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10 Instagram Accounts Every Entrepreneur Should Follow

If you’re following the right people, Instagram can be a great source for inspiration.

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Lewis Howes

Check out these 10 Instagram accounts that every entrepreneur should be following

Lewis Howes

Lewis Howes

As a social channel that garners more than 700 million monthly users, Instagram is a great source for inspiration and motivation. That is, if you’re following the right people.

Fill up your feed with motivational quotes, inspiring stories and exciting videos by following some of the latest and greatest in the industry – as well as some lesser-known names.

Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk

Serial entrepreneur, bestselling author, international speaker and internet personality Gary Vaynerchuk is one of the most inspirational business leaders of our time. His outgoing, ruthless personality pushes his followers to be their best. With 1.7 million-plus followers, his Instagram account is full of motivational quotes, videos and lessons to help you launch a business and pursue your passions.

Related: 8 Tips To Attract Your First 250K Instagram Followers

Tony Robbins

Tony Robbins

Tony Robbins

Businessman, bestselling author, life coach and thought leader Tony Robbins seeks to empower people to achieve their dreams. He’s become one of the most recognised faces in leadership coaching, helping people around the world reach their maximum potential.

His Instagram has garnered much attention with its 1.4 million followers because it’s not only a source for inspiration with motivational quotes and videos, but it also gives you a glimpse at Robbins’s personal life.

? #LIVEwithPASSION

A post shared by Tony Robbins (@tonyrobbins) on Jun 15, 2017 at 10:06am PDT

Brene Brown

Brene Brown

Brene Brown

Brene Brown is an academic, bestselling author and acclaimed public speaker. She studies human emotions and has one of the most popular Ted Talks of all time, “The power of vulnerability.” She trains people to be brave, authentic and effective leaders. To her 554 000-plus Instagram followers, she shares some of her favourite things (such as food, books and idols), motivational quotes and photos and fun images that show her balanced and healthy lifestyle.

Hard to remember in the midst of heartache, but true.

A post shared by Brené Brown (@brenebrown) on May 26, 2017 at 1:11pm PDT

Peter Voogd

Peter Voogd

Peter Voogd

If you’re looking for some daily motivation, look no further. Entrepreneur and bestselling author Peter Voogd’s Instagram is a one-stop shop for inspirational quotes on entrepreneurship, following your dreams, bouncing back from failure and more. With 61 000 followers, his Instagram seems like an undiscovered gold mine for daily advice.

Related: How To Become An Instagram Millionaire

Gabby Bernstein

Gabby Bernstein

Gabby Bernstein

Named “a new thought leader” by Oprah Winfrey, Gabby Bernstein is an author, life coach and motivational speaker. She teaches people the power of self-love and a balanced lifestyle. Her bubbly and positive personality shines through her Instagram posts with inspiring quotes, pictures from her life, relaxing scenic images and some of her favourite books.

Do you want to welcome massive abundance into your life? ? When your spiritual practice has changed your life, you want to share what you’ve learned. You may feel called to write or coach. Maybe even start a business. ⭐️ But you might also think it’s inauthentic to charge for spiritual work. ⭐️ Or that truly fulfilling work rarely comes with a big paycheck…. ⭐️ Or that you can’t bring your spiritual principles into your current job. ⭐️ I hear these myths time and time again. I hear them from life coaches, marketing managers, lawyers, you name it. ⭐️ I used to believe this too! ⭐️ But for the past decade I’ve helped people from every type of career bring their spiritual principles into their work — and make money doing what they love! ⭐️ I’m committed to BUSTING these myths and helping you share your spiritual lessons. ? So I created a FREE training video that helps you clear your blocks and earn big! The video is up for just a limited time, so check it out at the link in my bow @gabbybernstein Here’s what you can expect in this free video:? Bust the myth that it’s “not spiritual” to earn for your great work My step-by-step process for bringing purpose into your career The 3 things that block your abundance — and how to fix them ? Watch now at the link in bio @gabbybernstein

A post shared by Gabrielle Bernstein (@gabbybernstein) on Jun 17, 2017 at 8:47am PDT

Lewis Howes

Lewis Howes

Lewis Howes

With his hit podcast, Lewis Howes provides the world with a free source of motivation – and his Instagram account is not different. To his 321 000 followers, the entrepreneur, author and former pro athlete shares inspirational stories, quotes and videos to help get you to pursue your dreams.

Arvin Lal

Arvin Lal

Arvin Lal

Arvin Lal is an entrepreneur who launched health supplement company Shredz Supplements. He’s passionate, disciplined and motivated, and uses Instagram to brand himself and teach others to be their best selves. With more than 887 000 followers, Lal shares motivational quotes, updates on what he’s doing and other catchy images that will get your heart pumping.

24 hours. 1,440 minutes. 86,400 seconds. . We all have the same number of seconds, minutes, and hours in a day. The difference is what we choose to do with them. . How did you spend your weekend? Did you spend it partying? Watching TV? Talking about meaningless gossip? . Or did you follow through with your commitment of doing what’s necessary to reach your goals? . Many people in this world won’t have the privilege of seeing another morning, so don’t waste yours. When you wake up tomorrow, be fired up about your life. . When my feet hit the floor, the clock starts ticking for me and I know I’m not going to waste a second doing something that’s not valuable to my end goal. . I have Zero time for Gossip. Zero time for Negativity. Zero time for Television. Zero time for Doubt. Zero time for BS. . You have greatness within you. You have the choice to change the direction of your life. I don’t care if you are broke, if you dropped out of school, or if you’ve made mistakes in the past. None of that matters. We’ve all made mistakes and I’m here to tell you that you have what it takes to make your dreams a reality and leave behind the legacy you were meant to.

A post shared by Arvin (@arvinsworld) on Jun 4, 2017 at 7:39pm PDT

Related: Instagram Zoom And Beyond: Why Immersive Content Is The Now

Caleb Maddix

Caleb Maddix

Caleb Maddix

Caleb Maddix is 15-years-old and he’s already an author of six books, an entrepreneur and a social media influencer. Voted in Forbes’ Top 30 Under 30, there’s much to learn from the teenager, and his Instagram is a great place to start. With approximately 50 000 followers, his Instagram is full of inspiring quotes, helpful videos and touching stories.

Gerard Adams

Gerard Adams

Gerard Adams

The co-founder of Elite Daily and now the “millennial mentor,” Gerard Adams is on a mission to empower others to be successful. He seeks to help mentor aspiring entrepreneurs and share his business knowledge with the rest of the world through his video series, Leaders Create Leaders (distributed on Entrepreneur Network), and his social channels. Followed by more than 301,000 Instagram users, Adams shares what he’s up to, inspirational videos and quotes.

Sara Blakely

Sara Blakely

Sara Blakely

A mother of four and the inventor of Spanx, Sara Blakely lives a busy life and shares it with her 47 000 followers on Instagram. Blakely is funny, outgoing and driven and she demonstrates her quirky personality and go-getter persona through funny images, her whereabouts and personal stories.

This article was originally posted here on Entrepreneur.com.

Online Marketing

The Launch Of Instagram TV

Giving a run to other institutions for their money, Instagram today has launched IGTV, a new application that will allow users to upload videos on its Instagram facility.

Jandre de Beer

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_igtv

Commencing with one minute long videos, speaking at the launch today, Instagram CEO, Kevin Systrom, announced that users can now upload up-to an hour long video. This application will allow famous videos from celebrities. However, with IGTV, one does not necessarily need to be a big-name or famous, since creative individuals and groups can upload videos.

For now, everyone who enjoys the clutter free, easy to navigate Instagram, will be able to upload an hour-long video, except the smaller and new accounts that will enjoy this application after the expansion of the facility. This application will be globally available on Android and IOS and will allow viewers to browse through many longer videos, as well as visit the browse tabloids or suggest followed videos.

Furthermore, viewers will have the choice to watch ‘old’ videos and also get notifications on recent uploads. IGTV will also allow creators and inventors to develop Instagram Channels with various videos that other viewers can subscribe to, drive traffic of viewers to particular videos, granting the inventors the capability of uploading clear links of the video.

Related: The Insta-Evolution: 5 Years of Selfies, Hashtags and #TBTs

Systrom confirmed that there will be no advertisements on IGTV for the meanwhile. He added that this is still a great platform to put up advertisements at a later stage, as creators or inventors put in more time into videos for IGTV. This translates into an opportunity to make money. Instagram will not pay creators for the IGTV videos at this stage. IGTV has so much potential since creators will be from the over 1 billion current Instagram subscribers. At the same time, this could be big business, since the number of subscribers may rise.

Expectations are there to add to the monetisation option, and these include the potential of Instagram getting profits close to $5.5 billion in 2018, as compared to Facebook, which is just above $202 billion.

Moving up from just filtering and sharing photos, today Instagram has advanced from mobile networks, screens, and cameras, of which neither the longer videos could be supported. This has opened a new mobile TV for teens and families.

Additionally, Instagram can become the dependable place to view something on that small screen via creators’ and publisher video content curation, as opposed to YouTube, which always has a wider breadth of content.

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Online Marketing

5 Steps In Adwords Competitor Analysis: A Practical Case Study

In the second part of this article, we’ll be getting practical. What steps to take and what to do in each step.

Steven Slotow

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adwords

In PART ONE of this article on the importance of competitor analysis in an Adwords campaign, we demonstrated to you the value that can be uncovered by performing a proper analysis of what your foe is up to on Adwords and how they can actually help you do better.

In the second part of this article, we’ll be getting practical. What steps to take and what to do in each step.

Pens sharpened? Batteries charged? Lets go!

As a case study of a local Adwords campaign, we’ll be taking a look at one of the main spenders on PPC in South Africa, booking.com, and see what information can be gathered about their competition in paid search results.

Step 1. Find out who your client’s true competitors in paid search are

First of all, let’s get on the same page, by stating that your organic and paid search competition is not the same thing. If you know who you share the SERPs with, it doesn’t mean that you’ll share the paid ads section with the same set of companies.

Booking.com knows what we’re talking about.

Here’s the organic part of the SERP for ‘book a hotel’. Booking.com shares it with Trivago, hotels.com and Agoda.

serp

They could have thought: Okay, so these are my competitors, I know what they’re up to, I’ll look into their strategies and I’ll be fine in both organic and paid search. But wait, what is happening there at the top of the SERPs? Who is this dark horse?

hotel-booking-serp

It’s Expedia! In organic search it stands further down from booking.com than the rest of the domains from the first page, yet in paid results Booking and Expedia are the closest rivals.

Related: 16-Step Blueprint to Master Your Digital Marketing

But that is just one keyword. There are many other keywords for which the companies want to advertise in Google, so to know whether you’re actually competing with them, you need to evaluate your competition level.

It’s a simple process of comparing the number of keywords you have in common versus the number that are unique with that competitor.

paid-keywords

By estimating this value, you can distinguish your true competitors from big generic brands, niche competition and temporary distractions in the paid search.

Jokes aside, Booking and Expedia share a relatively similar online presence and are, of course, familiar with each other’s PPC strategy. That said, if you’re not a huge domain and know your usual competitors, it is even more frustrating to miss an audacious market newcomer or an organic outsider trying to cut the line and get to the top of the SERPs with an aggressive PPC campaign. So, the analysis of your true competition should be performed regularly. For the agencies that we support, we usually revise the competitors list once every quarter.

Step 2. Estimate your competition PPC budgets

Now that you know who you are rubbing elbows with in paid search, try figuring out how much they spend on PPC. There’s no way to know exactly what their budgets are (except for corporate espionage, but we don’t recommend that), but you can still make use of an estimation.

For that, you need to know how many keywords they target in paid search, what their cost-per-click values are, as well as their estimated search volumes. That is practically impossible to reveal manually, but the competitor analysis tool in SEMrush for example provides you with an estimation of the company’s PPC budget based on the data from their keyword database. Similar tools should be found in whatever quality software you’ve opted for.

Here’s the info we could gather about Booking.com by solely analysing the keywords for which it was showing up in paid search and the CPC values of those keywords.

booking-com

Though it is a rough estimation, this info is helpful in planning your PPC campaigns in a way that meets with market trends.

Step 3. Find out your competitor’s unique keywords

What’s even better about competitor analysis is that it will help you save time by not needing to do the tough jobs yourself by letting you (legally) steal the best ideas from your competition and dwell on them. Remember, if you’re doing it to them, they’re probably doing it to you as well! All’s fair in love, war and paid advertising!

What’s the practical value of this? Well, your competitor’s unique keywords can be your missed opportunity.

keywords-match

By comparing the keywords that Booking and Expedia are bidding on, we see that there are a lot of keywords related to means of travelling and travelling companies in Expedia’s portfolio, but they are missing in the Booking.com set. It is obviously just another tactic for such a big brand, but for a smaller company, this comparison list could be a golden goose of new ideas.

Related: Beginners Guide To Digital Marketing In South Africa

Step 4. Research your competitor’s ads and banners

If you have ever been online, you know that the SERPs are crowded. The served results in both organic and paid search have to constantly overcome the viewer’s lack of attention, so the message in your ads should be short, clear, and actionable.

Your competitor’s copy can be a  great source of information.

competitor-adverts-and-banner

Comparing your ads to your competitor’s allows you to see the context and the standards of messaging in your niche and adjust your voice to or diversify from the usual tone.

Also, sometimes you need to develop multiple ad copies with similar content. Whenever creativity abandons you, you can look into your competitor’s copy and borrow a few ideas from them.

Step 5. Check your competitor’s target URLs

Imagine running an online retail business. Summer sales are coming, and you want to promote your goods with an AdWords campaign. Apart from the keywords that you want to bid on and creating appealing ad copy, you also need to think about the page which your ads are going to take your leads to.

Is it common in your client’s niche to have a specific landing page for a promo like this? Or is it enough to have banners on the home page? Take a look at your client’s competitor’s target pages and find out.

seasonal-sale

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Online Marketing

The Value Of Competitor Analysis On A South African Adwords Campaign

If you have doubts about the efficiency of an AdWords campaign being run in South Africa, here are some stats about the South African market to convince you.

Steven Slotow

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south-african-adwords-campaign

Running a successful AdWords campaign can sometimes be like trying to understand the maths that Elon Musk is using to put a human being on Mars: you’re pretty sure it will work, but trying to figure how and why burns too many brain cells.

Well, help is at hand! In this TWO PART article, we’re going to demonstrate to you the value of performing a competitor analysis on an Adwords campaign, and show you just how and what you should be looking for.

As a digital marketer of any kind, you’ve probably had a crack at running and managing an AdWords campaign. Let me guess:

  • Predicting the results and outcomes was impossible;
  • You outsourced to an agency this one time. It cost you a fortune and they kept asking questions you couldn’t possibly have answers to;
  • Setting the budget was more complicated than understanding the nature and purpose of Snapchat;
  • And speaking of budget…it’s NEVER enough and always runs out too quickly.

Nobody is arguing with the fact that AdWords is one of the most complicated digital marketing efforts that you can undertake on behalf of a client or yourself. However, if done right, it could also be one of the most rewarding, effective and business-altering activities you could do.

Related: How to Use Pay Per Click Using Google Adwords

If you have doubts about the efficiency of an AdWords campaign being run in South Africa, here are some stats about the South African market to convince you:

South African PPC market in numbers

In 2017 the total spending on Google ads in South Africa across all industries reached $30 million. The market’s thriving!

google-ads-spend

And these websites were the most generous spenders on Google ads. If only your budgets could compete, right?

top-advertisers-in-google

However, these were the industry’s spendaholics.

Generally, businesses are way more careful with their PPC budgets: only 3.8% of all the companies spend more than R50 000 monthly, and the majority of 34.1% is just indulging their curiosity with somewhere around 1000 bucks a month.

percent-of-advertisers

And if you worry about your ad copy, take a look at the most popular phrases and CTAs used in South African ads:

top-phrases-in-adverts

Related: Implementing 2 Advanced Google AdWords Strategies

So, how do you enter that market AND, at the same time, save your money?

Well, that’s like eating an elephant — get help and do it in pieces.

If you thought that running and managing an AdWords campaign was complicated, try getting advice from the pros on best practices to net best results. Just like deciphering that Musk math again.

  • Split test your copy
  • Use different ad extensions… or all of them
  • Try out different calls to action
  • Manage and track your budget daily
  • Get your targeting on point

But also don’t forget about the foundation of any marketing campaign, digital or not: research your competition.

As wholesalers of digital marketing services to South African digital agencies, by far one of the most important and most advised best practices we suggest to the agencies that we support when running an AdWords digital marketing campaign is to ensure that they practice comprehensive and thorough competitor analysis.

What is competitor analysis for your Adwords campaign and how do you streamline it?

adwords-competitor-analysisRunning a competitor analysis during an AdWords campaign is like having a video camera in your competitions training session. It’ll help you pull back the curtain, see what they’re up to and adjust your efforts accordingly to ensure optimum results from your AdWords campaigns.

In our experience, many companies do not perform PPC competitive research, or don’t do it as often as they should. However, not having the full picture about your PPC competition is risky and can result in running ineffective campaigns. That means wasting your or your client’s budget without netting tangible results or missing the opportunities available to your client by underinvesting.

But recognising the difference that competitor analysis can make in your AdWords campaigns is only the first step. The next step is to find the right tool to help you perform your competitor analysis on a regular basis. The stats and data provided in this article were pulled by our team using SEMrush. It’s a software that we have found invaluable in helping us to provide white label, wholesale digital marketing services to the South African and international digital agencies that we support.

That being said, there are a wealth of similarly effective and powerful digital marketing tracking tools on the market worth investigating. We encourage you to get out there and see what works best for you.

Related: 16-Step Blueprint to Master Your Digital Marketing in 2016

The data that you should drill out of your competitor analysis

On all the levels of digital marketing, there’s a constant rivalry between best practice and revolutionary ideas. The question of whether to follow a well-trodden path or to do things differently in an effort to distinguish the brand you’re working on is always on the table. Or desktop in the case of digital marketing.

However, to make an informed decision you need to know the niche you are playing in as well as its main players. These questions will help you gather that information:

  • Who is your true competitor in paid search?
  • How much do they spend on PPC?
  • What are their most profitable keywords?
  • What do their ads and banners look like?
  • What URLs should your ads target?

Now you know WHAT to ask. But what do you do with the answers and how do you use them to improve your own Adwords performance.

In PART TWO of this blog, we’ll be diving into just that. CLICK HERE TO READ ON!

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