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2 Critical Things You Need to Know about Web Training for Your Online Business

In this third installment, they consider something most people never think about: the importance of training.

Brendon Williamson

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In the first two installments of this four-part guide to e-commerce for small businesses, Brendon Williamson of payment service provider PayGate and web designer Petrus Schoeman of Eye-D Solutions looked at the strategic decisions you need to make before starting to develop your site, and then at the importance of developing your own catalogue and other content.

Related: What’s E-Learning Got To Do With It?

1. A successful site is a living site

A successful e-commerce site is not built once and then left alone to fend for itself: You will need to put in ongoing effort to keep it fresh and relevant to entice customers to come back.  Popular retail site YuppieChef is a good example of this. They are constantly adding new products, creating specials and advertising special sales.

This kind of active marketing means that small changes need to be made to your site, all the time: You need to be able to add new products to your catalogue and remove old ones, change prices, create sales, change headlines and pictures on your home page and create your own blog posts or newsletters.

We can’t guarantee that if you do this marketing work your e-commerce site will succeed; but we know that if you don’t do it, your site will fail.

2. Take responsibility for your own maintenance

In theory, it’s quite possible to have a website that’s always evolving and changing, without ever having to touch it yourself – you could simply outsource it all to your web developer.

In practice, this is often a bad strategic decision. If you want a site that is nimble and fresh, the best thing you can do is invest time in learning how to manage it yourself. With modern content management systems it really is not all that hard – and the more you become familiar with the back end of your site, the more you will understand its possibilities and how to apply them to grow your business.

So, when you ask for a quote for your website, make sure you ask the developer to include the cost of training: It’s not a frill. The training should include how to log onto and understand your site’s admin dashboard, how to make simple changes — and importantly, what areas you should stay away from.

One session of a couple of hours, followed by a refresher a couple of weeks later, should be enough to set you on your way.

Related: Improve Your IQ

Brendon has been in the online payments industry for 11 years and specialised in online fraud management and product development. Before PayGate, Brendon spent time as a Risk Specialist for DataCash, a MasterCard owned company, consulted directly to ecommerce Merchants worldwide assisting them with the implementation of fraud management systems and processes as well as headed the global risk operations for Intercept Risk Services. Brendon has filled numerous speaking slots nationally and internationally. Brendon is also known for his online fraud training, specifically a workshop titled Unmasking the Fraudster. Part of Brendon’s portfolio at PayGate is ensuring that it offers solutions that assist small businesses when moving into the online realm and offering established online Merchants secure and reliable ways to receive payments. Tel: 0861 102 172/ Email: brendonw@paygate.co.za

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Enhance Your Entrepreneurial Flair With An Online Postgraduate Diploma From The University Of Pretoria

The Department of Business Management at the University of Pretoria, a leader in business management education, will be offering an Online Postgraduate Diploma in Entrepreneurship for the 2018 academic year with some seminars to enrich your action learning experience.

Dr Alex Antonites

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The Department of Business Management at the University of Pretoria, a leader in business management education, will be offering an Online Postgraduate Diploma in Entrepreneurship for the 2018 academic year with some seminars to enrich your action learning experience.

The programme content focuses on the start-up processes, creativity and opportunity recognition, business planning and marketing as well as financial management. Furthermore, the programme emphasises entrepreneurial growth and small business policy development with relevance to the enabling environment.

Who should enrol?

The programme is designed for pre-, nascent and start-up entrepreneurs who want to attain an advanced degree in entrepreneurship. It is also intended for individuals who work in an entrepreneurial environment and are involved with small business policy development. Although many students in the programme have academic credentials in entrepreneurship or business management, the programme is also appropriate if your education and/or experience may be in other disciplines (e.g. engineering or medicine).

Admission requirements

A relevant bachelor’s degree.

Related: This Enterprises UP Expert Explains Why Start-Ups Really Fail

Additional programme information

The duration of the course is one year. The language of tuition is English and the course will be presented in two blocks by means of the blended learning method (70% online and 30% contact sessions). Students need continuous access to the internet to complete the course.

Course Contents

Overview of modules for Block A

  • Ideation-to-market: Starting up
  • International Business Venturing
  • Venturing Strategy Building (Part 1)

Overview of modules for Block B

  • Entrepreneurial Marketing
  • Entrepreneurial Supply Chain Management
  • Entrepreneurial Finance
  • Venturing Strategy Building (Part 2)

Click here for more information.

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How English Language Skills Play An Essential Role In Building Trust With Your Customers

The English language is the global language of business, politics, international relations and entertainment for a number of countries worldwide.

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The English language is the global language of business, politics, international relations and entertainment for a number of countries worldwide.  While English is not an official language in many of these countries, it is the language most often taught as a foreign or second language, which means that it is spoken by over two billion people.  It therefore breaks down barriers, drives global collaboration and thinking and opens doors to a multitude of opportunities around the world.

However, in spite of this leading role of English in the globalised world, management often considers language skills a ‘soft’ issue and does not recognise that  immediate or concerted efforts for change are required; or more specifically, that individuals need to be fluent in English in order to be competitive in an international business market. As  Jeff Standridge, Vice President of Global Workforce Management at Acxiom Corporation states, “We have to be able to work seamlessly across the enterprise. That requires us to overcome any language barriers that exist. Without the ability to communicate clearly, concisely and effectively, significant risks begin to enter the equation, including lower quality and lost productivity. By addressing these needs early on companies can see a significant financial impact with global initiatives”.

Companies face challenges in educating clients about services and specifics of a product when they lack English language skills. Misunderstandings or mistakes in conveying that type of information cost time, relationships and money.

Related: Effective Communication Means Business Success

The potential loss of trust and commensurate loss of business as a result of misunderstandings through language underscores the importance of a full knowledge of the language for external communications, marketing and branding as well as for handling government and media relations. Ultimately, developing trust with local and global clients and overseas partners requires highly developed English language skills. This sentiment is echoed by Herman Uscategui, Director of Global Strategic Initiatives and International Business Development, Starbucks Coffee Company:

“Advanced language skills provide the foundation to trusted relationships with customers, communities and partners”.

There are many companies and individual professionals who fail in their quest for business or professional success. This failure can primarily be attributed to one of the most basic foundations of forming business relations – the language spoken. Undoubtedly, the English language is the global language for business and having a good command of English will definitely give one who is eyeing globally competitive business or career a clear edge.  Any communication problem, whether personal or business, translates to losses, zero result in negotiations, incompetence for global business or will just simply leave you ill-equipped to carry out business.

In an increasingly aggressive and competitive environment where people work an extraordinary amount of hours and have a number of objectives to reach,  language vendors need to ensure that individuals are capable of learning successfully at their job. The best results occur when instruction is customised to employees’ roles. Subsequently, they will be able to listen to and communicate effectively with diverse people, using appropriate verbal and nonverbal behaviour, language and strategies thereby bridging geographic and linguistic barriers.

The Wits Language School English Communication for Professional Development programme customises English language solutions for public and private organisations that enable organisations and individuals to reach their language goals and to maintain their competitive edge in local and global business.

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10 Books Tim Ferriss Thinks Every Entrepreneur Should Read

Check out these titles curated by the productivity expert and podcast host.

Emily Conklin

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Tim Ferriss, the productivity expert, author and inspirational speaker, is an avid reader, and has highlighted many books on his show and through his blog, seeking to share some of the same wisdom that inspires him.

From self-help to science fiction, there is something for everyone, and these 10 tomes have been selected from the many that make up Ferriss’s library. See what he recommends and why, and get ready to spend your Sunday mornings curled up with one – or several – of these books.

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