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How To Transform A Webinar Into Business Revenue

Here are 4 ways that you can turn your webinars into income-generating machines.

Adam Deutsch

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Webinars are more than just a proven way to promote your goods and services, they are an extremely powerful modality for educating, training, entertaining, and converting consumers into loyal customers.

A main reason for their effectiveness is the meteoric rise of video content in the digital world. The other half of the puzzle can be attributed to the fact that the vast majority of webinars are free events.

This does not mean that all webinars are free or that paid versions are somehow inferior. This is a very versatile modality; that’s one of the reasons it works so well.

Webinar provider ClickMeeting recently articulated this with a free eBook about how to make money using webinars, which illustrates a variety of money-making tactics fueled by technology.

Webinars can be used at nearly all stages of the buyer’s journey without losing effectiveness or potency. Instead of just being a supplemental tool, webinars can become a source of revenue in their own right; you just have to know how to structure and leverage your broadcasts accordingly.

If you are looking for ways to generate a meaningful income through webinar technology, you’ve come to the right place.

Related: 5 Best Online Businesses To Start This Year (Infographic)

Here are 4 ways that you can turn your webinars into income-generating machines.

1Create a Webinar Series

If you haven’t considered making a webinar for the actual thing you are selling, try this on for size:

A great example of a brand selling a webinar series comes from Social Media Examiner. Each year, the company holds its annual summit that they creatively (and cost effectively) turned into a series of webinar presentations from renowned marketing experts like Joel Comm and Ian Cleary.

The series is organised so that each presenter is allotted one session to discuss their particular topic of expertise. All of the presentations are available to watch live or, for those who can’t make the live broadcast, are accessible as a recording. In either format, there is a fee for access.

In addition to the actual presentations, Social Media Examiner supplies attendees with audio files and transcripts to provide added value to the experience.

This is a unique way to leverage your brand as an industry thought leader too. By consolidating other experts in your field, you can make legitimate impacts and revenues by hosting a webinar series event.

2Sell an Online Course

online-course

The previously mentioned eBook points out that while sharing knowledge is inherently a good thing, one shouldn’t do it to their own detriment:

“If you share your knowledge on how to excel in a specific area or how to improve a skill, don’t give away your expertise for free, with exposure as the only compensation. Instead, consider sharing it in a webinar with paid access. Educate, teach, guide, and share knowledge – and get paid.”

The tactic of selling an online course via webinars is extremely fruitful and has made many people legitimately wealthy. This is exactly how Lewis Howes went from sleeping on his sister’s couch to being a millionaire 2 years later.

Selling an online course can be fairly simple work. Tools like Kajabi have made this accessible to even the technically illiterate. From building a website to selling and marketing your content – online course builders like Kajabi supply the entire back end needed.

The main thing you need is enough knowledge to fill roughly five videos worth of material that you can promote through your video series.

It doesn’t matter if you are training people to achieve higher employee engagement rates, teaching them to be better chefs, or helping them learn to meditate; people are searching for everything online. Don’t be timid with your knowledge.

Online courses differ from a webinar series in that courses provide a step-by-step program with clearly defined goals. Additionally, courses typically integrate supplemental materials like worksheets, checklists, and similar content that are worked on or referenced inside and outside of the course.

Related: Forget The 4Ps Of Selling. It’s Time For A New Selling Strategy

3Promote Your Product

Pitching a product during a free webinar is certainly the most common way to generate revenue through this medium, but that’s because it’s extremely effective.

This one is fairly easy to model and replicate using the following steps:

  • Promote a free event with content and email marketing, supplemented by PPC advertising
  • Spend the first 30 minutes of the webinar providing your audience with valuable advice that they can use to improve their life or career.
  • Pitch viewers your product or service by tying it back to the original pain point that got them to sign up in the first place.

The best part about this model is that everybody wins. The attendees gain actionable wisdom and expertise. You widen your audience, collect a bunch of email addresses, and likely gain a few customers too. If you integrate a proposal software in conjunction, you’ve got an insanely streamlined acquisition and onboarding process.

4Use a Webinar as a Sales Tool

This is one of the easiest tactics to implement as it requires almost no extra effort.

You can add value to a subscription, membership, course, product, or service that you are offering by adding in webinar recordings as a bonus; this is a fantastic way of driving additional sales.

Another way to approach this simplistic sales scheme is to create a sense of urgency around purchasing something by offering your webinar(s) as a “limited time” extra; something that consumers would normally have to pay for.

Related: Using An Online Meeting To Talk With Your Subscribers

For any potential customers that find themselves riding the fence on whether to make the purchase or not, this is often the extra push that they needed to click that “Buy Now” CTA.

These are just a few of the ways to earn money using webinars; ClickMeeting’s eBook dives into scads more details. Many entrepreneurs have made webinars the platform on which they built their fortune; do not underestimate their power. This broadcasting tool is the real deal, and you should be in on the action too.

Adam is a freelance social media and small business marketing consultant specializing in helping "brick and mortar" business to master the online sphere. Adam has been creating content and paid media strategies for business for over a decade and is widely cited guest blogger on marketing sites. Adam is a New York City native and a big sports fan of anything from New York.

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Set Up Your SME For Success With Fibre

Boost your business potential when you plug into fibre. It offers unprecedented benefits, taking your business to the next level of connectivity.

Ignite

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More South Africans are turning to fibre for fast Internet access. We’re witnessing a boom in fibre expansion and as a result, it’s becoming a more affordable option for SMEs. Once businesses connect to fibre, they can access a reliable, ultra high-speed connection that unlocks the full advantage of cloud-based processing.

Cater to usage demands

A slow Internet connection can derail your business. It’s imperative for business owners to prepare their networks to handle additional usage requirements. Failing to do this might lead to interruptions, slowdowns and a potential impact on your bottom line. An Internet connection should be a tool that supports innovation and uninterrupted productivity.

Shift to the cloud

More businesses are accessing cloud-hosted information via Software-as-a-Service (SaaS) tools and other platforms. In 2018, nine out of 10 companies in South Africa said they had increased spending on cloud computing, according to a report by World Wide Worx and F5 Networks. Running your day-to-day business on the cloud requires you to have a more powerful Internet connection.

Support video and VoIP

Some businesses make use of video capabilities for training and meetings, and VoIP for sales and marketing. On a fibre line, businesses can ensure they meet these demands without putting a strain on the network. With fibre, business owners can run voice and Internet data on the same line but may look at installing a second data connection for redundancy.

Get what you pay for

There’s no denying it, fibre provides exceptional speeds and offers a brilliant price-to-performance ratio. You won’t receive the same contention ratio as other connection mediums – you will get what you pay for. Bandwidth caps are less of an issue with fibre because there’s a choice of affordable uncapped deals on offer.

Make the right choice

  • Before you decide on your fibre deal, ask the right questions, understand exactly what you’re paying for and match your business requirements with the right amount of bandwidth.
  • Choose a provider that allows you to manage growth for the long term – one that allows you to choose your deal, scale when necessary and not throttle your fibre line.
  • You’ll also want an ISP to have your back further down the line. Insist on obtaining a comprehensive list of services along with the monthly fee. Ensure you are provided with a full service including all necessary support and equipment to deliver optimal fibre performance.

Ignite’s drive and purpose is to be the spark that inspires SMEs, which is why the Ignite Fibre service is structured to put you in control. Ignite offers you tailored packages that take into account your daily Internet and business startup needs.

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Company Posts

Designing Her Destiny

Oh Yay! owner, Emmerentia van den Hoven does business her way.

QuickBooks SA

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In 2011, Emmerentia van den Hoven took a leap of faith when she decided to leave her graphic design job at an agency and pursue her real passion – and it has paid off tenfold. Here’s her story.

“When I started planning my own wedding eight years ago, I fell in love with wedding design and wanted to do that for the rest of my life. Designing for brands had become a set of rules rather than being creative, and I’d always wanted to work for myself. So, in September 2011, I turned my seven-month-old side gig into a fully-fledged business and launched Oh Yay!

I have to hustle every month to get new clients because every client will use my services maximum twice – first for the wedding invitations and then for the stationery on the day – so I don’t normally have returning clients.

Because my main business is seasonal and usually once-off per customer, I have branched out into branding for small businesses in the beauty and lifestyle industry. I also earn a passive income through the Oh Yay! online shop where I sell wedding décor items.  Oh Yay Kids – my other online store – is my passion project. I launched it just before my second child was born, adding items to the store that I made for my two boys when I saw a need for it. I then expanded into prints for nurseries and kids’ party stationery.

I work for myself and have no employees, so the fact that QuickBooks lets me load all my services, products and prices in one place makes running my business so much easier. Being an entrepreneur is difficult because you don’t know if you’ll be successful or not. But if you believe in and love what you’re doing, it reflects in your work and the service you give.”

Less admin, more of what you love

quickbooks-business_emmerentia-van-den-hoven

When Oh Yay! was launched, along with her dream of being an entrepreneur, came the nightmare of other administrative tasks. But that changed in 2018 when Emmerentia started using QuickBooks.

“When I was using spreadsheets to balance my books, I was spending 80% of my time on admin, which left very little time to tend to customers’ orders. I now spend no more than 25% of my time on admin, which is important, especially when it comes to the speed at which I send quotes. You don’t get any work if you don’t send out quotes and it’s tough to juggle the admin with your actual job of running the business.

Numbers were never really my strong point, so having a professional quote done in record time not only projects professionalism, but the format also changes the way new clients see me. In my industry, the quicker you can send a quote out, the likelier you’ll get the clients’ business. It gives legitimacy to my business. The QuickBooks system operates so seamlessly that clients communicate with me differently, like I have my own accounting department, when in fact, I’m a one-woman-show.

I used to dread doing admin, but now it’s so easy and quick. I’m not just saying this – QuickBooks changed my life.”

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Company Posts

The Future Of Fleet Management Is Now

TomTom Telematics

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Power up your fleet management and make even smarter business decisions with the new WEBFLEET. WEBFLEET is the award-winning Software-as-a-Service fleet management solution from TomTom Telematics, designed to provide you with the data needed to help your field operations become more efficient, more productive, safer and more profitable.

An improved interface and enhanced features mean WEBFLEET is now more powerful than ever before, and can be accessed anytime, anywhere on any screen. Find everything you need to help save on fuel, maintenance and administration costs, while delivering the quality service your customers demand.

It has already delivered proven results for customers across the globe and is powered by continuous innovation, meaning it is ready to grow with you and your organisation as goals and challenges change. Discover the future of fleet management now and help give your business an edge on the competition. Request a demo and find out more at telematics.tomtom.com/webfleet/landingpages/launching-the-new-webfleet.

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