“Free” is the most awesome price of all. “Free” gets you started when you have nothing. “Free” took me from 0 to the first 1 million visitors to my blog.
“Free” is also the price that most people gravitate to when they are first starting out. But, the trouble is, most of those people also think that you have sign up for some big, expensive service once your audience numbers get serious.
You don’t have any excuses, because free web services and products available today are so good that you can easily use them to build up your own blog to 1 million visitors. You can start today, from scratch, and use every single one of these every day along your journey.
From idea creation, to producing, publishing and designing your content, to sharing, marketing and promoting your brand, you’ll find these tools free and accessible.
Here are the 17 best ones I myself used to grow my blog at iDoneThis:
At its most basic Quora is a Q&A site – you go there, ask a question and get an answer. It offers a seemingly infinite array of knowledge. But, when you start using the site properly, and you’re interacting with others, Quora blossoms into so much more.
Quora is a great place for content ideas. You can search for a topic, see what others are asking, and answering and then write it up, adding to the conversation. But there’s more: Kevan Lee at Buffer recently set out all the ways you can use Quora to market yourself for your business.
Quora helps you establish yourself as a leader in your area, if you use it right. If you have a product, you can use the site to get feedback from users and to generate new feature ideas.
Feedly is the best blog reader around. You have to be reading a lot of other blogs if you want yours to stand out. Once you start reading the top blogs from key influencers, you will learn the right style that drives traffic, and what sets top blogs apart from the rest.
When Google Reader shut its door a couple of years ago, almost everyone flocked to the then-new Feedly app. You can sign up for blog feeds from the app, share your favourite posts, bookmark the ones you still have to read and read them, in Feedly’s intuitive, magazine style.
BuzzSumo is an awesome tool,with one simple aim: It helps you find what articles people are sharing, and who is sharing them. From this simple start, you can gain a wealth of information: The best length, type and content for a POS. With the free account, you can only get limited information, but definitely enough to find out what works and what doesn’t.
The site can also help you target the key influencers in your area of expertise. One of the reasons I love BuzzSumo is that data is at the heart of it. The folks behind the site recently analysed all their data to find out what goes viral. They found that having just one key influencer share your post can increase your number of shares by over 30 percent. Just having three will double the number of times your post is shared.
There are a trillion word processing apps available, but Quip has my vote as the easiest and most intuitive app to use. It is by your words that you are going to live or die. So, write them in style.
What’s unique about Quip is that it was designed, from the ground-up, to be a mobile-first word-processing app. Bret Taylor, the co-founder, says that, “Offline and online are no longer separate binary states.”
Quip works as quickly as a local app, but everything is in the cloud. This particularly works well for companies like iDoneThis, where team members might be thousands of miles apart but working on the same post. With Quip, we can all edit documents as if they were on our local machines.
Related: How to Make Money Blogging
The Hemingway app is all about making your writing clearer and more accessible. For some people, writing flows naturally through their fingers; for the rest of us there is Hemingway.
The app helps you avoid complicated, hard-to-read sentences, passive voice and adverbs. Hemingway is ideal for people who have to explain complicated ideas to a lay audience.
Trello is an organisational tool, letting you organise work via “boards” where different ideas, pitches, outlines, drafts and articles are in your publishing pipeline. Richard White, CEO of UserVoice, described Trello as “a very open-ended product.” Yep.
When you first open Trello, it seems both simple and daunting. But what wins me over to Trello is that so much of the organisation is left up to you – there is no right way to use Trello, just your way.
There are countless content management system (CMS) options, but WordPress is still the best. Once you have got your site up and running, you need a way to publish your stories. Somewhere like Tumblr is great for your own personal blog, but if you are looking to get north of a million visitors, then you need the type of platform WordPress provides.
On WordPress you can customise your site and add plugins for a ton of different needs, from SEO optimisation to image presentation, from email forms to capture.
Plus, other apps on this list, like SumoMe and Google Analytics, have one-click setup plugins to get you up and running immediately.
Canva is a design service for people who can’t design. An image in a post will increase shares, and increased shares means more visitors. Ergo, you need images. So what happens if you are artistically-challenged? Welcome, Canva. Anyone can use it for anything: A sheriff even used the site to design a wanted poster.
The site uses simple drag-and-drop principles to help you create art and design for your site, allowing you to choose from thousands of images, fonts and colours to get exactly what you need to illustrate your story.
Images are also the best way to share ideas on social media, and Stencil lets you create amazing text-based images, helping you get more engagement and shares on Twitter, Facebook and Pinterest.
You can create quotes and daily inspiration messages, or just have a line from your latest blog post as a teaser. You can also take in information from images ten times faster than from text alone; and because visual processing is what our brains are designed for, sharing ideas as images immediately invokes a reaction in your audience.
Death to Stock Photo
Death To Stock Photo is what stock photo services should be like. A few years ago Wired published an article about stock photography, or laughing-stock photography as it should be called.
When the Wired article came, out Death To Stock quickly contacted the editors to say that not all stock services are bad. And they were right.
Death To Stock Photo shows that you can have awesome image content for your site for free. As I said earlier, images increase shares, and having great images will definitely get your blog noticed more.
Typeform helps you build contact forms and surveys, meaning you can interact with your audience and become a meaningful place for dialog. Tasked with surveying some of the top business leaders in the world, Mia Mabanta at Quartz turned to Typeform.
She got a survey completion rate of 55 percent (which is awesome) and surveyed 940 top executives. She spent zero dollars doing this.
Her team chose Typeform because responders could easily navigate it whether they were on a desktop or mobile, and users could stay on the page throughout, rather than wait for the next page to load – one of the main reasons people bug-out on a survey.
TinyLetter is a super-simple app that lets you create and distribute email newsletters, which are a great way to get your ideas into everyone’s inboxes each week.
Alexis Madrigal, deputy editor at The Atlantic, has grown his own newsletter to thousands and thousands of readers using this tool. TinyLetter let him get set up the moment he had the idea and distribute the newsletter to all his readers; it even lets people sign up straight from Twitter. The simplicity and ease of use of TinyLetter is why it is a great place to start building a following.
SumoMe is a suite of apps that lets people interact with your site better using share and social buttons. It also helps you build up an email list with popups, and can even tell you where people are clicking on your site.
Noah Kagan, founder of SumoMe and AppSumo, and employee #30 at Facebook, built a massive email list of over a million emails for AppSumo, so he obviously knows what he is talking about.
SumoMe gives you an in-depth analysis of what works on your blog and what doesn’t. It also integrates with other services’ email lists so you can seamlessly build your email list to grab all your visitors.
Wisestamp lets you link to your online presence automagically in your email signature, adding links to your social media, blog and latest posts.
A story illustrates its use: British Cycling used to be terrible. When Dave Brailsford took over as performance director in 2003, Britain’s best Olympics haul in cycling was still the one it had achieved in 1908.
But since 2003, British cyclists have won 18 Olympic gold medals, 59 World Championships and – though it hadn’t ever won the Tour de France in the race’s 112-year history – British cyclists have won it three out of the last four years.
Brailsford puts this down to marginal gains: If you break every problem down to its components and improve each by just 1 percent, you will have a significant improvement when you put it all back together.
When I saw Wisestamp, it reminded me of this story. Most people won’t see their email signature as a way to gain traffic, but that is exactly how Wisestamp sees it.
If you want to hit a million users, you have to look for every single marginal gain. Find all of Brailsford’s 1 percent improvements and add them up and they will eventually lead you to your million visitors.
Print Friendly and a PDF
Print Friendly is a Chrome extension that will transform your blog into a PDF, getting rid of all the extra crap and just leaving your audience with a well-formatted booklet of your posts.
A great way to gain a following is to create an ebook that’s a “content upgrade,” in the form of a PDF that visitors can download and read offline – in exchange for their email address.
This is an awesome trick that Noah Kagan used to gain thousands of more subscribers from his guest posts. This might seem like an major extra hassle, but thanks to Print Friendly, it doesn’t have to be. The strategy is particularly great if you have a long, detailed post that would work well as an ebook. You just need a couple of clicks with Print Friendly.
Buffer seems like a simple tool to manage your online social media presence. But, in the right hands it can be turned into a demon of analysis, allowing you to reach more people with your posts and tweets and optimise your content for social sharing.
Madhav Bhandari handles growth at Hubstaff, and is using Buffer to analyse the site’s posts. Hubstaff has used Buffer to boost its social traffic by 350 percent, simply by analysing what makes posts shareable and what doesn’t. Once you start to analyse your posts at this level of depth, you will quickly realise what is worth the effort, and what is a waste.
So, how do you know when you have hit that cool million? You need Google Analytics. In fact, you need it way before then. You should be checking out your visitor numbers from your very first post, analysing what posts get the highest views and where those views are coming from. Then, you can start to tailor your operation around those ideas. Keep what works, and throw out the rest.
Google Analytics is the most extensive suite out there, and even the biggest sites are still using it. Google obviously knows its numbers, and if this is a major place your visitors are coming from, who better to tell you the good news?
This article was originally posted here on Entrepreneur.com.
A Basic Guide To Twitter Analytics, How It Works, and How It Can Help Your Marketing
As a business owner, your marketing efforts on Twitter can now be tracked via the new Twitter Analytics tool, which shows engagements & impressions on each tweet.
In 2014, Twitter finally launched Twitter Analytics, which allows the more serious user to track their tweets from a marketing perspective. Using this tool, you can see which tweets reached the most users, how many impressions it received, and the overall reception for specific marketing campaigns. Here is a simple guide to using Twitter Analytics.
Using this tool means that you can gauge tangibly and transparently the reach of each marketing campaign you launch. The launch might have been long overdue, but since then Twitter has been updating their analytics tool little by little and improving the user experience.
They have since launched a Twitter Analytics standalone app called Engage. They also launched Twitter Moments, which allows users to edit multiple tweets and stitch them together into a single slideshow or video. This is another excellent tool for concluding or summarising a marketing campaign from beginning to end for prosperity and marketing purposes – for example, Rocket Ellie, the flying elephant billboard in Cape Town, South Africa.
For any regular Twitter user, you might have given Twitter Analytics a quick look when it first came out, but unless you’re interested in evaluating the reach a sponsored tweet would have versus a regular tweet, it won’t mean much to you. Just a glance shows that you can view impressions and engagements, but unless you know how to use this tool to its full potential, it might as well be useless.
How To Use Twitter Analytics
This tool can be found in the drop down menu underneath your name on the homepage. Here you’ll also find options for your profile, Moments, Twitter Ads, settings and more. With this tool, you can see your Twitter engagement rate. This is where you can view how many people saw your tweet, how many new profiles have followed your account, and how many likes, impressions and retweets each tweet has gained. It also includes replies and how many clicks your links or hashtags received. This is very helpful to see if your content is getting the desired reaction, and maybe you should take your hashtag back to the drawing board.
What’s the point in posting content that your audience isn’t interested in? This tool is an excellent way to evaluate how your target audience has received your content. You can use it to see what works, and what doesn’t. Your audience will tell you if they like your content, but it might not be as blatant as you would prefer. Therefore, using this to drive your content and marketing strategies provides a massive benefit when launching future campaigns, if you want them to be successful.
Use it to better connect with your audience, and at the end of the day, more prospective buyers will become real, paying customers who are interested in your business, and who will help further your brand.
Impressions vs Reach
A Twitter impression is how many times your content has appeared on someone’s timeline. Twitter’s new algorithm has made this easier by posting your tweets onto other users’ timelines if many accounts they follow have liked or replied to your content already. The point of this algorithm is to help people engage with others who are like-minded, which means that if five like-minded people enjoy your content, the chances are high that some of their followers will enjoy it too. However, the number of impressions doesn’t tell you how many accounts, if any at all, actually interacted with your tweet. Therefore, how do you know how many people you are reaching with your content?
If impressions tell you how many times your content appeared on people’s feed, then your reach is how many users have the potential of seeing it. When your content appears on the timelines of people who do not follow your account, as stated before, that is your reach.
So how do your tweets perform on this platform? The tweet activity tool allows you to see, in a chart, if your tweets are achieving their goals. For many users, a question they ask themselves frequently is how their tweet took off so suddenly, in comparison to others? Even regular accounts who use Twitter for the social aspect of it, can spend time constructing the perfect joke only for another to perform better. There are tools available that can analyse your followers or recommend what time of day, or day of the week, is best to post your best content. However, the easiest way to answer the question of performance, and how to get to know your audience, lies within your own account data.
There are two ways to do this: you can either post tweets in groups within a particular time frame or analyse the activity on specific tweets individually. The latter is simple – when you select one of your own tweets, along the bottom bar, next to the attach images, GIF and emoji tabs – picking the bar graph icon shows the number of impressions, likes, clicks and retweets that single tweet received. It can be time-consuming; however, it provides valuable information according to what your audience likes. For example, your tweets with images or video content attached may receive more impressions than tweets without, meaning that you should post more content like that, more often.
In Twitter Analytics, under the tweets tab, you can customise your tracking to show only a certain period – for example, the weekend where most people receive their salary, or over the Christmas holidays – to see how your tweets performed during that time.
Using Twitter Analytics, you can do so much more than what has been mentioned. You can track your followers, and more specifically, the types of people who follow you. If you notice that a large portion of your followers is stay-at-home mothers between the ages of 28 – 35, you can customise your content according to the interests of that demographic. You can also learn about Twitter ads, how to promote your business, what works and doesn’t work, and if it is even worth the money. Twitter Analytics is an untapped oil reserve when it comes to tracking and gauging your audience’s reaction to your content, and adjusting your content and marketing strategies accordingly. Take the plunge into Twitter Analytics; it’s worth it!
The Top Ten Marketing Trends To Look Out For In 2019
With 2018 behind us, there is no better time to start looking to the future.
Most people start making their new year’s resolutions this time of the year, goals to make things better for themselves in the coming year. This is something that businesses need to look at doing too.
Running a digital marketing agency means one needs to keep ones finger on the pulse.
The world is continually changing and developing, and if businesses want to survive and thrive, then they need to grow and develop too.
As with everything else, marketing is also continuing to change over time, so it is important for businesses to be on top of the newest trends. Even if 2018 was a successful year for you and your marketing team, don’t get left behind by ignoring the latest trends. Make the necessary adjustments to ensure that 2019 is just as successful.
Maintain an advantage over your competitors by preparing yourself and adjusting your marketing strategy before they do. Whether your current marketing strategy is working for you or not, this article will help you by identifying the top ten marketing trends that businesses should look out for in 2019.
The first few trends look at technology that you have likely already heard of, but with constant advancements in technology, it is still worth taking a look at.
1. Chatbots and live chat
Although this is not a new technology, chatbots and live chat is becoming very popular with businesses all over the world. People are interacting with more and more chatbots on a daily basis. This technology has become so popular because of the benefits it offers businesses in terms of customer interaction and better customer service.
In a very conversational way, chatbots message back and forth with customers for a number of tasks, such as suggesting products to customers and ordering the items. Chatbots enable businesses to provide a 24-hour service to customers by providing customers with an instant response to questions, providing an easy form of communication, resolving complaints quickly and providing a good customer experience. It is a lot easier for customers to communicate with chatbots online than it is for the customer to phone or send an email to a company representative.
According to research, live chat makes it three times more likely that customers will complete the purchase process. With so many benefits to businesses, it is very likely that the use of chatbots and live chat will continue to grow in 2019 and beyond.
If you want to experience chatbots, feel free to visit this link and click on the chat button that appears on the screen.
2. Enhanced personalised recommendations
This technology has already stared becoming the way of the future. Personalising the customer experience is a trend that most businesses are already starting to implement, whether it is recommending movies or series when watching Netflix or recommending other products that the customer might be interested in based on previous buying behaviour, this technology can help businesses enhance the customer experience by giving the customers more of what they want.
This artificial intelligence algorithm is constantly being bettered and is making more accurate recommendations as time goes on. This is a trend that should not be ignored in the coming year.
3. Facebook and Instagram adverts
The trends around paid social media ads are constantly changing. With these changes it is becoming obvious that businesses prefer to focus their attention on Facebook and Instagram ads over other social media platforms.
Social Media Examiner published the following data to show how ads on social media sites like Snapchat and Pinterest are becoming less popular with businesses, while Facebook and Instagram are growing in popularity.
As we know, Instagram is owned by Facebook, so it is not a surprise to see these two social media sites growing in popularity together. Businesses are able to manage ads on both these social sites in the same place. The format of these sites make it much easier for businesses to create ads that target the right audience, based on its needs.
Although it is a good idea to advertise on as many social media sites as possible to ensure that you are reaching the largest audience possible, it would be wise to focus most of your attention on these two top trending sites. If you are only looking at making use of paid social media ads in the coming year, then these two sites are the ones to start with.
4. Voice search
Voice recognition software has been around for a while, but the technology is evolving at a steady pace. Google Home now has a 95% word accuracy which shows how the technology is gradually getting better and more accurate. Voice search makes it easier and faster to search apps, to conduct web searches and even conduct image searches. Very soon, voice searches may represent the majority of total searches.
With voice search technology, people are searching for information, making purchases and even interacting with websites using only their voice. In time businesses will need to rethink how information is presented to audiences and may even be forced to come up with entirely new structures to keep up with this change.
In was reported that as of January 2018, voice searches were conducted 1 billion times a month, and in 2019 this figure is expected to grow. As a business, this should be flagged as technology of interest.
5. Mobile payments
Marketing your products and reaching potential customers is only half the battle won, the other half is completing the sale. Being able to offer customers a variety of payment options is something all businesses need to look at. A growing trend in this regard is mobile payments, so this is another option that businesses need to look at offering customers.
One portion of mobile payments allows customers to pay for goods and services directly from a mobile app, another portion of mobile pay comes from alternative payment options.
In 2018 an estimated 440 million users across the globe used contactless pay options, and this number is expected to increase in 2019.
The following graph shows exactly how this trend has been growing.
Your business should be prepared to accept these types of payments because consumers are getting used to it. If you don’t have their preferred payment option, they may take their business elsewhere.
Related: Free Sample Marketing Plan Template
6. Interactive video content
Video marketing is a trend that has been on the rise for many years. More and more videos are being uploaded to social media and websites as part of marketing strategies. Video blogs (vlogs) have also been taking off in this regard. In 2019 we will start seeing changes to the way video is consumed with an increase in interactive videos.
An example of an interactive video is a 360-degree video that allows users to view the whole area being discussed in the video by clicking the navigation button in the top left-hand corner of the screen while the video is playing.
This 360-degree video was uploaded to YouTube by Washington Post.
Offering interactivity with videos means that more people can engage with your content. Interactivity also makes your videos more exciting for your viewers to watch than traditional videos. Research has shown that 360-degree videos have a greater click-through rate than traditional video formats, offering a higher return on your investment.
This is a trend that will continue to grow due to its popularity, so it definitely worth looking into now.
Instagram has decided to re-envision mobile video with the introduction of IGTV. This new standalone platform has been developed specifically for mobile phones. Instagram has caught onto the fact that people these days are watching less TV and more videos. They have decided to develop this trend and cater to the growing wants and needs of the masses.
Instagram is definitely evolving with the times and its popularity has continued to grow because of this since its launch in 2010. Instagram currently has over 1 billion active users on its site, so even if a small percentage of these users download IGTV, it is still a large audience for marketers to target.
It will be highly beneficial to have an active presence on both Instagram and IGTV in order to use the large number of current users to your advantage. With the IGTV platform being so new, try to get a step ahead of competitors by getting to know the platform and producing content for it.
8. Beacon technology
In a mobile era where mobile apps are becoming more and more popular, businesses need to get onboard with the latest technology if they want to stay current. Beacon technology is a great way for businesses to improve the profitability of their mobile app. This new technology works in a similar way to GPS, just not quite as complex.
Firstly, with this technology retailers need to encourage their customers to download their mobile apps. Once the customer has downloaded the app on their mobile phone, the app will be able to track their location. Retailers can then strategically place beacons around the shop so when the app users walk past a beacon, the business will know exactly where the customer is and what the customer is shopping for. With this information businesses can then send the customer a promotion via push notifications.
This technology can even be used by businesses that only have an ecommerce platform. Beacons can be placed in public areas relevant to what the business offers. Promotional push notifications can then be sent to the user when they are in the vicinity of the beacon.
Below is a visual representation of how the beacon technology works.
2019 Will see a rise in popularity with this technology because of the rise in popularity with mobile apps.
9. Predictive analytics
Predictive analytics is very much related to personal recommendations in the sense that it uses a variety of statistical techniques that analyse current and historical facts to make predictions about the future. Businesses can use predictive analytics to gain a competitive advantage by uncovering new opportunities. Predictive analytics are used to determine customer responses or purchases and help businesses to attract and grow their customer base.
Technology like this can be so beneficial to a business, and that is why more businesses are making use of it. Its popularity is growing and will definitely continue to grow throughout the coming year and many years to come.
10. Artificial Intelligence and machine learning
Artificial intelligence (AI) and machine learning is by no means new technology, in fact, many of the trends discussed in this article make use of AI and machine learning. It is so important for businesses to learn the marketing skills needed to survive in this age of AI as it is the fastest growing technology and no business can afford to ignore it. Ignoring developments in technology could mean that businesses will not be able to keep up with competitors.
It is so important for all businesses to recognise the newest trends and to keep developing their marketing strategies along with new technology in order to be able to compete in such a competitive, ever-changing market.
2019 Is sure to be a very big year for marketers so I hope that by following these trends, your business will find success in the coming year.
Now’s The Time To Go Digital
The digital age has completely transformed the way businesses market their products and services to their customers. As a result, the playing field of industries both big and small has forced companies to relook their strategies.
- Call: 086 142 8710
- Visit: www.digitalschoolofmarketing.co.za
Digital marketing is a broad term covering digital channels that people use to market their products. But what makes digital marketing different and unique compared to traditional marketing channels?
It gives the marketer or advertiser the opportunity to hone in on specific audiences that are more likely to purchase or see value in their offer, says Lisa Schneider, Managing Director at the Digital School of Marketing.
“Because digital marketing is computerised, it allows the marketer to get accurate analytical data about their campaigns, both in the research phase and when their campaign has finished. This makes digital marketing an easy way to gauge ROI of marketing and advertising efforts.”
Do you know how to market your businesses online?
Regardless of the size of your business, to remain successful, you need to have a good understanding and grasp of what digital marketing is and train your organisation on the skills it involves. According to Lisa, digital marketing skills encompass aspects that include:
- Analytical skills
- Social media skills
- Search marketing skills
- Copywriting skills.
“Without a doubt the most important element is understanding who your customers are and what makes them tick. One of the biggest advantages by far in digital marketing is the ability to market to an audience, assuring that your message will be seen, heard and appreciated,” says Lisa.
“The technology that is made available to market products in the digital realm is sophisticated software that allows the marketer’s message to be seen as widely or as granularly as they would want. A solid understanding of your target market is absolutely one of the most fundamental and important elements of digital marketing.”
Advance digitally without breaking the bank
Marketing is an expensive exercise no matter how you look at it, says Lisa. “Digital marketing requires a solid understanding of many different areas that are quite broad, and how to manage and understand a multitude of platforms and analytical data is imperative. This will allow the marketer to extract the most value without burning a hole in their pocket.”
As a business owner, you must look at what is out there in terms of online education providers. It’s important to do your homework about the company and what accreditation and endorsements the company holds.
Lisa suggests contacting the accreditation body to find out the legitimacy of the educational provider. The Internet provides a wealth of information regarding different institutions and how their courses can benefit the company.
What defines a reputable online marketing education provider?
Authentic online education providers have a third-party accreditation or endorsement. In a nutshell, accreditation means that a third party, that is usually government regulated, has looked through the institution’s educational material and internal business procedures to see that it has met their standards of approval.
What this means is that the education provider is not self-governed but is regulated by higher government authorities. This makes your course more credible, recognised and respected compared to a non-accredited provider.
For best results, choose the experts
“The Digital School of Marketing stays on top of trends through solid research,” Lisa explains.
“Google is constantly updating algorithms and adjusting their online marketing platform capabilities. Social networks also come and go and adjust their marketing and advertising platforms.”
Related: Free Sample Marketing Plan Template
DSM prides itself on the ability and appetite to constantly research trends by reading industry journals, attending workshops and seminars, but only publishing what is relevant and has longevity. “We also benchmark the changes that are made on online learning platforms, so we can offer our students an experience that is unique and truly fulfilling on their educational journey,” says Lisa.
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