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Venture Capital

Going the Venture Capitalist Route? Seed Engine Gives Top Advice To Get It Right

Marc Elias of Seed Engine weighs in on VC funding.

Tracy Lee Nicol




Vital Stats:

  • Organisation: Seed Engine
  • Player: Marc Elias, co-founder of Seed Engine, an accelerator and seed funder
  • Est: 2012
  • Visit:

The VC Route:

What is venture capital all about?

The venture capital model works on investment opportunity and size. VCs are investors looking to build their portfolio with a number of businesses, not support one business’s growth, so consider whether your business is high-impact and well structured, or whether additional support
is needed.

Related: Seeding The Change

What kinds of businesses should go looking for VC funding?

VCs typically fund high-growth or high-impact businesses – so you want to be the next Twitter or Amazon and need institutional money to make it happen, not a lifestyle entrepreneur that’s going to stay in the SME bracket.

The business has already gained some traction and has a working model, but needs a large injection of capital to scale.

What’s the best way to approach VCs?

You first need to be robust and ready – which means you’re operating well, have systems, and the right team of people. Any investor is looking to de-risk as much as possible, VCs are no exception.

Then carefully research what each VC firm’s investment mandate is, what’s in their current portfolio, who’s on the board, and what their investment tools are.

Details like these will help you align your pitch. Successful funding comes through relationships and this doesn’t happen with cold calling, emailing, and copy-paste pitches.

What are entrepreneurs getting wrong when pitching to VCs?

Too often they’re only addressing the ‘What’, and not ‘Who’, ‘How’, and ‘Why.’ It’s very difficult to get investment for an idea so you need a working business model even if there’s no revenue model yet.

Then, entrepreneurs don’t always realise that the kind of investment they actually need is time and mentorship, rather than funding.

The next issue is communication. If you’re not able to clearly communicate, it’s indicative of a lack of understanding on your part.

Remember, VCs are investing in a jockey as much as they are in a business opportunity. VCs are high-level generalists, they’re relying on you to explain the details of your business, industry, problem and solution.

What advice would you offer entrepreneurs?

Don’t take rejection from a VC as a rejection of the business. They make decisions based on the information given to them and sometimes good businesses are rejected.

If you believe you’re sitting on the next big thing, focus on building relationships with other entrepreneurs. Learn from those in the same boat as you, so you’re better prepared for the next round.

The Bank Route:


Sanjeev Orie, CEO of FNB Business Value Adds, answers your bank finance questions.

What are funders looking for in a start-up?

An investor expects to earn a profit for the risk that’s taken. Accordingly, a bank would assess a start-up from four points known as the 4Cs: Character, capital, cash flow and collateral.

When is it time for a bank loan?

Loans should be taken when the business is in a position to afford the repayments. A loan should be to purchase items that are not for re-sale, rather productive assets like a delivery vehicle, equipment, and shop fittings.

A loan could be used to consolidate other, more expensive debt into a single monthly instalment that is easier to manage and at lower cost. Debt funding should be used to finance things that are going to make your business better by saving or making money.

What advice can you offer to start-ups using their personal lines of finance?

Be responsible when using your own money and carefully assess the risks and opportunities before spending. Using your own savings and lines of credit, and repaying the instalments, shows your commitment to the success of the business, and that it’s able to support your living expenses and debt from the profits made in trading.

What makes a business more appealing to a bank?

The bank needs to be reasonably certain that it‘s going to be repaid, that the business will be profitable, and run by people who are capable and committed.

It’s best that the business owners write the business plan and application for funding themselves, showing their insight into what is going to make the venture successful. The bank will ask questions about the assumptions in the business case, so know the answers.

What are common mistakes made when seeking funding?

A common mistake is asking for a bank loan too soon. It’s best to start looking for finance when the business has been trading for at least a year so there is a track record that will show the debt is affordable.

Don’t expect to get a loan at a prime interest rate either: Start-up ventures are risky and the bank will price the loan or overdraft accordingly.

Related: Planting the Seed

Is it truly possible to bootstrap a start-up?

Yes! Many businesses never need credit limits from a bank, as they’re able to grow through private capital alone. Private loans consist of seed capital, bootstrap funds and angel investments.

Tracy-Lee Nicol is an experienced business writer and magazine editor. She was awarded a Masters degree with distinction from Rhodes university in 2010, and in the time since has honed her business acumen and writing skills profiling some of South Africa's most successful entrepreneurs, CEOs, franchisees and franchisors.Find her on Google+.


Company Posts

Financing That Backs Entrepreneurs

The SME landscape is fast and flexible. It requires financing that understands how entrepreneurial businesses operate. Through its unique processes and assessments, Spartan’s finance solutions are geared to do just that.






It takes an entrepreneur to know entrepreneurs, which is why Kumaran Padayachee and his team at Spartan are dedicated to financially backing an often-underserviced sector: SMEs.

“We’re fast, we’re flexible, and we’re understanding,” says Kumaran. “Every single person who works here is SME-centric. We hire for fit, looking for empathy and alignment in every position. All of our processes and assessments are done with empathy and understanding towards SMEs.”

Becoming funding ready

Thanks to these systems, processes and the team’s unique way of assessing SMEs, Spartan typically grants finance within seven days, although the fastest approval has been six hours, with the longest 15 days.

Related: Alternative Finance – Filling The Gap

“How quickly we can approve finance is determined by how prepared the business owner is,” explains Kumaran.

“Do they have all their basic documentation ready? These include financials, management accounts, debtors age analysis and creditors age analysis. From a working capital context, this information makes it easy to assess the health of the business. Every business owner and financial director should be on top of these figures.”

Finding a funding fit

Not every business needs funding. Some can grow organically and draw on their own cash reserves. Others choose an equity route.

Spartan is a debt funder. However, even as a debt funder, the team’s aim is to back entrepreneurs and help them grow their businesses. They evaluate what the finance will be used for, and if the return is greater than the repayments.

“There are numerous ways that finance can be applied incorrectly by SMEs,” says Kumaran. “One of the first flags we look for is debtors age. If the industry norm is payment in 30 days, but a business is typically paid by its clients in 60 or 120 days, then we know there is something wrong with their internal processes. Either the company is too shy to be assertive with clients, or it lacks the capacity or capability to invoice clients and collect cash efficiently. Either way, the result is a shortage of cash.

“Business owners in this situation apply for a loan in order to be able to pay the bills, when they should be reviewing their own business, pulling one or two levers, and improving their cash flows.

“A customer project or contract is an example of an expansionary and positive need for finance. These cases are ideally suited to bridging finance. The problem is that there’s a lead time gap. You need to start the project, spend cash to hire people or purchase equipment, build internal capacity, deliver on the project and then the customer only pays you. Working capital and bridging finance allows the entrepreneur to do just that, and the company grows as a result.”

Bridging finance, in particular, is high risk and requires a large amount of flexibility, which is why more traditional funding institutions shy away from it. Spartan, on the other hand, offers revolving bridging loans to customers the team has worked with. “We understand this space, and our aim is to support the entrepreneurs within it,” Kumaran concludes.

Related: Business & Leadership Lessons from Kumaran of Spartan

Alternative finance solutions

Spartan is a 36-year-old Non-Bank Finance Company — that specialises in financing Small and Mid-sized businesses by providing:

  • Growth Finance [structured finance for expansion]
  • Specialised Asset Finance [equipment/machinery/technology/software/office fit-outs/energy/etc.]
  • Working Capital Finance [bridging finance & medium term loans].

Bridging Finance

Bridging Finance is available for one to three month terms and is ideal for contract or project-based businesses. It is a solution that assists businesses with solving cash flow issues due to growth related challenges in their business and is either for a once-off need or for revolving business use.

Spartan is an Authorised Financial Services Provider 47631 and Registered Credit Provider NCRCP8669.

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Venture Capital

Is Venture Capital Right For You?

Take this online test to find out if venture capital is what your business needs.

Monique Verduyn




It’s important to know the ins and outs of venture capital before applying for backing as it may not necessarily be the right solution for all entrepreneurs, or for the particular stage your business is at.

To help prospective businesses determine if they are suitable candidates for venture capital funding, Mark Shuttleworth’s local venture capital company, Here Be Dragons (HBD), has compiled a venture capital readiness test. To check your readiness – visit the South African version of the site – Knife Capital below.

Take the VC Test

The HBD test is quick and practical, designed to educate and prepare potential applicants for what they can expect from venture capital.

The test guides applicants through an umber of important decisions and points they will have to consider carefully should they wish to embark on a partnership with a venture capitalist. Consisting of three deal breakers and another 15 questions, it looks at the components of a venture capital investment.

Related: 5 Key Questions To Answer For Raising Funding

Questions such as: “Will your revenue grow by at least 30% each year?” and“Are you prepared to part with a significant ownership stake in your business which may result in the loss of control?” are tough choices that need to be made ahead of time. Your answers will determine whether you are on the right track for venture capital.


Take the test at Knife Capital.

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Venture Capital

5 Key Questions To Answer For Raising Funding

As your business grows, should you be raising capital or focusing on organic growth?

Nicholas Haralambous




There’s a nagging question that lingers in the back of the mind for many entrepreneurs: Should I raise funding? The answer is never simple and the truth is that there is no single answer to rule them all. It all depends on your business, the industry you’re in, how your business is performing and if there are even investors in your field.

Here are some key points to consider as you weigh up the options within your personal growth journey.

Is investment right for me?

The media in larger markets like the US and Europe have turned raising funding into some kind of sport. Funding events are extremely well covered by the media and often glorified as some kind of victory.

I’ve raised money from all kinds of investors over the past decade and can confirm that not all money raised is equal. Money comes with strings attached and a lot of formality that may not have existed in your business before.

Once you’ve taken external funding of any kind you immediately take on a fiduciary responsibility outside of just ‘If I screw this up, I walk away’. You are tied to your company and investors until the money dries up or you make everyone rich. Neither is a simple process.

Don’t get me wrong, there can be a lot of value in the raising of strategic capital, but it is not to be seen as some form of victory. When you raise money you should have a clear path to profit and a clear strategy on how you are going to use the money and what the potential of recouping it is. Without these things you’re just taking other people’s money to spend and pay your salary. That’s not cool.

Related: 6 Great Tips For A Successful Shark Tank Pitch

The Different Kinds of Investment

If you don’t know what’s out there, it’s easy to think that banks are the only institutions with money. They’re not. Often they are the worst kind of money to raise and come with very formal strings attached that you cannot break free from. However, if you have a relatively straight-forward and stable business, banks can be a useful option to get a loan and then pay back the money relatively quickly.

I always suggest that the first port of call for funding should be sales. So if you think you need funding, what you are really saying is you need money and money comes from making sales. The best place to start for sales? The three Fs: Friends, Family and Fools. Sell to everyone and anyone you can find. A lot of young entrepreneurs will raise small amounts of investment from the three Fs too. This is very risky because you are putting your relationships at risk if the business collapses and all of your friends and family lose money because of you.

You can then graduate up into angel investment. Angels are high net-worth individuals who are looking to find very early stage start-ups with small batches of money. Usually this is a round of less than R500 000 for a pretty decent chunk of equity in your business.

Out of angel investors grow institutional venture capital firms. These companies will give you a lot of money for a lot of equity and help you grow. They’ll sit on your board (or formulate one if you haven’t) and they will drive you to grow your business at near-exponential rates. This level of funding is all about return on investment. If they put in R1 million, they expect to get R10 million in five years. It’s your job to make it happen.

Overall, with investment comes pressure and formality, but also the potential to grow something mammoth and meaningful very quickly.

My favourite kind of funding is the oldest kind out there: Profit. If you want to maintain control of your business and grow it, then you need to be profitable and reinvest the money in your company, not your cool new car.

Related: How To Start A Business With No Money

Is there a right time to raise funding?


In my experience there are a multitude of situations when your business might require external funding. The ‘right’ time can only be decided by the person running the show. If you are raising money out of desperation, perhaps it’s not the right time to raise. However, finding funding at this point may save your business.

On the flip side, raising growth capital is perhaps the safest time to raise funding. Your business should have profit and traction, it should be showing incredible value in the market and you should have a very clear plan to increase profits and growth exponentially.

If you take this plan to a variety of investors you are able to shop for the best terms and the best partners. That’s the kind of money you want. But bear in mind, if things take a turn for the worst your investors can become your worst nightmare. Just ask Travis Kalanick at Uber who is being sued by one of his major investors.

Raising funding is an extremely personal decision that business owners should think through carefully and plan for the worst as well as the best-case scenarios.

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