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How To Transform A Webinar Into Business Revenue

Here are 4 ways that you can turn your webinars into income-generating machines.

Adam Deutsch

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Webinars are more than just a proven way to promote your goods and services, they are an extremely powerful modality for educating, training, entertaining, and converting consumers into loyal customers.

A main reason for their effectiveness is the meteoric rise of video content in the digital world. The other half of the puzzle can be attributed to the fact that the vast majority of webinars are free events.

This does not mean that all webinars are free or that paid versions are somehow inferior. This is a very versatile modality; that’s one of the reasons it works so well.

Webinar provider ClickMeeting recently articulated this with a free eBook about how to make money using webinars, which illustrates a variety of money-making tactics fueled by technology.

Webinars can be used at nearly all stages of the buyer’s journey without losing effectiveness or potency. Instead of just being a supplemental tool, webinars can become a source of revenue in their own right; you just have to know how to structure and leverage your broadcasts accordingly.

If you are looking for ways to generate a meaningful income through webinar technology, you’ve come to the right place.

Related: 5 Best Online Businesses To Start This Year (Infographic)

Here are 4 ways that you can turn your webinars into income-generating machines.

1Create a Webinar Series

If you haven’t considered making a webinar for the actual thing you are selling, try this on for size:

A great example of a brand selling a webinar series comes from Social Media Examiner. Each year, the company holds its annual summit that they creatively (and cost effectively) turned into a series of webinar presentations from renowned marketing experts like Joel Comm and Ian Cleary.

The series is organised so that each presenter is allotted one session to discuss their particular topic of expertise. All of the presentations are available to watch live or, for those who can’t make the live broadcast, are accessible as a recording. In either format, there is a fee for access.

In addition to the actual presentations, Social Media Examiner supplies attendees with audio files and transcripts to provide added value to the experience.

This is a unique way to leverage your brand as an industry thought leader too. By consolidating other experts in your field, you can make legitimate impacts and revenues by hosting a webinar series event.

2Sell an Online Course

online-course

The previously mentioned eBook points out that while sharing knowledge is inherently a good thing, one shouldn’t do it to their own detriment:

“If you share your knowledge on how to excel in a specific area or how to improve a skill, don’t give away your expertise for free, with exposure as the only compensation. Instead, consider sharing it in a webinar with paid access. Educate, teach, guide, and share knowledge – and get paid.”

The tactic of selling an online course via webinars is extremely fruitful and has made many people legitimately wealthy. This is exactly how Lewis Howes went from sleeping on his sister’s couch to being a millionaire 2 years later.

Selling an online course can be fairly simple work. Tools like Kajabi have made this accessible to even the technically illiterate. From building a website to selling and marketing your content – online course builders like Kajabi supply the entire back end needed.

The main thing you need is enough knowledge to fill roughly five videos worth of material that you can promote through your video series.

It doesn’t matter if you are training people to achieve higher employee engagement rates, teaching them to be better chefs, or helping them learn to meditate; people are searching for everything online. Don’t be timid with your knowledge.

Online courses differ from a webinar series in that courses provide a step-by-step program with clearly defined goals. Additionally, courses typically integrate supplemental materials like worksheets, checklists, and similar content that are worked on or referenced inside and outside of the course.

Related: Forget The 4Ps Of Selling. It’s Time For A New Selling Strategy

3Promote Your Product

Pitching a product during a free webinar is certainly the most common way to generate revenue through this medium, but that’s because it’s extremely effective.

This one is fairly easy to model and replicate using the following steps:

  • Promote a free event with content and email marketing, supplemented by PPC advertising
  • Spend the first 30 minutes of the webinar providing your audience with valuable advice that they can use to improve their life or career.
  • Pitch viewers your product or service by tying it back to the original pain point that got them to sign up in the first place.

The best part about this model is that everybody wins. The attendees gain actionable wisdom and expertise. You widen your audience, collect a bunch of email addresses, and likely gain a few customers too. If you integrate a proposal software in conjunction, you’ve got an insanely streamlined acquisition and onboarding process.

4Use a Webinar as a Sales Tool

This is one of the easiest tactics to implement as it requires almost no extra effort.

You can add value to a subscription, membership, course, product, or service that you are offering by adding in webinar recordings as a bonus; this is a fantastic way of driving additional sales.

Another way to approach this simplistic sales scheme is to create a sense of urgency around purchasing something by offering your webinar(s) as a “limited time” extra; something that consumers would normally have to pay for.

Related: Using An Online Meeting To Talk With Your Subscribers

For any potential customers that find themselves riding the fence on whether to make the purchase or not, this is often the extra push that they needed to click that “Buy Now” CTA.

These are just a few of the ways to earn money using webinars; ClickMeeting’s eBook dives into scads more details. Many entrepreneurs have made webinars the platform on which they built their fortune; do not underestimate their power. This broadcasting tool is the real deal, and you should be in on the action too.

Adam is a freelance social media and small business marketing consultant specializing in helping "brick and mortar" business to master the online sphere. Adam has been creating content and paid media strategies for business for over a decade and is widely cited guest blogger on marketing sites. Adam is a New York City native and a big sports fan of anything from New York.

Company Posts

With Hundreds Of Franchise Options Out There, Choose The One You Can Trust

If you’re looking to invest in a business venture that offers you years of experience in the industry, the trust and loyalty of its customers, and franchise support from an expert team – then Hi-Q is the one for you.

HI-Q

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What you’ll become a part of

Since opening their doors in 1999, Hi-Q has gone from strength to strength, growing a humble three store enterprise into an extensive 130-store franchise network with a unique multi-product and multi-services automotive offering.

Hi-Q’s approach to business is centred around being ‘the one you can trust’ to their customers, their suppliers and their franchisees.

“That has always been the key driver in everything we do,” says Sean Harrison, Hi-Q’s Managing Director. “For example, when it comes to our customers, they need to know they can rely on us to put their safety first.

Related: Don’t Tread On Toes – Why Investing In A HIQ Franchise Will Offer You More Opportunities

That we’ll always strive to offer them expert, friendly service and top of the range products, while also keeping up-to-date with the latest technologies and advancements in our field.”

An acclaimed and awarded brand

Hi-Q has again and again proven themselves to be a leader in the industry.

They’ve been voted South Africa’s No.1 tyre retailer for eight consecutive years (2010 – 2017) by consumers in the Ask Africa Icon Brands Survey, the biggest of its kind in Africa – a clear indication that they are respected and trusted by their customers.

Business support

Hi-Q Franchisees all have the support of an expert and knowledgeable team with years of experience in the industry, who are available to guide them on their business venture. This includes areas of business such as marketing/promotional, commercial, organisational structure, tools and equipment, sales and more.

Franchisees also have access to various skills training opportunities for members of their team.
Hi-Q is invested in providing their network with the tools needed to thrive and grow in an ever-challenging market.

Relationship with Goodyear

Hi-Q has the support and backing of international tyre of multinational premium tyre manufacturer, Goodyear, and its full value proposition. This means access to incredible promotional and marketing opportunities in partnership with the brand.

Franchising opportunities

Hi-Q has embarked on an extensive expansion plan and have identified areas of opportunity to extend their Franchise footprint growth countrywide.

You’ll find more information on our website www.hiq.co.za We’d like to invite those who are interested to become part of our team to contact 011 663 2431 or bernie_andrews@goodyear.co.za

Related: We Want To Invite You To Join Us On The Hi-Q Journey And Become A Franchisee

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Company Posts

Get The Edge This Winter

Five short courses from WITS kicking off in July will give you the competitive edge.

Wits Plus

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From Gauteng’s most trusted provider of the best learning experiences, come five WITS-curated courses starting in July 2019. Use the longer, colder days to curl up with a “good book” and emerge from winter with a new edge.

There are three online short courses offered via the WITS Digital Campus, starting 15 July.

Managing Labour Relations

This 10 week course will equip you with sound knowledge of South Africa’s complex labour landscape and an understanding of your legal rights as an employee or employer.

You will also learn skills for navigating employer / employee relationships successfully, and get tools for managing disputes effectively. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Logistics and Supply Chain Management Practice

This 10 week course is packed with practical and theoretical information to help retail managers, supply chain supervisors, stock controllers and even CEOs drive efficiencies in the value chain.

It covers everything from improving exporting transportation, warehousing, order processing and procurement to financial management and managing waste. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Applied Digital Marketing

We operate in an increasingly digital world and traditional marketing must include digital aspects and channels to be relevant.

This 10 week course will teach you to think digital, talk digital and deliver effective digital campaigns to elevate marketing and brand-building initiatives. You will learn to conceptualise and implement successful digital marketing strategies that drive customer acquisition, optimise your digital footprint and deliver business results.

There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Related: Thinking of Immigrating to America from SA? Now Is The Time

Comprehensive onsite courses in July include:

Real Estate Investment Analysis

This intensive five day course is for people who have been introduced to the real estate discipline at NQF 4 and NQF 5 levels. It is designed to provide higher level, more focused training as well as tools for analysing different types of real estate investments at the individual asset level, and measuring investment performance.

The course will benefit property practitioners who do not have property degrees; past graduates of SAPOA programmes in different aspects of the real estate business and people from different disciplinary backgrounds considering entering the profession.  The course takes place over five days from 1 to 5 July 2019.

Advanced Performance Management

Presented by the School of Accountancy together with Wits Enterprise, this course is designed to prepare students for the Association of Chartered Certified Accountants (ACCA) Professional level exams.

On completion of this course, you will be able to:

  • Use strategic planning and control models to plan and monitor organisational performance
  • Assess and identify key external influences on organisational performance
  • Apply strategic performance measurement techniques in evaluating and improving organisational performance
  • Advise on business performance evaluation as well as recognize vulnerability to corporate failure

The course will run from 15 July to 22 October 2019.

For more information on registering for any of these courses, criteria for registering, and costs, visit.

Related: The Importance of Outsourcing Your Payroll

This article was originally posted on Entrepreneur.com/sa.

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Accounting & Payroll

The Importance of Outsourcing Your Payroll

One of an organisation’s biggest overheads is that of salaries and wages. And yet, if these are not processed on time, it can negatively impact staff morale and create the impression that the company is not financially stable.

CRS HR And Payroll Solutions

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For a small business, payroll is normally the responsibility of an accountant or bookkeeper, but even administrators can sometimes be roped in to do the job, even though they have no expertise in the matter. This is where the value of outsourcing your payroll comes in.

When should you outsource?

  • If you want to grow your business but are not aware of ongoing legislative changes that could pose a risk to your company, then it is better to get professionals to assist.
  • Accountants and bookkeepers are not specialists and do not keep up with the compliance environment. If you outsource your payroll, you enable them to focus their core duties and not get bogged down by legislative complexities.

How to choose an outsourced service provider

Understandably, payroll is a sensitive subject dealing with highly confidential information.

This is often the last thing a small business owner wants to outsource. It is therefore vital that the company does its homework and researches the potential outsourcing partner thoroughly.

Instead of going with the first available service provider or the cheapest one, here are some questions to ask:

  • Is the service provider a one-man band and, if so, what backup resources are available?
  • Is the service provider a recognised payroll provider belonging to a professional body?
  • Do they have the necessary training and skills on payroll?
  • What does the service provider do to ensure it stays up to date with legislation?
  • How secure is the payroll data and can the service provider take on historic data?
  • How easy is it to recover your payroll data in the event of a disaster?
  • What value-adds can the service provider offer? These can include anything from leave management and third-party payments, to employee self-service, time and attendance management, and any other related human resource service.
  • Can they process salaries and/or wages hourly, weekly, fortnightly, or monthly?
  • Can the service provider accommodate your growth requirements if you open new branches?
  • Is the service provider able to assist with payrolls in other African countries, manage their currencies, and deal with their regulatory environments?
  • What processes are in place to ensure the timeous processing of payrolls?

The advantages of outsourcing your payroll

One of the most obvious benefits of going the outsourcing route is freeing up your resources to focus on your core strategic objectives. This ensures you provide quality of service and control costs while an experienced partner takes care of your payroll.

Here are a few other benefits:

  • Reduce operating costs.
  • Statutory compliance and consistent service delivery.
  • Access to the latest technology, as well as skilled and dedicated payroll resources.
  • Access to a secure, risk-free and confidential payroll environment.
  • Increased flexibility and responsiveness.
  • Streamlined internal processes and procedures.

This article was originally posted on Entrepreneur.com/sa.

Related: Thinking of Immigrating to America from SA? Now Is The Time

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