Businesses are turning their attention to how to make money blogging. Blogging may have once been an online journaling platform, but businesses are identifying the unique benefit of not only informing their audiences about their products but also using it as a platform to engage with potential customers.
Related: Competitive Edge with Company Blogs
Blogging specifically can help you to share your vision with customers and should become the foundation of your marketing strategy. This marketing strategy will show you how to make money blogging as well as giving your business a platform to communicate directly with your customers.
What is a blog?
Blogging began as a type of online journal which enabled users a quick and easy way of writing, publishing and distributing their opinions. Entries appear in a chronological order which promotes the idea of a type of online diary.
How blogging has evolved?
Blogging are now more comparable to a website which has become very effective communication and marketing tools for businesses. Each blog post about your business will archive on your blog and become another resource for your customers.
Successful businesses have positioned their blogs as highly informative, positioning the business as a thought leader in their space, building trust in their expertise. Your business blog should be the centre element of your online marketing strategy.
Blogs can be used in every field and for any purpose. These will give you a starting point of what type of business blog your business could use. These are the 5 most common types of blogs:
1. Thought leadership blog
Blogging from the perspective of the CEO/Founder. Can also be the voice of senior leaders from within their areas of expertise or from the perspective of their roles and responsibilities. These types of blog posts can have a big impact because it’s coming from the source of influence in the business.
This is quite a powerful perspective for your customers to be exposed to. These types of blogs are few and far between making them a rare and precious gem.
Challenges: The leaders in your business might not have enough time to post consistently or regularly. This could hurt the blogs potential.
Opportunities: Invite experts in their field to contribute to your blog. This will not only build your own networks but will also build audience trust of your content.
2. Company blog, several contributors
This is when you have general blogging with one or more contributors. These can sometimes be a full-time position in a company or a group of key leaders within the organisation will rotate publishing responsibilities. This offers a well-rounded perspective of your business. It also helps distribute the responsibility of publishing consistently.
This type of business blog works particularly well for smaller companies with fewer staff members but can also work for larger companies. This type of business blog can be a good starting point as well as a place to test the waters with your blog posts as part of your social communication strategy.
3. Department or team blog
This is an interesting option if your company is big enough to have a dedicated department that writes your business blogs. These blogs can then be specific to what each department is responsible for. Examples of this are:
- The IT department having a blog expressing their opinions on infrastructure and data management
- The software development team discussing their method and difficulties with shipping their product.
- The HR department could discuss their strategy of how they hire well.
- Customer service department have an open line of communication with customers. Possibly receiving feedback from the comments feature.
Challenges: Some departments may have excellent sector specific expertise but lack the ability to write well. It will be important to set guidelines and the business orientated writing for your blog so that your teams adhere to the same editorial style and your businesses tone remains uniform.
Opportunities: Involve your employees in the content of the blog creates ‘brand ambassadors’ out of your teams. Your staff will have a vested interest in your business growth.
4. Product, service or marketing specific blog
This type of blog strategically focuses on products, specifically a flagship product. This business blog would then be devoted to communicating the details of the product, the team of creators, the difficulties, the updates as well as a behind the scenes look. Very good business blogs use this as a marketing tool by work in soft-marketing strategies to lure new customers.
Challenges: if you punt your products to much you could lose your customers interest. Make sure to write it in a way that doesn’t sell products directly to your customers but rather helps them engage with you brands.
Opportunities: You will receive instant customer feedback on your products. You will easily be able to identify which products are preferred by users and what there “pain points” are with your products.
5. Employee blogs
Employee blogs or even a network of business blogs powered by individual employees. This can be a blog which is company branded or an independent blog which became the voice of the business.
If employees understand their responsibility to your business and are made aware of what the detailed expectations are, then this can work very well.
Challenges: Difficult to control what your employees are posting as well as maintaining a business perspective and not letting it turn into your employee’s journal. When staff leave their blogs must be taken over by another employee preferably the one who takes over their position.
Opportunities: This helps your employees become brand ambassadors and makes them feel like they are uniquely involved in the marketing of your business.
- This platform allows you to communicate and connect directly with your customers
- Blogging creates a conversation between you and your customers, potential investors and industry partners. This platform encourages interactions and feedback. How else will you know where you’re falling short if you don’t see your feedback?
- You can use this platform to introduce new products and services to your customers. You could also comment on significant new events or market trends. Share your businesses behind the scenes initiatives. A business blog give your business a voice and personality, potential customers can now get to know your business.
- Businesses should use all free marketing tools at their disposal and a business blog allows you to build both brand awareness and brand trust.
- Your blog analytics will allow you to determine who your audience is, when they prefer to visit your site and which entries are the most popular.
- Cost-effective marketing investments. Every entry you publish becomes a long-term asset which will help with brand awareness as well as promote your expertise, products and services.
Business specific benefits:
- To have a successful blog you need to keep up to date with news, trends and what your competitors are doing. This helps you stay on top of your industry and helps you to be a leader in your industry.
- With blogging you can tell your businesses story. You can offer more insight into your business, your philosophy, employees and ideas.
- It is great PR. Journalists will often interview business bloggers as industry experts.
- Allows you to share your experiences and introduce yourself as an expert in your field and perhaps even a thought leader in your sector.
Ways to make money directly from blogging
- Advertise and selling your own products
- You can sell or advertise directly through your business blog and you’ll get paid directly. No need to outsource or get anyone else involved. Make sure to have a polished product before putting it on your blog. Make sure that the blog is correctly targeted for the product.
- Paid for reviews
- You can be compensated for putting a comprehensive review on your business blog. Make sure that the review isn’t completely irrelevant to your business.
- Affiliate marketing
- You can sell or recommend connected products on your business blog. You’ll receive a commission when a visitor to your blog clicks on the affiliated link and buys the product.
- Commission is usually 30% – 70% of the product/service price.
- You can earn money by setting up a donation button or asking readers for additional funds. Make sure to tell your readers what you will be spending the donations on for example: Product creation, researching costs.
- Selling advertising space
- You sell the space around your business blog at a certain price every month. The price will depend on the amount of traffic your blog gets and you will get paid upfront every month
1. Choosing your platform
- Which platform is the most popular?
- WordPress is home to over 72 million bloggers
- It doesn’t require HTML or code knowledge
- It offers a choice of 3000+ free themes and templates
- Offers a host of 1000’s of plugins which can add different features such as newsletters or photo galleries
- With so many people using it, there is a vast community who will assist you if you get stuck.
- Why free blogging platforms are traps
- They control your content
- They can shut you down
- They can prevent you from making money for any reason they decide
- With a blog in your own domain you are in charge of the content, you are not limited by branding or monetization
- Because the software is open source, free blogging platforms are vulnerable to being hacked
- WordPress is home to over 72 million bloggers
2. Creating a name for your blog
The web address is called a domain name. This is where your blog will be found. Choose a name which is:
- If you choose a made-up name, something that is difficult to spell or is too complicated, it won’t stay with your potential customers. Choose a name that is:
- Catchy and memorable – if you can’t remember it how will your customers?
- Easy to pronounce
- Easy to spell
- Isn’t similar to your competitors domain names
- Doesn’t violate some else’s trademark
- Out of the ordinary
- Your name needs to reflect who you are and what is important to you.
- Be creative, your name should excite you
- Avoid using domain extensions like “.rocks” or “.biz” because they are less well known and will not inspire trust. Rather stick with the well-known options like “co.za”, “.com”, “.org” or “.net”.
- If you choose a made-up name, something that is difficult to spell or is too complicated, it won’t stay with your potential customers. Choose a name that is:
3. Hosting your blog
- Requirements for a good host are:
- Support: Help options in understandable English. With various contact techniques like chatting, email or phone
- User-friendly control options: Beginner orientated way to manage your blog
- Consistent Uptime: Your site should be consistently up for 99.9% of the time.
- Reasonably priced: Find a balanced host, you don’t need to spend a lot. But cheap isn’t always good.
1) Being inconsistent with your blog posts
- When writing a blog your publishing schedule should be consistent.
- Create an editorial calendar for your blog writing. This will help you stay on track.
- Readers will not continue to visit your blog if they don’t know when you will be publishing a new blog post.
2) Not staying on point
- Your blog posts need to provide value to readers who either are customers or may potentially be customers.
- You need to answer their questions and tell them how you can help them.
3) Weak appearance
- Make sure you have a strong, interesting and creative blog title
- Include good relevant images which will catch your audience’s attention
4) Ignoring comments and questions
- Readers want you to respond to their comments and questions. You need to keep your audience engaged and feeling connected to you and your business.
These blogging tips will help your businesses image and connect you to more potential customers which will essentially mean you will make money online. You can also use the direct money making techniques to make money blogging.
Social media marketing can result in more customers, more traffic and more conversations about you and your business. These are fun, create ways how to make money blogging.
A Basic Guide To Twitter Analytics, How It Works, and How It Can Help Your Marketing
As a business owner, your marketing efforts on Twitter can now be tracked via the new Twitter Analytics tool, which shows engagements & impressions on each tweet.
In 2014, Twitter finally launched Twitter Analytics, which allows the more serious user to track their tweets from a marketing perspective. Using this tool, you can see which tweets reached the most users, how many impressions it received, and the overall reception for specific marketing campaigns. Here is a simple guide to using Twitter Analytics.
Using this tool means that you can gauge tangibly and transparently the reach of each marketing campaign you launch. The launch might have been long overdue, but since then Twitter has been updating their analytics tool little by little and improving the user experience.
They have since launched a Twitter Analytics standalone app called Engage. They also launched Twitter Moments, which allows users to edit multiple tweets and stitch them together into a single slideshow or video. This is another excellent tool for concluding or summarising a marketing campaign from beginning to end for prosperity and marketing purposes – for example, Rocket Ellie, the flying elephant billboard in Cape Town, South Africa.
For any regular Twitter user, you might have given Twitter Analytics a quick look when it first came out, but unless you’re interested in evaluating the reach a sponsored tweet would have versus a regular tweet, it won’t mean much to you. Just a glance shows that you can view impressions and engagements, but unless you know how to use this tool to its full potential, it might as well be useless.
How To Use Twitter Analytics
This tool can be found in the drop down menu underneath your name on the homepage. Here you’ll also find options for your profile, Moments, Twitter Ads, settings and more. With this tool, you can see your Twitter engagement rate. This is where you can view how many people saw your tweet, how many new profiles have followed your account, and how many likes, impressions and retweets each tweet has gained. It also includes replies and how many clicks your links or hashtags received. This is very helpful to see if your content is getting the desired reaction, and maybe you should take your hashtag back to the drawing board.
What’s the point in posting content that your audience isn’t interested in? This tool is an excellent way to evaluate how your target audience has received your content. You can use it to see what works, and what doesn’t. Your audience will tell you if they like your content, but it might not be as blatant as you would prefer. Therefore, using this to drive your content and marketing strategies provides a massive benefit when launching future campaigns, if you want them to be successful.
Use it to better connect with your audience, and at the end of the day, more prospective buyers will become real, paying customers who are interested in your business, and who will help further your brand.
Impressions vs Reach
A Twitter impression is how many times your content has appeared on someone’s timeline. Twitter’s new algorithm has made this easier by posting your tweets onto other users’ timelines if many accounts they follow have liked or replied to your content already. The point of this algorithm is to help people engage with others who are like-minded, which means that if five like-minded people enjoy your content, the chances are high that some of their followers will enjoy it too. However, the number of impressions doesn’t tell you how many accounts, if any at all, actually interacted with your tweet. Therefore, how do you know how many people you are reaching with your content?
If impressions tell you how many times your content appeared on people’s feed, then your reach is how many users have the potential of seeing it. When your content appears on the timelines of people who do not follow your account, as stated before, that is your reach.
So how do your tweets perform on this platform? The tweet activity tool allows you to see, in a chart, if your tweets are achieving their goals. For many users, a question they ask themselves frequently is how their tweet took off so suddenly, in comparison to others? Even regular accounts who use Twitter for the social aspect of it, can spend time constructing the perfect joke only for another to perform better. There are tools available that can analyse your followers or recommend what time of day, or day of the week, is best to post your best content. However, the easiest way to answer the question of performance, and how to get to know your audience, lies within your own account data.
There are two ways to do this: you can either post tweets in groups within a particular time frame or analyse the activity on specific tweets individually. The latter is simple – when you select one of your own tweets, along the bottom bar, next to the attach images, GIF and emoji tabs – picking the bar graph icon shows the number of impressions, likes, clicks and retweets that single tweet received. It can be time-consuming; however, it provides valuable information according to what your audience likes. For example, your tweets with images or video content attached may receive more impressions than tweets without, meaning that you should post more content like that, more often.
In Twitter Analytics, under the tweets tab, you can customise your tracking to show only a certain period – for example, the weekend where most people receive their salary, or over the Christmas holidays – to see how your tweets performed during that time.
Using Twitter Analytics, you can do so much more than what has been mentioned. You can track your followers, and more specifically, the types of people who follow you. If you notice that a large portion of your followers is stay-at-home mothers between the ages of 28 – 35, you can customise your content according to the interests of that demographic. You can also learn about Twitter ads, how to promote your business, what works and doesn’t work, and if it is even worth the money. Twitter Analytics is an untapped oil reserve when it comes to tracking and gauging your audience’s reaction to your content, and adjusting your content and marketing strategies accordingly. Take the plunge into Twitter Analytics; it’s worth it!
The Top Ten Marketing Trends To Look Out For In 2019
With 2018 behind us, there is no better time to start looking to the future.
Most people start making their new year’s resolutions this time of the year, goals to make things better for themselves in the coming year. This is something that businesses need to look at doing too.
Running a digital marketing agency means one needs to keep ones finger on the pulse.
The world is continually changing and developing, and if businesses want to survive and thrive, then they need to grow and develop too.
As with everything else, marketing is also continuing to change over time, so it is important for businesses to be on top of the newest trends. Even if 2018 was a successful year for you and your marketing team, don’t get left behind by ignoring the latest trends. Make the necessary adjustments to ensure that 2019 is just as successful.
Maintain an advantage over your competitors by preparing yourself and adjusting your marketing strategy before they do. Whether your current marketing strategy is working for you or not, this article will help you by identifying the top ten marketing trends that businesses should look out for in 2019.
The first few trends look at technology that you have likely already heard of, but with constant advancements in technology, it is still worth taking a look at.
1. Chatbots and live chat
Although this is not a new technology, chatbots and live chat is becoming very popular with businesses all over the world. People are interacting with more and more chatbots on a daily basis. This technology has become so popular because of the benefits it offers businesses in terms of customer interaction and better customer service.
In a very conversational way, chatbots message back and forth with customers for a number of tasks, such as suggesting products to customers and ordering the items. Chatbots enable businesses to provide a 24-hour service to customers by providing customers with an instant response to questions, providing an easy form of communication, resolving complaints quickly and providing a good customer experience. It is a lot easier for customers to communicate with chatbots online than it is for the customer to phone or send an email to a company representative.
According to research, live chat makes it three times more likely that customers will complete the purchase process. With so many benefits to businesses, it is very likely that the use of chatbots and live chat will continue to grow in 2019 and beyond.
If you want to experience chatbots, feel free to visit this link and click on the chat button that appears on the screen.
2. Enhanced personalised recommendations
This technology has already stared becoming the way of the future. Personalising the customer experience is a trend that most businesses are already starting to implement, whether it is recommending movies or series when watching Netflix or recommending other products that the customer might be interested in based on previous buying behaviour, this technology can help businesses enhance the customer experience by giving the customers more of what they want.
This artificial intelligence algorithm is constantly being bettered and is making more accurate recommendations as time goes on. This is a trend that should not be ignored in the coming year.
3. Facebook and Instagram adverts
The trends around paid social media ads are constantly changing. With these changes it is becoming obvious that businesses prefer to focus their attention on Facebook and Instagram ads over other social media platforms.
Social Media Examiner published the following data to show how ads on social media sites like Snapchat and Pinterest are becoming less popular with businesses, while Facebook and Instagram are growing in popularity.
As we know, Instagram is owned by Facebook, so it is not a surprise to see these two social media sites growing in popularity together. Businesses are able to manage ads on both these social sites in the same place. The format of these sites make it much easier for businesses to create ads that target the right audience, based on its needs.
Although it is a good idea to advertise on as many social media sites as possible to ensure that you are reaching the largest audience possible, it would be wise to focus most of your attention on these two top trending sites. If you are only looking at making use of paid social media ads in the coming year, then these two sites are the ones to start with.
4. Voice search
Voice recognition software has been around for a while, but the technology is evolving at a steady pace. Google Home now has a 95% word accuracy which shows how the technology is gradually getting better and more accurate. Voice search makes it easier and faster to search apps, to conduct web searches and even conduct image searches. Very soon, voice searches may represent the majority of total searches.
With voice search technology, people are searching for information, making purchases and even interacting with websites using only their voice. In time businesses will need to rethink how information is presented to audiences and may even be forced to come up with entirely new structures to keep up with this change.
In was reported that as of January 2018, voice searches were conducted 1 billion times a month, and in 2019 this figure is expected to grow. As a business, this should be flagged as technology of interest.
5. Mobile payments
Marketing your products and reaching potential customers is only half the battle won, the other half is completing the sale. Being able to offer customers a variety of payment options is something all businesses need to look at. A growing trend in this regard is mobile payments, so this is another option that businesses need to look at offering customers.
One portion of mobile payments allows customers to pay for goods and services directly from a mobile app, another portion of mobile pay comes from alternative payment options.
In 2018 an estimated 440 million users across the globe used contactless pay options, and this number is expected to increase in 2019.
The following graph shows exactly how this trend has been growing.
Your business should be prepared to accept these types of payments because consumers are getting used to it. If you don’t have their preferred payment option, they may take their business elsewhere.
Related: Free Sample Marketing Plan Template
6. Interactive video content
Video marketing is a trend that has been on the rise for many years. More and more videos are being uploaded to social media and websites as part of marketing strategies. Video blogs (vlogs) have also been taking off in this regard. In 2019 we will start seeing changes to the way video is consumed with an increase in interactive videos.
An example of an interactive video is a 360-degree video that allows users to view the whole area being discussed in the video by clicking the navigation button in the top left-hand corner of the screen while the video is playing.
This 360-degree video was uploaded to YouTube by Washington Post.
Offering interactivity with videos means that more people can engage with your content. Interactivity also makes your videos more exciting for your viewers to watch than traditional videos. Research has shown that 360-degree videos have a greater click-through rate than traditional video formats, offering a higher return on your investment.
This is a trend that will continue to grow due to its popularity, so it definitely worth looking into now.
Instagram has decided to re-envision mobile video with the introduction of IGTV. This new standalone platform has been developed specifically for mobile phones. Instagram has caught onto the fact that people these days are watching less TV and more videos. They have decided to develop this trend and cater to the growing wants and needs of the masses.
Instagram is definitely evolving with the times and its popularity has continued to grow because of this since its launch in 2010. Instagram currently has over 1 billion active users on its site, so even if a small percentage of these users download IGTV, it is still a large audience for marketers to target.
It will be highly beneficial to have an active presence on both Instagram and IGTV in order to use the large number of current users to your advantage. With the IGTV platform being so new, try to get a step ahead of competitors by getting to know the platform and producing content for it.
8. Beacon technology
In a mobile era where mobile apps are becoming more and more popular, businesses need to get onboard with the latest technology if they want to stay current. Beacon technology is a great way for businesses to improve the profitability of their mobile app. This new technology works in a similar way to GPS, just not quite as complex.
Firstly, with this technology retailers need to encourage their customers to download their mobile apps. Once the customer has downloaded the app on their mobile phone, the app will be able to track their location. Retailers can then strategically place beacons around the shop so when the app users walk past a beacon, the business will know exactly where the customer is and what the customer is shopping for. With this information businesses can then send the customer a promotion via push notifications.
This technology can even be used by businesses that only have an ecommerce platform. Beacons can be placed in public areas relevant to what the business offers. Promotional push notifications can then be sent to the user when they are in the vicinity of the beacon.
Below is a visual representation of how the beacon technology works.
2019 Will see a rise in popularity with this technology because of the rise in popularity with mobile apps.
9. Predictive analytics
Predictive analytics is very much related to personal recommendations in the sense that it uses a variety of statistical techniques that analyse current and historical facts to make predictions about the future. Businesses can use predictive analytics to gain a competitive advantage by uncovering new opportunities. Predictive analytics are used to determine customer responses or purchases and help businesses to attract and grow their customer base.
Technology like this can be so beneficial to a business, and that is why more businesses are making use of it. Its popularity is growing and will definitely continue to grow throughout the coming year and many years to come.
10. Artificial Intelligence and machine learning
Artificial intelligence (AI) and machine learning is by no means new technology, in fact, many of the trends discussed in this article make use of AI and machine learning. It is so important for businesses to learn the marketing skills needed to survive in this age of AI as it is the fastest growing technology and no business can afford to ignore it. Ignoring developments in technology could mean that businesses will not be able to keep up with competitors.
It is so important for all businesses to recognise the newest trends and to keep developing their marketing strategies along with new technology in order to be able to compete in such a competitive, ever-changing market.
2019 Is sure to be a very big year for marketers so I hope that by following these trends, your business will find success in the coming year.
Now’s The Time To Go Digital
The digital age has completely transformed the way businesses market their products and services to their customers. As a result, the playing field of industries both big and small has forced companies to relook their strategies.
- Call: 086 142 8710
- Visit: www.digitalschoolofmarketing.co.za
Digital marketing is a broad term covering digital channels that people use to market their products. But what makes digital marketing different and unique compared to traditional marketing channels?
It gives the marketer or advertiser the opportunity to hone in on specific audiences that are more likely to purchase or see value in their offer, says Lisa Schneider, Managing Director at the Digital School of Marketing.
“Because digital marketing is computerised, it allows the marketer to get accurate analytical data about their campaigns, both in the research phase and when their campaign has finished. This makes digital marketing an easy way to gauge ROI of marketing and advertising efforts.”
Do you know how to market your businesses online?
Regardless of the size of your business, to remain successful, you need to have a good understanding and grasp of what digital marketing is and train your organisation on the skills it involves. According to Lisa, digital marketing skills encompass aspects that include:
- Analytical skills
- Social media skills
- Search marketing skills
- Copywriting skills.
“Without a doubt the most important element is understanding who your customers are and what makes them tick. One of the biggest advantages by far in digital marketing is the ability to market to an audience, assuring that your message will be seen, heard and appreciated,” says Lisa.
“The technology that is made available to market products in the digital realm is sophisticated software that allows the marketer’s message to be seen as widely or as granularly as they would want. A solid understanding of your target market is absolutely one of the most fundamental and important elements of digital marketing.”
Advance digitally without breaking the bank
Marketing is an expensive exercise no matter how you look at it, says Lisa. “Digital marketing requires a solid understanding of many different areas that are quite broad, and how to manage and understand a multitude of platforms and analytical data is imperative. This will allow the marketer to extract the most value without burning a hole in their pocket.”
As a business owner, you must look at what is out there in terms of online education providers. It’s important to do your homework about the company and what accreditation and endorsements the company holds.
Lisa suggests contacting the accreditation body to find out the legitimacy of the educational provider. The Internet provides a wealth of information regarding different institutions and how their courses can benefit the company.
What defines a reputable online marketing education provider?
Authentic online education providers have a third-party accreditation or endorsement. In a nutshell, accreditation means that a third party, that is usually government regulated, has looked through the institution’s educational material and internal business procedures to see that it has met their standards of approval.
What this means is that the education provider is not self-governed but is regulated by higher government authorities. This makes your course more credible, recognised and respected compared to a non-accredited provider.
For best results, choose the experts
“The Digital School of Marketing stays on top of trends through solid research,” Lisa explains.
“Google is constantly updating algorithms and adjusting their online marketing platform capabilities. Social networks also come and go and adjust their marketing and advertising platforms.”
Related: Free Sample Marketing Plan Template
DSM prides itself on the ability and appetite to constantly research trends by reading industry journals, attending workshops and seminars, but only publishing what is relevant and has longevity. “We also benchmark the changes that are made on online learning platforms, so we can offer our students an experience that is unique and truly fulfilling on their educational journey,” says Lisa.
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