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Now’s The Time To Go Digital

The digital age has completely transformed the way businesses market their products and services to their customers. As a result, the playing field of industries both big and small has forced companies to relook their strategies.

Digital School of Marketing

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Digital marketing is a broad term covering digital channels that people use to market their products. But what makes digital marketing different and unique compared to traditional marketing channels?

It gives the marketer or advertiser the opportunity to hone in on specific audiences that are more likely to purchase or see value in their offer, says Lisa Schneider, Managing Director at the Digital School of Marketing.

“Because digital marketing is computerised, it allows the marketer to get accurate analytical data about their campaigns, both in the research phase and when their campaign has finished. This makes digital marketing an easy way to gauge ROI of marketing and advertising efforts.”

Do you know how to market your businesses online?

Regardless of the size of your business, to remain successful, you need to have a good understanding and grasp of what digital marketing is and train your organisation on the skills it involves. According to Lisa, digital marketing skills encompass aspects that include:

  • Analytical skills
  • Social media skills
  • Search marketing skills
  • Copywriting skills.

“Without a doubt the most important element is understanding who your customers are and what makes them tick. One of the biggest advantages by far in digital marketing is the ability to market to an audience, assuring that your message will be seen, heard and appreciated,” says Lisa.

“The technology that is made available to market products in the digital realm is sophisticated software that allows the marketer’s message to be seen as widely or as granularly as they would want. A solid understanding of your target market is absolutely one of the most fundamental and important elements of digital marketing.”

Related: Beginners Guide To Digital Marketing In South Africa

Advance digitally without breaking the bank

Marketing is an expensive exercise no matter how you look at it, says Lisa. “Digital marketing requires a solid understanding of many different areas that are quite broad, and how to manage and understand a multitude of platforms and analytical data is imperative. This will allow the marketer to extract the most value without burning a hole in their pocket.”

As a business owner, you must look at what is out there in terms of online education providers. It’s important to do your homework about the company and what accreditation and endorsements the company holds.

Lisa suggests contacting the accreditation body to find out the legitimacy of the educational provider. The Internet provides a wealth of information regarding different institutions and how their courses can benefit the company.

What defines a reputable online marketing education provider?

Authentic online education providers have a third-party accreditation or endorsement. In a nutshell, accreditation means that a third party, that is usually government regulated, has looked through the institution’s educational material and internal business procedures to see that it has met their standards of approval.

What this means is that the education provider is not self-governed but is regulated by higher government authorities. This makes your course more credible, recognised and respected compared to a non-accredited provider.

For best results, choose the experts

“The Digital School of Marketing stays on top of trends through solid research,” Lisa explains.

“Google is constantly updating algorithms and adjusting their online marketing platform capabilities. Social networks also come and go and adjust their marketing and advertising platforms.”

Related: Free Sample Marketing Plan Template

DSM prides itself on the ability and appetite to constantly research trends by reading industry journals, attending workshops and seminars, but only publishing what is relevant and has longevity. “We also benchmark the changes that are made on online learning platforms, so we can offer our students an experience that is unique and truly fulfilling on their educational journey,” says Lisa.

DSM, the Digital School of Marketing is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique as all of our marketing courses are accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education and Training Authority and we’re a proud member of the IAB South Africa.

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BEE

LFP Training – The ‘Agents’ Of Transformation

Implemented correctly, BEE has the potential to change the current status of South Africa’s economy. Add to that LFP Group’s focus on helping corporates to boost employee skills and engagement and upskill disadvantaged people across the country, and Louis Pulzone is aiming to make a real difference.

LFP Training

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LFP training

LFP Training is the leading provider of BEE aligned turnkey skills development training in South Africa, delivering innovative, industry-first learnership programmes to educate and upskill abled and disabled individuals in line with the BEE codes of good conduct.

LFP Training’s fully accredited learnerships are strictly aligned to BEE guidelines and allow companies to implement skills development.

To date, more than 700 companies have actively benefited from LFP Training’s solutions, reaching their desired target spend at a fraction of the cost. This solution is the most cost-effective way of implementing BEE initiatives while gaining maximum points.

The team at LFP Training comprises industry experts and combines years of experience with a passion for transformation, education and making a difference.

Today, both unemployed and employed, disabled and able-bodied people in all industries are actively benefiting and contributing to society, thanks to LFP Training’s turnkey training solutions and strategic partnerships. 

In South Africa’s tough economic environment, where unemployment levels are so high, how is LFP an ‘agent of transformation’?

It’s no secret that times are still tough in South Africa. Our economic inequality is one of the highest in the world and unemployment is still a massive concern.

While this is nothing new, the good news is that it has forced us to become more resilient and find new strategies. At a time like this, we need to invest in our people and kick-start the economy again. At LFP Group, we look to new strategies, growth and the upliftment of people to help shape the future. Being agents of transformation means that we look towards solutions for a better South Africa for tomorrow.

We also recognise that government cannot do everything. Our goal as LFP Group is to be a leader in our industry, helping government achieve its goals for reducing unemployment. Our aim is to forge ahead with a great public-private partnership strategy.

Related: Black-Owned Businesses Need BEE Compliance

What role do you play in transforming South Africa? Why is this important?

With the shortfall in education, responsibility has fallen on corporates to provide opportunities and to upskill employees. Many companies are filling the gap between what has been previously learnt and what is required in a practical job function.

By partnering with corporates, LFP can help companies to achieve their BEE objectives and gain access to rebates, while providing education in the form of learnerships. The stipend provided by corporates to learners is invaluable in mobilising learners to grow, learn and fill roles, while having financial security.

By providing a turnkey solution, all parties benefit from our all-encompassing approach — both on and off campus.

Each solution is accredited and optimised to ensure that both the learner and the business benefit from the skills acquired. Our offering has expanded over the years based on demand for further skills development and quality education.

As LFP Group we do not only consider transformation as a process of change and opportunities for individual employment; we see it as a way of transforming attitudes and creating hope for a nation that truly needs and aspires to be that country that does not live in the past, but acts in the future. We believe that transformation is the duty not only of state and politics, but every South African. We started by transforming our Group first, and now our vision has shifted to our country.

Why did you launch LFP? What was your goal, and how have you realised that goal?

Having recognised a critical gap for skills development to help address unemployment in South Africa’s ever-changing economic landscape, I founded turnkey training provider LFP Training in 2013.

The company’s innovative programmes are aimed at educating and upskilling people who have disabilities and who are unemployed, in line with the country’s BEE Codes of Good Conduct. More than this, I am truly committed to transforming not just the employment and skills development side, but my country’s quest for transformation. LFP Group is a platform where I could achieve that objective. I also believe in creating a winning team that echoes my vision and shares my passion to deliver that goal.

With more than a decade’s experience in the education industry, I am passionate about making a difference through education and saw a gap in the market for innovative training programmes aimed at educating and upskilling. By partnering with corporates, we have trained more than

7 000 learners with an excess of 700 clients paying R70 million in stipends directly to learners in stipends or salaries; this has resulted in a 100% pass rate in their BEE verification audits. This has a tangible impact on unemployment in South Africa.

Why is investing in people the single most important thing that businesses can do?

Addressing staff development and training is often low on the list of business priorities — but the relationship an organisation has with its employees can directly impact commercial success. Continuously evaluating, refining and improving your greatest asset — your people — can maximise their potential and bring wider business benefits; not least that individuals are happier and more motivated, and therefore more productive. In a recent survey on adult learning, 41% of respondents indicated that further education helped them improve the skills they needed to do their jobs.

Continually training staff means more of them will have up-to-date and relevant skills, which are valued and respected by the industry.

Continuing to develop staff not only adds value to the company, strengthens the workforce and improves workplace efficiency — it also improves job satisfaction, encourages loyalty and ensures commitment to the success of the business. Another final piece of our human investment capital is adding value to our internal staff, and that of all the clients and leaders of the companies we serve. LFP Group has created a specialised IP and as a leader in the industry I believe that we must educate and invest in the people we’re associated with.

Related: Scoring BEE Points

How should business owners and executive teams view training?

Education is a fundamental right, and everyone should have access to it. With a passion for education, I always look to a quote by Nelson Mandela, a true advocate for education: “Education is the most powerful weapon which you can use to change the world.”

This could not be truer. The private sector is having to fill the gaps in education and companies need to innovate to provide opportunities. In the fields of STEM there is a critical skills shortage, and we need to work together to empower and advance our country and its people. One of the most critical tasks we’ve focused on is training the leaders of industry.

Many business owners, CEOs and senior management, even shareholders of corporates, fear the mention of BEE and Transformation. The reason is simple: South Africa is not transformed enough, and this is part of our vision. We must ensure that as much as we service our clients and provide the services LFP Group has set out to do, we are slowly but surely penetrating the leadership market to educate and prepare them for transformation.

The policies of BEE are constantly in the spotlight because of the opportunities it can provide. By embracing it, companies and people are able to benefit from it wholly.

What is the role of BEE in South Africa? Why should businesses embrace it?

If implemented correctly, BEE has the potential to change the current status of our economy. B-BBEE addresses transformation in South Africa through ownership and management in companies, upskilling of employed and unemployed people and growth of the economy and smaller enterprises through enterprise and supplier development.

Investment in B-BBEE and compliance creates massive business opportunities for your organisation in the form of public sector contracts and business from other B-BBEE compliant companies. This provides a competitive edge.

As LFP Group we recognise that BEE and transformation in the labour and corporate sector, will be with us for a long time. As an industry leader we must be on top of our game and always be at the forefront of knowing our industry, and more vitally what is to come. This will allow us to address the historical imbalances and assure that all citizens in our country have skills and an opportunity for a long-lasting and sustainable job.

What does LFP Campus do?

The LFP Campus is a blended online learnership platform that makes it possible for clients to gain substantial points towards their skills development spend in line with the BEE codes.

Applicable to all industries, this popular offering avoids downtime and loss of productivity, while supporting flexibility, thanks to a blended online offering which can be undertaken outside of working hours.

LFP Training has not only aligned its online initiative to the BEE codes but also made it possible for clients to do so at a fraction of the cost — all while being eligible for government initiatives such as tax rebates, youth subsidies and other grants.

Clients are now able to claim the salary of an enrolled employee for the full duration of the learnership without compromising on their business’s operational requirements.

Clients can also claim more than 500% of the actual spend towards their skills development target spend.

LFP Group’s offerings

Youth Employment Services Implementation Programme

A staggering six million youth aged between 18 and 34 are still unemployed and this is the exact reason why LFP Group is coming to the fore.

With the Youth Employment Service (YES) initiative — officially gazetted on 28 August 2018 — aimed at creating one million jobs within the next three years, companies can now earn additional BEE benefits.

The LFP Group, in support of the YES programme, recognises the critical role that South Africa’s youth play in shaping the economy and our country. LFP now offers YES programme management implementation to benefit clients and individuals.

The offering includes:

  • Comprehensive assessment of the employer to determine YES eligibility and management of the entire project.
  • Recruitment of the youth and full registration of recruited youth onto the YES initiative.
  • Registration of the client on the YES initiative.
  • Coaching, mentorship, a personal development plan and key performance indicators.
  • Access to permanent placement opportunities for youth not absorbed upon completion of the YES initiative after 12 months.
  • Compilation of verification file containing supporting evidence for YES and B-BBEE recognition.

Related: BBBEE Employee Share Schemes – Should I Or Not?

LFP Permanent Placements

LFP’s attentive team of trained experts source talent in line with a company’s B-BBEE scale and predominantly recruit for roles in the fields of administration, healthcare, technology, retail and start-up hiring.

With a clear understanding of each clients’ needs and objectives, LFP Permanent Placements has a proven track record with a project completion rate of 97% and the remaining 3% attributed to unforeseen circumstances such as project shutdowns, health issues, relocation etc.

LFP Payroll

More than learnerships, LFP prides itself in providing its clients with a turnkey solution. For this reason, LFP not only handles recruitment, training, facilitation and paperwork for learners, but also takes care of outsourced payroll requirements.

LFP Group has a dedicated and trained administration team to handle the day-to-day management of a company’s learners’ stipends, temporary employees and permanent employees.

BEE CONNEX

Changing and adding suppliers is a complicated and tedious task, but as a company’s BEE needs evolve to meet the demands of new legislation and accommodate further company growth, the need for more knowledgeable and reputable suppliers becomes inevitable.

BEE-Connex is a first of its kind app, changing the way South Africa does business in the BEE industry.

It’s as simple as downloading the BEE-Connex app and signing up to the biggest and most reputable network in South Africa. Here clients receive a host of benefits including:

  • Enjoying hassle-free BEE.
  • Getting connected to the right supplier in just a few simple steps.
  • Gaining access to a comprehensive network of verified suppliers who understand and can meet your specific needs.
  • An easy, cost-effective solution to gain maximum points.

Visit www. lfptraining.co.za for more information

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Company Posts

Choose A Job You Love, And You Will Never Have To Work A Day In Your Life

Join Col’Cacchio’s 26-year-long love story.

Col'Cacchio

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Vital Stats

  • Joining fee: R125 000
  • Monthly management fee: 6% of turnover
  • Monthly marketing fee: 2% of turnover
  • Total investment: approx. R2.5m to R4.2m (turnkey) Size: 140m2 to 350m2
  • Unencumbered cash (before loan): 50% of total investment

(Above figures exclude VAT) 

“Owning your own restaurant is like owning your own future.” – Dominic Dempers, Franchisee Durbanville, Belvedere & Meadowridge Cape Town

We’re looking for passionate franchisees who will love our brand as much as we do.

Why you should join this delicious success story

colcacchio-pizza-franchise-dessert

  • Assistance with site selection & lease negotiation
  • Store design & build
  • Full training provided for management and staff
  • Marketing & operational support
  • Product innovation & menu development
  • Efficiency in all systems
  • Healthy margins.

Related: 300 Business Ideas To Inspire You Into Entrepreneurship

#FoodwithaStory

“Our journey started with a single restaurant on the foreshore with the aim to serve the very best pizza around” – Greg Mommsen, Business Developer Director

“Watching this brand grow and empowering people has been immensely rewarding. We have staff that have been with us for over 20 years. It’s like a family, we work hard, we laugh, we cry, we celebrate and of course, we eat a lot of pizza.” – Michael Terespolsky, Founder and Managing Director

“Becoming a franchisee is an amazing opportunity to join the family and become part of the Col’Cacchio success story. We’re 100% behind out franchises at every step, making sure that we all continue to learn and flourish” – Greg Mommsen, Business Developer Director 

“It has been filled with challenges along the way, but all the rewards have made every moment worth it.” – Michael Terespolsky, Founder and Managing Director

Related: Got An Awesome New Business Idea? Here’s What To Do Next

Visit www.colcacchio.co.za or call Tarryn Godley on 084 800 7264 and let’s get this adventure going.

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Company Posts

Travel At The Touch Of A Button

The revolutionary Travelit app has been developed for the global marketplace to meet your business travel needs.

Tourvest

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Travelit has launched an easy-to-use mobile app that simplifies the trip approval process, provides a full trip itinerary and assists in management of travel expenses.

“The app is designed in South Africa, for the African and global marketplace,” says Wayne Muirhead Chief Sales Officer at Travelit. “We have developed the app locally with our own developers, and opted not to use a white labelling solution.”

The app interface enables the requirements of travellers, approvers, users, as well as finance and procurement role players to be met so each trip is seamlessly planned and executed.

Stress-free financial administration

“Expense management is an integral part of the complete travel cost; businesses want to understand their complete travel bill,” says Wayne. This is why the app incorporates features that facilitate:

  • Capturing of photographs of receipts real-time
  • Immediate allocation of expenses to the correct description
  • Uploading expenses for workflow approval
  • Attachment of an expense to a travel trip, or generating a non-travel related expense.

Simplified trip approval process

In addition, approvers’ features enable simple visibility into the trip’s cost and details:

  • Approval of booking requests
  • Trip confirmation once trip has been successfully approved
  • Managing alerts — approval notifications, pre-trip notification as well as travel notifications
  • Out of office activation for approvers.

Related: How Travelit Makes Travelling Affordable For Small Businesses

Trip management made easy

With Travelit’s new app, travellers have the ability to update, create new profiles directly from their phones and update and store all their information, including:

  • Updating of profile details
  • Personal information
  • Visas, passports, meal types, seating preferences
  • Loyalty programmes.

As a traveller, when you are travelling, you require information, updates and access to your travel documentation in real time. The Trip Manager function provides you with this through the following functions:

  • View current, pending and past trips
  • Trip itinerary information
  • View trips that are awaiting approval
  • View supplier vouchers
  • Locate properties via the Map option
  • Boarding passes are available
  • Real-time alerts to travellers.

Related: Save Up To 25% On Your Travel Costs

Happy travels

“We have done a soft launch with the app and offered it to strategic users and clients within our ecosystem,” says Wayne. These corporates have enjoyed the functions within the app, such as:

  • Real time information for the traveller (itineraries, vouchers, boarding passes)
  • Approval notifications and the approval capability
  • Notifications
  • Contact information for the consultants after-hours, and assistance
  • Access to the traveller profile to ensure their data is updated and correct
  • Check-in to the airline.

The Travelit app is available in the Google Play Store and iOS Store. Travelit will make monthly app releases by offering users ongoing functionality and features.

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