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Researching a Franchise

Vital Considerations To Keep In Mind Before Launching Your App

How are you making it easier for consumers to shop with you? If you’re finally joining the app club, read this first.

Diana Albertyn

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Since you franchised a few years ago, user/foot traffic has been decent across all your franchises so far. Your customers can easily access your products/services from online or even telephonically – what more would they need?

Think again, 58% of smartphone users report having used a shopping app in the last 30 days, according to Google.

Create an app and make it available for your prospective and current customers. If you think it isn’t worth it – an American fast food chain spent over R100 million improving its technology network and its already popular app – browse through your app store and see how many of your competitors are there.

Food chains are increasingly focusing on apps as a strategic area for innovation – whether it’s to simplify ordering, purchasing or promotion.

Related: 12 Apps To Help Ease Anxiety

Ponder the following before embarking on your app journey.

1Collaboration with the entire business system

188 Million people have smartphones. All these people are looking for an easier shopping experience online. Some businesses have a link to download their app on their page. But you’re not offering this to them, making your offering a little less attractive.

It doesn’t always happen like that, but as your business grows, so should its reach and customer count. Without a mobile app in your marketing and customer experience arsenal, you’re putting yourself a step behind your counterparts.

Remember, your app should be an ordering channel that has an integrated back-end CRM system and a balanced feature set. Offer essential capabilities, including integration with a point of sale (POS) system and targeted marketing campaigns.

2Maintain your app, sustain your customers

You may be ready to invest in building your own app. But before you do. Stop. Users are pushing ‘uninstall’ almost as fast as when they first downloaded apps to their phone. Think. If you’re not going to engage with customers or create something interactive for them to work with, a lot of marketing efforts and money will be wasted.

If customers don’t use your app, they won’t see the point of keeping it on their devices, observes Fast Casual. “Create a bonus loyalty programme that combines a simple earning mechanism with the Points Redemption Marketplace where you are going to offer complimentary menu items as rewards.”

Related: Apps To Help You Write A Business Plan

A loyalty programme can drive higher engagement without hurting your revenue, because customers are taking rewards as additional items to their order, for example. Pairing your app with a loyalty card programme encourage interaction and your will be the last app they consider deleting when they’ve run out of phone memory.

3Make money without spending (a lot of) it

There was a time when building your own website required a certain level of skill only qualified professionals possessed. Then along came the likes of Wix and Spotify, putting IT buffs out of business and business owners like you in control.

Now you can build your own app too, in a few simple steps, using the growing list of one of the many free and low-cost app builders:

Related: 3 Ways You Can Use Mobile Apps To Improve Your Customer Experience

As an emerging franchisor, you want to increase your footprint without losing touch with your customers. Without an app to add to your marketing mix, you may lag behind other businesses in your field.

“This technology helps franchise organisations grow their online reputation and system-wide revenue, and we can’t wait to see franchise owners take advantage of its capabilities,” says Matthew Rubin, president of Franchise Perfect Circle.

Diana completed a BA in Journalism in 2010 and has honed her skills as a newspaper reporter, senior communications specialist and most recently worked at a weekly magazine as a writer. She joined the EMTS Group in 2016 as a writer for Entrepreneur magazine and SmartCompany Networks. Passionate about honing her writing skills and delivering exceptional client results, Diana continues to keep a finger on the pulse of industry news and insights.

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How To Become A Hi-Q Franchisee

Are you looking at investing in a tyre replacement and service industry? Look no further than the Hi-Q franchise.

HI-Q

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Established in 1999, Hi-Q is a successful and diverse multi-product, multi-brand leader in the tyre replacement and service industry with a network of over 130 franchisees nationwide.

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With the support of international tyre giant Goodyear, Hi-Q has established a solid reputation of ‘the one you can trust’, and the Hi-Q approach and philosophy is embedded in this.  We have the trust of our customers, our network and our suppliers – that’s why you can trust us to take you and your business to the next level.

When you’re working with people’s safety, trust forms the most significant part of the equation

Hi-Q introduced the original and innovative TyreSurance initiative – the only aftermarket tyre damage guarantee product that backs the consumer no matter the brand of tyre.

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Related: We Want To Invite You To Join Us On The Hi-Q Journey And Become A Franchisee

Each Hi-Q Franchise offers a broad range of brands within the different product and service categories that customers know they can trust, and at prices they can afford. Product and services include tyres, exhausts, shocks, batteries or brakes, wheel alignment or balancing, and a 10-point safety check.

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We have identified areas of opportunity to extend our Franchise footprint growth.

If you are looking to join a new franchise and you share in our values and vision, we would like to hear from you.

For further information on how to become a franchisee, call us on +27 11 394 3150

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Researching a Franchise

Col’Cacchio – Benefits Of The Franchise Model

Six key benefits of the restaurant franchise model – and what to look out for when considering a franchise.

Russell Otty

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For investors looking to the restaurant industry and considering a franchise knowing it has a proven track record and is therefore possibly a lower risk, there are a few key things to be aware of about the benefits of the franchise model, which if investigated, can also point to a franchise that is not for you.

Russell Otty, Chief Operating Officer of the Col’Cacchio Group, shares some of these key benefits and indicators of whether a franchise is for you:

1. Making the cut as a franchisee gives you the confidence that you are making the right decision

You may think psychometric testing, three days in a restaurant following a franchisee around, and a panel interview with the senior management of the franchisor, is a bit over the top, but the franchisor that puts you through your paces and assesses your ability and commitment to running the business, is doing you a huge favour and may even help you see this is not for you. It goes both ways, and after an intense courtship, you should know if you want to try a long-term relationship.

Related: Col’ Cacchio: A Passion For Pizza

2. Assistance with location selection and negotiation of the terms of your lease

One thing you can do to limit your risk is to not open a restaurant in the first place if your rent is not going to be reasonable or you simply won’t get customers through the door. The franchisor will vet and approve the site – they will have extensive insight into what has worked or not worked location-wise for their brand, and can assist you to weigh up the area and it’s potential to attract customers.

The commercial terms of a lease is very important – you can’t be too ambitious about turnover targets, and having the backing of a franchisor can be beneficial if a landlord becomes unreasonable.

3. Staff training and development tools on hand

Consistency is important with restaurant franchises, as a customer visiting a brand anywhere in the country, goes there knowing exactly what they are going to get. This is best achieved with solid training, perhaps access to resources such as training videos, and regular visits from franchise managers.

You should check with your franchisor what level of training and franchise support you will have on an ongoing basis. Ask about the ratio of field trainers and operations managers to the number of franchisees in the group. You want the franchisor in your restaurant in some shape or form, two or three times a month, whether it be the training manager, the regional franchise manager or the national operations manager.

4. Access to supplier networks to manage your input costs

Negotiating basket pricing with distributors regionally and nationally, the franchisor will leverage their buying power on your behalf. They should assist to manage your suppliers and make sure deliveries happen on time, and ensure that product quality remains consistent. They can also negotiate to ensure your input costs do not increase before the next menu launch – so you can ensure your margins remain intact.

5. Brand loyalty and locality marketing

When you buy a restaurant franchise, you gain a group of customers who know who you are, the food you serve and the way you make them feel. The money you will pay towards marketing each month gives you insight into the broader restaurant market, the experience of what is working across a number of sites, and how best to keep the attention of new and existing customers.

Some franchisors offer locality marketing assistance – your site and area has specific needs that other outlets may not have, or there may be events in the area that can be leveraged to run special offers. Ask if the franchisor offers this as a service, as it can assist you greatly to have an advantage over other restaurants in your area.

Related: Beginners Guide To Digital Marketing In South Africa

6. Business development insights

The franchisor has access to insights gained across the group, and the systems that they have in place to track costs and increase profit margins, can be of huge assistance. If you are looking for business support, a franchise manager can be the one sitting with you telling you that you spent R2 000 too much on cleaning this month or saying you need to wait till next month to make that purchase. The level of business support you will have access to, is an important factor to consider, depending on the level of support you may require.

Recipe for success

Nine times out of ten, a restaurant franchise that fails, fails because the franchisee loses interest or lacks the commitment to make it work. Selecting the best franchise for you as the investor, or as a restaurant entrepreneur, is the most important first step you can take towards success, so do the homework.

Don’t assume that because you are buying into a successful brand that it will be a success – business is not an exact science – you need to do your own due diligence and take responsibility for your business, because it is after all your own investment.

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We Want To Invite You To Join Us On The Hi-Q Journey And Become A Franchisee

As the leader in the tyre replacement and service industry, we are invested in providing our network with the tools needed to thrive and grow in an ever-challenging market.

HI-Q

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Vital Stats

This is an invitation to all innovative entrepreneurs who are seeking new and exciting opportunities – here’s your chance to become part of a winning team.

As the leader in the tyre replacement and service industry, we are invested in providing our network with the tools needed to thrive and grow in an ever-challenging market.

The Hi-Q Way

  • Hi-Q’s been voted the 1 tyre retailer by South African consumers in the Ask Africa Icon Brands Survey from 2010 – 2017.
  • Over the years Hi-Q has established itself as ‘the one you can trust’, with customers, the network and suppliers.
  • Hi-Q prides itself on first-class service, a multi-product/multi-brand offering as well as ground-breaking product innovations such as TyreSurance on all tyre brands.
  • Hi-Q has an extensive network of over 130 franchisees
  • Hi-Q has the support of the Goodyear value proposition.

If you are looking to join a new franchise and you share Hi-Q’s values and vision, please get in touch.

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