Connect with us

Marketing Tactics

Branding and Marketing Tools for your Business

Use these tools to create a professional image for your business and drive sales.





Branding Tools

What impression does your business make on potential clients? Does your brand suit your target market? While you don’t need to spend thousands on branding your business in the early stages, you can still use these tools to give your company a professional image.

  • Low cost professional image


As a start-up you want clients to believe that you are a trustworthy, legitimate business to work with. It is possible to use a professional design service without incurring major expenses. UnderR300 offers various services for (as the name suggests) under R300, including logos, letterheads, email signatures, domain registration, hosting services, WordPress setup, websites, website copy, setting up social media accounts, flyers, brochures, packaging and more.

Get it from: UnderR300 (

Cost: Less than R300

  • DIY logo design


Fancy yourself as a bit of designer? Well even if you answered ‘no’ Logomaker makes it so simple for you to design your own logo, and to do so for free, that you might just want to try your hand at it. There are more than 10 000 different icons to choose from, and once you have done so you can use the design tool to change the size, colours and font. When you are happy with the design you will be provided with an HTML code to paste into your website for free. If you want to use your logo for non-web applications you can purchase the high resolution file for $49.

Get it from:

Cost: Free

  • Free logo and stationery design


You can save a lot of money by designing your own logo for free, as well as matching business cards, envelopes and flyers. LogoSnap gives you the tools to create your own unique logo in a matter of minutes in three easy steps, with the option to create matching stationery. There are thousands of logo symbols and dozens of fonts to choose from.

Get it from:

Cost: Free

  • Business icon


Did you know that the icon you see in your links list and next to the address bar on many sites is called a favicon (short for favourites icon) — a small icon file which you can customise. It’s a great marketing tool to help your customers visually distinguish your website in their ‘favourites’ list and adds a professional touch. You can create one yourself with favicon. The site allows you to choose colours, click on squares to create your logo or image, and download the favicon when you are finished. You can then put the favicon.icon file into your webserver directory. And best of all? It’s free.

Get it from:

Cost: Free

Marketing Tools

Your business’s survival will come down to sales. Before you even launch the business you need to plan how you will market your business to drive sales. Here are some low or no cost tools to help you.

  • You’ve got mail


Got a message you want to get out there to potential clients? You can print thousands of pamphlets to distribute or you can use email and SMS marketing. GraphicMail lets you send out up to 5 000 email newsletters per month for free, but if you want more it costs only R69,95. You can design the newsletter yourself or use one of the 300 templates offered.

Get it from:

Cost: Free

  • Easy email


MailChimp let’s you send 12 000 emails per month to a list of up to 2 000 subscribers for free, forever! The site lets you design the email newsletters, share them on social networks and track your results. But, unless you upgrade to a paid account, the MailChimp badge will appear on the footer of your newsletters.

Get it from:

Cost: Free

  • Know your customers


Customer research is an important step in starting a business, as you need to determine your target market and its response to your product or service. PollDaddy lets you create customised surveys and view responses to them. The basic, free features include 200 survey responses per month, 10 questions per survey and basic reports for polls, surveys and quizzes. The surveys contain Polldaddy links.

Get it from:

Cost: Free

  • Quiz your market


As your business grows, you need to make sure you are constantly listening to customer feedbank to make sure your product is always in line with their needs and preferences. You can conduct regular surveys for free through SurveyMonkey’s Basic package. It gives you 10 questions per survey, 100 responses per survey and real-time results. You will have access to 24/7 email customer support and can collect data via a weblink, email, Facebook or embed the survey on your site or blog.

Get it from:

Cost: Free

  • Hear’ your customers


It’s important to know what your customers are thinking and saying about your product or service. With all the online tools at their disposal like email, Facebook, Twitter and more it can be a challenge to keep up with their feedback. Assistly is a service that collects all your customer service conversations into one place. Assistly helps you monitor what customers are saying on social networks and also helps you build a customer help centre for your site. While some of the features are only available with the higher packages, one person at your organisation will be able to use the service for free.

Get it from:

Cost: Free

  • Make a plan


As it does with business plans, Palo Alto Software offers a site packed with marketing-plan advice, tools, and of course a collection of free sample marketing plans.

Get it from:

Cost: Free

  • Spread the news

The Press Office

Getting media coverage for your new company can give the business a big boost, if it’s positive. Public relations is often overlooked in the early stages of a business, but it can be beneficial. You don’t need to hire a PR practitioner or appoint a professional agency. The Press Office offers a range of services to write and distribute press releases on your behalf. The most basic package is free and comprises a 350 word release which is distributed to its subscribers, but the higher packages are priced at R150, R450 and R600 and include longer releases and other features like images, statistics and SEO keywords.

Get it from:

Cost: Free – R600

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

1 Comment

1 Comment

  1. getBiz

    Jan 27, 2012 at 12:09

    getBIZ is all about offering the best deals on the services, software and supplies you need to grow your business while cutting costs. Want discounts usually reserved for big business? What small business wouldn’t love that?

    Buying with getBIZ is way more productive than normal business buying because we’ve taken the hassle and stress out of getting a good deal. A couple of clicks and you’re done. Getting started is easy, simply signup here.

    check it out at

You must be logged in to post a comment Login

Leave a Reply

Marketing Tactics

Ask These 3 Questions To Determine Where To Spend Your Marketing Budget

Stretching your marketing budget is imperative, especially when there aren’t that many marketing rands to stretch.




As you grow your business, it’s important to be creative and efficient with your money. When it comes to marketing, there are a number of cost-effective ways to spend and save your money. So, if you’re worried about marketing on a limited budget, here’s some helpful info to know.

First, great marketing is about highlighting wants and needs and attaching them to desired outcomes. It’s possible to do that regardless of budget — and every company’s strategy will be different.

For example, when my consultancy worked with Dollar Shave Club to grow its platform beyond viral videos, we focused on establishing a unique voice, which led to creating an editorial component. When we worked with Arnold Schwarzenegger on his fitness and nutrition products, we focused on creating a core mission and understanding why he was involved in the product. And when we worked with Four Sigmatic to market its coffees and teas, we focused on customer acquisition and retention.

Related: 5 Ways To Market Your Business On A Limited Budget

3 Questions that Cut Through the Clutter

Those projects all started with the same three questions: What is the value and purpose of your product or service? Who is your target audience? And what is the best platform on which to reach them? That’s where you’ll want to invest most of your attention before you determine where to spend your money. (Notice my word choice: Your planning is an investment; where you spend is a cost.)

1. In general, we prefer to use digital campaigns

It’s easier to track what works and what doesn’t. Plus, digital creates multiple opportunities to engage. Think of it this way: 10% of your audience will buy, 10% won’t and 80% will be on the fence. Would you rather have one shot to convince that 80%, or multiple? By retargeting through something like Facebook ads or Google, or even creating a distribution channel like an email list, you can communicate repeatedly.

2. If you don’t have an audience, spend money fishing in small ponds where you know you can get a bite, and then set yourself up to communicate repeatedly

(This is where creating content as a form of acquisition or building an email list can be incredibly valuable.) Depending on your product or service, this could mean a very targeted ad to a small audience on Facebook — rather than attempting to reach millions — or setting up a pop-up shop, or getting a spot at a local farmers’ market.

Related: 4 Unique Marketing Ideas For SMEs On A Budget

3. If you already have an audience, turn them into super-fans who will bring their peers into your universe

Identify previous buyers and give them direct access to you through focus groups or calls. Reward them for their time with product or a gift certificate. When you show your consumer that you care about and appreciate them, it not only increases the likelihood of repurchase but also helps them personally invest in the soul of the business. Not to mention, their insights will help you understand why they bought and how to replicate that process.

Whatever you do — and no matter how big or small your budget — keep finding better answers to the core marketing questions and your success won’t hinge on any one platform.

Continue Reading

Marketing Tactics

Gen Z Is Coming! Are You Ready?

How do you market your company to this generation?

Stuart Scanlon




According to the CNBC, about 61 000 Gen Zers are on the verge of entering the workforce and consumer market in the US alone.

They are digital natives; they have grown up in a world of vines, txts (yes, we know) and internet. Their attention span is shorter than ever, they are more connected than any other generation, and they are brilliant multitaskers. Gen Z is a more tolerant generation but also more cautious; studies have found less risk-taking amongst this group and an increase in thoughtfulness and questioning authority.

So, on the one side of this coin, how do you market your company to this generation?

1. By being transparent

Be upfront about your business, what you’re doing and how you’re doing it. They have lost faith in corporations. Thus, you must stop relying on and hiding behind small print. Yes, you need terms and conditions to protect your company, but when it looks like a miracle weight-loss advert of the 80s (“Eat anything you want just take this pill. Ts&Cs apply.”), you’ll lose customers.

Related: Investing in Young Entrepreneurs

Gen Z consumers want to see you are real; they don’t want models or celebrities but regular people who can assist them in a manner that speaks to them. And they will hold your business is socially accountable. Instead of producing millions of T-shirts at the cheapest possible price, they want local, equality and free-trade, and they want to know what businesses are doing for the environment and society.

Gen Z won’t accept your claims at your word; they want to see evidence in your company culture.

2. By offering options

A jewellery purchasing study has found that most Gen Zers don’t have a preferred shopping platform. What this means is your messaging, availability and culture need to be spread evenly across all contact points – sales, call centres, website and digital advertising. In fact, many Gen Z consumers rely on mixing their contact points.

That being said, they want immediate action. If they see something they want online, they will go to the shop just to have the item right now. More than immediacy, they also want custom-made or made-to-order products and services. They shy away from traditional made-to-stock methods, which creates plenty of room in the production industry.

3. By being forward thinking

We have to always remember what was mind-blowing inventions to other generations are the norm for Gen Zers. They hold brands and businesses to high expectations, and instead of being loyal to brands, expect brands to be loyal to them. As Gen Z is more focused on individuality, they are also proving to be a generation with a high entrepreneurial output. All this shows that they don’t want the norm; they don’t crave what’s new today, they want tomorrow, sustainability and innovation, and they want it now.

On the other side of the coin, how do you attract this generation to work at your company? In much the same way.

1. By being transparent

As much as you are hiring them based on what they bring to the table, so too are they looking at what you can afford them. But, they don’t just want to hear you tell them about the benefits, they want to see it – and they are not after just money. Gen Zers want to be financially secure, but also one that is fulfilling; one where they find purpose in their jobs and company.

2. By offering options

Gen Z employees don’t want to work eight to five, they don’t want to be chained to a desk, and they don’t want to be micro-managed. Give them flexibility on how they want to conduct their work and how they can communicate with their colleagues. Create an understanding workspace for their needs and help them improve their skills – for instance, it’s been reported that a stumbling block for Gen Zers is communication. Growing up with emojis and text messages make face-to-face conversations, business calls and writing emails difficult for them.

Gen Z employees want to work hard and grow their skills. Even though they’re growing up in a super-paced society, they want to climb the corporate ranks at the given speed. What they crave, with urgency, is gaining value from their jobs.

Related: The Z Generation

3. By being forward thinking

They are lateral thinkers, and their creativity is not just outside the box but has broken the box completely. Gen Z is incredibly tech-savvy, and they will challenge the systems and procedures you have in place if these are not providing the needed speed and data required. Thus, they crave to work in an environment where they can push boundaries and ultimately help the company move forward. Hiring from the Gen Z pool can provide you with innovative insights into your business that can grow it towards tomorrow’s giants.

The only way to be sure you are future-proofing your business is by guaranteeing it caters for future customers and employees, by relying on forward-thinking enterprise resource planning software, for instance. Epicor ERP software ensures that their clients stay agile and innovative through trusting top minds to build and develop intelligent systems that open doors for Gen Zers. It’s Epicor’s innate tech-savviness that allows them to visualise the landscape of tomorrow and develop the software to support it today.

Continue Reading

Marketing Tactics

Free Sample Marketing Plan Template

You don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.

Tracy Lee Nicol




Your marketing plan should provide a comprehensive blueprint of the business, its market and associated market activity, its position in the market, target and expected customers, offerings, competition, solutions and contingency plans.

Using a sample Marketing Plan Template can save you a lot of time in creating your own marketing plan.

Download a Sample Marketing Plan Template

Use the free templates below to help make sure you’ve covered all the important bits:

Download Our Free Marketing Plan Template Here.


Recommended Marketing Reads: 

Related: Beginners Guide To Digital Marketing In South Africa

Continue Reading



Recent Posts

Follow Us

We respect your privacy. 
* indicates required.