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Why Savvy Social Entrepreneurs Should Use Digital Marketing For Business Growth

Social entrepreneurs – you need to be adding these tools and techniques to your digital marketing repertoire.

Chivas

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https://www.entrepreneurmag.co.za/entrepreneur-today/make-the-perfect-business-pitch-to-win-the-right-way/

The ever-expanding world of the Internet and mobile devices is enhancing the ability of social entrepreneurs to bring life-enhancing solutions to millions globally. However, just having a product ‘in the ether’ doesn’t guarantee success.

Effective marketing makes all the difference – it makes a service noticeable and accessible.

“The growth of the Internet, social media and digital marketing has enabled small enterprises to compete on equal terms with big businesses,” says Mrs Reeves, Marketing Manager: Scotch Whisky at Chivas Regal South Africa.

To the 27 finalists of The Chivas Regal The Venture competition getting ready to pitch their ideas to an expert panel in New York for their share of USD1 000 000 million, marketing will have to be a key focus.

Related: Eva Longoria And Social Entrepreneurship

This must be considered if they are to achieve their dreams of taking their products global so they can have the most impact on peoples’ lives.

“In this digital age, it’s vital that start-ups make full use of the benefits available in the digital marketplace, including social media,” explains Mrs Reeves.

“This often means filling gaps in marketing knowledge and translating these into action, so growth opportunities are created.”

In only a few years, social media platforms have not only evolved into useful marketing tools, but also valid channels through which consumers express their views and receive customer service.

A major advantage of this is that consumers can assess a company on its offerings only. The rest depends on responsiveness, the quality of an offering and the service experience provided.

digital-marketing-advice

As small companies are generally more ‘hands-on’, the opportunities to build large, faithful customer bases are real. Add the convenience for customers to take up offers 24 hours a day, and the picture is complete.

According to Mrs Reeves, the tools that should be considered include:

  • Websites and ‘owned media’, such as blogs
  • Managed properties, such as Facebook, Twitter, Instagram, Pinterest or mobi sites
  • Media sites where people talk about businesses. This involves taking time to consider all options and then developing a digital public relations campaign that encourages people to get to know and discuss your business online
  • While marketing efforts may drive traffic to targeted social sites, customer service teams should meet customers where they are already socialising.

“An advantage of digital sites is that they are far easier to measure than the more traditional forms of marketing,” Mrs Reeves continues.

“Every time a site is opened, this is recorded and tracked, providing the owner with a synopsis of how often the site is opened and even what products are most often viewed.”

Valuable ‘conversations’ with customers can also be created by offering value-added features, such as interactive devices specific to products (e.g. calculators); in-depth information on the technical aspects of products and tips for optimal product and service use.

Related: Make The Perfect Business Pitch To Win The Right Way

For smaller businesses, costs and budgets are usually major concerns. These can be minimised by:

  • Setting up a business website: Initial costs and monthly fees are required, but this is generally the most effective way to enter the digital market
  • Using Search Engine Optimisation (SEO) to attract visitors: The costs of this approach are negotiable. Key search words can be regularly changed, so the best phrases for your business can be developed on a ‘trial and error’ basis
  • Setting up a Facebook page or Twitter account etc.: These don’t involve initial costs, but time is required to ensure that profiles are kept current
  • Getting onto LinkedIn: This can provide business leads and networking opportunities

“Although these options provide easy entry into digital marketing, it’s worth researching what other companies in your sector are doing and what services they are using. This information can be used to address the gaps you may see on their sites,” advises Mrs Reeves.

An understanding of digital marketing is key for social entrepreneurs as it will help them increase their impact in addressing socio-economic ills while incorporating current business practices to grow their social enterprises.

“Though digital marketing seems quick and easy, it is almost worthless without a well-thought-out strategy,” says Mrs Reeves.

To ensure future prosperity, the social entrepreneurs must decide on two crucial factors before they start tweeting or instagramming; what they want to accomplish, and their brand identity.

“Once they know this, they will be able to speak with a specific, unified voice; set up a digital marketing budget; and – most critically – plan and measure their success.”

Chivas are looking for exceptional start-ups that use business innovatively to transform communities and solve global challenges. Whatever it is, if it's brilliant and can create real, positive change then Chivas want to hear from you.

Company Posts

5 Healthy Habits Businesses Should Adopt In 2019

Here are five beneficial habits your business should adopt in 2019.

Fedhealth

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When we think of adopting healthy habits, we usually think in terms of our bodies or our personal lives. But as an entrepreneur, shouldn’t you be adopting healthy habits for your business too? After all, like our bodies, businesses perform better – and are better able to withstand the occasional storm – when they’re functioning at an optimal level. So how does the concept of “health” translate in a small business context? Here are five beneficial habits your business should adopt in 2019:

1. Streamline your cash flow

You can have all the impressive clients you want, but if they’re not paying you on time (or at all), your cash flow will suffer – making it very hard for your business to function. Similarly, if you don’t strategically keep money in your business (for example by only paying bills when you need to), you can also run into trouble. Since cash flow is so important to a healthy business, take a high-level view of the money that’s coming in and the funds going out on a regular basis. Then, make sure that the two work in tandem, so that your bottom line stays as stable as possible.

2. Apply the KonMari method

Author and organising consultant Marie Kondo has exploded in popularity in recent years, and her 2011 book, “The Life-Changing Magic of Tidying Up” has been published in 30 countries. In a nutshell, the KonMari method is all about keeping only those things that spark joy in your life – whether it’s clothes, books or furniture. The result, Kondo believes, is a happier, calmer, more contented life.

You could apply this principle to business too. For example, which clients are more trouble than they’re worth – and conversely, which ones give you joy that you could find more ways to work with? Or, what services does your business provide that your heart’s really not into – and which ones are you passionate about? This mindset could apply to almost any business context, from a branding refresh to streamlining your service offering, or even just clearing the clutter from your office.

3. Use tech to get organised

Admin tasks can often be overlooked in a small business, because employees are typically wearing so many different hats: they’re salespeople, account managers, the HR department and more. But if you let the admin slip, your business can suffer, and this can spill over into your dealings with customers. Luckily these days, there’s lots of tech available to help you with almost every aspect of business administration, from invoicing and budgeting, to timesheets and project management. Most of these are available at a minimal cost (or even free), so they don’t require a huge outlay. Making this small investment can pay for itself many times over in helping your business run more smoothly.

4. Get the pipeline rolling

The key to keeping your business healthy is to keep the momentum going, which means keeping the flow of new customers. Even if you’re in a comfortable position right now, you never know what’s around the corner in terms of your industry, new competitors or the economy in general. That’s why it’s important to keep stoking your sales pipeline by looking for new leads all the time. Be proactive: go to networking events, ask to be introduced to companies you want to work with, or even just try and upsell to existing clients.

5. Keep your people healthy

When it comes to the health of yourself and your employees, the personal and business worlds definitely merge. After all, if you or your employees are constantly sick, they can’t be giving their best to your business. Several medical schemes, such as Fedhealth, have a medical aid offering specifically for corporates and their employees. Besides helping to lower absentee rates and improve productivity, you’ll also boost employee morale by the improved benefits you’re offering.

By adopting just a few healthy habits within your business, you’ll make sure that in the long run, it’s as successful as it can be. It works the other way too: A successful business will have a positive impact on you as the business owner – you’ll enjoy going to work and be happier in general, which will go a long way to keeping you healthy too.

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Company Posts

4 Ways to Stop Worrying in 2019

If you’re a bit of a worry-wart, you have to acknowledge this and get proactive about managing your stress, anxiety and worrying levels. Here’s how.

Fedhealth

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What if I can’t complete that piece of work in time? What if my home gets burgled while I’m on holiday? We all worry – some people more than others. A few of these worries are genuine concerns, but most are completely out of our control and are most likely never to materialise.

But still, they occupy our minds. And with the digital world now occupying even more of our time, we’ve been given even more material to worry about. Famines in far-away countries, children orphaned by a flood, if we simply turn on our TVs or look to social media, we can become completely overwhelmed by what we see. And it’s making us all desperately unhappy.

So, what do we do? If you’re a bit of a worry-wart, you have to acknowledge this and get proactive about managing your stress, anxiety and worrying levels. Here’s how:

Monitor and limit social media

social-media-management

We all know our phones are an addiction. And scrolling through Twitter or Instagram, you can compare your life to everyone else’s and add another huge worry to your ever-growing list: I’m not good enough/my life sucks. Which is why there’s a growing trend among Generation X-ers (and even some Millennials), to quit social media altogether.

“It was like breaking an addiction for the first few days, where I felt I was missing out, but after a few weeks I realised that the world carries on, and I was still in touch with those people I actually wanted to connect with. I felt lighter and happier,” says Caryn White*, a mother-of-two and small business owner. If you can’t quit social media for work reasons, then take it off your phone, and only access it on your desktop at specific times of the day.

Limit news

We’re not advocating sticking your head in the sand: just limit which channels you absorb news from, and how often you do it. The last thing you need is to open up your phone on waking up and read about the latest catastrophe, which you are powerless to do anything about.

Pick a few trusted news sources and check them at specific times. Avoid the news on the radio in your car; rather listen to fascinating audio books or podcasts that lift your mood instead of making you worry.

Assumption or fact?

This simple concept is incredibly helpful when faced with a worrying situation. Your child has a strange rash, you’ve Googled it and you’re pretty sure it’s chickenpox. Now the whole family is going to get it, you’ll miss work, your boss will be angry, and you may lose your job. Is the fact that your child has chicken pox an assumption or a fact?

Is losing your job a fact or an assumption? They’re both assumptions. So, take your child to the doctor, get a proper diagnosis and then take the next steps from there (a good medical aid can also help ease the stress of the financial cost of doctors’ visits). This approach is a simple way to deal with worries that start to spiral out of control in your mind.

Write them down

Worrying can seem insurmountable if it’s all in your head. Instead, try this strategy from Qualified FAMSA Counsellor Lynette Blomfield:

  1. Take a few deep breaths with your eyes closed, until you calm down.
  2. Once you’re calm, write down the five most stressful things on your list. It could be increasing expenses, like a huge jump in medical aid costs per month.
  3. Brainstorm what you could do to change or eliminate the worry/problem (maybe you can move to a medical aid company that charges less each month?). If necessary, ask a good friend or colleague for advice.
  4. Focus on making progress, not ticking all your worries off and striving for ‘perfection’.
  5. Stay on course and come back to your list regularly.

Dealing with worrying is about being proactive. You’re the only one that can begin the process of reducing anxiety, so now’s the time to take some steps. If you don’t know how to begin doing this on your own, it may be best to see a qualified counsellor or therapist to get you started.

*name has been changed

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Cash Flow

Benefits Of Automated Cash Management

Every entrepreneur knows that cash is the lifeblood of a business, but few realise that the way one manages cash, can be the difference between success and failure.

Cash Connect

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Automated cash management has become a vital component of every cash-centric business, particularly in the retail trade. As much as the use of credit cards and online banking is encouraged, consumers remain sceptical and nervous of internet fraud and cybercrime and continue to prefer hard cash as the primary means of transacting.

The days of physical cash are not numbered. Current cash in circulation is approximately R140 billion, having grown from R119 billion in 2014, according to the South African Reserve Bank and according to a recent banking report, cash represents close on 90% of all transactions in South Africa.

If you run a business, some of this cash will find its way into your cash register (or, heaven forbid, the envelope you hide in the fridge until you make the trip to the bank). As a business owner, it is your responsibility to keep your cash safe, not just in the interests of profitability, but in the interests of the welfare of staff and customers who could be caught in the cross fire of armed robbers who almost always, get to know what you have been up to!

According to Richard Phillips, joint CEO of Cash Connect Management Solutions, cash automation is the way to go. “Automated cash handling saves money and time, allowing retailers to focus on their core business and greatly improves their risk profile,” he says. And don’t think your enterprise is too small to automate, as cash, whether small or large in volume, remains high on the criminal agenda.

But the real commercial advantages of cash automation are often hidden by safety and security considerations. The advantages of an automated cash handling solution are and should, do much more than giving your cash a safe ride to the bank. Just have a look at what the Cash Connect solution, arguably the most advanced of its kind in the local market could do for you:

1. Increased business efficiency

Bill Gates once said that automation applied to an efficient operation will magnify the efficiency. It is certainly true for automated cash management. It’s fast, accurate and error free. It eliminates all staff touch points associated with manual reconciliations and banking, which gets rid of shrinkage and double count supervision. It lowers insurance and other overhead and back-office costs, along with your exposure to crime, both in store and en-route to the bank.

2. Improved cash flow

With the right solution, your cash will reflect in your bank account on the same day that the cash-in-transit company collects from your premises. Cash Connect goes even further with its Instant Access feature, which allows access to the cash while still in the vault, converting the retailers’  cash into value whenever they need it.

3. Business continuity

Cash Connect guarantees the cash from the time it is deposited into the cash vault, whilst in transit and until the cash reflects in your bank account. This means that from a cash flow point of view, your business can not only survive most crises, but that business continuity is guaranteed.

4. Cost savings

In a manual cash handling environment, the combination of all the elements required to give effect to realising value in one’s bank account will vary with the actual monthly cash turnover; But on R1,5 million of cash receipts a month, the cost will be somewhere in the region of 135 basis points.

A corresponding integrated automated cash management service will cost in the region of 70 basis points.

As a matter of interest, card transactions cost the retailer anything between 300 and 500 basis points – reinforcing why, for the retailer, cash is the preferred medium of payment.

5. Access to alternative funding options

Imagine applying for a business loan, getting funding approval in one hour and having R1,8 million paid into your bank account within 24 hours. Far from a pipedream, this is what Cash Connect recently did for one of its retail supermarket clients under its Cash Connect Capital offering. You too can get fast, flexible, hassle-free, and unsecured growth finance when you need working capital to boost your business.

Having grown Cash Connect from an entrepreneur’s start-up to the success it is today, the Cash Connect team remains driven by the desire to empower and enable South Africa’s SME community and retail sector, by creating a trading environment that takes businesses from a place of safety to a place of growth.

And in today’s modern world, that is exactly how entrepreneurs should think about cash management solutions and how they can improve business efficiency and cash flow.

free-cash-management-consultation

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