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Join The Fitness Revolution

Local franchise Body20 has embraced the fastest growing fitness movement globally – electro muscle stimulation (EMS). What is EMS exactly? It’s a completely new way to exercise. Thanks to the use of technology, exercise time can be cut down drastically, while providing unparalleled gains at the same time.

GG van Rooyen

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Bertus-Albertse

Vital Stats

  • Player: Bertus Albertse
  • Franchise:
  • Established: 2014
  • Contact: +27 (0)87 808 3682
  • Visit: body20.co.za

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New technologies are placing more and more industries under threat. Always keep an eye out for disruptors.

“Electro Muscle Stimulation (EMS) gets you fit and healthy in a short amount of time and keeps your body in shape,” says Body20 founder and MD Bertus Albertse.

“This exclusive beauty and sports technology is made in Germany and pushes the effect of your workout to another level. Muscle structure gets strengthened, fat cells get burnt effectively and the joints are spared. Moreover, workouts are short. Impressive results can be seen with one or two 20-minute workouts a week.”

Related: Minuteman Press Advises You To Under-Promise And Over-Deliver

In fact, the EMS proposition can seem too good to be true. For those used to spending hours in the gym, it can seem unrealistic to spend less than an hour in the gym every week, yet still see gains. Even Body20 founder Bertus Albertse was sceptical when he first came across the technology.

“I come from a fitness and bodybuilding background,” says Albertse. “I first heard about the technology while competing overseas, but I didn’t believe the hype. I didn’t think it could work.”

In 2012, however, Albertse came across the technology again. And this time he realised that it was set to change the fitness landscape. It impressed him so much that he decided to launch the Body20 franchise, powered by EMS technology from German company Miha Bodytec.

“In starting this franchise now, we’re early adopters of the technology, but I have no doubt that it will become commonplace. Every single person who tries it is blown away by it. You get a more effective workout, you invest less time and there’s far less chance of injury. It’s a very tempting proposition.”

Rolling out Body20

Body20-Studio

Body20 was registered in 2014, and has since already grown to more than 20 franchises, with another 10 currently in the pipeline.

“The success really has been phenomenal. It has taken off much quicker than we could reasonably have expected,” says Albertse.

According to him, it is the effectiveness of the EMS offering that has led to rapid franchise growth.

“Virtually every franchisee started off as a Body20 client,” says Albertse. “Because they personally had so much success with the system, they realised that there would be a market for what Body20 was offering.”

Until now, Body20 has been focused on setting up franchises in Cape Town and Pretoria, though the company is now throwing the net wider and looking to move into other parts of the country. Predictably, Johannesburg is a particular focus.

“We already have a couple of franchises in Johannesburg, but we definitely want to expand,” says Albertse.

Appeal of the franchise

“Body20 helps franchisees set up their own turn-key Body20 EMS studios to capture huge customer demand and also supplies systems and support to ensure ongoing success,” says Albertse.

“The advantages are low staffing requirements, fast break-evens and impressive returns. We’ve had franchisees who managed to break even in as little as two months.”

“The appeal of a stronger, fitter you in only 20 minutes per week attracts potential members, while the expertly designed layout of each club appeals to investors by utilising space and resources efficiently, so that owners are not paying for space and utilities that go unused,” continues Albertse.

Franchisee support

Bertus-Albertse-Body20

Body20 offers a great support structure by pairing skilled individuals with robust systems,” says Albertse.

“We, as the franchisor, offer centralised customer billing and collections through the latest electronic banking and debit recovery systems to ensure memberships are collected accurately. Reduced admin means franchisees can focus on sales growth and customer experience.

“At the same time, Body20 customer relationship management (CRM) software gives great customer service and improves the sales cycle. The CRM helps you manage your leads, opportunities and customers, ensuring maximum customer retention. The Body20 online Purchasing Portal also grants franchisees an opportunity to order equipment, training suits, consumables, and marketing material at discounted online prices.

Franchisee investment

“Once your application has been approved and the licence fee has been settled, the site-selection process will be underway,” says Albertse.

“When a suitable site has been approved and a lease signed, your Body20 development manager will co-ordinate your studio construction. Studio builds take two to three weeks to complete, and studio sizes can vary from 30m2 to 120m2, depending on licence type. Once operational, break-even should be reached within the first six to nine months, and 18 months is the norm for return on investment.”

Who is the franchise aimed at?

“Generally speaking, the franchise will appeal to people who are interested in health and fitness,” says Body20 MD Bertus Albertse.

“However, no formal fitness experience or qualification is necessary. Owners and employees of a Body20 franchise do not act as personal trainers to clients. The technology does all the work – it literally fulfils the role of a personal trainer.

Related: Chicken Xpress – The ‘No Frills, No-Fuss, Keeping-It-Simple Franchise’

“Moreover, we provide loads of training and support as well, ensuring that franchisees can differentiate themselves in the very competitive health and fitness industry by being leaders in a totally new fitness concept – electro muscle stimulation (EMS).

Studio Options

Body 20 Express

  • Ideally Suited to an owner-operator
  • Single Device Studio
  • 120 Member Capacity
  • 30-60m2 premises

Body 20 Standard

  • Ideally suited to an owner-operator or skilled networker with multiple businesses
  • 2 Device Studio
  • 240 Member Capacity
  • 60-90m2 premises

Body20 Flagship

  • Ideally suited to an investor or skilled business owner
  • 2 – 4 Device Studio/Studios
  • Multi Studio Strategy
  • Network Growth Incentives
  • Marketing Leadership
  • Huge Membership Capacity
  • 90-120m2 Premises

Body 20 franchise investment

GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.

Company Posts

Spur’s Got A Taste For Success

With eight brands across five countries, the Spur Corp’s secret sauce to success has all the best ingredients — most importantly, its franchisees. Sacha du Plessis, Group Marketing Executive at Spur Corporation, explains the company’s 51-year journey in creating some of the most popular places to eat the world over.

Nedbank Franchising

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What is the biggest contributor to Spur’s success?

Since the beginning, we’ve made an unwavering commitment to run restaurants that are operated by entrepreneurially-minded owners who put the customer first. Customer satisfaction is one of Spur Corporation’s most important value drivers, we partner with people who ensure we retain and grow a loyal customer base. We seek to work with franchisees who take pride in the training of their staff and prepare food with passion.

This mindset has been alive for over 50 years in our staff and franchisees.

Please share some of the challenges Spur encounters as a franchisor?

We have a sizable franchise network and a big priority is to ensure that we meet customers’ expectations in every single franchise they visit. Another challenge is finding the best franchisees to partner with, people who are aligned with our company values and customer orientation.

In terms of growth, it is sometimes challenging to find the correct locations per brand and to ensure the rental is at a level where it’s sustainable for the franchisee. The management of our marketing communication to ensure we remain relevant and distinctive in an ever changing landscape can also be a challenge.

Related: A Three-Pronged Approach To Franchise Success

Name a few of the qualities you look for when selecting franchisees?

Our business was built on a highly focused customer orientation and centred on a love for food. Our franchisees need to be focused on the customer: Pleasing the customer, meeting the customers’ needs and being willing to spend large amounts of time in growing a business that essentially is the hospitality industry and is really about people. Our franchisees are people who have an appreciation for, and love, food as well as serving their local community over and above their product.

Why is Spur a solid investment for entrepreneurs seeking to pursue franchising?

We’ve invested greatly in growing our brand over a long period of time. Spur was founded by our Executive Chairman Allen Ambor in the spirit of entrepreneurship. Over the past 51 years, we’ve built a track-record of comprehensive operational, finance, marketing, IT, training, procurement, distribution and development support. Our marketing approach grows sustainable brands in a considered and well researched manner.

Our customer scope is broad, so while our main brands are focused on the wider South African market, we also have niche brands. This track record reassures the franchisee and broader market about Spur Corporation’s credibility.

What kind of support can a franchisee expect when joining Spur?

Franchisees can tap into expertise that’s been built up over five decades. We provide franchisees with the most effective tools to help manage and sustain their businesses successfully. Our operational support is wide-reaching and includes access to procurement, development, logistical as well as IT support. Skills development is one of the most important ways in which Spur Corporation supports its franchisees to run successful businesses.

Marketing support enables franchisees to actively identify opportunities and get assistance in developing and implementing bespoke marketing plans for each restaurant. Most importantly, when a franchisee joins Spur Group he or she gets access to cutting-edge management know-how from an experienced team of people who are passionate about our business.

Related: Nedbank’s Full Service Offering for Franchise Owners 

Why is it important for successful franchises such as yours to have a strong banking partner and how does it benefit the franchisee?

Buying into a brand is a substantial investment for a franchisee, so they need a banking partner that will help with financial planning and running the business. Nedbank has built relationships with franchisees while helping to open and maintain their businesses.

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Company Posts

Muscle And Grill Is Your Daily Chef. We Provide Fresh, Nutritional Food At Affordable Prices

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

Muscle and Grill

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muscle-and-grill

Vital stats

Muscle and Grill is a healthy fast food establishment based in South Africa. In the face of modern South Africa, lives spent on the go require a fuel to match their aspirations while maintaining a delicious, fast and fresh service.

As our lives swirl into life’s vast depths of opportunity, our bodies are often the product of poor health habits, while trying to keep on the move to achieve our goals. Muscle and Grill challenges this. We want to be able to support the South Africa of tomorrow by offering the food your body needs to keep reaching new heights – to keep pushing the boundaries of accomplishment with health food convenience.

At Muscle and Grill we’ve got you covered. We provide nutritional fast food that is fresh and affordable. We have your health at heart. You could start your day off with some free-range scrambled eggs or fresh oats – for lunch a mixed bowl of rice, protein and fresh vegetables – or to round off your day, replenish your mind and body with a hearty health-infused burger and all its wholesome goodness. We have not forgotten that home constitutes a hungry family who have all been active, so grab a lean beef pasta salad with some greens on the side to go.

Related: SA Fast Food Franchising On The Rise

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

About us

It was once said that great ideas are born from ones’ frustrations. That is exactly how Muscle and Grill came about. Having no real on-the-go option to stay healthy, or having the time to prepare to be healthy, became a huge frustration for us. We struggled to find enough hours in the day to keep up with a busy lifestyle and still eat healthy while on the move. Our work came first and our lifestyles suffered.

The vision for Muscle and Grill is to make it possible to stay healthy on the go. We want healthy food to be easily accessible for all walks of life.

Our mission is to provide quality, healthy fast-food. The food we provide is delicious and will keep you coming back for more.

Concept

muscle-and-grill

Muscle and Grill works on an almost self-service basis. The point of sale system is customer operated where you can select what meal you would like to have. Once payment has been processed electronically the kitchen staff will receive the order and prepare it to spec. Muscle and Grill will be a completely cashless business, making it super-efficient for consumers and business owners.

Related: 3 Crucial Considerations For New Multi-unit Franchisees

The concept of Muscle and Grill is partnered with Puré Frooty. Puré Frooty is a self-service smoothie bar which prepares smoothies for you at the touch of a button. You can have a store with or without a machine – the choice is yours. Both concepts look to promote the idea of healthy living on the go.

We’ve looked to compliment our values by looking after that which grounds us. Our packaging and utensils are all eco-friendly, as we believe ‘going-green’ is not just a choice of eating but of the environment too.

So, when you are ready to join the next revolution in the fast food industry contact Muscle and Grill at info@muscleandgrill.co.za or visit the website at www.muscleandgrill.co.za to inquire on our franchise options today. Achieve your goals, stay on the move and look after yourself through Muscle and Grill.

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Company Posts

Nando’s Is Firing Up The East

Carlos Duarte has been part of the Nando’s brand since inception. When his brother Fernando co-founded the flamed grilled chicken brand in 1987, Carlos soon participated in its success and today owns four highly successful franchises in Johannesburg — three in the east and one in the south. Here’s how it all began.

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nandos

Vital Stats

  • Player: Carlos Duarte
  • Franchise: Nando’s
  • Position: Franchisee
  • Visit: www.nandos.co.za

What were you doing before becoming a franchisee?

I was in the audio visual technology field, as an employee. Then I joined Nando’s as an assistant manager in the Savoy and Rosettenville corporate stores. Franchising was my first experience of entrepreneurship.

Why did you decide to become a franchisee?

When my brother, Fernando Duarte, launched Nando’s in 1987, I noticed its quick growth and wanted in on the action. Being assistant store manager prepared me for when the opportunity to run my own store came along soon after.

What prompted you to partner with Nando’s?

I joined Nando’s in 1991 as a joint venture partner. At the time, Nando’s hadn’t yet franchised its operations, and the JV partnership meant the brand owned 51% of the business, while I owned 49%. My first franchise store was in Edenglen in 2001.

Related: (Watch) Why Nando’s Is Clucking Its Way To The Top

Describe some of the challenges of running not one, but four franchise locations

At the Edenglen store, we initially battled with sales and getting feet into the store. To be honest, I think the area was overtraded at the time, so it wasn’t the best location. Since acquiring the store in Lambton, Germiston, another in Greenstone and a third in Comaro, I’ve learnt to be cleverer in how I do things — and how I handle some of the same challenges — and learn every day from the brand itself.

Name some of the benefits you’ve experienced as a Nando’s franchisee

Nando’s is 31 years old this year. We’re in 30-odd countries worldwide with thousands of stores across the globe. As franchisees, we leverage off the dynamism of an operational business that’s known for its marketing — customers talk about our ads and they love our food.

What kind of support do you receive from Nando’s as a multi-unit franchisee?

Besides the popular marketing campaigns that attract customers, Nando’s has an extensive training manual along with a skills development training consultant who comes to the store for two days to help staff understand and implement it. The training is really effective — it has to be as this industry involves a very high turnover of staff and new skills need to be taught often.

Why is it important for a franchisee to have a good banking partner?

As a franchisee, your bank should understand your business — from operating costs, to overdraft needs and revamping expenses — so it has cash available for loans that can be approved quickly, with minimal hassle. On the technical side, a reliable mPOS device is imperative, especially for us, because 30% of our sales volumes are from home and office deliveries. It’s a fundamental method of payment every bank should provide its customers of a similar nature.


What advice do you have for budding franchisees on seeking out a good franchise brand and banking partner for their business?

  • Do your research to ensure you’re partnering with a brand that is established, well-known and expect to pay a fair price for that franchise.
  • Be aware of how the franchise brand is perceived in the market and what location opportunities are available to you as a franchisee.
  • Choose a banking facility that always has the funds available to grow your business.
  • Ensure the bank understands the brand’s business model and where you’re falling short.

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