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Mobile Friendly Vs Mobile Responsive Websites: What’s The Difference?

Nowadays just having a website is no longer enough to remain on the cutting edge of competitiveness. The vastness and potential of the World Wide Web and online markets for various industries is ever-expanding, and continually transforming in sophistication. One area of significant advancement lies in the types of hardware that allow users access to the internet and its ocean of information.

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Understanding the need for mobile responsive web build

Today, unlike our predecessors, we no longer depend on bulky desktop personal computers, which not too long ago were revered as the epitome of technological breakthrough.

Now Smartphones, tablets, iPhones, iPads and devices of increasing portability and convenience continue to revolutionise the industry. Hence the need for greater and greater flexibility of typical website builds to align with viewing on smaller devices of varying sizes and operating systems from various manufactures including Android and Apple.

See Figure 1 below for a comparison on mobile versus desktop access to the internet, in this case just looking at the US market as a benchmark.

Related: Breeze Website Designers’ Bongani Gosa On Learning From Mistakes

Internet usage

Figure 1

Meeting the need: Mobile Responsive Web Solutions

Based on the above-mentioned advancement in devices and internet accessibility, the market responded with two primary alternatives: A Mobile version of a website and Responsive design and development.

Strictly speaking the responsive web build arose from the limitations of the mobile website, in an attempt to address such.

However, today there are various websites with separate mobile versions, while others have upgraded their existing websites with responsive features and applicable scripting. Still many haven’t made any shift at all, although they are likely to do so in the foreseeable future.

Mobile Friendly and Mobile Responsive differences

Most people often use the terms “mobile friendly” and “mobile responsive” website design or website build interchangeably. However, if one was to gain an intricate understanding on the subject, it’ll become apparent that there are in fact technical differences.

It is thus crucial to understand these differences as well as the advantages and features of the two options. For this purpose the following comparisons have been compiled:

Mobile Friendly Website

This is essentially a unique version of the base website, with a separate domain address or name. It is a duplicate version even though the content itself will vary.

  • Requires duplication of content updates or development, due to the existence of two independent platforms.
  • The mobile website as mentioned will have a unique address. Companies generally distinguish their mobile versions with m.companyname.com.
  • Based on the above the domain protection can be compromised with this option. In other words the domain can be diluted and organic search engine optimisation or traffic adversely affected. This adds to website management because you have to maintain two separate platforms of content.
  • This offers a personalised and tailored viewing and navigation experience for users. The server will execute the optimised page or version based on which device is detected.
  • Link equity and link building will be diluted as shares from mobile technology will be independent of those shared by desktop browsers or the primary website. This adversely affects SEO, or curtails its efforts.
  • Mobile technology is continually changing. As this advances so too will the need for ongoing maintenance of websites, especially where they are customised to specific devices. So while the mobile option offers a uniquely tailored avenue for specific devices, the questions of maintenance and relevance arise. Keeping the mobile site up-to-date, and in congruency to latest phones and browsers, will call for higher maintenance and more resources.
  • On the basic premise of efficiency or output / result per unit resource, efficiency is diluted somewhat due to the separate websites and adjusted content.
  • Both websites will have to be optimised for search purposes. This calls for separate SEO strategies or duplication of techniques to accommodate the desktop and mobile versions adequately.
  • With regards to content, one of the signature characteristics of the mobile website, is the fact that it is built on less content. Since there are 2 versions of the base website or online representation, the desktop version will be content-heavy or more intensive. On the other hand the copy or copywritten content as well as images will be reduced wherever possible or necessary in the creation of the mobile website.
  • Visually the mobile website is “bold” with big buttons, easy functionality for mobile users – such as click-to-call options that make sense in such cases – and content is kept to a minimal.

Related: How To Secure Your SME Website

Mobile Responsive Website

This refers to a singular website which can adapt in format and presentation to suite different viewing devices. This can be an adaptation of an existing website or, if deemed necessary, a complete new build to replace the old unresponsive site. The domain remains the same.

  • All updates and back-end development are made seamlessly to the same, individual platform.
  • Domain name or URL will be the same on the desktop, smart or any mobile device.
  • Domain is protected as organic web traffic will not be redirected to another link or version. Search engines like Google therefore favour responsive options as a single shared site preserves a canonical URL, avoids any complicated and time-consuming redirects, and simplifies sharing of web addresses.
  • In responsive design, the device facilitates optimum user experience by automatically adjusting to suite the device’s screen size and orientation – whether portrait or landscape. This takes place seamlessly, making it an intelligent, efficient and adaptive option.
  • Responsive design entails scripting new code and adjusting existing code on the back-end or server-level of your website. This preserves the inherent link equity, meaning that all shares and backlinks will be credited to the primary website. This means all web traffic, from all browsing devices will be attributed to the authority of the base site – which is fantastic for search purposes.
  • Responsive technology is as the name suggests: Adaptive and futuristic or forward-thinking. Essentially, it is largely pre-emptive and caters to next month’s or the following years devices quite comfortably. Although maintenance as a formality is necessary to sustain and enhance the standards of any website, the demands are far less in this case. This saves in time and development costs giving an overall better ROI.
  • Considered a more intelligent and efficient model for new-age-relevant websites – due to the “simplicity in sophistication” so to say.
  • Optimisation for web traffic or relevant SEO strategy will only apply to the single, primary website.
  • In this approach, large images will either automatically compact or disappear where unnecessary on the smaller screen. However, what is advantageous is that essential content, articles and other features or elements will adapt by neatly ‘stacking’ and / or arranging themselves in such a way to accommodate the specifications of the browser and device.
  • Still visually built for simplicity and mobile-friendliness on any device or orientation, the responsive look makes navigation easier, but doesn’t lose content. As mentioned the same content will intuitively adapt for optimum viewing experience.

Related: A Few Things You Might Not Think Of When Creating Your First Business Website

This article has highlighted the main characteristics, core features and differences between what has become known as the “mobile friendly” website, versus the “mobile responsive” website.

We trust that you’ve found this review useful, but be sure to look out for forthcoming articles on the topic. Feel free to comment, we’d love to have feedback and hear your thoughts on the subject.

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1 Comment

1 Comment

  1. Alan

    May 19, 2016 at 11:51

    Thanks for a good article. I also advise clients to look at the each touch point or step in the user journey. User’s / customer’s journeys are different for these environments.

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Buy Or Invest In The Next Futuredev Properties Sandton Development

Looking to buy or invest in the next up and coming Sandton residential development? Futerdev Properties are currently developing Full-Title Free standing units, perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District.

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Nearly half of all the office development taking place in South Africa right now is happening in Sandton. Sandton Central is the epicentre of this development, which includes many of the most cutting-edge, exciting and innovative new buildings on the continent.

Sandton Central is well established as Africa’s financial and business capital and continues to grow with developments that embody its vibrant, high-energy ‘live, work, play’ environment. It also currently holds the title of Africa’s Riches Square Mile.

With more people looking to be part of this live, work, play environment and the number of foreigners travelling to Johannesburg for business and work, the demand for residential property around Sandton Central has grown exponentially.

Live, Work And Play: Your Home Away From Home

Futuredev Properties specialises in developing Full-Title Residential Homes in the Sandton Area – Morningside and Bryanston to be specific. The most recent surveys have listed Bryanston as one of the better performing suburbs in terms of Capital Growth.

Our properties offer family living and a home-away-from-home feeling for those working in and around Sandton on longer or shorter assignments.

FutureDev Properties was founded by Akbar Hassim. We have established ourselves not only as an independent, but also a Turnkey Developer – being able to buy Land, Finance the Real Estate Deals, Create, Control and Orchestrate the process of the Development from beginning to end.+

“Our approach to Property Development and Investment therein involves thorough financial and delivery risk analysis, thereafter followed by focused and efficient delivery.”

This approach is underpinned by many years of experience, and an impeccable entrepreneurial spirit.

Buy And Invest In The Latest Residential Developments

We have a number of Residential Developments currently underway, each at various stages. These Full-Title Free standing units, afford residents space and comfort within the security of cluster/ estate living. Perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District, and within close proximity to all major Malls & Shopping Centres, Schools, Hospitals, Gyms and places of worship.

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We afford buyers and investors an opportunity to buy or invest in Prim Residential Real Estate, that provide the perfect balance of Excellent Capital Growth and Steady Income Yields.

Our Offering For Investors & Buyers

  • Full-Title Free-Hold Residential Cluster Developments
  • Prime locations, close to all essential amenities
  • Perfect balance of high Capital Appreciation and Steady Income Yields
  • Investor buyers can purchase with Rental Guarantees

*Limited number of investor units available

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Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business

Looking for the next greatest franchise opportunity? Puré Frooty Smoothie is a highly perfected Australian business model launching in the South African market that doesn’t require extensive shop fitting or a large workforce.

Pure Frooty Smoothie

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Vital Stats

Puré Frooty Smoothie is a unique business model to the South African market. A delicious, fruit filled smoothie will be created at the touch of a few buttons.

An Innovative Franchising Concept

This innovation in the healthy smoothie industry is ground breaking for South Africa. The machine is manufactured in Australia by a highly skilled team. It took six years to perfect this business model for the consumer market.

The vision of Puré Frooty Smoothie is to offer convenient on-the-go smoothies for anyone. The experience and quality will always be of the highest standard. We aim to be a staple convenience in malls, schools, office parks and hospitals. This is a platform that will allow for self-growth for passionate entrepreneurs.

Our mission is to create a unique customer experience. We want to satisfy the nutritional needs of customers by providing quality smoothies. Puré Frooty Smoothie will be packed with all the goodness a smoothie should offer.

Related: Why Your Franchise Should Adopt A Shared Value Business Model

The four values we pride ourselves in are:

  1. Convenience
  2. Consistency
  3. Quality
  4. Customer Satisfaction.

Why Consider This Franchising Opportunity

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Extensive research into the business model and market

Puré Frooty Smoothie was an idea, researched widely, by people looking to simplify the business process for the consumer and business owner. There was a gap in the market for simplified customer service and a demand for a quicker turnaround time.

Simplified process for setting up a business

For an entrepreneur it can be very overwhelming to start or buy a new or existing business. There are so many crucial decisions that need to be made from the beginning and new concepts to adapt to.

Puré Frooty Smoothie simplifies that drastically:

  • Free-standing machines: The business model revolves around a free-standing vending machine which needs to be visited to refill and maintenance.
  • No shop-fitting required: There is no need for shop fittings or a large work force. All that is required is an inside space for the machine with a power supply.
  • Minimal human resources needed: In terms of a work force, you could either do it yourself or have one person to assist you. There is also a part time involvement where refill station teams can refill and maintain the machine.
  • Cashless business: The business is completely cashless so there are no worries of a note jam, full cash canister or insufficient denomination rand values. More importantly the machines would do a higher turnover than an ordinary vending machine so safety of no cash is important.
  • Easy tracking of stock and performance: A cloud-based system is linked to the point of sale which allows you to monitor your performance and stock from the back-office platform at any given time.
  • Efficient handling of maintenance: With a live point of sale system, the business is linked to a software which monitors the operations of the machine. Should anything malfunction an immediate notification will be sent with a diagnostics report.
  • Human error is eliminated: Everything is done with a computer which leaves little to no room for errors. It is self-order and very user friendly.

Related: SA Fast Food Franchising On The Rise

Why Will Customers Love It

Puré Frooty Smoothie offers a vending machine that can produce a delicious smoothie in forty seconds. An informative touch screen ordering panel which displays all the nutritional information of the smoothie ordered and has the current news and weather.

No time wasted for the consumer. In fact, it’s a learning session disguised as a waiting period. The machine has two wash cycles after every smoothie is made to be freshly prepared for the next smoothie, business hygiene is important.

Consumers live in the fast lane. We are looking for something quick and most times we would like to be healthier. With the hustle and bustle of today’s life every little bit helps. Puré Frooty Smoothie fills that gap in the market.

Interested in Becoming A Franchisee?

Visit our Franchise Info Page for everything you need to know about how to become information a Puré Frooty Smoothie Franchisee owner.

You can also call or write to us:

Phone / 012-942 6360
Email / info@purefrooty.co.za 

Want to know more about this franchise? Watch the video below for more.

 

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Enter The Total Startupper Of The Year Challenge

Are you a young entrepreneur? Do you have a project you believe in? Is it innovative and does it address a social or community challenge in your country or for your fellow citizens? Register and apply now. You could be the Startupper of the Year!

Total South Africa

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Startupper of the year challenge

After the success of the first Challenge in 34 African countries, this year’s has been extended to a total of 55 countries around the world.

3 winners from each country will receive financial support, extensive publicity and coaching. From among these 3 winners per country, we will select grand winners by region, who will be provided with exposure.

This year, a Top Female Entrepreneur category has been introduced. During the first Challenge, women accounted for almost 25% of the winners, even though they only made up 13% of the applicants.

Related: Business Plan Format Guide

With this special award this year, we hope to give the women entrepreneurs an extra push to take part. It is also aligned with other Total initiatives for women.

The 2018/19 Challenge

We aim to support good ideas and projects that help address a widespread problem affecting communities in your country. It could be about providing educational opportunities, reducing child mortality, improving public health, developing access to electricity in rural areas, improving road safety on the roads or building houses with eco-friendly materials — in fact, anything that could make life better in your country.

Tell us how your project will help more and more people over time, at home or even abroad. Tell us how it empowers people, improves living conditions, and contributes to overall economic well-being.

Anyone can change the world — teenagers or graduates, men or women. As long as you believe in your project and want to make things better, take this opportunity to participate. You could be the next Startupper of the Year or the Top Female Entrepreneur!

Enter the Total Startupper Of The Year Challenge Here

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