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The Wolf Within Bertus Albertse: Body20’s CEO

FASA newcomer – Bertus Albertse’s, Body20 CEO, Electro Muscle Stimulation machines are dominating the health and fitness market. What you need to know now.

Dirk Coetsee

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bertus-albertse

Vital Stats

  • Player: Bertus Albertse
  • Established: 2014
  • Contact: +27 (0)872310359
  • Visit: body20.co.za

Energy was flowing from every part of his physiology, a wolf-like hunger for business emanated from his speech, his  body language was expansive, excitement filled every corner of his eyes, and so flowed forth the personality of Bertus Albertse, owner and CEO of Body20, within the context of our interview.

Run like the rabbit

The Body20 franchise system, a major player in the EMS (Electro Muscle stimulation) segment of the global fitness market has recently won the FASA newcomer of the year award outperforming amongst other brands, Rocomamas. This speaks volumes of the drive and entrepreneurial spirit within Bertus and his purposeful and motivated team.

His favourite quote, which he shared with a great deal of passion, reveals a lot about this young entrepreneurs’ attitude:

“A rabbit always out runs the fox because the fox runs for its lunch and the rabbit for its life”

Related: The Youngest Body20 Franchise Owners Share Their Success Story

Despite personal setbacks Bertus moves forward at a rapid pace towards his purpose. He has built his business around the concept of agility which has allowed him to outgrow the competition in this segment of the market in very little time. He was adamant that whatever slows you down in business has to be removed from your thinking and systems.

body20-franchise

The CEO of Body20 has and continues to craft his own world within the global fitness space through creativity and agility as catalysts. Smiling broadly he gave a tip that I believe every young entrepreneur should listen very closely to:

“To dominate the market find out what the competitors are not willing to do and do that with great purpose and speed.”

His personal drive and creativity has led him to be the first EMS franchise system in America and it is worth a mention that Body20 has also launched its first outlet in Dubai recently.

Stay hungry for success and expansion

Through creative thinking Bertus has ensured that a diverse application of the EMS system is constantly veering away from its traditional use and as a result Body20 studios offers a progressive , enjoyable, and results-driven experience to their clients.

Related: How Body20 Moves Their Franchisees In The Direction Of Success

As an entrepreneur with a global view Bertus shrugs of complacency and stays hungry for success and expansion. He fully realises that he is only as successful as his team members and franchisees are successful and therefore invests a significant amount of money in training and support structures as to ensure that he leaves other leaders behind.

Remain coachable

He is grateful for the good mentors that he has had and continues to thrive on the learnings that he has gained from them. From his various mentors he has learnt to take “extreme ownership” for his business and life and he became more critically aware of his weaknesses and strengths by remaining “coachable”.

He takes pride in the Body20 coaches that has developed into studio owners and gained equity shares in franchise outlets due to their performance and has a passion for creating a motivating environment from within which others can thrive.

The author, being a keen observer of peoples’ behaviour recognised that Bertus leads by example, not only is he in great physical shape, but he diligently works on his attitude and mind-set and adds the powerful multiplying ingredient of continuous learning to his success.

I was a witness to the effect caused by the motivating climate and agile principles incorporated into the Body20 system. I met very energetic and passionate staff members before and after the interview and bore witness to several energised employees entering and exiting the training room at the head office.

Watch this video to find out more about the Body20 franchise and hear Bertus Albertse speak about how he launched this successful franchise from his garage.

Dirk Coetsee is the president of Curator South-East Asia a consulting firm that has a proud twenty year history in scaling businesses through franchising or other vehicles. Curator helps entrepreneurs to ‘Survive and thrive’ by scaling their businesses through franchising or securing funding and sales channels for them. You can contact Dirk at: dirk@curatorgroup.co.za or browse through @ curators’ website: www.curatorgroup.co.za.

Company Posts

Muscle And Grill Is Your Daily Chef. We Provide Fresh, Nutritional Food At Affordable Prices

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

Muscle and Grill

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Muscle and Grill is a healthy fast food establishment based in South Africa. In the face of modern South Africa, lives spent on the go require a fuel to match their aspirations while maintaining a delicious, fast and fresh service.

As our lives swirl into life’s vast depths of opportunity, our bodies are often the product of poor health habits, while trying to keep on the move to achieve our goals. Muscle and Grill challenges this. We want to be able to support the South Africa of tomorrow by offering the food your body needs to keep reaching new heights – to keep pushing the boundaries of accomplishment with health food convenience.

At Muscle and Grill we’ve got you covered. We provide nutritional fast food that is fresh and affordable. We have your health at heart. You could start your day off with some free-range scrambled eggs or fresh oats – for lunch a mixed bowl of rice, protein and fresh vegetables – or to round off your day, replenish your mind and body with a hearty health-infused burger and all its wholesome goodness. We have not forgotten that home constitutes a hungry family who have all been active, so grab a lean beef pasta salad with some greens on the side to go.

Related: SA Fast Food Franchising On The Rise

It isn’t always easy to stay in tune with both body and mind. We do all the prepping for you so that you can keep up your pursuit of greatness.

About us

It was once said that great ideas are born from ones’ frustrations. That is exactly how Muscle and Grill came about. Having no real on-the-go option to stay healthy, or having the time to prepare to be healthy, became a huge frustration for us. We struggled to find enough hours in the day to keep up with a busy lifestyle and still eat healthy while on the move. Our work came first and our lifestyles suffered.

The vision for Muscle and Grill is to make it possible to stay healthy on the go. We want healthy food to be easily accessible for all walks of life.

Our mission is to provide quality, healthy fast-food. The food we provide is delicious and will keep you coming back for more.

Concept

muscle-and-grill

Muscle and Grill works on an almost self-service basis. The point of sale system is customer operated where you can select what meal you would like to have. Once payment has been processed electronically the kitchen staff will receive the order and prepare it to spec. Muscle and Grill will be a completely cashless business, making it super-efficient for consumers and business owners.

Related: 3 Crucial Considerations For New Multi-unit Franchisees

The concept of Muscle and Grill is partnered with Puré Frooty. Puré Frooty is a self-service smoothie bar which prepares smoothies for you at the touch of a button. You can have a store with or without a machine – the choice is yours. Both concepts look to promote the idea of healthy living on the go.

We’ve looked to compliment our values by looking after that which grounds us. Our packaging and utensils are all eco-friendly, as we believe ‘going-green’ is not just a choice of eating but of the environment too.

So, when you are ready to join the next revolution in the fast food industry contact Muscle and Grill at info@muscleandgrill.co.za or visit the website at www.muscleandgrill.co.za to inquire on our franchise options today. Achieve your goals, stay on the move and look after yourself through Muscle and Grill.

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Company Posts

Nando’s Is Firing Up The East

Carlos Duarte has been part of the Nando’s brand since inception. When his brother Fernando co-founded the flamed grilled chicken brand in 1987, Carlos soon participated in its success and today owns four highly successful franchises in Johannesburg — three in the east and one in the south. Here’s how it all began.

Nedbank

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nandos

Vital Stats

  • Player: Carlos Duarte
  • Franchise: Nando’s
  • Position: Franchisee
  • Visit: www.nandos.co.za

What were you doing before becoming a franchisee?

I was in the audio visual technology field, as an employee. Then I joined Nando’s as an assistant manager in the Savoy and Rosettenville corporate stores. Franchising was my first experience of entrepreneurship.

Why did you decide to become a franchisee?

When my brother, Fernando Duarte, launched Nando’s in 1987, I noticed its quick growth and wanted in on the action. Being assistant store manager prepared me for when the opportunity to run my own store came along soon after.

What prompted you to partner with Nando’s?

I joined Nando’s in 1991 as a joint venture partner. At the time, Nando’s hadn’t yet franchised its operations, and the JV partnership meant the brand owned 51% of the business, while I owned 49%. My first franchise store was in Edenglen in 2001.

Related: (Watch) Why Nando’s Is Clucking Its Way To The Top

Describe some of the challenges of running not one, but four franchise locations

At the Edenglen store, we initially battled with sales and getting feet into the store. To be honest, I think the area was overtraded at the time, so it wasn’t the best location. Since acquiring the store in Lambton, Germiston, another in Greenstone and a third in Comaro, I’ve learnt to be cleverer in how I do things — and how I handle some of the same challenges — and learn every day from the brand itself.

Name some of the benefits you’ve experienced as a Nando’s franchisee

Nando’s is 31 years old this year. We’re in 30-odd countries worldwide with thousands of stores across the globe. As franchisees, we leverage off the dynamism of an operational business that’s known for its marketing — customers talk about our ads and they love our food.

What kind of support do you receive from Nando’s as a multi-unit franchisee?

Besides the popular marketing campaigns that attract customers, Nando’s has an extensive training manual along with a skills development training consultant who comes to the store for two days to help staff understand and implement it. The training is really effective — it has to be as this industry involves a very high turnover of staff and new skills need to be taught often.

Why is it important for a franchisee to have a good banking partner?

As a franchisee, your bank should understand your business — from operating costs, to overdraft needs and revamping expenses — so it has cash available for loans that can be approved quickly, with minimal hassle. On the technical side, a reliable mPOS device is imperative, especially for us, because 30% of our sales volumes are from home and office deliveries. It’s a fundamental method of payment every bank should provide its customers of a similar nature.


What advice do you have for budding franchisees on seeking out a good franchise brand and banking partner for their business?

  • Do your research to ensure you’re partnering with a brand that is established, well-known and expect to pay a fair price for that franchise.
  • Be aware of how the franchise brand is perceived in the market and what location opportunities are available to you as a franchisee.
  • Choose a banking facility that always has the funds available to grow your business.
  • Ensure the bank understands the brand’s business model and where you’re falling short.

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Franchisors

Make Your Business A Good Neighbour

Take your business from invisible and struggling to a thriving neighbourhood landmark.

Richard Mukheibir

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Is your business invisible to your customers? You may have fewer customers than you would like because your business does not seem relevant to those in your neighbourhood. This is an even bigger mistake than not being able to reach beyond your direct trading area.

To appeal to people – customers – you should also present your business as a group of people who help other people. This can be helping supply them with goods they need to buy, helping provide them with loans or simply being a reassuring and consistent presence in your neighbourhood.

As our Local Area Marketing Manager, Juan Botha, tells Cash Converters’ franchisees, this is about blending and fitting in like a neighbour. It is about give and take. And all of that adds up to community engagement.

Related: Effective Ways To Bring Customers To Your Door

Here are six of his top tips:

  1. Introduce the family: Cultivate a friendly, welcoming atmosphere in your shop or office. Introduce new staff to regular customers. Make sure that new customers can get to know staff through your in-store welcome boards and name badges.
  2. Find your partners: Identify the gatekeepers in your community and create partnerships with them. Think about approaching sports clubs, schools, church groups, sewing circles and book clubs.
  3. Snatch some selfies: If you have local celebrities as customers, take a selfie and post it on your social media: “Guess who came to say hello today . . .” Build relationships with local heroes and you will be able to call on them to host your in-house fun day or charity drive.
  4. Give back to business: Be involved in local business chambers and groupings as more than a participant. Show you are a good business neighbour by facilitating speed networking, hosting a speaker or sponsoring a sound system or catering for the next meeting.
  5. Adopt a cause: Identify a local charity and rally support for it.
  6. Help the community: Launch or participate in a community project – anything from an area clean-up or helping repaint school classrooms to planting trees or a community vegetable garden.

Building relationships helps you build your business’s reputation. That is because you can make people start to feel a certain way about your business and influence them positively towards you. Then, when they need something that you supply, you will be top of mind.

That neighbourhood warmth creates a sense of ownership. These prospective customers will already know how you can benefit their lives and so are more likely to become your regular customers.

They will be acting on the fact that people remember you for the experience you give them. As top American writer Maya Angelou said, their memories will be shaped by how you make them feel – not how or what you make them think. Relationships may be intangible but they can bring real value to your business.

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