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How To Transform A Webinar Into Business Revenue

Here are 4 ways that you can turn your webinars into income-generating machines.

Adam Deutsch

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Webinars are more than just a proven way to promote your goods and services, they are an extremely powerful modality for educating, training, entertaining, and converting consumers into loyal customers.

A main reason for their effectiveness is the meteoric rise of video content in the digital world. The other half of the puzzle can be attributed to the fact that the vast majority of webinars are free events.

This does not mean that all webinars are free or that paid versions are somehow inferior. This is a very versatile modality; that’s one of the reasons it works so well.

Webinar provider ClickMeeting recently articulated this with a free eBook about how to make money using webinars, which illustrates a variety of money-making tactics fueled by technology.

Webinars can be used at nearly all stages of the buyer’s journey without losing effectiveness or potency. Instead of just being a supplemental tool, webinars can become a source of revenue in their own right; you just have to know how to structure and leverage your broadcasts accordingly.

If you are looking for ways to generate a meaningful income through webinar technology, you’ve come to the right place.

Related: 5 Best Online Businesses To Start This Year (Infographic)

Here are 4 ways that you can turn your webinars into income-generating machines.

1Create a Webinar Series

If you haven’t considered making a webinar for the actual thing you are selling, try this on for size:

A great example of a brand selling a webinar series comes from Social Media Examiner. Each year, the company holds its annual summit that they creatively (and cost effectively) turned into a series of webinar presentations from renowned marketing experts like Joel Comm and Ian Cleary.

The series is organised so that each presenter is allotted one session to discuss their particular topic of expertise. All of the presentations are available to watch live or, for those who can’t make the live broadcast, are accessible as a recording. In either format, there is a fee for access.

In addition to the actual presentations, Social Media Examiner supplies attendees with audio files and transcripts to provide added value to the experience.

This is a unique way to leverage your brand as an industry thought leader too. By consolidating other experts in your field, you can make legitimate impacts and revenues by hosting a webinar series event.

2Sell an Online Course

online-course

The previously mentioned eBook points out that while sharing knowledge is inherently a good thing, one shouldn’t do it to their own detriment:

“If you share your knowledge on how to excel in a specific area or how to improve a skill, don’t give away your expertise for free, with exposure as the only compensation. Instead, consider sharing it in a webinar with paid access. Educate, teach, guide, and share knowledge – and get paid.”

The tactic of selling an online course via webinars is extremely fruitful and has made many people legitimately wealthy. This is exactly how Lewis Howes went from sleeping on his sister’s couch to being a millionaire 2 years later.

Selling an online course can be fairly simple work. Tools like Kajabi have made this accessible to even the technically illiterate. From building a website to selling and marketing your content – online course builders like Kajabi supply the entire back end needed.

The main thing you need is enough knowledge to fill roughly five videos worth of material that you can promote through your video series.

It doesn’t matter if you are training people to achieve higher employee engagement rates, teaching them to be better chefs, or helping them learn to meditate; people are searching for everything online. Don’t be timid with your knowledge.

Online courses differ from a webinar series in that courses provide a step-by-step program with clearly defined goals. Additionally, courses typically integrate supplemental materials like worksheets, checklists, and similar content that are worked on or referenced inside and outside of the course.

Related: Forget The 4Ps Of Selling. It’s Time For A New Selling Strategy

3Promote Your Product

Pitching a product during a free webinar is certainly the most common way to generate revenue through this medium, but that’s because it’s extremely effective.

This one is fairly easy to model and replicate using the following steps:

  • Promote a free event with content and email marketing, supplemented by PPC advertising
  • Spend the first 30 minutes of the webinar providing your audience with valuable advice that they can use to improve their life or career.
  • Pitch viewers your product or service by tying it back to the original pain point that got them to sign up in the first place.

The best part about this model is that everybody wins. The attendees gain actionable wisdom and expertise. You widen your audience, collect a bunch of email addresses, and likely gain a few customers too. If you integrate a proposal software in conjunction, you’ve got an insanely streamlined acquisition and onboarding process.

4Use a Webinar as a Sales Tool

This is one of the easiest tactics to implement as it requires almost no extra effort.

You can add value to a subscription, membership, course, product, or service that you are offering by adding in webinar recordings as a bonus; this is a fantastic way of driving additional sales.

Another way to approach this simplistic sales scheme is to create a sense of urgency around purchasing something by offering your webinar(s) as a “limited time” extra; something that consumers would normally have to pay for.

Related: Using An Online Meeting To Talk With Your Subscribers

For any potential customers that find themselves riding the fence on whether to make the purchase or not, this is often the extra push that they needed to click that “Buy Now” CTA.

These are just a few of the ways to earn money using webinars; ClickMeeting’s eBook dives into scads more details. Many entrepreneurs have made webinars the platform on which they built their fortune; do not underestimate their power. This broadcasting tool is the real deal, and you should be in on the action too.

Adam is a freelance social media and small business marketing consultant specializing in helping "brick and mortar" business to master the online sphere. Adam has been creating content and paid media strategies for business for over a decade and is widely cited guest blogger on marketing sites. Adam is a New York City native and a big sports fan of anything from New York.

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Get The Edge This Winter

Five short courses from WITS kicking off in July will give you the competitive edge.

Wits Plus

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From Gauteng’s most trusted provider of the best learning experiences, come five WITS-curated courses starting in July 2019. Use the longer, colder days to curl up with a “good book” and emerge from winter with a new edge.

There are three online short courses offered via the WITS Digital Campus, starting 15 July.

Managing Labour Relations

This 10 week course will equip you with sound knowledge of South Africa’s complex labour landscape and an understanding of your legal rights as an employee or employer.

You will also learn skills for navigating employer / employee relationships successfully, and get tools for managing disputes effectively. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Logistics and Supply Chain Management Practice

This 10 week course is packed with practical and theoretical information to help retail managers, supply chain supervisors, stock controllers and even CEOs drive efficiencies in the value chain.

It covers everything from improving exporting transportation, warehousing, order processing and procurement to financial management and managing waste. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Applied Digital Marketing

We operate in an increasingly digital world and traditional marketing must include digital aspects and channels to be relevant.

This 10 week course will teach you to think digital, talk digital and deliver effective digital campaigns to elevate marketing and brand-building initiatives. You will learn to conceptualise and implement successful digital marketing strategies that drive customer acquisition, optimise your digital footprint and deliver business results.

There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Related: Thinking of Immigrating to America from SA? Now Is The Time

Comprehensive onsite courses in July include:

Real Estate Investment Analysis

This intensive five day course is for people who have been introduced to the real estate discipline at NQF 4 and NQF 5 levels. It is designed to provide higher level, more focused training as well as tools for analysing different types of real estate investments at the individual asset level, and measuring investment performance.

The course will benefit property practitioners who do not have property degrees; past graduates of SAPOA programmes in different aspects of the real estate business and people from different disciplinary backgrounds considering entering the profession.  The course takes place over five days from 1 to 5 July 2019.

Advanced Performance Management

Presented by the School of Accountancy together with Wits Enterprise, this course is designed to prepare students for the Association of Chartered Certified Accountants (ACCA) Professional level exams.

On completion of this course, you will be able to:

  • Use strategic planning and control models to plan and monitor organisational performance
  • Assess and identify key external influences on organisational performance
  • Apply strategic performance measurement techniques in evaluating and improving organisational performance
  • Advise on business performance evaluation as well as recognize vulnerability to corporate failure

The course will run from 15 July to 22 October 2019.

For more information on registering for any of these courses, criteria for registering, and costs, visit.

Related: The Importance of Outsourcing Your Payroll

This article was originally posted on Entrepreneur.com/sa.

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Accounting & Payroll

The Importance of Outsourcing Your Payroll

One of an organisation’s biggest overheads is that of salaries and wages. And yet, if these are not processed on time, it can negatively impact staff morale and create the impression that the company is not financially stable.

CRS HR And Payroll Solutions

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For a small business, payroll is normally the responsibility of an accountant or bookkeeper, but even administrators can sometimes be roped in to do the job, even though they have no expertise in the matter. This is where the value of outsourcing your payroll comes in.

When should you outsource?

  • If you want to grow your business but are not aware of ongoing legislative changes that could pose a risk to your company, then it is better to get professionals to assist.
  • Accountants and bookkeepers are not specialists and do not keep up with the compliance environment. If you outsource your payroll, you enable them to focus their core duties and not get bogged down by legislative complexities.

How to choose an outsourced service provider

Understandably, payroll is a sensitive subject dealing with highly confidential information.

This is often the last thing a small business owner wants to outsource. It is therefore vital that the company does its homework and researches the potential outsourcing partner thoroughly.

Instead of going with the first available service provider or the cheapest one, here are some questions to ask:

  • Is the service provider a one-man band and, if so, what backup resources are available?
  • Is the service provider a recognised payroll provider belonging to a professional body?
  • Do they have the necessary training and skills on payroll?
  • What does the service provider do to ensure it stays up to date with legislation?
  • How secure is the payroll data and can the service provider take on historic data?
  • How easy is it to recover your payroll data in the event of a disaster?
  • What value-adds can the service provider offer? These can include anything from leave management and third-party payments, to employee self-service, time and attendance management, and any other related human resource service.
  • Can they process salaries and/or wages hourly, weekly, fortnightly, or monthly?
  • Can the service provider accommodate your growth requirements if you open new branches?
  • Is the service provider able to assist with payrolls in other African countries, manage their currencies, and deal with their regulatory environments?
  • What processes are in place to ensure the timeous processing of payrolls?

The advantages of outsourcing your payroll

One of the most obvious benefits of going the outsourcing route is freeing up your resources to focus on your core strategic objectives. This ensures you provide quality of service and control costs while an experienced partner takes care of your payroll.

Here are a few other benefits:

  • Reduce operating costs.
  • Statutory compliance and consistent service delivery.
  • Access to the latest technology, as well as skilled and dedicated payroll resources.
  • Access to a secure, risk-free and confidential payroll environment.
  • Increased flexibility and responsiveness.
  • Streamlined internal processes and procedures.

This article was originally posted on Entrepreneur.com/sa.

Related: Thinking of Immigrating to America from SA? Now Is The Time

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Thinking of Immigrating to America from SA? Now Is The Time

More South Africans are looking to get their Green Cards with the EB-5 visa. Here’s why – and how you can use this opportunity too.

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South Africans are surging towards the popular United States EB-5 Immigrant Investment Visa programme ahead of possible price increases that will likely place the EB-5 visa programme out of reach for many, other than for the uber-rich.

NES Financial, the leading EB-5 financial brokerage in the US, has estimated a 600% increase in EB-5 petition filings from South Africans this fiscal year from three years ago.

Increasing applications for the US Investor Visa

Bernard Wolfsdorf, a US EB-5 lawyer and former South African, has filed more South African cases in the past year than he has processed in the past ten years.

“I think it’s the fact that the investment amount could soon increase soon from $500 000 to $1,8 million that is driving many South Africans,” he says.

However, Wolfsdorf, Past President of the American Immigration Lawyers Association, speculates that there are other factors, such as the stable US economy, excellent business environment, and outstanding educational opportunities that are enticing many South Africans to invest in the U.S.

“The currency swing has convinced many South Africans I speak to that foreign investment in the US makes sense,” he adds.

Assisting with understanding your US immigration options

The Tier 1 top ranked US immigration law firm, Wolfsdorf Rosenthal LLP has now set up a South African focused website and is regularly sending experienced lawyers to meet with South Africans and explain their immigration options.

“While on the one hand I am sad that many South Africans are choosing to leave, my hope is that, with global investment, many will continue to run and expand their South African companies and that the foreign investment will benefit South African trade and exports and create jobs locally,” says Wolfsdorf.

Other countries, such as China and Korea have many immigrants and they continue to drive trade with their ‘mother’ countries. “I expect to see many South African immigrants continue to develop trade and commerce with the US as this huge influx continues,” he says.

The Office of the United States Trade Representative confirms that US goods and services trade with South Africa totaled an estimated $18,9 billion in 2018. Exports were $8,4 billion; imports were $10,5 billion, creating a trade deficit with South Africa of $2,1 billion in 2018.

Some of the top imports from South Africa into the US include precious metal and stone; iron and steel; vehicles; and agricultural products like tree nuts and fresh fruit. However, the strong dollar greatly benefits trade and prices for many South African goods are high.

Why South Africans are immigrating to the US and not Australia

Other factors leading South Africans to choose the US is the fact that Australia and the United Kingdom have been less welcoming to immigrants recently, so while the US has been in third place as a choice, this is likely to soon change soon.

“In fact, Australia is becoming less and less friendly to immigrants on a personal level, with many Australians believing it’s time for its liberal immigration policies to end,” says Wolfsdorf.

“The country is implementing visa crackdown measures to limit work visas and ensure that foreign workers have the right skills and occupational licenses to conduct business. Additionally, with Brexit causing uncertainty, many South Africans have decided to look towards America for a Plan B.”

Joseph Barnett, a partner of the law firm who specializes in EB-5, is currently making his second trip to South Africa in the past six months.

“I really enjoy meeting with South Africans on my previous trip,” he says. “They are friendly, hospitable and hardworking. I’m sure this is the main reason most South Africans seem to do so well in the US.”

Why consider the EB-5 Visa

“The EB-5 Visa remains popular because there is no US employer sponsorship requirement, no education requirement, travel throughout the visa process is relatively simple, and because South Africans can choose to live wherever they desire once obtaining the green card,” the attorney adds.

“In short, the opportunity to live the American dream is open to anyone able to invest $500 000.”

South Africans should be aware that regulations first proposed in 2017 have now reached the final stage of the rulemaking process, review by the US Office of Management and Budget, before being finalized.  The time to act is now.

For more information on how you can begin your US EB-5 Immigrant Investment Visa process, visit Eb5greencard.co.za

This article was originally posted on Entrepreneur.com/sa.

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