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Jump Into The 21 Jump Street Brand

Entrepreneur spoke to 21 Jump Street founders Justin and Linda Williams about the brand.

GG van Rooyen

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Vital Stats

  • Company: 21 Jump Street
  • Players: Justin and Linda Williams
  • Established: 2015
  • Visit: 21jumpstreet.co.za

How did the brand come about?

Justin: We actually have another company called Play Outdoor, through which we import and distribute large play sets. As we were travelling overseas and looking for products to import, we came across great trampoline equipment.

Knowing that trampoline parks were growing in popularity both locally and internationally, we took the opportunity to start importing this equipment and set up a park.

Related: Make Krispy Kreme Happen

How would you describe 21 Jump Street?

Linda: 21 Jump Street is a trampoline park with a difference. While coming up with the concept, we realised that a lot of parks were located in semi-industrial areas where large amounts of space were available. This meant that they were largely destination operations. People could go there and jump, but not do much else.

We wanted to create a trampoline park that was part of a larger experience. So we decided to create 21 Jump Street at the Mall of the South. By being located at a mall, people could combine a visit to the trampoline park with other activities, and parents could drop off their kids while they went shopping.

What has the reception been like?

21-Jump-Street-franchise

Justin: It has been absolutely fantastic — it has far exceeded our expectations. We’ve been operating for about a year now, and the park is incredibly busy, especially on weekends.

People love the fact that we have created a safe environment where kids can enjoy themselves while their parents are off shopping.

We have trained staff on hand to keep an eye on them, and access is tightly controlled, so there’s no chance of kids sauntering off.

How did the decision come about to franchise the business?

Linda: Thanks to the success of the Mall of the South trampoline park, we realised that this was a business that could be rolled out across the country. Malls from all over South Africa started calling us, wanting to find out if we would be interested in setting up a 21 Jump Street.

We’ve already secured two locations — one in Balito and one in Table Bay Mall. These will both open in 2017, and will be sold to franchisees. Apart from these we will start looking at other areas that could potentially work. 

What sort of locations are you looking for?

Justin: We’ve identified a few locations, like the ones in Balito and Table Bay Mall, but we’re also open to locations suggested by prospective franchisees. For the most part, we’re looking for busy shopping locations with a fairly high LSM.

Related: The Perils Of The Franchise Agreement

What sort of space is needed to set up a 21 Jump Street?

21-Jump-Street-music

Linda: You need a fairly large space, though the exact size is up to the franchisee. I wouldn’t go for a space that’s less than 500m2, though you probably want one closer to 1 000m2. You also need to keep the height of the space in mind. It needs to be 5,5m2 at a minimum, and seven metres is ideal.

In terms of operation, what does the set-up need to look like?

Justin: Well, there are the trampolines, and the number will depend on the size of the operation. Then you would also need restrooms and a snack shop, since kids need to be able to buy a snack or go to the bathroom without having to leave the park.

You’d also need to have around 20 employees on a shift basis. We highly recommend a party room where kids’ parties can be hosted in private. This is very popular with customers and is booked months in advance.

What sort of franchisees are you looking for?

Linda: We’re looking for fun and energetic franchisees who enjoy working with people. We don’t have any specific background in mind, though it’s always helpful to have some business experience.

Franchisees also need to be willing to work hard, especially during the first few months. Hours can be long and people need to be prepared for that.

What support will you provide franchisees?

21-Jump-Street-customers

Justin: We’re willing to help with whatever’s needed. We can help with site selection, design and installation. We’ll also offer thorough training before and after opening. We really aim to support franchisees and help them find their feet. We’re also busy with a heavy marketing push that’s aimed at raising brand awareness.

Thanks to Play Outdoor and the fact that we import equipment ourselves, we can ensure that quality is up to scratch. We can also keep an eye on international trends and ensure that the brand is always at the forefront of innovation. We aim to help franchisees keep their businesses innovative and trendy at all times. We’ll make sure that 21 Jump Street evolves as necessary.

Related: Is It A Good Time To Invest In A Franchise Right Now?

Overview

Company 21 Jump Street
Nature of franchise Entertainment
Established 2015

Investment

Total investment R2,5 – 4,5 million
Deposit R100 000
Royalty 7%

Hot spots

National

Contact details

Contact person Justin Williams
Email Justin@21jumpstreet.co.za
Visit www.21jumpstreet.co.za
Call +27 (0)83 677 2844

Company Posts

Spur’s Got A Taste For Success

With eight brands across five countries, the Spur Corp’s secret sauce to success has all the best ingredients — most importantly, its franchisees. Sacha du Plessis, Group Marketing Executive at Spur Corporation, explains the company’s 51-year journey in creating some of the most popular places to eat the world over.

Nedbank Franchising

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What is the biggest contributor to Spur’s success?

Since the beginning, we’ve made an unwavering commitment to run restaurants that are operated by entrepreneurially-minded owners who put the customer first. Customer satisfaction is one of Spur Corporation’s most important value drivers, we partner with people who ensure we retain and grow a loyal customer base. We seek to work with franchisees who take pride in the training of their staff and prepare food with passion.

This mindset has been alive for over 50 years in our staff and franchisees.

Please share some of the challenges Spur encounters as a franchisor?

We have a sizable franchise network and a big priority is to ensure that we meet customers’ expectations in every single franchise they visit. Another challenge is finding the best franchisees to partner with, people who are aligned with our company values and customer orientation.

In terms of growth, it is sometimes challenging to find the correct locations per brand and to ensure the rental is at a level where it’s sustainable for the franchisee. The management of our marketing communication to ensure we remain relevant and distinctive in an ever changing landscape can also be a challenge.

Related: A Three-Pronged Approach To Franchise Success

Name a few of the qualities you look for when selecting franchisees?

Our business was built on a highly focused customer orientation and centred on a love for food. Our franchisees need to be focused on the customer: Pleasing the customer, meeting the customers’ needs and being willing to spend large amounts of time in growing a business that essentially is the hospitality industry and is really about people. Our franchisees are people who have an appreciation for, and love, food as well as serving their local community over and above their product.

Why is Spur a solid investment for entrepreneurs seeking to pursue franchising?

We’ve invested greatly in growing our brand over a long period of time. Spur was founded by our Executive Chairman Allen Ambor in the spirit of entrepreneurship. Over the past 51 years, we’ve built a track-record of comprehensive operational, finance, marketing, IT, training, procurement, distribution and development support. Our marketing approach grows sustainable brands in a considered and well researched manner.

Our customer scope is broad, so while our main brands are focused on the wider South African market, we also have niche brands. This track record reassures the franchisee and broader market about Spur Corporation’s credibility.

What kind of support can a franchisee expect when joining Spur?

Franchisees can tap into expertise that’s been built up over five decades. We provide franchisees with the most effective tools to help manage and sustain their businesses successfully. Our operational support is wide-reaching and includes access to procurement, development, logistical as well as IT support. Skills development is one of the most important ways in which Spur Corporation supports its franchisees to run successful businesses.

Marketing support enables franchisees to actively identify opportunities and get assistance in developing and implementing bespoke marketing plans for each restaurant. Most importantly, when a franchisee joins Spur Group he or she gets access to cutting-edge management know-how from an experienced team of people who are passionate about our business.

Related: Nedbank’s Full Service Offering for Franchise Owners 

Why is it important for successful franchises such as yours to have a strong banking partner and how does it benefit the franchisee?

Buying into a brand is a substantial investment for a franchisee, so they need a banking partner that will help with financial planning and running the business. Nedbank has built relationships with franchisees while helping to open and maintain their businesses.

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Muscle And Grill Is Your Daily Chef. We Provide Fresh, Nutritional Food At Affordable Prices

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

Muscle and Grill

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Vital stats

Muscle and Grill is a healthy fast food establishment based in South Africa. In the face of modern South Africa, lives spent on the go require a fuel to match their aspirations while maintaining a delicious, fast and fresh service.

As our lives swirl into life’s vast depths of opportunity, our bodies are often the product of poor health habits, while trying to keep on the move to achieve our goals. Muscle and Grill challenges this. We want to be able to support the South Africa of tomorrow by offering the food your body needs to keep reaching new heights – to keep pushing the boundaries of accomplishment with health food convenience.

At Muscle and Grill we’ve got you covered. We provide nutritional fast food that is fresh and affordable. We have your health at heart. You could start your day off with some free-range scrambled eggs or fresh oats – for lunch a mixed bowl of rice, protein and fresh vegetables – or to round off your day, replenish your mind and body with a hearty health-infused burger and all its wholesome goodness. We have not forgotten that home constitutes a hungry family who have all been active, so grab a lean beef pasta salad with some greens on the side to go.

Related: SA Fast Food Franchising On The Rise

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

About us

It was once said that great ideas are born from ones’ frustrations. That is exactly how Muscle and Grill came about. Having no real on-the-go option to stay healthy, or having the time to prepare to be healthy, became a huge frustration for us. We struggled to find enough hours in the day to keep up with a busy lifestyle and still eat healthy while on the move. Our work came first and our lifestyles suffered.

The vision for Muscle and Grill is to make it possible to stay healthy on the go. We want healthy food to be easily accessible for all walks of life.

Our mission is to provide quality, healthy fast-food. The food we provide is delicious and will keep you coming back for more.

Concept

muscle-and-grill

Muscle and Grill works on an almost self-service basis. The point of sale system is customer operated where you can select what meal you would like to have. Once payment has been processed electronically the kitchen staff will receive the order and prepare it to spec. Muscle and Grill will be a completely cashless business, making it super-efficient for consumers and business owners.

Related: 3 Crucial Considerations For New Multi-unit Franchisees

The concept of Muscle and Grill is partnered with Puré Frooty. Puré Frooty is a self-service smoothie bar which prepares smoothies for you at the touch of a button. You can have a store with or without a machine – the choice is yours. Both concepts look to promote the idea of healthy living on the go.

We’ve looked to compliment our values by looking after that which grounds us. Our packaging and utensils are all eco-friendly, as we believe ‘going-green’ is not just a choice of eating but of the environment too.

So, when you are ready to join the next revolution in the fast food industry contact Muscle and Grill at info@muscleandgrill.co.za or visit the website at www.muscleandgrill.co.za to inquire on our franchise options today. Achieve your goals, stay on the move and look after yourself through Muscle and Grill.

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Company Posts

Nando’s Is Firing Up The East

Carlos Duarte has been part of the Nando’s brand since inception. When his brother Fernando co-founded the flamed grilled chicken brand in 1987, Carlos soon participated in its success and today owns four highly successful franchises in Johannesburg — three in the east and one in the south. Here’s how it all began.

Nedbank

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Vital Stats

  • Player: Carlos Duarte
  • Franchise: Nando’s
  • Position: Franchisee
  • Visit: www.nandos.co.za

What were you doing before becoming a franchisee?

I was in the audio visual technology field, as an employee. Then I joined Nando’s as an assistant manager in the Savoy and Rosettenville corporate stores. Franchising was my first experience of entrepreneurship.

Why did you decide to become a franchisee?

When my brother, Fernando Duarte, launched Nando’s in 1987, I noticed its quick growth and wanted in on the action. Being assistant store manager prepared me for when the opportunity to run my own store came along soon after.

What prompted you to partner with Nando’s?

I joined Nando’s in 1991 as a joint venture partner. At the time, Nando’s hadn’t yet franchised its operations, and the JV partnership meant the brand owned 51% of the business, while I owned 49%. My first franchise store was in Edenglen in 2001.

Related: (Watch) Why Nando’s Is Clucking Its Way To The Top

Describe some of the challenges of running not one, but four franchise locations

At the Edenglen store, we initially battled with sales and getting feet into the store. To be honest, I think the area was overtraded at the time, so it wasn’t the best location. Since acquiring the store in Lambton, Germiston, another in Greenstone and a third in Comaro, I’ve learnt to be cleverer in how I do things — and how I handle some of the same challenges — and learn every day from the brand itself.

Name some of the benefits you’ve experienced as a Nando’s franchisee

Nando’s is 31 years old this year. We’re in 30-odd countries worldwide with thousands of stores across the globe. As franchisees, we leverage off the dynamism of an operational business that’s known for its marketing — customers talk about our ads and they love our food.

What kind of support do you receive from Nando’s as a multi-unit franchisee?

Besides the popular marketing campaigns that attract customers, Nando’s has an extensive training manual along with a skills development training consultant who comes to the store for two days to help staff understand and implement it. The training is really effective — it has to be as this industry involves a very high turnover of staff and new skills need to be taught often.

Why is it important for a franchisee to have a good banking partner?

As a franchisee, your bank should understand your business — from operating costs, to overdraft needs and revamping expenses — so it has cash available for loans that can be approved quickly, with minimal hassle. On the technical side, a reliable mPOS device is imperative, especially for us, because 30% of our sales volumes are from home and office deliveries. It’s a fundamental method of payment every bank should provide its customers of a similar nature.


What advice do you have for budding franchisees on seeking out a good franchise brand and banking partner for their business?

  • Do your research to ensure you’re partnering with a brand that is established, well-known and expect to pay a fair price for that franchise.
  • Be aware of how the franchise brand is perceived in the market and what location opportunities are available to you as a franchisee.
  • Choose a banking facility that always has the funds available to grow your business.
  • Ensure the bank understands the brand’s business model and where you’re falling short.

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