort zone, an escape from the ordinary.

The ES seduces you with details such as embossed stitching on semi-aniline leather-trimmed* seating and real wood trim*. The door panels flow into the instrument console, creating a sense of spaciousness, and at the same time placing all controls of the navigation*, Multi-information and entertainment systems within your grasp, while all driving related functions, as well as those for communication, are controlled from the leather-trimmed steering wheel.

Define your own personal climate with automatic dual zone climate control. The innovative nanoe air-purifiers cleanse the air and moisturise your skin, which is why stepping out of the new Lexus ES, is just as invigorating as stepping into it.

For further individual comfort, the front seats of all ES models have adjustable lumbar support, with standard heated and ventilated seats.

At Lexus safety is of paramount importance, which is why the new Lexus ES features the most advanced passive and active safety and driver support systems available. This is the most technologically advanced Lexus ES ever, with traditional measures of comfort merged with cutting-edge technology for all-encompassing driving pleasure.

* Available on ES 300H only

Read next: 10 Dynamic Black Entrepreneurs

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Rethinking Learning In The 21st Century

The changing world of work has disrupted the three elements of the traditional ‘career’: Expertise, duration, and rewards.

Wits Plus

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Traditionally the concept of a ‘career’ was considered to include three elements:

  1. A career represented our expertise, our profession, and ultimately our identity.
  2. A career was something that built over time and endured. It gave us the opportunity to progress and advance.
  3. A career gave us financial and psychological rewards. It made life meaningful and paid us enough to live well.

The changing world of work has disrupted all three elements: Expertise, duration, and rewards.

A career can now be as long as 60 years; at the same time, due to rapid advancements in technology and the changes that bring about in the workplace, skill sets can become obsolete in as little as five years.

Increasingly, companies need to rethink the way in which careers are managed and learning opportunities are delivered, and many have already begun to overhaul their career models and L&D (Learning and Development) infrastructure in line with the digital age.

Related: Your Investment In Knowledge

Employees’ learning behaviour is also changing. In the past, employees were able to obtain the skills required for their career early on and as a once-off; now, the career itself is a journey of learning, up-skilling, re-skilling and continuous reinvention to remain relevant and to thrive in the changing world of work.

Older employees who studied at a time where most of one’s learning occurred prior to entering the workplace, find themselves working alongside millennials who place greater value on learning and progression rather than on earning potential as a first priority.

Eighty-three percent of the respondents surveyed in Deloitte’s 2017 Global Human Capital Trends survey say their organisations are shifting to flexible, open career models that offer enriching assignments, projects, and experiences rather than a static career progression.

However, in today’s fast-paced business world, even if companies are restructuring L&D delivery, no one is going to make you engage in a strategy that is essential to your future success – continuous learning. You will have to take the initiative yourself.

Noted self-help expert W. Clement Stone, in his many writings on this topic, recommended that one spends anywhere from a half-hour to two hours a day in study and thinking time. This tireless dedication, combined with an insatiable curiosity, will equip you to excel in the future world of work. What’s more, learning new skills and knowledge can be fun!

The good news for both companies and for employees is that an explosion of high-quality content and digital delivery models offers employees ready access to continuous learning. The Wits DigitalCampus offers a range of accredited and fully online short courses to support your continuous learning.

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Your Investment In Knowledge

When you understand the value of knowledge, in this world where technology is rendering previously expensive products or services much cheaper (and even free), it’s just a matter of getting more of it. Dedicate yourself to constant learning!

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Most people spend their lives collecting, spending, and worrying about money — so much so, in fact, that they say they “don’t have time” to learn something new.

However, some of smartest and busiest people in the world — Barack Obama, Warren Buffet and Bill Gates — all spend at least one hour a day on deliberate learning. They see what others don’t: That learning is the single best investment of our time that we can make. As Benjamin Franklin said long ago, “An investment in knowledge pays the best interest.”

When you understand the value of knowledge, in this world where technology is rendering previously expensive products or services much cheaper (and even free), it’s just a matter of getting more of it. Dedicate yourself to constant learning!

One of the very benefits of ongoing technological advances is that it empowers an accelerated and personalised learning experience that puts the learner in the driver’s seat. Modern learning harnesses the speed, power and ubiquity of digital capability. Online platforms, software and mobile devices means that the traditional hurdles to learning — such as income, status and location — have just about disappeared. Knowledge can now be gained by anyone with the passion to pursue it and the commitment to stick with it.

Related: Building Customer Relationships

We are only at the tipping point of what future learning technology can deliver. Artificial intelligence (AI) will transform all aspects of human capital management, including learning. Technology-enabled learning will be immediate and directly relevant to the task, for example:

  • personally tailored learning content and experiences delivered to you as and when you want or need them
  • chatbots and virtual assistants can source and categorise the information that you need for optimal decision-making
  • augmented and virtual reality simulations can provide a multi-sensory experience to speed up and embed learning.

Additionally, social connectivity already enables user-generated content to outpace and outstrip what traditional education and learning institutions can deliver.

Knowledge may be the new money but, unlike money, you don’t lose it when you use knowledge or give it away. Transferring knowledge anywhere in the world is free and instant. It’s fun to acquire and it makes your brain work better. It helps you think bigger and beyond your circumstances. It puts your life in perspective by essentially helping you live many lives in one life through other people’s experiences and wisdom.

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