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The Win-Win Mindset Of Miranda Isaakidis

Miranda Isaakidis, Johannesburg Chapter chair for The Women Presidents’ Organisation, reveals how she turns sources of frustration into something much more advantageous.

Tracy Lee Nicol




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Miranda Isaakidis has been involved in international trade for over 20 years as a strategic research specialist across a range of sectors.

In 2005, she co-founded her own company, Indulgence Spa Products, a wholesale distribution and manufacturing company specialising in the supply of high-end products for the spa and hospitality industry.

Related: The Powerful Influence of Negative Speech on Company Culture

She was recently appointed as the Johannesburg Chapter chair for The Women Presidents’ Organisation — an affiliation for connecting women who lead and own multi-million rand companies.

What is a driving philosophy that you carry into business every day?

My sister is a successful entrepreneur and shared invaluable advice with me: In business, you can wake up in the morning to the gloomiest of pictures, but to change that and be left with hope and energy you need to act with integrity, do your ground work, and find a solution to the problem. If you do this, things have a way of working out even if it’s not in a way you expect.

How does the philosophy of working with what you have apply to a staff issue?

I’ve learnt to accept that not everyone has the same ambition and desire as me to move up the ranks. This doesn’t mean they’re unproductive or not worth including in a team – you just need to work with what
you have.

I once had an assistant who possessed none of the skills required to perform her job. I complained to my manager and to my shock he told me that I was responsible for my assistant’s non-performance and needed to look at my management skills. I had no other option but to go back to the drawing board and assess my PA’s skill and how we could work around it.

Though she never learnt to spell check, format a document or do any of the research we required, I discovered that she had the most remarkable talent of getting me any appointment I wanted, which was far more useful in my position at the time.

So I polished up my word processing skills, did my own spell checks and went on to meet amazing people who enabled me to take my work to the next level – all because my PA had an unexpected set of skills.

From a personal perspective, what limitation have you learnt to work with?

When it came to time management and efficiency, for years I tried to fit into a more rigid model but I have a short attention span and work much better in quick, short bursts.

Consequently, I use the Pomodoro Technique which works on the principal of breaking down tasks into 25 minute segments. It’s a great way of breaking difficult or boring tasks into manageable ‘projects,’ it makes work a lot more fun and easy to do, and works with my attention span. On a deeper level, the book Play to Win by Larry Wilson has had a big influence on me. It supports the theory that there are two games to play in life:

Related: 6 Secrets to Making Business Decisions That Get Results

  1. Playing not to lose: Avoiding situations where we might lose, fail, or be emotionally hurt.
  2. Playing to win: Consciously choosing to go as far as you can with all that you have and learning from whatever happens.

As part of training, I was required to climb up really high poles and walk a tight rope. Seriously, I’m not designed for that kind of activity but I managed to do it and it’s an achievement that has stayed with me forever.

If I could physically do something so alien to me – then daily business challenges are surely also manageable. It also hones your focus by asking when you were born and when you think you’ll die.

A nasty thought at first, but when you draw a time line, plot where you are, and establish if you’re happy with the journey so far, you’re able to figure out what you want for the rest of time and work towards it. This exercise truly focused my mind and I make a conscious effort to enjoy life and focus on things that add value to my life, family and business.

How do you use what you have to motivate your staff?

While it’s important to celebrate accomplishments in business, do it within reason and realistically, so no elaborate parties or incentives when essentials like pension funds are lacking. But to instil pride and accountability, I make a point of taking manufacturing staff along for a customer delivery now and again.

It makes a huge difference when they see who our client is, where the products they make get sold, and makes the whole process more real – with the result that it’s easier to push quality.

Related: 5 Traits of Successful Teams

Tracy-Lee Nicol is an experienced business writer and magazine editor. She was awarded a Masters degree with distinction from Rhodes university in 2010, and in the time since has honed her business acumen and writing skills profiling some of South Africa's most successful entrepreneurs, CEOs, franchisees and franchisors.Find her on Google+.


Compete to Win

How You Can Over-Deliver To Gain The Advantage

Go over and above for the people you serve, and you will enjoy the benefits of an abundant relationship.




Wise, established entrepreneurs know that over-delivering value — which simply means going above and beyond for the people we serve to deliver more satisfaction for our service and thus exceed expectations — is crucial to a business’s survival, growth and future. It represents the core of a company’s foundation. And without a solid foundation, a business is always vulnerable to a person or company that does over-deliver.

To ensure you don’t ever forget the importance of over-delivering value, here are three ways it will give you and your company a distinct competitive advantage:

1. Creates abundance

Success comes most to those who are surrounded by people who want their success to continue. When you over-deliver value, people may be sceptical at first, thinking that you are expecting something in return, but when you are consistent and genuine with your intentions, they begin to trust and appreciate that you are just thinking of them.

Related: Your Questions Answered With Alan Knott-Craig

You never know the value of the value you are delivering. But I’ve learnt that if you are consistently delivering greater value to people, your value becomes more and more aligned with the immediate needs of the people and companies you are serving — and abundance in the relationship is created. This is what over-delivering value is all about.

2. Earns respect

Entrepreneurs who take the time to over-deliver value are the ones who earn respect. Typically early-stage entrepreneurs tend to find ways to be the recipient of someone else’s value in a search for momentum.

You never know which transactional seed is going to grow, but when adding value to others, this type of seed is never forgotten.

For example, every quarter, I deliver a white paper to clients with the intention to challenge their thinking. My goal is for them to know that regardless of whether I am conducting business with them or not, I am thinking of them and thus strengthening our long-term relationship. And since my white papers focus on predicting future leadership trends and business strategies, when a related topic arises in one of their strategy meetings, they don’t hesitate to call me to discuss an opportunity for us to engage.

3. Enables distinction

Entrepreneurs who add value to others create and sustain a distinction in the minds and hearts of those they are serving. After all, most people are simply doing what they’re told to do inside the box they are given. Entrepreneurs can’t afford to do that.

Related: 7 Steps To Optimise Your Cycle Of Customer Service

We are the originators, the innovators and the opportunity seekers. We live our lives constantly in search of ways to add value to make things better. We disrupt the status quo. We are not in the business of fixing the old ways of doing things. We create new ways of doing things. If entrepreneurs are technically the experts at adding value through our products, services and brands, why can’t we add value through the people we depend upon most for our success?

Over-delivering value is the key not only to being a successful entrepreneur but also to the entrepreneurial mindset we must continually cultivate in ourselves and others. No one is successful alone. We must see the value in over-delivering value by being other-directed and connecting dots of opportunity with focus and purpose to become smarter and wiser, while making ourselves invaluable to the people and businesses we serve.

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Compete to Win

How Netflix Is Now Disrupting The Film Industry By Embracing Short-Term Chaos

One wrong move and Netflix could have been nothing more than a footnote in the history of entertainment. But by staying ahead of the curve and embracing disruption, the company is threatening some very entrenched competitors.

GG van Rooyen




Attendees of the annual Cannes Film Festival are typically not afraid to be vocal in their dislike of a new film — booing and hissing are both surprisingly common — but the recent film Okja possibly set some sort of record. The crowd was booing and jeering before the film had even properly begun. In fact, all it took was the name of the studio behind the film: Netflix.

Why the animosity? Netflix is disrupting the film industry, and the traditionalists aren’t happy. After debuting at Cannes, Okja wasn’t released in cinemas. No, instead it was released right to Netflix, free to stream as long as you have an account.

Of course, few would have guessed a few years ago that Netflix would ever get into the business of making its own television shows and movies. According to industry lore, entrepreneur Reed Hastings launched Netflix because he was annoyed with the exorbitant late fees of video/DVD store Blockbuster.

Instead of having to return a movie once you’ve watched it, he conceived of a business that would ship DVDs right to your door through the mail.

Related: Meet The 40 Richest Self-Made Entrepreneurs On Earth

It was a clever idea, but not one that seemed terribly disruptive. The whole process could be a bit of a hassle, and it required you to schedule your entertainment well ahead of time. Blockbuster even had a chance to buy Netflix, but decided that it wasn’t worth it.

The rise of streaming

Even as Netflix was hitting its stride in the early-2000s, the tide was already turning. It was becoming increasingly clear that the Internet was going to be an incredibly disruptive force, but many companies failed to notice. Or, if they did notice, they failed to take adequate action.

By 2007, the potential of streaming TV shows, films, music and books online was clear, but the DVD business was still doing well. However, Netflix decided to prepare for the future (and disrupt its own operations) by launching a streaming service. It did this by going to the traditional movie studios and television networks, and asking to licence their old content.

In the view of these studios and networks, old pieces of entertainment had run their course, so they were pleased with the new revenue stream.

This brings us back to Okja. Netflix has been creating its own content for the last few years because it realised that studios and networks would eventually catch on. At some point, they would understand that they were giving Netflix the ammunition needed to disrupt the industry. Why have Netflix stream your content if you could create your own streaming service?

“The goal is to become HBO faster than HBO can become us,” Hastings said of one of the most popular American cable channels back in 2013.

In a mere 20 years, Netflix has gone from a low-tech operation that sends DVDs through the mail to one that not only streams content online, but is also producing its own content — content from some of the most respected actors, producers and directors in the world. All of this is costing Netflix hundreds of millions of dollars, and it remains to be seen if this strategy will ultimately pay off, but betting against Netflix is risky.

Related: How To Make Money Investing, According To Ashton Kutcher

Netflix has shown itself to be uniquely capable in drastically shifting its business model. Here is how Hastings explains it: “Short-term optimisation about being efficient is the death of long-term success and innovation. Building Netflix, we created a company that tolerated some short-term chaos, and we manage right at the edge of chaos. The value of that is keeping and stimulating the amazing thinkers, so when the market shifts, like DVD to streaming, or licence to original content, we have in Netflix all kinds of original thinkers, and that is the long-term optimisation that all of us in organisations want.”

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Compete to Win

SME Leaders: How You Can Manage Growth

Fresh growth is all around us this Spring – find out how you can powerfully manage growth as you provide leadership to your SME.




In the transition from start-up to scale-up, a critical factor for a growing business is the quality and strength of its leadership team.

Learning to trust and empower staff is a crucial step for SME leaders who wants to grow their business upwards.

As a business grows, one of the biggest challenges for the business founder and leader is the hand-over of an idea from the founder to the people who work there, The brand moves from being one person’s idea to being the professional focus of a whole group of people.

Without effective leadership, small businesses will be held back, more than three-quarters of SMEs provide no leadership development for their staff. What does this mean for you?

Related: We Went up Against A Highly Regulated, Entrenched Industry. Here Are 4 Tips For Getting Your Foot In The Door

If you lead your business with vision and clarity, you set yourself apart from your competition. Here’s how.

Lead the pack

A growing business creates more work than a leader can handle alone.

As the team grows, founders often react by micromanaging the details of their business. In trying to take on everyone else’s job, the founder often leaves the most critical position vacant: strategist and vision-setting.

Learn to trust and empower others in the organisation and you will find you have room to innovate, which is critical for business growth.

Related: What I Learned About Dating That Will Transform Any Business

Steady the ship

An effective leader will also engage others in the business to embrace and adapt to change as growth continues.

  1. Vision: First, plot the course for where the business should go in the short term, and the long term.
  2. Change: Understand what needs to be put in place to grow the business. You might need to source better business operating systems to streamline this growth, or change a few internal business processes, or rethink how you calculate your hourly rates.
  3. People: Growth equals change, and change equals pain, so if you want growth, budget for pain. Understand that you will need to guide and coach the staff into changing their mindset and adapting to these growth changes.

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