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Is Your Strongest Lead-Generating Tool Doing Its Job?

Q&A Custom web design or DIY? With today’s tech platforms there’s a lot you can do in-house, but should you be designing your own website, or are there some things best left to the professionals? Leigh-Ann O’Hagan from LIT Creations unpacks your options.

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Vital Stats

Q. What’s the difference between Custom Web Development and WordPress?

With a custom website design, we create a look and feel for you specifically tailored to your business and not based on any particular pre-existing theme.

If you have a unique idea that you’d like to implement, then the custom development route is best for your business. Perhaps you’d like to have various levels of logins with functionality associated with each. Today there are plugins available for just about anything you need, but your site will always be defined by the restrictions of the template or plugin you’re purchasing (or downloading).

On the other hand, if you’re more interested in a website that effectively describes your business but with pages that you’d like to be able to update yourself, then WordPress is a great platform for you. Just be careful though — while there are a lot of things you can do with a WordPress theme, you’re bound by available templates. You’ll never have complete control over your website’s look and feel.

Related: Tips For Redesigning Your Website

Q. What are the pros of Custom Development?

When codes are scripted in-house by talented developers, there are three core pros to your website:

  1. The code is private and not available on the world wide web to be exploited or hacked.
  2. If you want to move one image two pixels to the left it’s no problem — the code is yours, and your developers know exactly where to go to make any change you would like.
  3. You control the process. For example, as developers, we do a design proposal for you at the outset of the project, so that you can see what your website will look like and suggest changes to the design before going ahead.

There are however, some cons as well. Custom development takes longer than a WordPress site, and not every aspect of your site will be Content Management System-driven, which means you may need to go back to your developers to make certain changes on your behalf in future.

Q. What about WordPress?

Wordpress-courses

Development is quicker — you can get a basic website up and running within two working days and go live. There are also a lot of templates and themes to choose from. And finally, you also get a WordPress admin login so that you can update anything on the site yourself.

Unfortunately, WordPress sites are frequently hacked because their code is freely available on the Internet. LIT Creations do all of our WordPress websites with a WordPress security plugin, but this is still not a failsafe.

The power of a strong website

“All businesses need a website,” says Leigh-Ann. “We get so many people telling us that their website generates no income for them. But this doesn’t need to be the case. If you’re selling something through your site, you need to ensure that it’s geared towards making sales as simple and secure as possible.

“On the other hand, your website should be generating leads for you. People research everything they need through the Internet.

Related: 9 Overlooked Ways To Make Visitors Love Your Website

“Look at your website’s bounce-rate. How many people are landing on your home page and immediately going elsewhere? If it’s high, there might be a problem with your landing page. Assess why people aren’t staying on your site. Are they the wrong prospects, or is your site difficult to navigate? I always prompt our clients to think of their wording carefully — especially for their home page. Start with a question and then provide an answer. If you’re a plumber, don’t start with ‘Welcome to ABC Plumbers. Our business started in 2001 and we have a wealth of experience.’ This means nothing to a fast-paced society who are solutions-driven. Rather say ‘Do you have a leaking toilet?  We can help! We service the Gauteng area and provide 24/7 support. Call us today.’

“In addition, if your website is not responsive, you need to get it redesigned into a responsive format. More people view websites on mobile devices than on PCs. If your budget is not big, then start out small and build on your website as and when you can. You should never feel stuck with a site from the outset — your site should grow as your business grows and as new ideas occur to you, such as adding testimonials or linking enquiry forms to specific offers. Your website is a powerful lead-generating tool — is it working for you?”

Call us today for a free website assessment. We’ll give you an honest assessment of what’s working and what isn’t, as well as cost comparisons between WordPress and custom web development solutions.

 

Company Posts

With Hundreds Of Franchise Options Out There, Choose The One You Can Trust

If you’re looking to invest in a business venture that offers you years of experience in the industry, the trust and loyalty of its customers, and franchise support from an expert team – then Hi-Q is the one for you.

HI-Q

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What you’ll become a part of

Since opening their doors in 1999, Hi-Q has gone from strength to strength, growing a humble three store enterprise into an extensive 130-store franchise network with a unique multi-product and multi-services automotive offering.

Hi-Q’s approach to business is centred around being ‘the one you can trust’ to their customers, their suppliers and their franchisees.

“That has always been the key driver in everything we do,” says Sean Harrison, Hi-Q’s Managing Director. “For example, when it comes to our customers, they need to know they can rely on us to put their safety first.

Related: Don’t Tread On Toes – Why Investing In A HIQ Franchise Will Offer You More Opportunities

That we’ll always strive to offer them expert, friendly service and top of the range products, while also keeping up-to-date with the latest technologies and advancements in our field.”

An acclaimed and awarded brand

Hi-Q has again and again proven themselves to be a leader in the industry.

They’ve been voted South Africa’s No.1 tyre retailer for eight consecutive years (2010 – 2017) by consumers in the Ask Africa Icon Brands Survey, the biggest of its kind in Africa – a clear indication that they are respected and trusted by their customers.

Business support

Hi-Q Franchisees all have the support of an expert and knowledgeable team with years of experience in the industry, who are available to guide them on their business venture. This includes areas of business such as marketing/promotional, commercial, organisational structure, tools and equipment, sales and more.

Franchisees also have access to various skills training opportunities for members of their team.
Hi-Q is invested in providing their network with the tools needed to thrive and grow in an ever-challenging market.

Relationship with Goodyear

Hi-Q has the support and backing of international tyre of multinational premium tyre manufacturer, Goodyear, and its full value proposition. This means access to incredible promotional and marketing opportunities in partnership with the brand.

Franchising opportunities

Hi-Q has embarked on an extensive expansion plan and have identified areas of opportunity to extend their Franchise footprint growth countrywide.

You’ll find more information on our website www.hiq.co.za We’d like to invite those who are interested to become part of our team to contact 011 663 2431 or bernie_andrews@goodyear.co.za

Related: We Want To Invite You To Join Us On The Hi-Q Journey And Become A Franchisee

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Company Posts

Get The Edge This Winter

Five short courses from WITS kicking off in July will give you the competitive edge.

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From Gauteng’s most trusted provider of the best learning experiences, come five WITS-curated courses starting in July 2019. Use the longer, colder days to curl up with a “good book” and emerge from winter with a new edge.

There are three online short courses offered via the WITS Digital Campus, starting 15 July.

Managing Labour Relations

This 10 week course will equip you with sound knowledge of South Africa’s complex labour landscape and an understanding of your legal rights as an employee or employer.

You will also learn skills for navigating employer / employee relationships successfully, and get tools for managing disputes effectively. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Logistics and Supply Chain Management Practice

This 10 week course is packed with practical and theoretical information to help retail managers, supply chain supervisors, stock controllers and even CEOs drive efficiencies in the value chain.

It covers everything from improving exporting transportation, warehousing, order processing and procurement to financial management and managing waste. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Applied Digital Marketing

We operate in an increasingly digital world and traditional marketing must include digital aspects and channels to be relevant.

This 10 week course will teach you to think digital, talk digital and deliver effective digital campaigns to elevate marketing and brand-building initiatives. You will learn to conceptualise and implement successful digital marketing strategies that drive customer acquisition, optimise your digital footprint and deliver business results.

There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Related: Thinking of Immigrating to America from SA? Now Is The Time

Comprehensive onsite courses in July include:

Real Estate Investment Analysis

This intensive five day course is for people who have been introduced to the real estate discipline at NQF 4 and NQF 5 levels. It is designed to provide higher level, more focused training as well as tools for analysing different types of real estate investments at the individual asset level, and measuring investment performance.

The course will benefit property practitioners who do not have property degrees; past graduates of SAPOA programmes in different aspects of the real estate business and people from different disciplinary backgrounds considering entering the profession.  The course takes place over five days from 1 to 5 July 2019.

Advanced Performance Management

Presented by the School of Accountancy together with Wits Enterprise, this course is designed to prepare students for the Association of Chartered Certified Accountants (ACCA) Professional level exams.

On completion of this course, you will be able to:

  • Use strategic planning and control models to plan and monitor organisational performance
  • Assess and identify key external influences on organisational performance
  • Apply strategic performance measurement techniques in evaluating and improving organisational performance
  • Advise on business performance evaluation as well as recognize vulnerability to corporate failure

The course will run from 15 July to 22 October 2019.

For more information on registering for any of these courses, criteria for registering, and costs, visit.

Related: The Importance of Outsourcing Your Payroll

This article was originally posted on Entrepreneur.com/sa.

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Accounting & Payroll

The Importance of Outsourcing Your Payroll

One of an organisation’s biggest overheads is that of salaries and wages. And yet, if these are not processed on time, it can negatively impact staff morale and create the impression that the company is not financially stable.

CRS HR And Payroll Solutions

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For a small business, payroll is normally the responsibility of an accountant or bookkeeper, but even administrators can sometimes be roped in to do the job, even though they have no expertise in the matter. This is where the value of outsourcing your payroll comes in.

When should you outsource?

  • If you want to grow your business but are not aware of ongoing legislative changes that could pose a risk to your company, then it is better to get professionals to assist.
  • Accountants and bookkeepers are not specialists and do not keep up with the compliance environment. If you outsource your payroll, you enable them to focus their core duties and not get bogged down by legislative complexities.

How to choose an outsourced service provider

Understandably, payroll is a sensitive subject dealing with highly confidential information.

This is often the last thing a small business owner wants to outsource. It is therefore vital that the company does its homework and researches the potential outsourcing partner thoroughly.

Instead of going with the first available service provider or the cheapest one, here are some questions to ask:

  • Is the service provider a one-man band and, if so, what backup resources are available?
  • Is the service provider a recognised payroll provider belonging to a professional body?
  • Do they have the necessary training and skills on payroll?
  • What does the service provider do to ensure it stays up to date with legislation?
  • How secure is the payroll data and can the service provider take on historic data?
  • How easy is it to recover your payroll data in the event of a disaster?
  • What value-adds can the service provider offer? These can include anything from leave management and third-party payments, to employee self-service, time and attendance management, and any other related human resource service.
  • Can they process salaries and/or wages hourly, weekly, fortnightly, or monthly?
  • Can the service provider accommodate your growth requirements if you open new branches?
  • Is the service provider able to assist with payrolls in other African countries, manage their currencies, and deal with their regulatory environments?
  • What processes are in place to ensure the timeous processing of payrolls?

The advantages of outsourcing your payroll

One of the most obvious benefits of going the outsourcing route is freeing up your resources to focus on your core strategic objectives. This ensures you provide quality of service and control costs while an experienced partner takes care of your payroll.

Here are a few other benefits:

  • Reduce operating costs.
  • Statutory compliance and consistent service delivery.
  • Access to the latest technology, as well as skilled and dedicated payroll resources.
  • Access to a secure, risk-free and confidential payroll environment.
  • Increased flexibility and responsiveness.
  • Streamlined internal processes and procedures.

This article was originally posted on Entrepreneur.com/sa.

Related: Thinking of Immigrating to America from SA? Now Is The Time

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