Tech-driven disruptive new businesses have emerged and are competing with traditional business. To stay competitive and grow sustainably, entrepreneurs can’t afford to fall behind in the technology stakes, says MTN Business. By David Mphelo
In 2017, South African SMEs have to move with the times to remain competitive. MTN Business believes the following are the top ten steps entrepreneurs should take to keep pace with the competition.
1Have a plan
Whether you’re in retail, catering, consulting, transport or any other traditionally non-IT sector, planning is critical to run a successful business.
SMEs have to actively explore the technology solutions that exist in the market, acquaint themselves with the technology tools that can help them grow their businesses, and with that information at hand, charter a plan i.e. an innovative strategy making use of technology to be more cost-effective, more efficient and to serve their customers better.
2Get smart about comms
Communications lies at the heart of the modern business. Any entrepreneur still using little more than mobile and data at consumer rates is not making the most of the plethora of channels and business bundles now available for engaging with stakeholders, partners and customers.
MTN Business offers SMEs the ability to manage multiple calls and queries, empowering them to provide their customers with a better experience.
MTN Mobile Private Branch Exchange (PBX) enables a mobile device to become a full-featured call centre service, offering reduced call rates and full management capabilities.
3Lock IT down
77% Of cybersecurity attacks are targeted at SMEs. Entrepreneurs may be more at risk than larger enterprises because many lack the resources for a dedicated information security team. Global cyber crime is predicted to cost businesses $2,1 trillion worldwide — four times the estimated cost of breaches in 2015.
Phishing attacks, viruses, DDoS attacks and lost or stolen mobile devices and laptops are but a few of the threats facing entrepreneurs. MTN Business has partnered with the vendors of best-in-class security solutions to bring to South Africa all the IT security solutions entrepreneurs need to mitigate risk.
Digital allows you to improve efficiencies, track assets more effectively, and manage sales, orders, shipments, contracts and more from a mobile device wherever you are.
When all data and systems are digital and connected, the entrepreneur can begin using and building on its data across departments to improve service and customer experience.
Going digital positions growing businesses to use Business Intelligence, CRM tools and data analytics.
5Get into the cloud
Cloud-based business solutions level the playing field to give entrepreneurs access to the same tools enterprises use, at a manageable cost.
Cloud solutions have brought a revolution in business operation by enabling easy access to data from any place where there is an Internet connection and eliminating technology management. Allowing entrepreneurs to focus on their core business areas, save costs and improve operational efficiency.
6Be open for business 24/7
The simplest tool for 24/7 market presence is the company website, yet more than half of growing businesses still do not have one.
Numerous options exist for free or low-cost website development, including MTN Business’s Build Your Business Online platform, which helps customers choose and register a domain, create customised email addresses, drag and drop content to build a website, and even set up a search engine optimisation function. When you have a website, customers can interact with your business 24/7.
7Maximise social media
When all stakeholders and all customers are active on social media, businesses have to be present in this environment too. World Wide Worx’s South African Social Media Landscape 2016 study puts local Facebook users at 13 million.
Twitter and Instagram are also strong in South Africa. Marketing and brand building on social media is possibly the most cost-effective way to engage with your target market.
8Use free business tools
Developer toolkits, business tutorials, strategic planning tools and basic business tools such as accounting and billing solutions, storage and sharing facilities are widely available for free.
For greater peace of mind, SME tools can also be accessed on a pay per use or subscriber model to control costs.
9Market your business more
Ineffective marketing is a major cause of failure among South African entrepreneurs. Within a carefully-laid strategy, entrepreneurs should embrace the brand-building potential of their website, contact centre, mobile apps and social media to build awareness and interact with their markets.
10Get strategic about partnerships
The right partnerships are crucial for the success of the SME. Entrepreneurs with limited ICT capacity need to seek out ICT service partners who can enable the digital business effectively, within budget. With our enhanced focus on SME development, MTN Business offers end-to-end business mobile and ICT services in partnership with global market leaders.
Call For Applications: Young Entrepreneurs Global Exposure Trips
Closing Date: 30 November 2018
Investec CSI’s Young Entrepreneurs Programme provides South African entrepreneurs from various sectors with global exposure.
Every year Investec, in partnership with En-novate, sends a group of young entrepreneurs from various sectors to specifically selected countries in order to gain global exposure. Each itinerary provides them with opportunities to network and engage with venture capitalists, funders and captains of their specific industry. The aim is for them to gain learning and exposure to innovation, technology and process advancements. The programme also offers networking with subject and sector experts.
Applications for the Global Exposure trips are now open to ALL entrepreneurs – regardless of sector – who meet the criteria. Closing date is Friday 30 November 2018.
The programme itinerary and each trip is customised according to the profiles of the candidates, stage of business and specific sector.
By way of example, Investec recently sent 14 entrepreneurs from South Africa to Berlin to meet people doing Out of the Ordinary things in textiles: https://www.investec.com/en_za/focus/young-entrepreneurs/sa-entrepreneurs-return-inspired.html
Buy Or Invest In The Next Futuredev Properties Sandton Development
Looking to buy or invest in the next up and coming Sandton residential development? Futerdev Properties are currently developing Full-Title Free standing units, perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District.
Nearly half of all the office development taking place in South Africa right now is happening in Sandton. Sandton Central is the epicentre of this development, which includes many of the most cutting-edge, exciting and innovative new buildings on the continent.
Sandton Central is well established as Africa’s financial and business capital and continues to grow with developments that embody its vibrant, high-energy ‘live, work, play’ environment. It also currently holds the title of Africa’s Riches Square Mile.
With more people looking to be part of this live, work, play environment and the number of foreigners travelling to Johannesburg for business and work, the demand for residential property around Sandton Central has grown exponentially.
Live, Work And Play: Your Home Away From Home
Futuredev Properties specialises in developing Full-Title Residential Homes in the Sandton Area – Morningside and Bryanston to be specific. The most recent surveys have listed Bryanston as one of the better performing suburbs in terms of Capital Growth.
Our properties offer family living and a home-away-from-home feeling for those working in and around Sandton on longer or shorter assignments.
FutureDev Properties was founded by Akbar Hassim. “We have established ourselves not only as an independent, but also a Turnkey Developer – being able to buy Land, Finance the Real Estate Deals, Create, Control and Orchestrate the process of the Development from beginning to end.+
“Our approach to Property Development and Investment therein involves thorough financial and delivery risk analysis, thereafter followed by focused and efficient delivery.”
This approach is underpinned by many years of experience, and an impeccable entrepreneurial spirit.
Buy And Invest In The Latest Residential Developments
We have a number of Residential Developments currently underway, each at various stages. These Full-Title Free standing units, afford residents space and comfort within the security of cluster/ estate living. Perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District, and within close proximity to all major Malls & Shopping Centres, Schools, Hospitals, Gyms and places of worship.
We afford buyers and investors an opportunity to buy or invest in Prim Residential Real Estate, that provide the perfect balance of Excellent Capital Growth and Steady Income Yields.
Our Offering For Investors & Buyers
- Full-Title Free-Hold Residential Cluster Developments
- Prime locations, close to all essential amenities
- Perfect balance of high Capital Appreciation and Steady Income Yields
- Investor buyers can purchase with Rental Guarantees
*Limited number of investor units available
Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business
Looking for the next greatest franchise opportunity? Puré Frooty Smoothie is a highly perfected Australian business model launching in the South African market that doesn’t require extensive shop fitting or a large workforce.
- Brand: Puré Frooty
- Established: 2017
- Website: www.purefrooty.co.za
Puré Frooty Smoothie is a unique business model to the South African market. A delicious, fruit filled smoothie will be created at the touch of a few buttons.
An Innovative Franchising Concept
This innovation in the healthy smoothie industry is ground breaking for South Africa. The machine is manufactured in Australia by a highly skilled team. It took six years to perfect this business model for the consumer market.
The vision of Puré Frooty Smoothie is to offer convenient on-the-go smoothies for anyone. The experience and quality will always be of the highest standard. We aim to be a staple convenience in malls, schools, office parks and hospitals. This is a platform that will allow for self-growth for passionate entrepreneurs.
Our mission is to create a unique customer experience. We want to satisfy the nutritional needs of customers by providing quality smoothies. Puré Frooty Smoothie will be packed with all the goodness a smoothie should offer.
The four values we pride ourselves in are:
- Customer Satisfaction.
Why Consider This Franchising Opportunity
Extensive research into the business model and market
Puré Frooty Smoothie was an idea, researched widely, by people looking to simplify the business process for the consumer and business owner. There was a gap in the market for simplified customer service and a demand for a quicker turnaround time.
Simplified process for setting up a business
For an entrepreneur it can be very overwhelming to start or buy a new or existing business. There are so many crucial decisions that need to be made from the beginning and new concepts to adapt to.
Puré Frooty Smoothie simplifies that drastically:
- Free-standing machines: The business model revolves around a free-standing vending machine which needs to be visited to refill and maintenance.
- No shop-fitting required: There is no need for shop fittings or a large work force. All that is required is an inside space for the machine with a power supply.
- Minimal human resources needed: In terms of a work force, you could either do it yourself or have one person to assist you. There is also a part time involvement where refill station teams can refill and maintain the machine.
- Cashless business: The business is completely cashless so there are no worries of a note jam, full cash canister or insufficient denomination rand values. More importantly the machines would do a higher turnover than an ordinary vending machine so safety of no cash is important.
- Easy tracking of stock and performance: A cloud-based system is linked to the point of sale which allows you to monitor your performance and stock from the back-office platform at any given time.
- Efficient handling of maintenance: With a live point of sale system, the business is linked to a software which monitors the operations of the machine. Should anything malfunction an immediate notification will be sent with a diagnostics report.
- Human error is eliminated: Everything is done with a computer which leaves little to no room for errors. It is self-order and very user friendly.
Related: SA Fast Food Franchising On The Rise
Why Will Customers Love It
Puré Frooty Smoothie offers a vending machine that can produce a delicious smoothie in forty seconds. An informative touch screen ordering panel which displays all the nutritional information of the smoothie ordered and has the current news and weather.
No time wasted for the consumer. In fact, it’s a learning session disguised as a waiting period. The machine has two wash cycles after every smoothie is made to be freshly prepared for the next smoothie, business hygiene is important.
Consumers live in the fast lane. We are looking for something quick and most times we would like to be healthier. With the hustle and bustle of today’s life every little bit helps. Puré Frooty Smoothie fills that gap in the market.
Interested in Becoming A Franchisee?
Visit our Franchise Info Page for everything you need to know about how to become information a Puré Frooty Smoothie Franchisee owner.
You can also call or write to us:
Phone / 012-942 6360
Email / firstname.lastname@example.org
Want to know more about this franchise? Watch the video below for more.
Women Entrepreneur Successes1 week ago
Watch List: 50 Top SA Business Women To Watch
Snapshots1 week ago
25 Of The Most Successful Business Ideas In South Africa
Support for Women Entrepreneurs2 weeks ago
11 Quotes On Hard Work, Risk-Taking And Getting Started From Beauty Billionaire Estee Lauder
Entrepreneur Profiles2 weeks ago
The House That Moladi Built – How Challenging Traditional Building Empowers Local Entrepreneurs
Lessons Learnt5 days ago
How Lorenzo Escobal Bootstrapped His Way To Competing With Titans And Attracting Top-Tier Clients
Leading7 days ago
How To, In Practice, Distinguish Between Executive, Non-Executive And Independent Directors And Their Functions
Entrepreneur Profiles7 days ago
In Touch Media’s Margie Carr Shares How She Made An Out-Of-Home Media Agency A Solid Competitor
Company Posts1 week ago
Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business