Connect with us

Attracting Investors

The 5 Slides You Must Have In Your Pitch Deck

You don’t need a lot of slides, but the ones you do have must concise and compelling.

Tony Conrad

Published

on

business-man-presentation

Q: When preparing to pitch investors, what are the slides you should include in your deck?

A: In that first meeting, most investors need just 20 minutes to decide if your idea is something they’re excited to pursue. So creating a compelling deck that covers your vision, team and idea in five slides is where you need to put your attention.

Before we dig into what those slides should cover, I want to share two small – but very effective – things I highly recommend to engage an investor during your pitch:

We-recommend-tickRecommended: The Art of Business Pitching Has Changed. Are You on Board?

Build trust and establish a rapport quickly

Typically, your first meeting with an investor will be a one-on-one pitch. It’s easier than ever to know background details of the person you’re pitching and find something you have in common (school, entrepreneurs, etc), and it’s a proven ice breaker.

Another trick I learned from about.me co-founder Tim Young is to avoid projecting your pitch and use your laptop screen to walk through the slides which creates a more comfortable and relaxed environment.

Establish a time frame for your pitch

Investors have a notoriously short attention span so state up front your deck is 5-6 slides, and need just 20 minutes to cover the introductory material.

Your deck should be crisp and avoid unnecessary slides, and reinforce this point by numbering each of your slides, one of six, two of six, etc.

Most initial meetings last between 30 to 45 minutes. If your deck takes just 20 minutes that leaves enough time at the end of your pitch to dig into the investor’s input as well as better understand what’s important to them when making an investment.

You should be able to convey the big vision and current traction with these five recommended slides:

Cover slide

Must include company logo, meeting date and name of the investor you’re pitching. Use a beautiful full screen picture that captures your idea. Since you’ll likely be in the room early, have this slide displayed when the investor walks in – it’s your first impression.

Slide 1: Team and company snapshot

This is one of the two most important slides in your pitch deck. This slide should include the amount of capital you’re raising and the date you founded the company. Bring your team to life by including pictures of all the key people currently involved including founders, team members, investors and advisors.

As mentioned last week, if you can effectively sell the investor on why your team is uniquely qualified to solve the problem you’re tackling, they’ll begin to lean in and give you a fair listen.

Slide 2: Numbers and tracion to date

Share early performance data if your product/service is live. If you’re pre-launch, then include development milestones, user test data, anything that might demonstrate momentum. Also, include your social-media following (Twitter, Instagram, etc.)

Slide 3:  Vision and market opportunity

This is the other most important slide in your deck, as it’s your opportunity to tell investors about the future of your space and how it will evolve.

Investors love patterns, and if you can create a narrative that shows how your vision has happened in other categories, you’ll have a better shot at moving the investor from skeptical to believer.

Slide 4: Product demo

This is your opportunity to demonstrate how your product/service is addressing the market opportunity. If you don’t have a working product, you still need to show visuals of what you’re building. Hand drawn images are totally fine if you don’t have visuals developed. You should rehearse your demo 25+ times until it flows naturally.

Slide 5: Go-to-market strategy

You want to clearly demonstrate the fact that you have thought about how to roll out your product and how to capture market share.

We-recommend-tickRecommended: It’s Brilliance or Nothing for The Creative Counsel Co-Founders

Other slides: If you feel like you need additional backup, and you likely will, include those slides in the appendix.

The last thing that you’ll want to think about is the tone that you want to convey. Be engaging and try to avoid a dry, mind-numbing presentation.  At the end of the day, great content makes a great deck.  But if you can sprinkle in some creativity and personality on top of great content, then you have a winning combination.

This article was originally posted here on Entrepreneur.com.

Tony Conrad is co-founder and CEO of about.me, a platform for representing personal identity online based in San Francisco. He also founded the blog search engine Sphere, acquired by Aol and is a venture partner at the True Ventures, leading investments in WordPress.com, Blue Bottle Coffee, MakerBot, Typekit, High Fidelity and more. He blogs at tonyconrad.wordpress.com and at TrueVenture.com.

Advertisement
Comments

Attracting Investors

The Investor Sourcing Guide

How to attract and obtain investors to your established, high-growth business.

Greg Morris

Published

on

business-investor

As an established, high-growth company, you may find that you need to source capital, identify a mentor, or work closely with other affiliates to prosper. In this case, partnering with an investment holding company can be a valuable growth tool.

So, what should you do if you want to be acquired by a holding company?

Read this.

1. Research everything

If you’re considering a long-term investment partnership, make sure you conduct substantial prior research. There may be many potential investment partners out there, but each has specific venture and industry directives. Get to grips with these.

Related: Is Venture Capital Right For You?

2. Be candid with yourself

The amount of capital that you need will affect which holding company you choose. In particular, you’ll need to understand what your risk profile looks like relative to the returns you expect to provide. This will also help you to source, entice, and keep the attention of the most appropriate partner.

3. Identify your must-haves

Any investment partner you choose is likely to be able to provide you with funding, a broader network, and economies of scale. Beyond these, however, you’ll need to decide on your most important benefits (must-haves), so you can target the companies that can offer you the best fit.

4. Spell out your funding plan

You’ll need to be very clear on how you plan to spend the funding you get from your investor. This plan should stipulate, in particular, how you plan to grow.

Related: 5 Key Questions To Answer For Raising Funding

5. Scrutinise each investor

Make sure to analyse your potential investors’ investment history, so you can get a clear idea of where your interests are aligned. Look specifically at things like:

  1. Where investors’ get their funding
  2. What their investment track record looks like
  3. What their investment directives are
  4. Their appetite for risk
  5. The returns they usually aim for

The crux of the matter

Research is essential, no matter which holding company you hope to be acquired by. This will help you to find, attract and retain an investor who gives you the funding you need, and lends you the support to be innovative, productive, and profitable.

Continue Reading

Attracting Investors

6 Great Tips For A Successful Shark Tank Pitch

Whilst most of us are unlikely to appear on television shows such as Dragons Den or Shark Tank there is a lot we can take out from watching these programmes.

Published

on

shark-tank-south-africa

Whilst most of us are unlikely to appear on television shows such as Dragons Den or Shark Tank there is a lot we can take out from watching these programmes. Entrepreneurs will often need to promote their businesses to prospective customers, lenders, investors, employees and even suppliers.

All stakeholders would like to know with what and whom they are dealing. They will need to assess risk and will try and evaluate the business against others who are competing for those same funds.

1Know Your Product

You should be able to describe your business within 60 seconds, in a confident and positive manner. Let the stakeholder know what particular problem your business solves which makes it viable and attractive.

Your brand and how you intend to develop it is important in determining whether they will invest or lend you money. Share critical information with them such as large customers, patents and trademarks and details of forward orders.

If you are looking for funding or investment, make sure you have the relevant paperwork to back up what you are saying.

Related: 10 Tips From The Dragons Of Dragons’ Den SA

2The Numbers

You must have your numbers at your fingertips.  A true and successful entrepreneur will know his numbers instinctively and be able to recollect and present them convincingly. Stakeholders want to know your turnover (sales) over the last couple of years, your gross profit and net profit.

Investors want to know what they are investing in and whether there is strong potential for their money to grow. Lenders will want to assess their risk — how are you going to repay the money? Moreover, you as the business owner, need to be sure that you will be able to make the required repayments.

You must know what your margin is, as this will largely determine your viability as a business. Margin or gross profit is the difference between the selling price of the goods and their cost and is usually expressed as a percentage.

3Know What You’re Asking For

asking-for-business-funding

Be clear as to the size of the investment you want to give away and how that determines the ‘valuation’ of the business. Therefore, if you wish to raise R200 000 for 10% of the business, that means you value the business at R2m — be sure you can back that up or you will get taken apart.

4Have a Business Plan

The best way to fully understand your business is by way of having a detailed business plan, which has been prepared whilst working through every facet of your business, from the original idea to the finished product.

As the business owner, you need to live this business plan and be able to use it as your daily guide to success. Develop it, change it where circumstances require it, but most importantly know it and understand it.

In this way, you will be able to deal with most of their questions, be they about marketing, research, international expansion etc. It is also a good idea to know your competition and what they are up to.

Related: Dragon’s Den Polo Leteka Gives Her Top Tips To Attract Growth Capital

5Sell Yourself

In most interactions, you the entrepreneur, are selling yourself. Whether it is an investor, lender, customer or prospective employee, it is their impression of you and your capabilities which ultimately determine whether they want to work with you.

Be confident, defend your position where required, as you will need to parry some blows but do not behave arrogantly.

6Learn From Your Mistakes

Many entrepreneurs who have presented to the Shark’s Den and not been able to garner investment have turned their business into great successes. You need to be able to learn from the experience, and if rejected, bounce back even stronger.

Continue Reading

Attracting Investors

3 Things You Must Have In Place To Get That Start-up Bank Finance

If you’re planning to secure funding for your start-up, you need to put the right foundations in place.

Published

on

bank

The South African landscape for raising finance is tough for any business, with stringent lending regulations. Here are three areas to focus on as you set up your start-up to ensure you’ll qualify for a loan or equity funding.

1Securing a Market

Most SMEs I have mentored or advised start with expressing how big the total market size is for their product or service, but, while this is important to understand, the big question is: What percentage of that market will you attract and how?

Look at the ‘how’ first and work your numbers backwards. For example, if you secure a R10 million contract to supply an item that has a market size of R37 billion you are capturing only 0,03% of the market. However, if you’re able to cover your monthly expenses (including your loan repayment) and make a profit, that’s what counts. You should be able to show this contract or letter of intent to procure, which shows how and where you will find this market.

Related: The One Question You Must Be Prepared To Answer When Pitching Investors

2A Strong Team

When you’re starting out you’re likely to be the sum total of your team. If you’re going down the entrepreneurial journey alone, make sure you have identified who will mentor and guide you through the areas you don’t have competencies in and cost this into the business start-up and running costs.

Focus on who in the business is going to:

  1. Sell and market: Do they have the necessary skill, network, product and market knowledge?
  2. Control the money: Are they financially savvy and can they make sure that money is being used for the right things?
  3. Operate: Who has done this before? Can this individual manufacture the product or arrange the supply of goods or services, ensure quality control and sound human resource management?

3Compliance

Formalising your business is costly but necessary. If you don’t have a formal entity, shareholders agreements, loan agreements, financial statements, management accounts, tax compliance and so on, you will come short when looking to raise finance.

Understand these costs upfront and include them into your start-up budget — this will save you a lot of pain in the long run.

Related: 3 Ways For Social Entrepreneurs To Access Fundraising

The truth is that finance is available for women who have the right business ingredients just as much (if not more — in the South African context) as it’s available for men and just as with men. And, resources such as these help to unpack and guide the core fundamentals that are needed to make business bankable/fundable.

Then it’s all about implementation and staying on track to translate all that you’ve done and all that you wish to do in a bankable business plan, and approach the relevant funder for your needs. The right business mentor can certainly help you on that journey.

Continue Reading

Trending

FREE E-BOOK: How to Build an Entrepreneurial Mindset

Sign up now for Entrepreneur's Daily Newsletters to Download​​