Connect with us


5 Business Relationship Building Insights To Grow Your Freelance Network

Learn how to develop a network that you need and that needs you. This will ensure you create a positive and nurturing community of freelancers who can assist you on projects.

Elise Spilkin




If you Google the word “networking” the results you find say things like “it is a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognise, create, or act upon business opportunities share information and seek potential partners for ventures.”

The concept sounds complicated and business networking is so much more than showing up at networking functions, shaking a lot of hands and collecting a bunch of cards. As with any other business acts, this process involves building and nurturing relationships, and can be a deceptively complex process.

Networking is a low-cost and effective method to market your business as your clients want to get to know the real you.

Although face-to-face meetings will always be the most trustworthy way to win someone over, (just be sure to switch on the charm when doing so) when trying to get in touch with someone who isn’t available, you should try the social media route.

Related: Are You Networking Effectively?

The most reputable website for this is LinkedIn as this offers a brief look into one’s professional life whilst holding back on what was on the lunch menu that day. Here, you can add previous clients, get them to write reviews on any work you have done for them and exchange ideas with fellow freelancers. With so many users worldwide, it really is the best way to share your online CV with the rest of the world.

Likeability is vital in order to close a deal, so if you aren’t comfortable with the idea of ‘schmoozing’, then it’s completely fine to use social media as a networking tool. The great thing about online networking, is that is allows the inner, undaunted self to shine.

Growing your network is a very rewarding process as not only will it allow you to build up your own repertoire of professionals to call on, but will also give you the chance to get out of your 20 square meter hot desk at your local coffee shop to meet and socialise with other like minded freelancers and of course, potential clients.

One thing to bear in mind is that networking is a positive activity.

It’s all about building relationships and standing out of the crowd! See it as a chat more than interview; although it’s quite clear that everyone present wants to ‘talk business’, you definitely don’t want to come off as insincere. Set your intentions for the day, and aim to achieve them.

Don’t have enough time to spend on a particular project, yet your client needs the work done now? Have you ever considered your friends and family as part of your professional network? Chances are that these people in your social circle have a variety of skills that you can utilise and benefit from.

You can even offer a trade exchange in lieu of money. But, always keep it professional, as you don’t want to taint any relationship this way.

Related: Top Ten Networking Resources


Here are five tips to growing your network: 

1. Sell yourself, your unique self

It takes a lot of guts to become a freelancer. You’re already ahead of the pack, making your own decisions and finding your own clients! Well done!

You’ve already spotted something in yourself that differentiates yourself from everyone else… all that has to be done now is to convince paying clients that you can offer them skills and a service that others can’t. Present your truest self – a phony can be spotted a mile away, from the way you conduct a meeting to the quality of your work. Plagiarism doesn’t only refer to the theft of someone else’s work, but also to the theft of someone else’s character. You wouldn’t want a client to walk away from you thinking WTF!

2. Help others along the way

Remember when you relied on others for ‘a good word’ when starting out on your freelancing journey? Well now is your chance to pay it forward.

Life is all about giving. Some of the most successful business owners are the nicest guys around; Richard Branson for example has signed Bill Gate’s and Warren Buffet’s pledge to give half of his earnings to charity. Being a generous and fair person is a sure way to win clients over before you have even been introduced.

“It is not true that nice guys finish last. Nice guys are winners before the game ever starts.” – Addison Walker

3. Have big goals

Think big! Sometimes the word realistic can really hinder our success. If everyone was realistic about what they wanted out of life, there wouldn’t be anyone making a difference in the world! We would just ‘get by’ and not much would drive us to do better and bigger things with our lives.

Test yourself, and don’t let anyone put a negative spin on your goals, so surround yourself with positive and supportive people. It will be a far more fun journey to the top.

4. Stay humble

It takes a team to build a business. Whether you’re running a one-man show, or have a team of people to call on, you need your network. And your network needs you.

You may land a great paying job this month, which will give you a much-needed boost of confidence (and cash flow), but there’s always next month, which may not go according to plan.

Never get ahead of yourself and stay down to earth, remembering how you started off. Acknowledge your limitations and stay true to who you are and what you’re good at. No one is ever good at everything.


Related: 5 Rookie Networking Fails and How to Avoid Them

5. Get social (media) savvy

Social media is a very public way to voice your opinion. Good or bad, it’s easily accessible to almost everyone online. It also gives your clients a chance to rate your work, offers exposure to your company thus making it more reputable and allows you to interact with your network.

It also ensures that you put out good work as there’s nowhere to hide a bad review! (But why would you ever put out anything but that).

Elise Spilkin is the owner of artisan donut shop - Dope Donuts. Find out more about these delicious doughnuts here.


The 12 x 12 x 12 Rule For Successful Networking

If you follow the three parts of this rule carefully, you can learn to network successfully.

Brian Hilliard




The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon.

Perception is reality. How many times have you heard that saying? Probably enough to know that the way you’re perceived really does affect the business you conduct (or don’t conduct) with other people. This is especially true when it comes to networking and meeting someone for the first time, and this is where the 12 x 12 x 12 rule becomes so important.

Basically, this rule involves three questions:

  1. How do you look from 12 feet away? Do you look the part?
  2. How do you come across from 12 inches away? Does your attitude and body language reflect what they first saw?
  3. What are the first 12 words out of your mouth?

What we’re talking about is how important it is to create the right perception of yourself and your business.

Let’s face it: As a businessperson, you’ve got a lot going on. But, most prospects don’t care how much you’ve got going on or how many balls you have in the air. They just want to know if you’re a potential solution to a problem they have, and their initial perception of you goes a long way in making that determination.

The same is true for potential referral partners.

They want to know if they can trust you with their referrals – people (and sometimes clients) with whom they have a good relationship. Do you have your act together so you won’t jeopardise their good name when they refer business to you? Right or wrong, their initial perception of you is going to play a large part in answering that question.

This is precisely what the 12 x 12 x 12 rule is all about. It looks at you from the perspective of other people (prospects or referral partners) and shows you how to optimise their perception. This doesn’t mean manipulating or deceiving them; experienced people can see through that. Nor is it about checking your personality at the door. What it does mean is fine-tuning your networking practices to avoid shooting yourself in the foot.

Related: Great Places To Take Your Clients When Networking

Let’s go over the specifics of the 12 x 12 x 12 rule and how you can manage the perception others have of you.

Look the part before going to the event (How do you look from 12 feet away?)

professional-appearanceYou’d be surprised how many people fall short in the fundamental area of appearance. If it’s a chamber of commerce networking breakfast, don’t go casual. Instead, consider wearing a good suit or nice outfit. You need to be well rested and clearheaded when attending a morning networking session; make a conscious effort to get plenty of sleep the night before. If you’re not a morning person, hit the sack earlier than usual so you don’t look like the walking dead. Regardless of how many cups of coffee you’ve had, people can tell if you’re not all there.

Make sure your body language sends the right message (How do you come across from 12 inches away?)

When it comes to forming networking relationships, most of the important information – trustworthiness, friendliness, sincerity, openness — is communicated through nonverbal cues such as posture, facial expression and hand gestures. When engaging in conversation, look the other person directly in the eye and stay focused on what he’s saying. Lean a bit into the conversation rather than away from it; don’t stand rigid with your arms crossed.

When meeting someone for the first time, a lot can be said about how much your attitude can impact her first impression. Make sure that when you’re talking to others, you have a positive, upbeat attitude.

Another part of the “12 inches” away rule is making sure you know which pocket your business cards are in and having plenty on hand. Nothing screams, “One of these days I’ve got to get organised!” louder than handing a potential referral partner someone else’s card. So make sure you have some type of system for keeping your cards separate from the cards you receive at the event.

One more thing: Remember to smile when meeting someone for the first time. Studies have shown that if you smile when you talk, you seem more open and forthright. Obviously, you don’t want to go overboard with this and start grinning and shaking hands like a hyperactive clown; just show that you’re having a good time, and that will send the right message.

Related: The Top 10 Behaviours To Avoid When Networking

Make sure you’re ready to speak (What are the first 12 words out of your mouth?)

When someone asks you what you do, make sure you’re ready with a response, or unique selling proposition (USP), that’s succinct but memorable. A good USP is the offline equivalent of a good post on social media… something that promotes curiosity and engagement. The attention span of the average adult is 20 seconds; a long, drawn-out answer to the question isn’t going to work. Whatever words you choose, make sure your answer is quick and informative without sounding over-rehearsed or contrived.

Perception is reality when it comes to meeting people for the first time. If people perceive you as not being right for them, they simply won’t be inclined to refer business to you, regardless of the work you can actually do. However, by keeping the 12 x 12 x 12 rule in mind, you’ll go a long way toward creating the right impression in the blink of an eye.

This article was originally posted here on

Continue Reading


Why I Never Meet Someone For Coffee

The conventional offer of “getting coffee” is, in my opinion, one of the most frustrating offers that can be made.




First off, I need to make clear that I am not against meeting people for coffee or even drinking coffee. My issue is that I’ve learned that the offer to go get coffee usually means that somebody wants something from me. Whether it is time, money or to help them make a connection, an offer to grab a drink almost always has some ulterior motive behind it.

You might think that I flat out don’t want to help others, but the real issue is the other opportunities that I have in front of me. I have a lot on my plate, so dedicating the time to a “quick” coffee meeting does not make much sense.

Related: Starbucks Coffee Is All About Culture… For A Reason

Say no to getting coffee

Hours spent in the office doing business are not the time to sit back, relax or socialise. I try to be as efficient, effective and statistically successful as possible during work hours (and beyond). The conventional offer of “getting coffee” is, in my opinion, one of the most frustrating offers that can be made.

I rarely take anyone up on the offer to “do lunch” during work hours. Just consider the amount of time that it takes to get to and from a coffee or lunch meeting, and how much business could be done in that same time.

Then, think about the inefficiencies of utilising that time for things such as small talk, even before you get to the critical business issue.

Have an objective in mind

I have the objective to try and keep every phone call to a maximum of five minutes. When it comes to in-person meetings, I prefer them to take place at my office or overlapping other meetings I have outside the office, which I call “holding court.”

Even then, I try to keep those meetings to 20 minutes long. This allows me to fit in as many meetings or calls as possible. So many people make the excuse that they are “doing business” and then leave the office to do unimportant things, or overlap their meetings around errands.

Make no mistake, I’m not advising against meeting people in person. I’m saying take control of the business opportunity and have them come to you, or meet them somewhere convenient when you are outside of the office.

Related: 5 Ways That Coffee Affects Productivity

No coffee, just grind

The majority of lunch and coffee meetings that take place are nothing but an inefficient use of time. I would suggest not only rejecting such meetings during work hours, but to also stop asking for coffee meetings unless they’re absolutely necessary.

How do you determine whether or not a meeting is necessary? Take a look at the reasons and impacts the meeting can have. If these outweigh the potential drawbacks of an in-person meeting, then it is acceptable to ask. Make sure that you focus on making efficiency a key principle when chasing your objectives.

Stay focused in on critical business issues and you will find that focus will provide you with everything you desire in business and life.

This article was originally posted here on

Continue Reading

Company Posts

Great Places To Take Your Clients When Networking

Are you hoping to make a lasting impression on your client? Maybe you are trying to woo a new client? If that’s the case, you’re going to want to read on and check out these great places that are ideal for taking your clients to.

Jeff Broth




Do you live in South Africa and work at a job that entails taking clients out while networking? Are you tired of doing the same activities over and over? Are you hoping to make a lasting impression on your client? Maybe you are trying to woo a new client? If that’s the case, you’re going to want to read on and check out these great places that are ideal for taking your clients to.

Introduce Them to Casino Action and Fun

There’s no better way to make a splash with your clients than by taking them to one of the many casinos found in South Africa. Between the cities of Cape Town, Durban, Johannesburg, Queenstown, Pretoria, and Sun City there are more than 15 casinos to check out. Casinos offer a light and fun atmosphere that is perfect for letting loose. At the same time, they aren’t too loud, which means you can go ahead and sneak in a little shop talk.

Related: The Top 10 Behaviours To Avoid When Networking

Besides the casinos, you can also take your clients to horse races and even bingo. If the casino action is a big hit with them, be sure to let them know there are a large amount of South African online casinos that offer all the same types of games, plus a whole lot more.

Enjoy a Sports Game


Professional sports events are another fabulous spot to take your clients. You get that laid back casual atmosphere that allows you to stray from the traditional business attire, it’s a chance to get out of the office, and you can introduce your client to your own home team.

South Africa is well-known around the world for its love of sports. Among the most popular are rugby, cricket, and soccer. If you want to take them to the most popular sport in the country, however, soccer is the clear winner. Loftus Versveld and Ellis Park are two stadiums that are known to draw in some very rowdy crowds. Just be sure to get your tickets well in advance so you don’t end up disappointing your client.

Share the Local Cuisine

While there is absolutely nothing wrong with taking your client out for a meal, this particular option tends to be over-done. In order to make yours a memorable experience, skip the chain restaurants and typical locations and instead introduce your client to local and authentic cuisine. These are the places the tourists don’t tend to visit, but the locals know all about.

Plan an Adventure Tour


Before you go ahead and choose this option, it’s a good idea to learn as much as possible about your client in advance. Not everyone is up to adventure activities, so you want to be sure you don’t put them in an uncomfortable position.

Related: 3 Practical Tips To Nail Networking

If you’ve got the green light, however, there are all kinds of activities you can take part in. Adventures can include a private helicopter tour, paragliding, zip-lining, a shark watching tour, a private surfing lesson, whale watching, kayaking, a sightseeing tour (by bus, car, or foot), bicycling, hiking, snorkelling, horseback riding on the beach, or even High Tea in Cape Town.

All of these ideas are unique and memorable so you know the visit will leave a lasting impression in your client’s mind.

Don’t Be Afraid to Think Outside the Box

When it comes to entertaining your clients while you spend time networking, there is absolutely nothing wrong with thinking outside the box. Coming up with unique ideas is sure to leave that lasting impression in their mind, which is exactly what you are striving for.

Continue Reading



Recent Posts

Follow Us

We respect your privacy. 
* indicates required.