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Mobile Friendly Vs Mobile Responsive Websites: What’s The Difference?

Nowadays just having a website is no longer enough to remain on the cutting edge of competitiveness. The vastness and potential of the World Wide Web and online markets for various industries is ever-expanding, and continually transforming in sophistication. One area of significant advancement lies in the types of hardware that allow users access to the internet and its ocean of information.

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Understanding the need for mobile responsive web build

Today, unlike our predecessors, we no longer depend on bulky desktop personal computers, which not too long ago were revered as the epitome of technological breakthrough.

Now Smartphones, tablets, iPhones, iPads and devices of increasing portability and convenience continue to revolutionise the industry. Hence the need for greater and greater flexibility of typical website builds to align with viewing on smaller devices of varying sizes and operating systems from various manufactures including Android and Apple.

See Figure 1 below for a comparison on mobile versus desktop access to the internet, in this case just looking at the US market as a benchmark.

Related: Breeze Website Designers’ Bongani Gosa On Learning From Mistakes

Internet usage

Figure 1

Meeting the need: Mobile Responsive Web Solutions

Based on the above-mentioned advancement in devices and internet accessibility, the market responded with two primary alternatives: A Mobile version of a website and Responsive design and development.

Strictly speaking the responsive web build arose from the limitations of the mobile website, in an attempt to address such.

However, today there are various websites with separate mobile versions, while others have upgraded their existing websites with responsive features and applicable scripting. Still many haven’t made any shift at all, although they are likely to do so in the foreseeable future.

Mobile Friendly and Mobile Responsive differences

Most people often use the terms “mobile friendly” and “mobile responsive” website design or website build interchangeably. However, if one was to gain an intricate understanding on the subject, it’ll become apparent that there are in fact technical differences.

It is thus crucial to understand these differences as well as the advantages and features of the two options. For this purpose the following comparisons have been compiled:

Mobile Friendly Website

This is essentially a unique version of the base website, with a separate domain address or name. It is a duplicate version even though the content itself will vary.

  • Requires duplication of content updates or development, due to the existence of two independent platforms.
  • The mobile website as mentioned will have a unique address. Companies generally distinguish their mobile versions with m.companyname.com.
  • Based on the above the domain protection can be compromised with this option. In other words the domain can be diluted and organic search engine optimisation or traffic adversely affected. This adds to website management because you have to maintain two separate platforms of content.
  • This offers a personalised and tailored viewing and navigation experience for users. The server will execute the optimised page or version based on which device is detected.
  • Link equity and link building will be diluted as shares from mobile technology will be independent of those shared by desktop browsers or the primary website. This adversely affects SEO, or curtails its efforts.
  • Mobile technology is continually changing. As this advances so too will the need for ongoing maintenance of websites, especially where they are customised to specific devices. So while the mobile option offers a uniquely tailored avenue for specific devices, the questions of maintenance and relevance arise. Keeping the mobile site up-to-date, and in congruency to latest phones and browsers, will call for higher maintenance and more resources.
  • On the basic premise of efficiency or output / result per unit resource, efficiency is diluted somewhat due to the separate websites and adjusted content.
  • Both websites will have to be optimised for search purposes. This calls for separate SEO strategies or duplication of techniques to accommodate the desktop and mobile versions adequately.
  • With regards to content, one of the signature characteristics of the mobile website, is the fact that it is built on less content. Since there are 2 versions of the base website or online representation, the desktop version will be content-heavy or more intensive. On the other hand the copy or copywritten content as well as images will be reduced wherever possible or necessary in the creation of the mobile website.
  • Visually the mobile website is “bold” with big buttons, easy functionality for mobile users – such as click-to-call options that make sense in such cases – and content is kept to a minimal.

Related: How To Secure Your SME Website

Mobile Responsive Website

This refers to a singular website which can adapt in format and presentation to suite different viewing devices. This can be an adaptation of an existing website or, if deemed necessary, a complete new build to replace the old unresponsive site. The domain remains the same.

  • All updates and back-end development are made seamlessly to the same, individual platform.
  • Domain name or URL will be the same on the desktop, smart or any mobile device.
  • Domain is protected as organic web traffic will not be redirected to another link or version. Search engines like Google therefore favour responsive options as a single shared site preserves a canonical URL, avoids any complicated and time-consuming redirects, and simplifies sharing of web addresses.
  • In responsive design, the device facilitates optimum user experience by automatically adjusting to suite the device’s screen size and orientation – whether portrait or landscape. This takes place seamlessly, making it an intelligent, efficient and adaptive option.
  • Responsive design entails scripting new code and adjusting existing code on the back-end or server-level of your website. This preserves the inherent link equity, meaning that all shares and backlinks will be credited to the primary website. This means all web traffic, from all browsing devices will be attributed to the authority of the base site – which is fantastic for search purposes.
  • Responsive technology is as the name suggests: Adaptive and futuristic or forward-thinking. Essentially, it is largely pre-emptive and caters to next month’s or the following years devices quite comfortably. Although maintenance as a formality is necessary to sustain and enhance the standards of any website, the demands are far less in this case. This saves in time and development costs giving an overall better ROI.
  • Considered a more intelligent and efficient model for new-age-relevant websites – due to the “simplicity in sophistication” so to say.
  • Optimisation for web traffic or relevant SEO strategy will only apply to the single, primary website.
  • In this approach, large images will either automatically compact or disappear where unnecessary on the smaller screen. However, what is advantageous is that essential content, articles and other features or elements will adapt by neatly ‘stacking’ and / or arranging themselves in such a way to accommodate the specifications of the browser and device.
  • Still visually built for simplicity and mobile-friendliness on any device or orientation, the responsive look makes navigation easier, but doesn’t lose content. As mentioned the same content will intuitively adapt for optimum viewing experience.

Related: A Few Things You Might Not Think Of When Creating Your First Business Website

This article has highlighted the main characteristics, core features and differences between what has become known as the “mobile friendly” website, versus the “mobile responsive” website.

We trust that you’ve found this review useful, but be sure to look out for forthcoming articles on the topic. Feel free to comment, we’d love to have feedback and hear your thoughts on the subject.

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Company Posts

Investing In Value Creation Tools Can Help Your Business Grow

ACCA on attracting new clients, establishing and strengthening commercial partnerships and accessing external finance to help your business expand.

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The business journey of many SMEs is often characterised by a gradual change in internal management practices which develop as the business operations grow. The subsequent recognition of the business’s value creation, across all its operations – tends to emerge slowly but surely alongside this process.

Gaining an understanding of ongoing value creation can be challenging. This is because smaller companies tend to not have access to simple and understandable data sets on everything, which is and isn’t contributing to value across the business.

For example, customer and supplier relationships, human capital and intellectual property are all common examples of activities where SMEs regularly experience difficulties in determining the real contribution to the businesses’ overall value. These are areas that are not picked up by financial reports that are a focal point of many growing businesses, hence the importance of these areas in business is not given the proper attention it deserves.

Related: Achieving Business Success: How Walter Muwandi Gained The Edge

However, by improving trust and relationships between customers and those along your supply chain, this information can be used to attract new clients, establish and strengthen commercial partnerships and access external finance to help your business expand.

Key actions to consider when capturing the value within your business include the following:

  1. Use cloud and data analytics technology to support growth;
  2. Create a business strategy which incorporates everything;
  3. Allow staff to use new technologies to innovate; and
  4. Appreciate the importance of technology in attracting external finance.

These actions will help you succeed in developing a successful business strategy.

Use cloud and data analytics technology to support growth

Purchasing relevant software packages could help you access the data you need to understand where and when value is being created. Cloud and data analytics technology can provide a real-time flow of information, offering detailed measures across workflows, whilst also complementing existing reporting processes.

More long term, this technology can provide you with greater flexibility when anticipating future periods of growth.

For example, when the time comes to up-scale your business operations, it could help your finance function adapt more easily to any additional demands being placed upon it and mitigate the risk of disruption towards ongoing operations.

At the same time investing in this technology doesn’t have to happen overnight. Software packages can be purchased in stages and tailored to meet the specific needs of your business.

Create a business strategy which incorporates everything

Business success will often be determined by how effectively you can combine the value of ongoing operations into the development of a single, overarching business strategy. Understanding of the key strategic themes by employees is critical in aiding future business expansion plans and growth. This integration can support planning processes.

By taking a short, medium and long-term view on how value creation might change across the business, you will be in a much better place to identify upcoming risks and opportunities related to your growth ambitions.

The practical delivery of this might involve regular integrated reporting across your business’s operations. The more data that is involved in this process, the more helpful it will be towards informing your management decisions.

Allow work teams to use new technologies to innovate

Companies might also want to consider supporting work teams in certain areas to come up with new ideas to enhance plans for business growth and learn from possible failures, without the personal risks that entrepreneurship entails.

Allowing employees to use new technologies could help to reduce costs and offer new revenue opportunities as your business expands. It could also help to stimulate a high growth business and to fully communicate business’s value to potential clients and commercial partners.

Related: The Rise Of Digital In Shaping Business Terrains

Appreciate the importance of technology in attracting external finance

Investing in technology at an early stage can help attract external investors, as well as reducing the cost of raising growth finance. Such investors need to be able to understand the broader strategy of your business.

Lenders are increasingly using data to build up a broad perspective on the growth potential of SMEs. If you can provide real-time information – rather than just historical data – of your business’s performance, this could greatly increase the chances of obtaining the finance you need to grow.

However, there remains a gap and potential to co-create new approaches of raising capital amongst growing businesses and in creating agreed terms of sharing risks. This could bolster the advancement of entrepreneurial houses toward creating real economic equity in long term.

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Accounting & Payroll

Save Your SME Money With A Good Payroll Management System

Not only does an efficient payroll system enhance staff morale and boosts your reputation, it can also save your business significant costs.

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Payroll solutions are designed to help hone the strategic focus of your business’ HR department, by shifting HR and payroll managers’ from paperwork to developing and motivating employees.

“The biggest potential saving comes from full compliance with tax and labour laws and regulations,” says Ania Strydom, Compliance Specialist at Sage. “Avoiding the massive costs of fines, interest and penalties that a company risks if it doesn’t comply.”

Here are her tips for conducting payroll, saving money on a good system, and pitfalls to avoid that most SMEs don’t see coming:

Choosing a viable payroll management solution

  • Look for a scalable product that can grow alongside the business
  • Find a solution with full local support that is kept up to date with relevant labour and tax laws for the markets where the business operates
  • Make sure the vendor has a proven track record and local reference sites
  • Ensure that the solution is built on flexible modern technology that accommodates today’s trends — mobility and the cloud, for example
  • Consider a solution with integrated employee self-service functionality.

Related: Brand And Marketing: Finding The Balance For SMEs

Vital considerations when conducting payroll

  • Ensure that the payroll department consists of people with a good knowledge of payroll and the required skills set to ensure success and compliance with payroll
  • Instil a payroll environment that does not need regular review
  • Conduct regular payroll compliance audits to ensure compliance minimises the risk of exposure.

How a good payroll management system actually save you money

  • Using automated payroll software with employee self-service functions can help organisations save time as it diminishes the need for manual data capture, calculations, reporting or returns
  • Rest easy knowing that automation reduces the possibility of human error, allowing businesses to focus on strategy, customers, and employee engagement rather than on red tape
  • Payroll can help businesses understand how employees are contributing to profitability, what resources are needed, the cost for major projects, and identifying gaps or surpluses in their human capacity
  • The risks of payroll fraud and incorrect payments are reduced by giving managers better visibility into transactions, providing an audit trail, and providing a set of controls, checks and balances
  • The biggest potential saving comes from full compliance with tax and labour laws and regulations – avoiding the massive costs of fines, interest and penalties that a company risks if it doesn’t comply.

Related: SME Leaders: How You Can Manage Growth

Avoid payroll errors SMEs typically make

  • The use of manual solutions due to tight budgets. They should instead, look at affordable, cloud-based solutions that are priced per payslip per month instead
  • Failing to enforce separation of duties. Different people should have responsibility for capturing payroll data and for managing access to the system as well as adding and removing employees from the payroll. Another person checking that the numbers add up could reduce risks of fraud and error
  • Not keeping abreast of changes to tax and labour laws such as the Employment Tax Incentive.

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Why Grit Is The True Determining Factor Of Success

How grit and determination helped Bertus Albertse take control of his destiny and build an award-winning franchise brand.

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Vital Stats

  • Player:Bertus Albertse
  • Company: Body20
  • Established:2014
  • Contact:+27 (0)872310359
  • Visit: body20.co.za

What does it take to open a successful business, franchise it, and then take it global? In many instances, the answer is grit, determination and the ability to get back up when life knocks you down.

In fact, Angela Lee Duckworth, an academic and psychologist based at the University of Pennsylvania, where she studies concepts such as self-control and grit to determine how they might predict academic and professional success, believes that the single biggest predictor of success isn’t social intelligence, good looks, physical health or even IQ.

The single biggest predictor of success is grit.

According to Duckworth, grit is passion and perseverance for very long-term goals. It’s having stamina. Grit is sticking with your future, day in, day out, not just for the week or the month, but for

Years. It’s about working hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.

Related: The Wolf Within Bertus Albertse: Body20’s CEO

Finding self-worth

To find the epitome of grit, we need look no further than Bertus Albertse, the founder and CEO of Body20 Global, a local franchise that is now making international waves.

As a youngster, Bertus was used to living in the unpredictable. His parents divorced when he was just nine months old and his mother, walking with both him and his sister on her hips, moved from house to house whenever his alcoholic grandfather took to the rod.

He realised early in his life that material things come and go as his mother had to return worn clothes and used toys not long after they have been purchased.

In fact, it happened so often that at some point even Bertus and his sister had to return items at retail stores at a young age in order to have money for food or petrol.

“To this day I’ve never forgotten where I come from and how retailers looked at me and my sister with pity and shame in their eyes,” he recalls.

Going the distance

Instead of letting the experience bow him down, Bertus learnt to be comfortable with the uncomfortable, taking control and responsibility over his own life. As an excelling young sportsman, he soon realised how he could control his own destiny by consistently putting in huge effort.

One of his favourite quotes is “You are what you repeatedly do, therefore excellence is not an act but rather a habit.”

It’s a mantra he lives by. Through pure grit and determination, he went from a small, skinny kid from the ‘platteland’ in the West Coast to be the first Head Boy of both the school and boy’s residents at the prestigious high school, Jan van Riebeeck, situated in the heart of Cape Town.

Related: From Body20 Member To Franchisee Of The Year 2017

Stay hungry and make a real impact

Bertus also has numerous sports achievements, including national and international Body Building and Fitness titles. With his passionate and optimistic outlook on life, he soon realised that people are drawn to the ideas and things that inspire him and this has given him a flair for business, enabling him to share that passion with his community.

He started his first business in his second year of University in Stellenbosch with a R20 000 loan from his father, which he subsequently paid back three months later.

Today, Bertus is the founder and CEO of the award-winning global fitness franchise network, Body20. He strives to impact those around him by inspiring them to take control of their lives and encourages people to believe in the impossible, but to always remember to take consistent, daily actions to make it possible.

“A rabbit will always outrun the fox, because while the fox runs for its lunch the rabbit runs for its life.” He likes to be reminded of how hungry you have to be to truly make an impact in the world.

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