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Mobile Friendly Vs Mobile Responsive Websites: What’s The Difference?

Nowadays just having a website is no longer enough to remain on the cutting edge of competitiveness. The vastness and potential of the World Wide Web and online markets for various industries is ever-expanding, and continually transforming in sophistication. One area of significant advancement lies in the types of hardware that allow users access to the internet and its ocean of information.

Greg Baleson

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Understanding the need for mobile responsive web build

Today, unlike our predecessors, we no longer depend on bulky desktop personal computers, which not too long ago were revered as the epitome of technological breakthrough.

Now Smartphones, tablets, iPhones, iPads and devices of increasing portability and convenience continue to revolutionise the industry. Hence the need for greater and greater flexibility of typical website builds to align with viewing on smaller devices of varying sizes and operating systems from various manufactures including Android and Apple.

See Figure 1 below for a comparison on mobile versus desktop access to the internet, in this case just looking at the US market as a benchmark.

Related: Breeze Website Designers’ Bongani Gosa On Learning From Mistakes

Internet usage

Figure 1

Meeting the need: Mobile Responsive Web Solutions

Based on the above-mentioned advancement in devices and internet accessibility, the market responded with two primary alternatives: A Mobile version of a website and Responsive design and development.

Strictly speaking the responsive web build arose from the limitations of the mobile website, in an attempt to address such.

However, today there are various websites with separate mobile versions, while others have upgraded their existing websites with responsive features and applicable scripting. Still many haven’t made any shift at all, although they are likely to do so in the foreseeable future.

Mobile Friendly and Mobile Responsive differences

Most people often use the terms “mobile friendly” and “mobile responsive” website design or website build interchangeably. However, if one was to gain an intricate understanding on the subject, it’ll become apparent that there are in fact technical differences.

It is thus crucial to understand these differences as well as the advantages and features of the two options. For this purpose the following comparisons have been compiled:

Mobile Friendly Website

This is essentially a unique version of the base website, with a separate domain address or name. It is a duplicate version even though the content itself will vary.

  • Requires duplication of content updates or development, due to the existence of two independent platforms.
  • The mobile website as mentioned will have a unique address. Companies generally distinguish their mobile versions with m.companyname.com.
  • Based on the above the domain protection can be compromised with this option. In other words the domain can be diluted and organic search engine optimisation or traffic adversely affected. This adds to website management because you have to maintain two separate platforms of content.
  • This offers a personalised and tailored viewing and navigation experience for users. The server will execute the optimised page or version based on which device is detected.
  • Link equity and link building will be diluted as shares from mobile technology will be independent of those shared by desktop browsers or the primary website. This adversely affects SEO, or curtails its efforts.
  • Mobile technology is continually changing. As this advances so too will the need for ongoing maintenance of websites, especially where they are customised to specific devices. So while the mobile option offers a uniquely tailored avenue for specific devices, the questions of maintenance and relevance arise. Keeping the mobile site up-to-date, and in congruency to latest phones and browsers, will call for higher maintenance and more resources.
  • On the basic premise of efficiency or output / result per unit resource, efficiency is diluted somewhat due to the separate websites and adjusted content.
  • Both websites will have to be optimised for search purposes. This calls for separate SEO strategies or duplication of techniques to accommodate the desktop and mobile versions adequately.
  • With regards to content, one of the signature characteristics of the mobile website, is the fact that it is built on less content. Since there are 2 versions of the base website or online representation, the desktop version will be content-heavy or more intensive. On the other hand the copy or copywritten content as well as images will be reduced wherever possible or necessary in the creation of the mobile website.
  • Visually the mobile website is “bold” with big buttons, easy functionality for mobile users – such as click-to-call options that make sense in such cases – and content is kept to a minimal.

Related: How To Secure Your SME Website

Mobile Responsive Website

This refers to a singular website which can adapt in format and presentation to suite different viewing devices. This can be an adaptation of an existing website or, if deemed necessary, a complete new build to replace the old unresponsive site. The domain remains the same.

  • All updates and back-end development are made seamlessly to the same, individual platform.
  • Domain name or URL will be the same on the desktop, smart or any mobile device.
  • Domain is protected as organic web traffic will not be redirected to another link or version. Search engines like Google therefore favour responsive options as a single shared site preserves a canonical URL, avoids any complicated and time-consuming redirects, and simplifies sharing of web addresses.
  • In responsive design, the device facilitates optimum user experience by automatically adjusting to suite the device’s screen size and orientation – whether portrait or landscape. This takes place seamlessly, making it an intelligent, efficient and adaptive option.
  • Responsive design entails scripting new code and adjusting existing code on the back-end or server-level of your website. This preserves the inherent link equity, meaning that all shares and backlinks will be credited to the primary website. This means all web traffic, from all browsing devices will be attributed to the authority of the base site – which is fantastic for search purposes.
  • Responsive technology is as the name suggests: Adaptive and futuristic or forward-thinking. Essentially, it is largely pre-emptive and caters to next month’s or the following years devices quite comfortably. Although maintenance as a formality is necessary to sustain and enhance the standards of any website, the demands are far less in this case. This saves in time and development costs giving an overall better ROI.
  • Considered a more intelligent and efficient model for new-age-relevant websites – due to the “simplicity in sophistication” so to say.
  • Optimisation for web traffic or relevant SEO strategy will only apply to the single, primary website.
  • In this approach, large images will either automatically compact or disappear where unnecessary on the smaller screen. However, what is advantageous is that essential content, articles and other features or elements will adapt by neatly ‘stacking’ and / or arranging themselves in such a way to accommodate the specifications of the browser and device.
  • Still visually built for simplicity and mobile-friendliness on any device or orientation, the responsive look makes navigation easier, but doesn’t lose content. As mentioned the same content will intuitively adapt for optimum viewing experience.

Related: A Few Things You Might Not Think Of When Creating Your First Business Website

This article has highlighted the main characteristics, core features and differences between what has become known as the “mobile friendly” website, versus the “mobile responsive” website.

We trust that you’ve found this review useful, but be sure to look out for forthcoming articles on the topic. Feel free to comment, we’d love to have feedback and hear your thoughts on the subject.

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1 Comment

1 Comment

  1. Alan

    May 19, 2016 at 11:51

    Thanks for a good article. I also advise clients to look at the each touch point or step in the user journey. User’s / customer’s journeys are different for these environments.

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Company Posts

4 Ways to Stop Worrying in 2019

If you’re a bit of a worry-wart, you have to acknowledge this and get proactive about managing your stress, anxiety and worrying levels. Here’s how.

Fedhealth

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What if I can’t complete that piece of work in time? What if my home gets burgled while I’m on holiday? We all worry – some people more than others. A few of these worries are genuine concerns, but most are completely out of our control and are most likely never to materialise.

But still, they occupy our minds. And with the digital world now occupying even more of our time, we’ve been given even more material to worry about. Famines in far-away countries, children orphaned by a flood, if we simply turn on our TVs or look to social media, we can become completely overwhelmed by what we see. And it’s making us all desperately unhappy.

So, what do we do? If you’re a bit of a worry-wart, you have to acknowledge this and get proactive about managing your stress, anxiety and worrying levels. Here’s how:

Monitor and limit social media

social-media-management

We all know our phones are an addiction. And scrolling through Twitter or Instagram, you can compare your life to everyone else’s and add another huge worry to your ever-growing list: I’m not good enough/my life sucks. Which is why there’s a growing trend among Generation X-ers (and even some Millennials), to quit social media altogether.

“It was like breaking an addiction for the first few days, where I felt I was missing out, but after a few weeks I realised that the world carries on, and I was still in touch with those people I actually wanted to connect with. I felt lighter and happier,” says Caryn White*, a mother-of-two and small business owner. If you can’t quit social media for work reasons, then take it off your phone, and only access it on your desktop at specific times of the day.

Limit news

We’re not advocating sticking your head in the sand: just limit which channels you absorb news from, and how often you do it. The last thing you need is to open up your phone on waking up and read about the latest catastrophe, which you are powerless to do anything about.

Pick a few trusted news sources and check them at specific times. Avoid the news on the radio in your car; rather listen to fascinating audio books or podcasts that lift your mood instead of making you worry.

Assumption or fact?

This simple concept is incredibly helpful when faced with a worrying situation. Your child has a strange rash, you’ve Googled it and you’re pretty sure it’s chickenpox. Now the whole family is going to get it, you’ll miss work, your boss will be angry, and you may lose your job. Is the fact that your child has chicken pox an assumption or a fact?

Is losing your job a fact or an assumption? They’re both assumptions. So, take your child to the doctor, get a proper diagnosis and then take the next steps from there (a good medical aid can also help ease the stress of the financial cost of doctors’ visits). This approach is a simple way to deal with worries that start to spiral out of control in your mind.

Write them down

Worrying can seem insurmountable if it’s all in your head. Instead, try this strategy from Qualified FAMSA Counsellor Lynette Blomfield:

  1. Take a few deep breaths with your eyes closed, until you calm down.
  2. Once you’re calm, write down the five most stressful things on your list. It could be increasing expenses, like a huge jump in medical aid costs per month.
  3. Brainstorm what you could do to change or eliminate the worry/problem (maybe you can move to a medical aid company that charges less each month?). If necessary, ask a good friend or colleague for advice.
  4. Focus on making progress, not ticking all your worries off and striving for ‘perfection’.
  5. Stay on course and come back to your list regularly.

Dealing with worrying is about being proactive. You’re the only one that can begin the process of reducing anxiety, so now’s the time to take some steps. If you don’t know how to begin doing this on your own, it may be best to see a qualified counsellor or therapist to get you started.

*name has been changed

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Cash Flow

Benefits Of Automated Cash Management

Every entrepreneur knows that cash is the lifeblood of a business, but few realise that the way one manages cash, can be the difference between success and failure.

Cash Connect

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Automated cash management has become a vital component of every cash-centric business, particularly in the retail trade. As much as the use of credit cards and online banking is encouraged, consumers remain sceptical and nervous of internet fraud and cybercrime and continue to prefer hard cash as the primary means of transacting.

The days of physical cash are not numbered. Current cash in circulation is approximately R140 billion, having grown from R119 billion in 2014, according to the South African Reserve Bank and according to a recent banking report, cash represents close on 90% of all transactions in South Africa.

If you run a business, some of this cash will find its way into your cash register (or, heaven forbid, the envelope you hide in the fridge until you make the trip to the bank). As a business owner, it is your responsibility to keep your cash safe, not just in the interests of profitability, but in the interests of the welfare of staff and customers who could be caught in the cross fire of armed robbers who almost always, get to know what you have been up to!

According to Richard Phillips, joint CEO of Cash Connect Management Solutions, cash automation is the way to go. “Automated cash handling saves money and time, allowing retailers to focus on their core business and greatly improves their risk profile,” he says. And don’t think your enterprise is too small to automate, as cash, whether small or large in volume, remains high on the criminal agenda.

But the real commercial advantages of cash automation are often hidden by safety and security considerations. The advantages of an automated cash handling solution are and should, do much more than giving your cash a safe ride to the bank. Just have a look at what the Cash Connect solution, arguably the most advanced of its kind in the local market could do for you:

1. Increased business efficiency

Bill Gates once said that automation applied to an efficient operation will magnify the efficiency. It is certainly true for automated cash management. It’s fast, accurate and error free. It eliminates all staff touch points associated with manual reconciliations and banking, which gets rid of shrinkage and double count supervision. It lowers insurance and other overhead and back-office costs, along with your exposure to crime, both in store and en-route to the bank.

2. Improved cash flow

With the right solution, your cash will reflect in your bank account on the same day that the cash-in-transit company collects from your premises. Cash Connect goes even further with its Instant Access feature, which allows access to the cash while still in the vault, converting the retailers’  cash into value whenever they need it.

3. Business continuity

Cash Connect guarantees the cash from the time it is deposited into the cash vault, whilst in transit and until the cash reflects in your bank account. This means that from a cash flow point of view, your business can not only survive most crises, but that business continuity is guaranteed.

4. Cost savings

In a manual cash handling environment, the combination of all the elements required to give effect to realising value in one’s bank account will vary with the actual monthly cash turnover; But on R1,5 million of cash receipts a month, the cost will be somewhere in the region of 135 basis points.

A corresponding integrated automated cash management service will cost in the region of 70 basis points.

As a matter of interest, card transactions cost the retailer anything between 300 and 500 basis points – reinforcing why, for the retailer, cash is the preferred medium of payment.

5. Access to alternative funding options

Imagine applying for a business loan, getting funding approval in one hour and having R1,8 million paid into your bank account within 24 hours. Far from a pipedream, this is what Cash Connect recently did for one of its retail supermarket clients under its Cash Connect Capital offering. You too can get fast, flexible, hassle-free, and unsecured growth finance when you need working capital to boost your business.

Having grown Cash Connect from an entrepreneur’s start-up to the success it is today, the Cash Connect team remains driven by the desire to empower and enable South Africa’s SME community and retail sector, by creating a trading environment that takes businesses from a place of safety to a place of growth.

And in today’s modern world, that is exactly how entrepreneurs should think about cash management solutions and how they can improve business efficiency and cash flow.

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Business Landscape

How To Get A Tax Clearance Certificate In South Africa

This post is for you if you need a Tax Clearance Certificate from SARS. We explain everything you need to know about Tax Clearance Certificates in South Africa: from why you need one to apply for most Tenders, Contracts or RFQ’s to how to get yours as quickly as possible.

Company Partners

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When applying for Tenders, Contracts and RFQ’s in South Africa, chances are you need to submit a Tax Clearance Certificate. In this piece we’re explaining the why, the how and the where on getting a Tax Clearance Certificate in South Africa.

We’ve asked our team of specialists at Company Partners to answer frequently-asked questions they get from South African entrepreneurs on Tax Clearance Certificates. Company Partners is a local company who specialises in fast-tracked company documentation like Tax Clearance Certificates.

Here are the questions SA entrepreneurs have on Tax Clearance Certificates and our expert’s answers (you can just skip to the FAQ’s you’re interested in):

  1. The definition of a Tax Clearance Certificate
  2. Why do I need a Tax Clearance Certificate for Contracts, Tenders or RFQs?
  3. How to get a Tax Clearance Certificate in South Africa
  4. Where to get a Tax Clearance Certificate
  5. Is a Tax Clearance Certificate compulsory in South Africa to apply for Tenders?
  6. The fastest way to get a Tax Clearance Certificate in South Africa.

Expert tip: if you’re interested in getting a fast-tracked Tax Clearance Certificate, just call Company Partner’s toll-free number 0800 007 269 or visit their Tax Clearance Certificate page here.

1. The definition of a Tax Clearance Certificate

A Tax Clearance Certificate is essentially a piece of official documentation that your business can get from SARS as proof that you have no outstanding Tax at SARS. Having a Tax Clearance Certificate in South Africa means your business is in good standing with SARS.

Related: What Should I Know About Dealing With Tax When It Comes To My Business?

2. Why do I need a Tax Clearance Certificate for Contracts, Tenders or RFQs?

You want to partner with credible companies, right? The same goes for companies looking for contractors. That’s why companies want to check if their potential contractors are in good standing with SARS.

You cannot skip your SARS payments and get a Tax Clearance Certificate. You need to “clear” all Tax matters first before you can get the certificate.

In short, that’s exactly why you’ll see most Tenders, Contracts or RFQ’s asking you to provide a Tax Clearance Certificate in your applications/bids. It’s essentially a form of administrative security to ensure you don’t have bad debt with SARS.

3. How to get a Tax Clearance Certificate in South Africa

SARS is the only entity who can issue legal Tax Clearance Certificates in South Africa. However, there are various way to get a SARS-issued Tax Clearance Certificate.

The first method is using eFiling and navigating SARS’s e-portal by yourself.

The second is queuing at a local SARS branch.

The third, and the easiest method is asking a Tax Professional to assist you. This can either be a Tax Accountant, or a fast-tracked company service provider like Company Partners. They have a team of Tax Experts who communicate directly with SARS on your behalf.

Their team specialises in assisting South African businesses to get their SARS-issued Tax Certificate as quickly, and with as little effort as possible.

This is one of the easiest methods to get your Tax Clearance Certificate simply because you don’t need to figure out what, how and where you need to submit your details and the required documentation. Company Partners knows exactly what SARS wants – and also how and where they want it.

This process is also much faster and easier because it’s online and completely rules out queuing and unclarity.

south-african-tax

4. Where to get a Tax Clearance Certificate

As mentioned in the previous answer, there are three ways to get a Tax Clearance Certificate. Although all three approaches entail a SARS-issued Tax Clearance Certificate, the third way is by far the easiest and the fastest.

The first method is applying online and DIY via SARS’s eFiling site. This might be complicated and time-consuming if you don’t know exactly what documentation you need to submit and in what formats.

The second method is visiting a local SARS branch for assistance.

The third option is using a Tax Accountant or a professional service provider like Company Partners.

Related: 7 Direct And Indirect Taxes You Should Consider Before Registering Your Business

The Company Partners process is simple: 

Step 1:  

Sign up for their Tax Clearance service here. A dedicated expert will give you a call and walk you through everything. Alternatively, you can call them directly on their toll-free number 0800 007 269.

Step 2:

Follow the easy steps your dedicated Consultant gives you telephonically and via email. If you need any assistance, just contact your Consultant.

Step 3:

They make sure you get your Tax Clearance Certificate in record-breaking time. It’s as simple as that.

5. Is a Tax Clearance Certificate compulsory in South Africa when applying for Tenders?

Usually, yes.  Any credible company or government institution will probably request a Tax Clearance Certificate.

A Tax Clearance Certificate issued by SARS is the only proof they have that you don’t have any outstanding debts payable to SARS.

6. The fastest way to get a Tax Clearance Certificate in South Africa

The fastest way to get a Tax Clearance Certificate in South Africa is using a professional to assist you. Before you opt out in fear of the associated cost, there really are cost-effective options for you.

You could use a part-time Tax Accountant to assist you or you could use a service provider like Company Partners. At Company Partners they specialise in offering online and fast-tracked company administration.

Using a professional cuts out the time you’re going to spend queuing at a local SARS branch or trying to figure out what and how you need to submit the required documentation.

You can call Company Partners on their toll-free number 0800 007 269 to start.

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