Check out these 10 Instagram accounts that every entrepreneur should be following
As a social channel that garners more than 700 million monthly users, Instagram is a great source for inspiration and motivation. That is, if you’re following the right people.
Fill up your feed with motivational quotes, inspiring stories and exciting videos by following some of the latest and greatest in the industry – as well as some lesser-known names.
Serial entrepreneur, bestselling author, international speaker and internet personality Gary Vaynerchuk is one of the most inspirational business leaders of our time. His outgoing, ruthless personality pushes his followers to be their best. With 1.7 million-plus followers, his Instagram account is full of motivational quotes, videos and lessons to help you launch a business and pursue your passions.
A post shared by Gary Vay-Ner-Chuk (@garyvee) on Jun 18, 2017 at 11:02pm PDT
Businessman, bestselling author, life coach and thought leader Tony Robbins seeks to empower people to achieve their dreams. He’s become one of the most recognised faces in leadership coaching, helping people around the world reach their maximum potential.
His Instagram has garnered much attention with its 1.4 million followers because it’s not only a source for inspiration with motivational quotes and videos, but it also gives you a glimpse at Robbins’s personal life.
A post shared by Tony Robbins (@tonyrobbins) on Jun 15, 2017 at 10:06am PDT
Brene Brown is an academic, bestselling author and acclaimed public speaker. She studies human emotions and has one of the most popular Ted Talks of all time, “The power of vulnerability.” She trains people to be brave, authentic and effective leaders. To her 554 000-plus Instagram followers, she shares some of her favourite things (such as food, books and idols), motivational quotes and photos and fun images that show her balanced and healthy lifestyle.
A post shared by Brené Brown (@brenebrown) on May 26, 2017 at 1:11pm PDT
If you’re looking for some daily motivation, look no further. Entrepreneur and bestselling author Peter Voogd’s Instagram is a one-stop shop for inspirational quotes on entrepreneurship, following your dreams, bouncing back from failure and more. With 61 000 followers, his Instagram seems like an undiscovered gold mine for daily advice.
A post shared by Peter Voogd (@peterjvoogd) on Jun 20, 2017 at 11:49am PDT
Named “a new thought leader” by Oprah Winfrey, Gabby Bernstein is an author, life coach and motivational speaker. She teaches people the power of self-love and a balanced lifestyle. Her bubbly and positive personality shines through her Instagram posts with inspiring quotes, pictures from her life, relaxing scenic images and some of her favourite books.
Do you want to welcome massive abundance into your life? ? When your spiritual practice has changed your life, you want to share what you’ve learned. You may feel called to write or coach. Maybe even start a business. ⭐️ But you might also think it’s inauthentic to charge for spiritual work. ⭐️ Or that truly fulfilling work rarely comes with a big paycheck…. ⭐️ Or that you can’t bring your spiritual principles into your current job. ⭐️ I hear these myths time and time again. I hear them from life coaches, marketing managers, lawyers, you name it. ⭐️ I used to believe this too! ⭐️ But for the past decade I’ve helped people from every type of career bring their spiritual principles into their work — and make money doing what they love! ⭐️ I’m committed to BUSTING these myths and helping you share your spiritual lessons. ? So I created a FREE training video that helps you clear your blocks and earn big! The video is up for just a limited time, so check it out at the link in my bow @gabbybernstein Here’s what you can expect in this free video:? Bust the myth that it’s “not spiritual” to earn for your great work My step-by-step process for bringing purpose into your career The 3 things that block your abundance — and how to fix them ? Watch now at the link in bio @gabbybernstein
A post shared by Gabrielle Bernstein (@gabbybernstein) on Jun 17, 2017 at 8:47am PDT
With his hit podcast, Lewis Howes provides the world with a free source of motivation – and his Instagram account is not different. To his 321 000 followers, the entrepreneur, author and former pro athlete shares inspirational stories, quotes and videos to help get you to pursue your dreams.
A post shared by Lewis Howes (@lewishowes) on Jun 20, 2017 at 12:37pm PDT
Arvin Lal is an entrepreneur who launched health supplement company Shredz Supplements. He’s passionate, disciplined and motivated, and uses Instagram to brand himself and teach others to be their best selves. With more than 887 000 followers, Lal shares motivational quotes, updates on what he’s doing and other catchy images that will get your heart pumping.
24 hours. 1,440 minutes. 86,400 seconds. . We all have the same number of seconds, minutes, and hours in a day. The difference is what we choose to do with them. . How did you spend your weekend? Did you spend it partying? Watching TV? Talking about meaningless gossip? . Or did you follow through with your commitment of doing what’s necessary to reach your goals? . Many people in this world won’t have the privilege of seeing another morning, so don’t waste yours. When you wake up tomorrow, be fired up about your life. . When my feet hit the floor, the clock starts ticking for me and I know I’m not going to waste a second doing something that’s not valuable to my end goal. . I have Zero time for Gossip. Zero time for Negativity. Zero time for Television. Zero time for Doubt. Zero time for BS. . You have greatness within you. You have the choice to change the direction of your life. I don’t care if you are broke, if you dropped out of school, or if you’ve made mistakes in the past. None of that matters. We’ve all made mistakes and I’m here to tell you that you have what it takes to make your dreams a reality and leave behind the legacy you were meant to.
A post shared by Arvin (@arvinsworld) on Jun 4, 2017 at 7:39pm PDT
Caleb Maddix is 15-years-old and he’s already an author of six books, an entrepreneur and a social media influencer. Voted in Forbes’ Top 30 Under 30, there’s much to learn from the teenager, and his Instagram is a great place to start. With approximately 50 000 followers, his Instagram is full of inspiring quotes, helpful videos and touching stories.
If Bill Gates says something your gut disagrees with… don’t listen to it. If I say something your gut doesn’t agree with… don’t listen to it. If you have an opportunity to make a million dollars but it doesn’t align with your values… don’t do it! Stay true to yourself and all will work out! #MaddixAddicts #CalebMaddix #MattMaddix . Ps – We, Maddix Addicts, were just voted in the Top Ten Must Follow Entrepreneurial Instagram Accounts by @entrepreneur! Thx for all the follows, likes, and comments! We are a movement and we are changing the world!
A post shared by ? (@calebmaddix) on Jun 20, 2017 at 10:16pm PDT
The co-founder of Elite Daily and now the “millennial mentor,” Gerard Adams is on a mission to empower others to be successful. He seeks to help mentor aspiring entrepreneurs and share his business knowledge with the rest of the world through his video series, Leaders Create Leaders (distributed on Entrepreneur Network), and his social channels. Followed by more than 301,000 Instagram users, Adams shares what he’s up to, inspirational videos and quotes.
In life, there are two types of pain: the pain of discipline and the pain of regret. Most people chose the pain of regret, not knowing that once it hits you, you can´t make it disappear. – Discipline represents the most important attribute when striving for success and working towards a goal – not talent, not intelligence, not luck. When staying disciplined, you will go through pain. – Remember that the pain is temporary and the glory is forever. Proactively think about the pain of discipline and the pain of regret. Make a conscious decision in your day-to-day activities and allow yourself to grow stronger by staying disciplined! #MotivationMonday #OwnIt
A post shared by G (@gerardadams) on Jun 12, 2017 at 9:02am PDT
A mother of four and the inventor of Spanx, Sara Blakely lives a busy life and shares it with her 47 000 followers on Instagram. Blakely is funny, outgoing and driven and she demonstrates her quirky personality and go-getter persona through funny images, her whereabouts and personal stories.
Meanwhile… back at @spanx HQ… They are bowling in the hallways. I go away on business for a few days and what’s the saying? …. “When the cat’s away, the mice will play!” ? #Spanx #TypicalDay #Entrepreneur #FunIsACompanyValue
A post shared by Sara Blakely (@sarablakely) on Jun 14, 2017 at 8:55am PDT
This article was originally posted here on Entrepreneur.com.
Everything You Need To Know About Instagram’s New Shopping Features
The app is giving influencers and brands new channels on which consumers can discover them.
Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds. After a summer of testing shopping buttons that drive purchases via Stories, the Facebook-owned app has launched them for businesses in 46 countries.
It’s also begun rolling out a personalised shopping section in the Explore tab, which Instagram redesigned earlier this year to feature AI-powered channels categorising content based on topic (e.g. travel, art, decor).
The shopping tab will be a place for users who know they want to browse and potentially buy, with Instagram’s algorithm serving up brands the user already follows or would likely be into, based on past activity on the app. Meanwhile, the shopping bag stickers in Stories will give users a chance to not just admire their favourite influencers’ outfits, but actually click through and learn more about promoted items.
Since Instagram began testing the feature in June, more than 90 million users per month have tapped to reveal tags in shopping posts, according to a Sept. 17 Instagram blog post. The app already allows brands to purchase ads in the form of Stories.
More than 400 million accounts watch Stories daily, and one-third of the most-viewed Stories are from businesses, Instagram also reports.
Instagram has been testing shopping in feeds for nearly two years.
Related: Creating Power Digital Campaigns
Back in November 2016, the company explained on its Business blog that online shopping often involves research and deliberation, rather than impulse purchases, which is what led Instagram to build out shopping posts that would provide consumers with information about products without having to leave the app until they’d made a purchase decision.
Salesforce has forecasted that the referral traffic Instagram drives to retailer websites will increase by 51 percent between the 2017 and 2018 holiday seasons, according to Adweek.
Speaking of leaving the app, Instagram is rumored to be developing a standalone shopping app, according to The Verge, but the company declined to comment on these reports to both The Verge and Entrepreneur.
This article was originally posted here on Entrepreneur.com.
Social Media Marketing For Start-ups: Essential Tips
There are plenty of ways to get the leads your start-up needs, but only a few tactics you’ll need in your arsenal to get the job done at a limited cost to your burgeoning business.
Social media marketing, when you’re short on funds, can seem like an intimidating prospect. If you and your team aren’t already knowledgeable about digital marketing strategy, you may think it’s impossible for you to manage marketing campaigns yourself. With a bit of determination and a great deal of studying, however, your startup will be able to successfully launch, direct, and refine your own digital marketing strategies.
What things can you do to help your start-up get more press, attract more customers, and get more brand awareness? There are plenty of ways to get the leads your start-up needs, but only a few tactics you’ll need in your arsenal to get the job done at a limited cost to your burgeoning business.
Get to know your niche
Many young companies adopt random acts of internet marketing. They’ll throw a few hundred dollars into promoting Facebook posts without necessarily understanding how to communicate to their audience.
Before you dive into advertising and promotion platforms, you should spend some time to define – and to get to know – your niche.
To help define your target market, use questions like:
- Who are your existing customers?
- How would you group them?
- Who does your product or service help?
- Does your product help business owners, stay-at-home parents, college students, or someone else?
- Who are you looking to reach out to?
- That is, are you looking to refine your target market or expand it?
Once you’ve answered a few questions like the ones listed above, you should be able to get a better idea of who you’re marketing to. With an understanding of who you’re communicating with, you should be able to craft a tailored message about your brand.
Related: 10 Laws Of Social Media Marketing
Choose social media platforms wisely
Many start-ups try to master as many social media platforms right at the start. Instead of dividing your attention between Facebook, LinkedIn, and Twitter, you should identify one or two social media platforms that will help you market your product or service. This is why defining your target market at the beginning is so very important.
You must first decide who your message is intended for before writing, editing, and positioning that message. After you’ve got your target market down, you’ll be able to pinpoint which social media platforms can serve you best.
Here are a few examples to give you an idea of which social media platforms are best suited for your needs:
- Best for blog links
- Frequent posts: 1-4 posts every few hours is the most effective
- The community is open to businesses promotion
- Best for communicating to existing customers
- Daily posts: 1 post every 2 days is the most effective
- Users respond best to images, videos, and clips
- Strictly promotional posts are undesirable
- Building readership and/or a following is slow
- Better suited for long-term growth strategy
Do your social media research
Start conducting some preliminary research about social media platforms. Build a profile of each, listing their pros and cons. Try investigating other social media platforms such as GitHub, Stack Overflow, and Quora. While these aren’t platforms as large as Facebook, Twitter, or Instagram, they could have a far greater impact on your start-up.
Answering questions on Quora and interacting with other users on GitHub, for example, could help you build genuine business and customer relationships.
Concentrate on mastering a few channels
Ultimately, it’s important to concentrate on one or two social media platforms based on your target market and your goals. Attempting to have a significant presence on all of them will prove expensive, time-consuming, and, at worst, counterproductive.
Focusing on one platform will allow you to track your marketing efforts with greater precision, revise your marketing strategy more easily, and help you speak more directly to your target audience.
Digital marketing, while best left to a team of experienced marketers, content creators, and creative designers can be done by your team.
Start-ups tight on cash don’t need to fret, they only need to do a bit of market research and direct their energy accordingly. After narrowing down your audience and performing some preliminary research on social media platforms, you can start working on your social media marketing strategy.
Master a few channels rather than trying to dominate all of the social media space. Keep conducting research as you start your marketing campaigns. Each community naturally changes so you’ll want to keep up-to-date. Leverage your research and dedication to get the most out of your startup marketing.
How To Create The Best Small Business Website: 5 Easy And Effective Steps
Check the steps below and get ready to create a successful small business website.
It doesn’t matter how big or small your business is. If you don’t have online presence, it will become difficult to obtain the results you expect. Your target audience is using the internet nowadays for almost anything. So, if you want to attract more customers and build your brand reputation, you need to build a website. This is how you will be able to expand your business in an easy and not so expensive way.
On the other hand, you don’t have to be a savvy web developer to create a basic website and let the others know about you. Web development and design software have evolved a lot and now you can use several website builders to develop a functional site. You will have plenty of templates to choose from to increase your business’ visibility.
Check the steps below and get ready to create a successful small business website.
Easy and Effective Steps to Create a Website for Your Business
1. What is the purpose of your website?
It doesn’t matter if you develop a simple or a more complex website. Before you start working on anything related to your website, you should start with saying what your company does. Your customers need to understand from the first minute they access your homepage what is your mission and vision. They don’t have too much time to invest when they enter on a website. So, you can make their journey smoother by telling them from the beginning about you. In case you are not so talented at writing, you can use writing companies like RewardedEssays or SupremeDissertations to give you a hand.
2. Choose a domain name and a web host
Even though many think they shouldn’t focus too much on it, the domain name is an important feature of your website. You will use the URL to promote your business to existing and future clients. So, this means that your domain name should be explicit and talk about your business to anyone who wants to find more about you. A domain name should be short, clear, without acronyms or numbers. What is more, you shouldn’t forget to check if your domain name isn’t already taken by someone else.
Apart from a domain name, your website will also need a server where all your data is stored. When you own a small business, creating your own web host will represent a serious financial effort. So, it would be more cost-wise to choose an external host.
As your business grows, you can choose a different host, or you can ask several providers to work on a personalised solution.
3. Build your website’s pages
You will need more than a homepage to create a good website. If you want your customers to understand that you are a professional in what you do, you will create several pages dedicated to different elements of your business. For example, you can include a catalog with your products or a blog.
Natalie Andersen, CEO of GetGoodGrade mentions that “It is obligatory that apart from the homepage, a website should have at least a page with the products’ catalog and a Contact Us page.”
Below you can find a list with the minimum number of pages a professional website should have:
- Homepage – here you will include details about your business, making sure that you also talk about your mission and vision.
- List of products and services – your customers need to know what are the products and services you offer. This will help them decide whether you can answer their questions and provide a solution to their problems.
- About Us – “About Us page is the place where you talk about your story. Your target audience wants to know more about yourself. This is how you will create a connection with your customers and let them know more about you”, says James Daily, Head of content department at FlashEssay.
- Contact Us – it should include your address, email, phone number and working hours. You can also include the links for your social media profiles.
Furthermore, if you want to achieve an international presence, you can also use the translation services offered by IsAccurate. Thus, you will be able to address your message to a wider group of people and expand your business on new markets.
Related: How To Secure Your SME Website
4. Test if your website works properly
Christopher K. Mercer, CEO of Citatior recommends that “before you launch a website, you should first test whether it works. You cannot tell your future customers about your website without knowing for sure that it will work without problems once you launch it”. Therefore, you should click on each page and check whether it has any errors. You still have time to fix something if necessary.
Once you have launched your website and something goes wrong, it will become more difficult to do any change. Plus, always remember that the first impression matters. So, you need to be perfect in the eyes of your customers.
5. Maintain your website
After you launched your website, this doesn’t mean that your work is done. You will need to keep your customers engaged and curious about your business. Therefore, updating the products’ catalog constantly or producing content for your blog will keep your audience informed about what you can offer and the latest trends in the industry. Plus, you should also check if your website is up to date with the latest add-ons. If you don’t know how to produce new content for your website or you feel that you are not talented enough, you can collaborate with HotEssayService or RatedByStudents for professional writing services.
It shouldn’t be complicated to create a website for your small business. As long as you keep a clear structure and create a story around your business, you don’t have anything to worry about. It is very important to understand that a website is very important for your business visibility. Thus, you should put all your efforts into it.
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