Just in case you hadn’t heard, the Internet is coming. The truth is, the Internet is here and it’s already affecting everything we do from our mobile phones, our friendships, the way we learn, watch TV, listen to music to how we’re educated.
Now it’s time for our businesses to be affected too. In fact, your business is already being affected either by your action in the digital revolution or lack thereof. If you’re an individual and have had that one idea that you wished you could sell to the masses, then your world is about to open up wide.
Commerce has changed. At the very least commerce shifted somewhat from a face-to-face experience involving human beings exclusively to one that occurs online while the customer sits comfortably at home or work and clicks around your website looking to buy something you’re selling.
A new form of commerce is already going mainstream and it’s called e-commerce. Trust me when I say this: Your customers are looking for what you’re selling and if you aren’t online to offer it to them they’re going to find it somewhere else.
David Perel, co-founder of Obox, a wordpress theme company and SalesGenius, a trend tracking company, says that an online store was the best way for him and his brother and co-founder, Marc, to gain exposure for their talents: “My brother and I are really good at what we do – web design and development – but we’re not great salesmen. So the best way to get our products out there was with a great e-commerce site.”
There are some among us who didn’t hesitate and created online stores that are generating revenue and will soon be huge. There are others who sell their digital goods online, their eBooks, stickers, clothing, pet food, website themes, kitchen accessories and everything in between.
Is it right for you?
When considering online commerce it’s important to think about the value of selling online for your business, product or service. Sometimes being online for the sake of it can do more damage than good. For example, if you’re selling something online but your payment process is broken, your customer will get irritated with you and probably never return.
Be sure to understand the reason for entering the realm of digital commerce carefully. This isn’t a case of dive in headfirst and learn to swim on the way towards the water. You’ll probably drown in all the nuanced complications that arise as you progress if you don’t prepare effectively.
For Luke Jedeikin, one of the founders of Superbalist.com (previously Citymob.co.za), starting an online store and selling other people’s products was a simpler proposition conceptually than doing it in real life.
“Build a webstore and find existing real world products to sell from it. As opposed to, build a webstore and build a digital product. We actually started selling coupons during the group buying storm but moved to physical products after the first year or so,” he says.
Some people will tell you that getting started is difficult, others will blame payment processes, design, the government, banks, technology or fulfilment for the difficult time South Africans have when setting up an online store. But there’s no good reason to avoid online commerce and there are many resources and tools to assist you along the way.
Choosing a platform
Choosing the correct platform for your needs can be a difficult task. As with anything, the first step is always the most overwhelming and this is no different. The biggest question on most people’s minds is “Where do I start?”
There are many options that you can choose from. The criteria you use to get started on your online shop should look something like this:
- How much money do I want to spend building?
- How big is my product list?
- Do I need people to pay me immediately using a credit card?
- Do I need to support recurring credit card payments?
- What countries will I operate in?
- Is my product virtual (digital download) or physical (delivered by a courier company)?
Each question is important and can lead you down a rabbit hole of confusion. Fortunately, most of the services out there will walk you through all of the solutions when you sign up.
Here’s a list of services that you can visit right now to evaluate, investigate and figure out which is best for your needs.
WordPress + WooCommerce
WordPress is a free to use platform that you’ll need to instal and host yourself to operate a WooCommerce store. There is a fair amount of knowledge to acquire in order to become an expert in using WooCommerce, but it’s the first choice of over 500 000 stores around the world and is a South African company. Online tutorials, walkthroughs, a forum and lots of Googling will help to get to grips with the platform.
I chose to use WooCommerce to set up my online store where I sell socks (www.nicsocks.com). The reasons for using this platform were simple; I found it easy to set up and it was free. I took photos of my products using my phone, uploaded them, added a price and began to sell. The cost of expanding happened after launch but this is standard practice for free platforms. They allow for growth if you’re happy to pay for it.
Courtenay Farquharson, an entrepreneur who founded www.petheaven.co.za, an online company that delivers dog food to owners around South Africa, chose Magento because it’s free and well supported: “I was looking for something free that would allow me to expand. Magento simply seemed to be the most supported software out there. I also liked the fact that I could write modules and extend it if need be and it came with hundreds of various themes for me to choose from.”
Shopify is definitely one of the most well-known online commerce platforms in the world. It’s well supported globally as well as in South Africa and is fast and easy to use.
If you’re a company that requires a lot of functionality that doesn’t come standard in any of these free platforms, then you’re probably going to require an online store that is built especially for your needs.
Beware, this route can become a black hole of expense and is not for the faint hearted or the under-prepared. Be sure to evaluate the partner you choose to build your store and be sure to find out about ongoing monthly costs to maintain your site, get access to the core platform and what would be required if you were to leave the partner.
Once you’ve had a look at your platform choices it’s important to understand what kind of payments you will need to support.
Are you selling a single product online? Is this product a once-off purchase or does it require a monthly recurring payment (similar to a magazine subscription)? Are your customers in South Africa or abroad?
Let’s consider the various scenarios and problems that may occur:
- First you can ask your customers to do an electronic bank transfer into your bank account. For this option it’s probably a good idea to get a business account at your bank. These are fairly easy to acquire and your bank should be happy to assist.
- You could also support credit card billing in your store. This option has become increasingly simple as most of the e-commerce platforms support various payment providers such as Payfast, Paypal or PayU. WooCommerce will even walk you through setting up and installing the various payment providers they support.
A word of caution about using Paypal. As of yet Paypal does not support the South African Rand as a currency. This means that your local customers will checkout and see dollars as opposed to rands in their baskets. This is not a major problem and many stores happily do this, but be aware of it nonetheless.
“Our products are sold in dollars which proved a huge challenge when setting up our payment gateway. We use 2checkout, which is based internationally, but sends payments to us once a week. The downside is they charge a lot per transaction but currently it’s the only way to sell our products to a massive international customer base,” says Obox’s David Perel.
- The other option for payments that is often overlooked by small businesses is cash on delivery. This option is available to you if you or a staff member are doing the deliveries for your online orders. You arrive at your customer’s door with the product and they pay you in cash. Simple and effective.
Take note: A red herring in this entire process is that sometimes you will be required to have a merchant account to support some of the payment options. While your bank will tell you that this is a quick and painless process, my bank made it extremely difficult for me and the process took over six months to complete.
At NicSocks my biggest issue isn’t platform, technology or payment providers. My biggest challenge is customer acquisition. South Africa is a very young online shopping market. There aren’t that many people who shop online using their credit cards or any other payment mechanism for that matter. Those who do shop online mostly shop at trusted sites with a history and shy away from young upstarts whom they feel may expose them to unnecessary fraud or risk.
This leaves small online stores with a major challenge: Marketing and promotion.
Almost all of the e-commerce products out there will help your store appear in search engines like Google and Bing. They’ll also optimise your content for these search engines (this is known as Search Engine Optimisation or SEO) so there’s no need to focus too heavily on this in the very beginning but this needs to become a focus as you grow.
Superbalist.com co-founder, Luke Jedeikin feels strongly about email as a key to their online traffic: “Email brings us around 90% of our traffic. SEO, Google, and social media brings the rest. We’re focusing heavily on lessening our reliance on email.”
Social media marketing is also extremely valuable to niche online stores. Building content that people want to consume and share with their friends can really boost sales and drive loyalty. Make sure you have a Facebook page, an active Twitter account so that you can respond to customers in real time and if you’re a visually driven brand or product be sure to make use of Pinterest for a further push.
Generally speaking the time is right to enter into the online space and provide your customers with a place to buy your products. The South African online e-commerce market is expanding rapidly and if you wait too long you’ll be left playing catch up to your competitors.
However, there are areas of concern right now to be mindful of. Be sure to choose the right fulfilment partner. Shipping is a sensitive issue in South Africa and if you charge your customers too much to deliver your product and fulfil their order you’ll lose them at the point of payment.
Access to Internet and the devices being used to access your specific shop online can become problematic for stores that aren’t optimised for multiple devices.
Be sure to consider who your target market is, where they are browsing and if they even have access to the Internet at all.
Fighting for consumers’ attention should be your priority. Be different, stand out and try to maintain their attention long enough to get them to buy something from you. For this you’ll need a few simple things: A great product, a visually appealing but simple website that promotes spending and finally, amazing customer service.
An online store is simply another way to get feet through your now virtual door and sell your amazing product. Keep it simple and dive in.
Recommended Reading: How to Not Lose Your Customers Through Your Site
Implementing 2 Advanced Google AdWords Strategies
Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
Let’s explore two advanced Google AdWords campaign types: Dynamic Search Ads and Call-Only campaigns. Give these two campaign types a try. They’ll let you squeeze even more from your AdWords account.
Dynamic search ads (DSAS)
Dynamic search ads are magical keys to reaching your customers. And the best part? Using them is easy once you master the setup.
What Are DSAs?
Google knows it’s hard to keep your campaigns perfectly in sync with your website. If you have an e-commerce site with thousands of products changing regularly, it’s a chore to be constantly creating new keywords, new ad groups and new ads inside your AdWords account.
DSAs were created to fill this gap. They let you show ads to excellent prospects who might be searching for items you sell on your site even if you don’t have a corresponding keyword for them in your account.
Why should you set up a DSA?
As long as you set a low cost-per-click, dynamic search ads typically have a decent CPA and provide additional relevant traffic. They’re also great for research as you get to uncover new search terms that people are using to find your site. (You can use this intelligence after the fact to add new keywords to your account.)
Let’s say you’ve just started selling wrought-iron fire pits on your e-commerce site but you don’t have the keywords for them yet in your AdWords account. A new prospect – we’ll call her Kim – is currently online searching for this by name. Kim types it in verbatim: “wrought iron fire pits.”
If you have a DSA campaign set up, you’re in luck: Google instantly recognises that you sell these but don’t yet have keywords for the purpose. Thankfully, you don’t miss a beat with Kim – Google shows her your Dynamic ad, then she clicks, comes to your website and makes a purchase.
How do they work?
It starts with Google regularly scanning your website and keeping an index of all its pages. When you’re starting out, you can choose to point Google to your entire site – we recommend this for your first DSA campaign – although later on you can target specific categories within your site.
Google knows what keywords are in your account and, more importantly, what keywords are not there. This means they can make accurate judgments about when to step in and show your DSA ads.
When setting up DSAs, Google creates the headline and you write the description. They choose the final URL and you set the bid.
Here’s how to set up a DSA:
- Create a new campaign. One of the options you’ll see is to create a DSA campaign. We suggest not using that as it would limit your options further along. Instead, create a new Search campaign with “all features.” Your plan will be to only use DSAs inside that campaign.
- You’ll need at least one ad group to hold your DSAs, and one is typically enough if you’re just starting out.
- You still want to be split-testing, even though Google chooses your headline for you. So, create two different DSA ads with different body copy in each.
- Choose the target. Start with the “all webpages” default. Save the advanced targeting for later.
- Add in ad extensions just as you would for a regular campaign.
Ongoing management of your DSA
Review your data. Keep an eye on the search queries Google chooses, particularly in the first few days. This lets you add any new negative keywords that you don’t want your ads shown for. And it’s a good way to identify and add new keywords you hadn’t yet thought of for other functioning campaigns. (You can add these new keywords as negatives in your DSA campaign, which forces that keyword traffic over to new campaigns in your account. Your DSA campaigns won’t be affected.)
These allow you to create search ads where Google shows your phone number rather than a headline. As such, they only show on mobile devices capable of making calls.
A person clicks on your ad, which starts the process of calling your business directly from their mobile, rather than taking them to your site.
Why use call-only?
Call-only campaigns force people to call your phone number rather than visit your site. If generating more phone calls is high priority for your business, call-only campaigns are worth testing.
How to set up call-only campaigns
Setup is simple. You can create a new campaign from scratch or just copy your existing search campaigns and change the ad type. Replace regular ads with call-only ads.
Tip: Google wants to see individual ad groups with a reasonable number of impressions at the ad group level. So a small number of ad groups with more keywords in each one – generating more impressions per ad group – will work better for call-only campaigns.
This article was originally posted here on Entrepreneur.com
The 5 Characteristics Of Social Media Websites That Go Viral
There is no formula for a site that goes viral but you can see what’s missing from those that don’t.
With the advent of the web 2.0 comes a shift from simple and bland web pages to dynamic and interactive web platforms. It is now possible to create a social media site that does not only attract new businesses, but also foster relationships and create opportunities for other people.
The possibilities are endless and the barrier to entry is becoming ever thinner that one has no other choice than to key in to the new phase. Or rather, the new craze.
Every day, we see another social media site popup with the claim to become the new Facebook or the new Instagram. Even more, we are bombarded with jargon such as likes, comments, shares and viral content – words previously that never had any significance in the grand scheme of things.
But internet entrepreneurs are not giving up on the dream to create their own social networks using newer ideas and strategies. According to get2growth, there are about 472 million entrepreneurs worldwide running 305 million start-ups annually, out of which 1.35 million are internet based.
Some of these entrepreneurs, who run social media networks, have found that the proven path to success is to have an intuitive idea plugged into a quick go-to-market strategy. Nevertheless, most importantly, finding the sweet spot between what’s important for the customer and what intrigues them is an important trigger for virility.
That is why the easiest way to create a social media website or forum today is to create a platform that is positioned to go viral. So, how do you go about that? This article provides some useful tips.
1Know what’s important to the users
What the user needs is the first consideration when you want to create a social media website that goes viral. Without fulfilling this need, there will be no need to create an online community in the first place.
That is why the first question to ask is, why should people use your site instead of the other available platforms? How do you create a unique social media site so that users will always have a reason to come back?
Think of it this way: Will a user become so excited about a feature or tool on your site that they encourage their friends to use it too? Or will your site help the user connect with their friends in a way other social networks do not?
If you can find the things that are important to the users and create your site around those things, then you would have a community that others will really want to be a part of.
2Integrate features that encourage interactions
Online interactions are the fuel on which online communities thrive. The desire to interact is why there will are forums and social networking sites, so it’s important that you integrate features that foster interactions and encourage users to create exciting content.
A good way to do this is to use a platform that provides powerful tools for creating beautiful social networks. Here you have two options: Use white-label social network creators; Ready-to-go solution like Ning; or build-it-yourself frameworks like Django (Python) or CakePHP (PHP).
The most important features to consider are the site layout, community building options (such as forums, pages and groups), call-to-actions, and the site navigation. The plan is to intuitively provide users the freedom to choose how they want to interact.
3Provide powerful visual and creative tools
Users make the rules when it comes to what is shared or recommended online, so it’s wise that social networking sites provide the tools to encourage required users’ behaviours.
For example, users tend to spend more time on sites that encourage some creative activity. If that activity produces a visual result and the option to share, the user will be more likely to share it with a friend.
A survey published on Adweek revealed that users are more engaged on Instagram than on Facebook, Snapchat and Twitter. Instagram is cozy. This lends credence to the claim that visuals and creative tools can help keep social network users engaged and even more willing to recommend content.
As you may know, Instagram allows more visuals than all the other platforms, with users sharing full-size landscape and portrait photos that may fill the whole of a viewers screen. This gives more content visibility and increase in user engagement and sharing, which is no surprise seeing the immense growth recorded by the platform even before it was acquired by Facebook.
4Push notification is a must-have
Creating a social media site that goes viral requires keeping users updated on the activities happening in their network. You never know which notification about something a user cares about will trigger an engaging discussion with potential to go viral.
Push notification provides real-time access to content on devices, especially mobile, and encourages return visits and more on-site activity, which are useful metrics for the growth of social media sites and any other site type for that matter.
Not incidentally, users tend to value push notifications more when the content delivered is useful. According to this survey, 70 percent of users were happy to enable push notifications on their favorite apps. This reportedly doubled click through rates when compared to email notifications and a higher response rate compared to when notification was not deployed.
Activities such as these improve the chances of making a social network go viral and quickly increase user growth.
5Create the set-up with “shareability” in mind
Building a successful social network requires that the end is considered right from the beginning. All functionalities must be planned according to the user behaviors anticipated. A social network set up to go viral will therefore, have to consider shareability right from the beginning.
The site setup should include layouts that allow users to easily access, interact, and share content. Features such as sharing buttons, call-to-actions, tagging, image size, and site layout can encourage sharing among groups and help position content in places where they are more visible.
The better user-interface, the easier it is for users to navigate through the site and access more useful content, which increases user engagement and shareability. However, do not forget to analyse and measure your social activity – the Holy Grail of engagement.
So, what plans do you have?
Creating a social media site that goes viral is never an easy task, but if you know what you are doing from the beginning and have a workable plan, you should be able to find some success.
You just need to come up with a strong idea that your users believe in. Something like a unique selling proposition that actually feels a need for the majority of users.
A simple change in the way a user report a story, tag photos or share their passion can be enough to make your social network the rave of the moment. But you need to have a unique plan to take you from zero to hero.
So, what is your plan?
This article was originally posted here on Entrepreneur.com.
How To Talk Your Way To Success With Podcasts
Podcasting is taking the world by storm. Not only can it be extremely profitable, but it can be a great way to grow and market your business.
The rise of the average Joe
Some of the most successful podcasts in the world were created by relative unknowns.
Tim Ferriss’s 2007 book The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich was a phenomenon. The self-help/business book spent more than four years on the New York Time’s bestseller list and has been translated into
35 languages. To date, around 1,3 million copies have been sold. It’s fair to say that every author on the planet would be happy with this sort of success. When it comes to book publishing, it doesn’t get much better than this.
Now compare the success of The 4-Hour Workweek with that of Ferriss’s podcast, The Tim Ferris Show. At the end of 2016, the show reached 100-million downloads, meaning that since the creation of the show, individual episodes have been downloaded more than 100-million times through iTunes and other podcasting channels.
Ferriss hadn’t anticipated that level of success. In fact, he started podcasting on a whim, just to see what the response would be.
“I was burned out after The 4-Hour Chef, which was nearly 700 pages, and I wanted a casual but creative break from big projects,” says Ferriss on his blog. “Since I enjoyed being interviewed by Joe Rogan, Marc Maron, Nerdist, and other podcasting heavies who really move the needle, I decided to try long-form audio for six episodes. If I didn’t enjoy it, I would throw in the towel and walk.
“My rationale: Worst-case scenario, the experience would help me improve my interviewing, which would help later book projects. This is a great example of what Scott Adams, creator of Dilbert, would call ‘systems’ (win even if you lose) thinking.”
So, he saw it as a win-win. Even if the response wasn’t great, it would have been a worthwhile experience. Ferriss also applied one of his regular approaches to podcasting, asking himself: What would this look like if it was easy? Some popular podcasts, like Freakonomics Radio, for example, are highly produced and have a strong narrative structure.
Ferriss knew that he was most likely to stick with it if he made it as easy as possible to do. So, instead of a complex podcast that required a script and heavy editing, he opted for a freeform conversational structure. He simply turned on the microphone, and started talking to people.
Monetising a podcast
Even though podcasts are generally free to download, they can create a nice revenue stream. But, as is often the case in the digital sphere, it’s a numbers game. You need some real traction before the money starts to roll in. Like banner ads, podcasts work on a CPM (cost per impression) model. Popular podcasts have sponsors who pay for a pre-roll message/ad at the start of the podcast. A typical figure is $18 (R234) per 1 000 downloads for a 15-second spot, or $25 (R325) for a 60-second message. Many podcasts have more than one sponsor, so you could make more per 1 000 downloads. Also, as the popularity of a podcast increases, the CPM rate also goes up.
“Premium podcasts tend to charge between $25 and $100 CPM. By ‘premium’, I mean high-converting, single-host, iTunes top-50 podcasts,” says Ferriss.
So, if your CPM is $50 and you’re getting 100 000 downloads, you multiply 50 with 100 to get an income of $5 000 (R65 000) per sponsor per episode.
Tim Ferriss could be making millions a year from his podcast alone, but he chooses not to monetise too aggressively.
“If I wanted to fully monetise the show at my current rates, I could make between $2 million and $4 million per year, depending on how many episodes and spots I offer. So why only ‘if I wanted to fully monetise?’ Because ‘fully monetising’ — bleeding the stone for all it’s worth — is nearly always a mistake, in my opinion,” says Ferriss.
“I want to convert casual listeners into die-hard, fervent listeners, and I want to convert casual sponsors into die-hard, fervent sponsors. This requires two things: Playing the long game, and strategically leaving some chips on the table. As a mentor once told me: ‘You can shear a sheep many times, but you can skin him only once.’”
Indeed, if you want to create a successful podcast, it’s important not to try and monetise too early.
“Novice podcasters (which I was) and bloggers get too distracted in nascent stages with monetisation,” says Ferriss. “In the first three to nine months, you should be honing your craft and putting out increasingly better work. Option A: You can waste 30% to 50% of your time to persuade a few small sponsors to commit early and stall at 30 000 downloads per episode because you’re neglecting creative. Option B: You can play the long game, wait six to twelve months until you have a critical mass, then you get to 300 000 downloads per episode and make 10x per episode with much larger brands. If you can afford it, don’t be in a rush. Haste makes waste. In this case, it can make the difference between $50 000 per year and $1 million per year. To reiterate a phrase more often used for blogging: Good content is the best SEO.”
Of course, you could argue that a self-help guru like Ferriss has a much easier time launching a podcast than your Average Joe, and he certainly has an existing audience, but he believes that anyone can start a great podcast. Being a ‘famous’ person doesn’t guarantee success, and some of the biggest podcasts around were created by relative unknowns.
“Coming to the party with a pre-existing audience isn’t enough. Celebrities, YouTube icons, and bestselling authors start podcasts every week that get abandoned three weeks later,” says Ferriss.
“Like everyone else, at one point, I had zero readers and zero listeners. We all start out naked and afraid. Then your mom starts checking out your stuff, or perhaps a few friends give a mercy-listen, and the fragile snowball grows from there.”
Creating your own podcast
Starting a podcast is relatively simple and cheap. All you really need is a microphone, a guest and an iTunes account. As mentioned earlier, it’s better to start small, gain momentum, and then think about monetisation down the line.
“Upload at least two or three pre-recorded episodes when you launch your podcast. This appears to help with iTunes ranking, which — like bestseller lists — can be self-propagating. The higher you rank, the more people see you, the higher you continue to rank,” says Ferriss.
He also recommends that you keep things simple. “Most would-be blockbuster podcasters quit because they get overwhelmed with gear and editing. I decided to record and publish entire conversations (minimising post-production), not solely highlights. I also use a tremendously simple gear set-up and favoured Skype interviews for the first 20 or so interviews, as the process is easier to handle when you can look at questions and prep notes in Evernote or a notebook.
“As Tony Robbins would say: Complexity is the enemy of execution. You do not need concert hall-quality audio. Most people will be listening in the subway or car anyway, and they’ll forgive you if recordings are rough around the edges. Audio engineers will never be fully satisfied with your audio, but 99,9% of listeners will be happy if you’re intelligible and loud enough.”
Other ways of making money
The CPM/sponsorship model is not the only way to make money with podcasting. You are, of course, also free to approach companies about sponsorship outside the CPM model. If you’ve got a podcast that will align well with a specific brand, you could approach the company about funding the show.
You could also ask your audience to sponsor the show. Neuroscientist and philosopher Sam Harris has a popular podcast called Waking Up, which is created entirely through audience contributions. Harris doesn’t believe in the CPM model, since he thinks it can sometimes seem a bit greedy and also forces listeners to sit through a lot of ads.
The popular Joe Rogan Experience podcast typically has around 12 minutes of ads, while The Tim Ferriss Show usually has about six minutes of ads. Harris has no ads, but does ask his listeners for donations. Of course, only a fraction of listeners will ever decide to pay for the content you create, but if you have enough listeners (Harris has around 800 000 every week), a relatively small number is enough to make it worthwhile.
You can ask for donations through your own website, or through a service like Patreon, which is an American Internet-based membership platform that provides business tools for creators to run a subscription content service.
You should also keep in mind that a podcast can be a smart investment, even if you make no money from it whatsoever. A podcast can be a great way to position yourself as an expert or thought leader in a particular industry. So, instead of trying to monetise your podcast directly, you can use it as a form of content marketing to promote your products and services. Importantly, though, you should not be too aggressive in your marketing. If the podcast feels like nothing more than an extended ad for your business, listeners will be put off. Instead, focus on creating great content that will drive people to your online channels.
A podcast can also be a great networking tool. You might not be able to get a meeting with a successful CEO, but you could invite him or her onto your popular podcast. Once that relationship has been created, talking business becomes easier. You could also offer your podcast to customers as a platform to discuss their own business successes and challenges. Regardless of how you choose to utilise the medium, podcasting provides an excellent opportunity to speak directly to an audience that no entrepreneur should ignore. EM
“Like everyone else, at one point, I had zero readers and zero listeners. We all start out naked and afraid. — Tim Ferriss
Did you know?
Podcasts are the single fastest growing medium in the world.
The rise of Gimlet Media
Gimlet Media in the US was created a few years ago specifically as a podcasting company. Gimlet’s first season of its first podcast show, Startup, follows the launch of the company. It’s a warts-and-all look at how the company tried to secure funding, find offices and hire staff. If you want to get into podcasting, it’s definitely worth a listen.
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