There are two things that every entrepreneur wishes for: More time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming.
We desire more money so that we can run ads or pay for employees or expand our operations, and everything else in between. Yes, having more money would be great but it’s wasted if you don’t know how to spend or properly invest that money on marketing or growing your business.
The truth? It’s often hard to find time to do anything when you’re enthralled in the perils of building or scaling a business to any degree. Not only do you need to effectively bootstrap your growth by wearing many hats, you also need to constantly work to increase your skill set while struggling to wrangle sales, dealing with customer service and tending to other tedious issues that tend to take up a large chunk of time.
If there never seems to be enough hours in your day, join the club. If you’re not properly managing your time with an effective time management system, or you’re immersed in one bad habit after another that seems to be eating away at all the precious moments you do have, then the problems compound on themselves.
Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.
By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business. It’s not easy. No one ever said it would be. But it is well worth it.
1Leverage legitimate SEO techniques
SEO seems complex and confusing, but it really boils down to a few fundamental principles. Those principles are the bedrock for over 200+ rules that go into Google’s current search algorithms.
Learn SEO the right way, leveraging the proper techniques, while adhering to Google’s many rules, and you’ll succeed. Your visibility will eventually grow, resulting in a natural increase in leads and sales.
2Create and share content on a blog
Starting a blog is simple and straightforward. What isn’t simple and straightforward is actually posting useful and unique content that adds a tremendous amount of value, and doing that consistently. However, blogging is one of the best ways that you can build authority and create an organic audience over time. By becoming an authority, you’ll end up attracting customers rather than chasing after them.
3Answer questions on Quora
Quora offers up a great opportunity for online marketers to connect with a massive audience by answering questions and engaging with like-minded individuals from around the world.
Use Quora to spread value and further establish yourself as an authority, effectively helping you to scale your business by boosting your visibility through the platform’s massive footprint.
4Connect with influencers
I’ve long been fascinated with the concept of influencers, gravitating towards them to uncover the secrets behind how they’ve built such massive audiences.
It’s not easy to become an influencer, but if you have a small budget, one near-instantaneous way you can scale your business is to get influencers on board to champion your products or services. This is a quick way to get out in front of a very large audience. But not the cheapest way.
5Run a contest or giveaway
Contests and giveaways offer another quick way to market. The word free is very enticing, and people will naturally want to sign up for anything that involves a potential windfall prize.
Your giveaway needs to be worth it if you’re going to collect that all-important contact information. However, be sure to pay homage to local laws and regulations when running any kind of contest. FTC regulations run fierce in this arena.
6Post content on Medium.com
Medium is by far one of my favorite sites for content marketing. This authority site offers up the ability for anyone to post useful content to market anything online. However, don’t use this to spam. Instead, create useful discussions and tutorials that will further enforce anchor-content on your website.
The goal is to market your site the right way and not by spamming links through thin content.
7Set-up a social media content channel
Social media offers one of the most abundant opportunities for scaling any business, no matter what type of business you’ve started. It also offers an avenue to tap into the world’s connected population, quickly and effectively.
Clearly, achieving a massive following is no simple feat, but that shouldn’t deter you from establishing a content channel where you can spread value throughout social media to raise the awareness and visibility of your offers.
8Build in-depth YouTube tutorials
Deep-dive into the world of video with YouTube tutorials. Creating a popular YouTube channel isn’t easy, but it is well worth it. To do it, you have to provide in-depth tutorials, helping people to really understand a niche or solve a problem.
Whatever it is that you do, help to educate the world on how best to do it. In turn, you’ll become an authority and an industry leader, ultimately leading to greater exposure and eventually, more sales.
9Create a lead magnet and sales funnel
Ask any smart online marketer about how they scale out a business, and they’ll tell you the same thing: build an effective sales funnel. Draw them in with a value-laced lead magnet and drop them into a funnel where you can sell them on autopilot.
The right sales funnel, split-tested to oblivion, with a clear understanding of your cost-per acquisition, can be scaled infinitely. Not only will you grow your business by leaps and bounds, but you’ll make tremendous amounts of money no matter what business you’re in.
10Deliver real value through email marketing
Email marketing is the most powerful driver of sales for leading online marketers and businesses the world over. This isn’t just about your email drip-campaigns that go out automatically; this is about truly reaching out and connecting with your subscribers.
It’s that connection to you that will help sell whatever it is that you’re selling on auto-pilot. However, it has to be done the right way. Not by spamming but by genuinely sharing and trying to help others.
11Hire commission-based sales reps
Most businesses can’t afford to keep a large staff of sales people on board. Instead, they turn to commission-based sales reps to help provide a stepping stone to the next level in their business. However, those sales reps need to be effectively trained; they can’t simply be hired and forgotten about.
Take the time to create training videos and helpful guides to walk them through your entire system and business, and use it to quickly scale things out when you need to bring on more members of the team.
12Advertise with AdWords or Facebook
Conversion-pixel tracking is a great way to grow your business online by targeting the right audience. You can do this with a Facebook conversion pixel, while also tracking any event such as shopping cart abandonments or products that were added to a wish list but not purchased and so on.
You can then directly target these individuals with ads, enticing them to come back. Similarly, on Google’s AdWords platform, you can use re-targeting through contextual or search-related ads as well.
13Create coupons on RetailMeNot
RetailMeNot is a massive online repository for coupons and offers. Companies turn to the site, which is the biggest in the United States for aggregating coupons, in order to help drive traffic to their offers. If your store isn’t already listed, you can request to have it added, then post your coupons afterwards.
14Set-up an affiliate programme
Affiliate programmes can drive a significant amount of traffic. In fact, some of the biggest online marketers rely heavily on affiliate income generated through email marketing or pre-existing website or blog traffic. However, setting up an affiliate program isn’t always simple, since there are so many facets involved.
15PR outreach via HARO
If you’re looking to scale your business through the press, utilise HARO, a platform where reporters seek experts and business sources for comments on articles that they have in the works.
HARO, which is short for Help A Report Out, is a great forum for connecting with reporters, writers and contributors to some of the leading publishing platforms, without attempting to come in with a “cold” message or contact, which often doesn’t pan out.
This article was originally posted here on Entrepreneur.com.
How To Survive Exponential Change In Your Business
How to get out of the habit of thinking small, and start thinking in giant leaps for radical – and profitable – change.
I recently went to a meet and greet session at a company that turns over R13 billion a year. As I was introduced to other executives, I was referred to as ‘the guy who is at the pinnacle of podcasting in South Africa’. This kind of feedback is truly humbling, but after hearing that, the only question I had on my mind was: “But for how long is anyone or any brand at the top of any market?”
The Challenge of Change
Change is no longer happening in a linear fashion; it’s occurring exponentially. We love linear thinking, because we have been conditioned to think in small steps (1, 2, 3, 4, 5, 6) but we totally suck at exponential thinking (1, 2, 4, 16, 32, 1 024). To a greater and greater extent this is the world we are heading into.
Almost inevitably, markets that used to be relatively predictable are winding up in an entirely new paradigm and some of the world’s largest and most reputable companies have been caught unaware. The main culprit? The exponential growth surprise factor.
For example, in 2012, Toys R Us was a $12 billion company with a retail footprint comprising 1 600 stores. In September 2017, they filed for chapter 11 bankruptcy… only five years later. The message is simple: Innovate or die.
But more importantly, there is a new challenge facing all entrepreneurs today: How can you prepare yourself and help your business survive in an exponential business world?
Here’s a four-step process that can help you get started.
1. Look out for the Warning Signs
In my experience, the warning signs of disaster are present in every industry one to three years before disaster strikes. Ironically, many businesses are simply not paying attention to the warning signs in their market — or even worse, do not know what warning signs to look out for.
Because all industries and businesses are subject to different warning signs, a simple, yet highly effective way to know when your business is in the throes of a critical warning sign is when something within your industry doesn’t make sense.
When a linear industry is on the verge of disruption it generally manifests into something that doesn’t make sense for the incumbents in that industry.
In 2008, when blockchain technology and the Bitcoin first manifested itself, it didn’t make sense to many in financial services. Fast forward to today and there are over 1 000 cryptocurrencies that you can actively trade and the promise of the decentralisation of all industries — not just the financial services industry — is very real.
So, if something new enters your industry and it doesn’t make sense to you it’s time to apply step number three.
2. Ask Why
If you ask a group of incredibly smart people to solve a very difficult problem and they can’t seem to solve it, you may find that they don’t lack collective intelligence, but perspective on the problem itself.
Whenever this eventuality occurs the best thing to do is ask “why” repeatedly until you find the perspective that you need to make new decisions in your business. It’s one of most powerful yet completely undervalued questions that any business leader can ask.
Almost all success in business comes down to execution. Toys R Us didn’t act. When all is said and done, they simply did not believe in the Internet and they paid the highest price. In an exponential world, the ability to not just act but to act quickly is priceless.
4. Move forward
No industry is immune. Let’s take podcasting for example. Our data shows that the addressable market for podcasts is already 16 million people; 50% of all podcast consumption growth over the last five years has happened in the last 12 months; and media consumption is shifting faster than we think into the on-demand space.
To address this exponential shift in media consumption, the Matt Brown Show is evolving from a podcast into a fully-fledged new media company. So, my question to you is simple: How is your business preparing itself for the future? EM
IN YOUR TOOLKIT
Get some perspective
While decades of researchers have struggled to understand why even the best companies almost inevitably fail, Clayton Christensen shows how most companies miss out on new waves of innovation. His answer is surprising and almost paradoxic: It is actually the same practices that lead the business to be successful in the first place that eventually can also result in its eventual demise. This breakthrough insight has made The Innovator’s Dilemma a must-read for managers, CEOs, innovators, and entrepreneurs alike.
Drawing from Matt Brown’s article, start implementing quarterly meetings that review the biggest challenges the company is facing, and start asking the question ‘why’ of even the most basic tenets that are being taken for granted.
The idea is to find a new perspective of the same problem.
Too Big For Your Boots?
How to manage the complexities of a rapidly expanding business.
It may come as a surprise to many, but too much success too soon can result in a company’s failure. That’s often because the company out-runs its ability to sustain and control that success, and a decline follows.
Say, for instance, that an organisation reaches increasingly higher sales targets, but its infrastructure doesn’t scale at the same rate. Inconsistencies and weaknesses begin to appear in its management systems. Quality suffers, and, eventually, the positive trend plateaus and tips downwards.
The answer? Don’t misjudge the impact that business and management can have on realising a sustainable growth strategy. The systems you have in place today may not work when addressing new challenges – or, they may make it next to impossible for you to meet them.
If your organisation is on a growth path, consider these six elements:
1. The right talent
Develop a management system that measures accountability against specific standards and ensures that the quality of your products and services doesn’t waver. As service quality often depends on human capital, you’ll need the right mix of people at every level.
Give non-management employees the autonomy to contribute positively, and recognise them for it. They’ll reward you with good outcomes and ensure that the foundation of your growth is that much sturdier, while developing a robust working environment.
Identify the people in your organisation whose roles will be most affected by your expansion, and enable them to take initiative outside of their standard work requirements. This way, they’re more likely to get involved and help you to create new cross-organisational systems that address tasks in parallel.
2. Controlling quality
It’s easy to lose track of quality when your business is growing speedily, so give the task of maintaining quality to a loyal management team. Assign them the responsibility for overseeing everything from product development to internal systems and manufacturing.
It’s also important for you to remember that service-based organisations face quality concerns as they grow, and that finding the right talent (see Element #1 above) can be as limiting as a blockage in a production line.
3. Processes that scale
Make sure that your processes and projects are executed in the same way every time. Don’t let your systems become un-scalable; establish which ones are most likely to come under strain as the company expands.
4. Manage cashflow
Numbers never lie. When your company is growing, beware of the danger of spending more than you can afford. More oversight or adjustments may be necessary to increase effectiveness, quality, and sales.
When determining if you’re going to front-load your capital investment, be confident that cash is coming into your account as a result of the investment. Remember that cash profits and accounting profit are very different. Cash profits are your bread and butter.
If you aren’t positioned to finance your own expansion and you require outside funding, carefully consider the pros and cons of getting into debt, as well as the length of the loan and interest rate.
5. Finding investors
Conduct detailed research into potential investors, as each will have sector or industry interests, investment mandates, and value preferences. Pinpoint these, assimilate with them, and make sense of them before engaging.
Then, make the effort to thoroughly evaluate the potential investor. Do this by first determining where your interests are aligned and then uncovering:
- The source of the investors’ capital
- Their investment track records
- The returns that they usually aim for
- Their traditional risk profiles
- Their investment mandates.
6. Communicating culture
Spend as much time determining, sharing, and entrenching your company’s current and growing culture as you do addressing your growth strategy.
With each new stage of growth, commit time and resources into making sure that the cultures of different departments don’t implode when put together – impacting on customers, important employees, or worse.
Make your employees aware of what the future will hold, how it is likely to affect them, and what the bigger picture looks like.
No matter the size of your business or what your growth plans are, expansion can expose you to a host of risks. These may be existing problems that worsen, or new ones that are uncovered for the first time. Either way, it’s crucial that you identify them, prepare for them, and make plans to protect yourself in the face of growth.
Driving Your Business Growth Towards More Customers
Designed to help its customers get the most from their businesses through the right telematics solution, New WEBFLEET can help you reach your customers quicker, get more done, improve efficiencies, save costs and boost your revenues.
Europe’s highly regulated operating environment has made telematics ubiquitous in business. On the one hand, this means industries across the spectrum have become safer, more efficient and highly productive across the EU. On the other, it’s much harder to stand out from the crowd when everyone follows the same best practice standards.
“We don’t have those same stringent regulations in place,” says Justin Manson, Sales Director, Africa at TomTom Telematics. “Our clients have realised what a huge competitive advantage this actually offers them though.
“Locally, everyone understands the role that telematics plays in tracking what your drivers are doing right and wrong, and use it as a tool for encouraging good driving practices, but there’s so much more to this solution, and we’re making it our mission to help business owners really use it to their benefit.
“When deployed across the organisation to its full capabilities, a telematics system can radically improve productivity and workflow. Done correctly, a business can save up to 10% on its bottom line, and redeploy that cash into the company’s growth, thanks to drivers reaching customers quicker and getting more done. The right data also increases productivity and ensures better turnaround times.”
Thomas Schmidt, MD of TomTom Telematics, loves visiting South Africa for this very reason. “Because so many business owners aren’t using telematics to their full extent, there’s such a huge opportunity for us to assist businesses in their growth here,” he says. “We deliver a high-value stack of products that can change the way companies operate, and most importantly help them save money and make money. The challenge for us is educating our customers so that they understand what our solutions offer, and the incredible impact they can have on a business. We consistently improve these solutions based on customer feedback as well, making them very much from customers for customers.
“Anyone can buy a map for less than R100. Why invest in such expensive devices? The answer is because we’ve developed solutions that change lives. With the right data — and access to that data — you increase safety, simplify your business, drive efficiencies, increase your output and customer service, and ensure you are always productive and reliable — across the organisation. And that impact can be measured, and given a real ROI value.
“Imagine the impression companies that operate at that level make on their industries. They stand out from their competitors. There is so much room for growth in South Africa as we deploy these solutions.”
As an organisation, TomTom Telematics is focused on continuous growth and innovation as well, constantly learning from market conditions, its customers and industry needs to improve its product offerings.
The result is the launch of New WEBFLEET in February 2018. “We’ve increased the value we offer our customers,” says Thomas. “We’ve collated data from hundreds of thousands of customers around the world who gave us their feedback through surveys, and New WEBFLEET is a window into easy-to-use, smart fleet management that is a game changer for companies.”
“TomTom Telematics is in the business of helping businesses,” agrees Justin. “Our goal is help our customers master their challenges. The right data at your fingertips will help you change the way you operate. That’s our goal. How much cash is being left on the table in an organisation because of inefficiencies?”
Introducing New Webfleet
The smartest way to manage your vehicles and mobile workforce
TomTom Telematics’ state of the art Software-as-a-Service (SaaS) fleet management solution, with best-in-class user interface, is inspired by two decades of working together with customers to achieve more for better fleet management. New WEBFLEET is everything you need to manage your vehicles in the cloud, in real time. It allows you to monitor reports and dashboards, manage orders/workﬂow, and improve driving behaviour, safety and service, helping you save fuel and reduce costs.
Best-in-class user interface
- A future-proof platform with a completely renewed interface, based on the latest HTML5 technology and driven by continuous innovation.
- Simple and clean interface, with minimised clicks for faster working.
- Intuitive functionality, means it is more accessible for greater impact across your business.
- User rights management and state-of-the-art data handing ensures the highest level of data privacy and data security.
- Fast access to the right information.
Know where your vehicles are and where they have been. Different map options such as Google, Google Street View or satellite map are enriched with traffic information, giving you a more detailed view on what’s happening on the roads. Toggle between different types of information on the map such as traffic, addresses and areas and create specific views, so you only see the information you need.
New WEBFLEET’s dashboard gives an overview of performance at a glance. Up to 27 KPIs can be used to track the performance of vehicles, individuals, benchmark teams or give a simple overview. This helps you to track real-time performance against your pre-defined KPIs.
New WEBFLEET gives you instant access to the information that matters, meaning you can spot trends over time and use real-time information to make smarter and more informed decisions. You can instantly download or schedule reports to help you stay on top of everything — from fuel efficiency and legal compliance to quality of service.
Manage on the move
New WEBFLEET is optimised so you can manage your fleet on any device by entering WEBFLEET through a web browser or by downloading the WEBFLEET Mobile app on your smartphone.
Send routes direct to drivers
- Plan accurate routes in New WEBFLEET by adjusting multiple variables such as location, time of departure/arrival, traffic and vehicle type.
- Get a choice of alternative routes, as well as suggested fastest route with traffic.
- Customise your route by simply adding new waypoints, or dragging and dropping existing waypoints on a route. Then choose from guided or forced route* options.
- Send planned routes directly to a TomTom PRO driver terminal to keep your drivers on the right track.
Personalised Map views*
- Create your own saved map view to reach information you need fast.
- Switch between vehicle groups or areas, without needing to adjust the map filters and zoom levels. n
Many ways to customise WEBFLEET to suit individual requirements from personalised views to adding information to make what you see more informative on one page.
Plan a route the way you want it
Use multiple variables (including waypoints) to give fastest or most efficient routes.
Across different device types, allowing you to always stay on top of business.
Simple, clean and easy to administer
Toggle between views to get the right information to focus on the task in hand. Get the right information to the right people at the right time, keep data secure and in the right hands.
Send routes to driver terminals
In real time, ensure drivers follow or avoid specific routes.
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- Leadership: What Is Your Why? (Read Purpose)
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