With access to capital critical for the expansion and growth of one’s business, there comes a point where entrepreneurs need to consider attracting new forms of investment based on the significant cash injection required.
Options considered usually include listing or, alternately, taking on a private equity (PE) partner. With both able to achieve the same objectives, it’s important that entrepreneurs consider the respective implications before choosing which option will best ensure the sustainable success of their business.
The options available
Capital and liquidity are essential for the growth of one’s business. At some stage, however, many entrepreneurs will require a much larger capital injection than the bank will loan them to take their business to the next level. This is when listing or taking on a PE partner become viable alternatives.
While both options will allow an entrepreneur to raise capital fairly rapidly and increase liquidity, they will also assist the business to improve its profile in the market – thereby achieving the same strategic objectives.
Listing and PE have very different implications for a company that entrepreneurs need to be cognisant of from the outset.
In both scenarios, one is inviting external parties to become involved in the core functioning of the business. Because of this, it’s important to appreciate how these new relationships will work, and the obligations and roles of each.
Listing your company
Listing your business in a positive economic climate can work particularly well, as prices and earnings increase on the back of investor confidence. This is what we saw in many of the local listings that took place in the market about five years ago.
The recent global economic downturn has changed this significantly though, reducing the amount of liquidity available and making investors more reticent to invest in newer ‘unknown’ companies. When liquidity is at a premium (as it currently is), big fund managers typically pursue blue chip investments in favour of small-cap companies.
As a result, small-cap companies are punished in this type of cycle – going against their original intention for having listed. Because trading is slower and somewhat restricted, a business’s shares can become inert, with prospects for raising capital and increasing liquidity significantly limited.
Companies also often list in order to make future acquisitions. In recent years, the option of using a listing in order to purchase another company has, however, been curtailed as operators are reluctant to sell for ‘paper’ – rather wanting cash for the sale.
There are a number of other considerations to take into account before listing. When listing, one is moving from the context of a private company to that of the stock market where dealings are highly regulated and scrutinised. This has various consequences for one’s business.
From a corporate governance and administration perspective, there are a number of very stringent requirements to adhere to. One must consequently have the right systems in place in order to meet these on an ongoing basis. The level of reporting required by a listed company also makes it fairly easy for one’s competitors to analyse one’s business; establishing everything from margins to positioning of one’s competitive advantage.
Before making any decisions, understand what you are getting yourself and your business into. Should listing not prove the right option for a business in the long term, delisting can be costly and have negative implications for the company’s profile. To this end, listing should be based on a sound forecast of increased earnings projected over the next five years, in a bullish economic climate.
There are pros and cons to listing as well as taking on a private equity partner. The important consideration is what suits your business. Many entrepreneurs don’t realise that a PE partner offers concrete liquidity and is usually open to new acquisitions – offering a viable alternative to listing purely for this reason.
Because PE players also assist with management buyouts, they can bring new blood and expertise on board during the process, enriching the talent pool and potential of the business. PE goal-posts are different to those of a listing, and PE partners are typically in it for the long haul: what happens in the interim is not as important as overall performance of the company.
As such, one’s PE partner is normally far less interested in a linear trajectory of earnings than the market would be. This is because they’re ultimately working towards selling at the ‘right’ time, even if the business takes longer to reach that point.
By joining the board of the business, a PE investor can also provide invaluable expertise and act as a source of independent advice to management. In the case of RMB Corvest for example, our objective is to understand the business and add value.
This means that, while we don’t become actively involved in managing the company, we attend board and management meetings. In this way, involving a PE partner can bring the right combination of liquidity and expertise to a business, especially if it’s a small-cap company. It can also act as a step on the path towards listing – improving corporate governance procedures and boosting growth prior to entering the market.
Thus while listing and involving a PE partner both offer entrepreneurs a means of taking their businesses to the next level, the most important part of the process is arguably making the right choice between them.
The starting point is to research — and understand — the options in the context of your own business. Remember that this is the next step in positioning your company for sustained success and growth. As such, your strategic objectives must be aligned with the means of achieving these.
Financing That Backs Entrepreneurs
The SME landscape is fast and flexible. It requires financing that understands how entrepreneurial businesses operate. Through its unique processes and assessments, Spartan’s finance solutions are geared to do just that.
It takes an entrepreneur to know entrepreneurs, which is why Kumaran Padayachee and his team at Spartan are dedicated to financially backing an often-underserviced sector: SMEs.
“We’re fast, we’re flexible, and we’re understanding,” says Kumaran. “Every single person who works here is SME-centric. We hire for fit, looking for empathy and alignment in every position. All of our processes and assessments are done with empathy and understanding towards SMEs.”
Becoming funding ready
Thanks to these systems, processes and the team’s unique way of assessing SMEs, Spartan typically grants finance within seven days, although the fastest approval has been six hours, with the longest 15 days.
“How quickly we can approve finance is determined by how prepared the business owner is,” explains Kumaran.
“Do they have all their basic documentation ready? These include financials, management accounts, debtors age analysis and creditors age analysis. From a working capital context, this information makes it easy to assess the health of the business. Every business owner and financial director should be on top of these figures.”
Finding a funding fit
Not every business needs funding. Some can grow organically and draw on their own cash reserves. Others choose an equity route.
Spartan is a debt funder. However, even as a debt funder, the team’s aim is to back entrepreneurs and help them grow their businesses. They evaluate what the finance will be used for, and if the return is greater than the repayments.
“There are numerous ways that finance can be applied incorrectly by SMEs,” says Kumaran. “One of the first flags we look for is debtors age. If the industry norm is payment in 30 days, but a business is typically paid by its clients in 60 or 120 days, then we know there is something wrong with their internal processes. Either the company is too shy to be assertive with clients, or it lacks the capacity or capability to invoice clients and collect cash efficiently. Either way, the result is a shortage of cash.
“Business owners in this situation apply for a loan in order to be able to pay the bills, when they should be reviewing their own business, pulling one or two levers, and improving their cash flows.
“A customer project or contract is an example of an expansionary and positive need for finance. These cases are ideally suited to bridging finance. The problem is that there’s a lead time gap. You need to start the project, spend cash to hire people or purchase equipment, build internal capacity, deliver on the project and then the customer only pays you. Working capital and bridging finance allows the entrepreneur to do just that, and the company grows as a result.”
Bridging finance, in particular, is high risk and requires a large amount of flexibility, which is why more traditional funding institutions shy away from it. Spartan, on the other hand, offers revolving bridging loans to customers the team has worked with. “We understand this space, and our aim is to support the entrepreneurs within it,” Kumaran concludes.
Alternative finance solutions
Spartan is a 36-year-old Non-Bank Finance Company — that specialises in financing Small and Mid-sized businesses by providing:
- Growth Finance [structured finance for expansion]
- Specialised Asset Finance [equipment/machinery/technology/software/office fit-outs/energy/etc.]
- Working Capital Finance [bridging finance & medium term loans].
Bridging Finance is available for one to three month terms and is ideal for contract or project-based businesses. It is a solution that assists businesses with solving cash flow issues due to growth related challenges in their business and is either for a once-off need or for revolving business use.
Spartan is an Authorised Financial Services Provider 47631 and Registered Credit Provider NCRCP8669.
Is Venture Capital Right For You?
Take this online test to find out if venture capital is what your business needs.
It’s important to know the ins and outs of venture capital before applying for backing as it may not necessarily be the right solution for all entrepreneurs, or for the particular stage your business is at.
To help prospective businesses determine if they are suitable candidates for venture capital funding, Mark Shuttleworth’s local venture capital company, Here Be Dragons (HBD), has compiled a venture capital readiness test. To check your readiness – visit the South African version of the site – Knife Capital below.
Take the VC Test
The HBD test is quick and practical, designed to educate and prepare potential applicants for what they can expect from venture capital.
The test guides applicants through an umber of important decisions and points they will have to consider carefully should they wish to embark on a partnership with a venture capitalist. Consisting of three deal breakers and another 15 questions, it looks at the components of a venture capital investment.
Questions such as: “Will your revenue grow by at least 30% each year?” and“Are you prepared to part with a significant ownership stake in your business which may result in the loss of control?” are tough choices that need to be made ahead of time. Your answers will determine whether you are on the right track for venture capital.
Take the test at Knife Capital.
5 Key Questions To Answer For Raising Funding
As your business grows, should you be raising capital or focusing on organic growth?
There’s a nagging question that lingers in the back of the mind for many entrepreneurs: Should I raise funding? The answer is never simple and the truth is that there is no single answer to rule them all. It all depends on your business, the industry you’re in, how your business is performing and if there are even investors in your field.
Here are some key points to consider as you weigh up the options within your personal growth journey.
Is investment right for me?
The media in larger markets like the US and Europe have turned raising funding into some kind of sport. Funding events are extremely well covered by the media and often glorified as some kind of victory.
I’ve raised money from all kinds of investors over the past decade and can confirm that not all money raised is equal. Money comes with strings attached and a lot of formality that may not have existed in your business before.
Once you’ve taken external funding of any kind you immediately take on a fiduciary responsibility outside of just ‘If I screw this up, I walk away’. You are tied to your company and investors until the money dries up or you make everyone rich. Neither is a simple process.
Don’t get me wrong, there can be a lot of value in the raising of strategic capital, but it is not to be seen as some form of victory. When you raise money you should have a clear path to profit and a clear strategy on how you are going to use the money and what the potential of recouping it is. Without these things you’re just taking other people’s money to spend and pay your salary. That’s not cool.
The Different Kinds of Investment
If you don’t know what’s out there, it’s easy to think that banks are the only institutions with money. They’re not. Often they are the worst kind of money to raise and come with very formal strings attached that you cannot break free from. However, if you have a relatively straight-forward and stable business, banks can be a useful option to get a loan and then pay back the money relatively quickly.
I always suggest that the first port of call for funding should be sales. So if you think you need funding, what you are really saying is you need money and money comes from making sales. The best place to start for sales? The three Fs: Friends, Family and Fools. Sell to everyone and anyone you can find. A lot of young entrepreneurs will raise small amounts of investment from the three Fs too. This is very risky because you are putting your relationships at risk if the business collapses and all of your friends and family lose money because of you.
You can then graduate up into angel investment. Angels are high net-worth individuals who are looking to find very early stage start-ups with small batches of money. Usually this is a round of less than R500 000 for a pretty decent chunk of equity in your business.
Out of angel investors grow institutional venture capital firms. These companies will give you a lot of money for a lot of equity and help you grow. They’ll sit on your board (or formulate one if you haven’t) and they will drive you to grow your business at near-exponential rates. This level of funding is all about return on investment. If they put in R1 million, they expect to get R10 million in five years. It’s your job to make it happen.
Overall, with investment comes pressure and formality, but also the potential to grow something mammoth and meaningful very quickly.
My favourite kind of funding is the oldest kind out there: Profit. If you want to maintain control of your business and grow it, then you need to be profitable and reinvest the money in your company, not your cool new car.
Is there a right time to raise funding?
In my experience there are a multitude of situations when your business might require external funding. The ‘right’ time can only be decided by the person running the show. If you are raising money out of desperation, perhaps it’s not the right time to raise. However, finding funding at this point may save your business.
On the flip side, raising growth capital is perhaps the safest time to raise funding. Your business should have profit and traction, it should be showing incredible value in the market and you should have a very clear plan to increase profits and growth exponentially.
If you take this plan to a variety of investors you are able to shop for the best terms and the best partners. That’s the kind of money you want. But bear in mind, if things take a turn for the worst your investors can become your worst nightmare. Just ask Travis Kalanick at Uber who is being sued by one of his major investors.
Raising funding is an extremely personal decision that business owners should think through carefully and plan for the worst as well as the best-case scenarios.
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