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Deon Herbst Of Enterprises University Of Pretoria On The Importance Of Ongoing Learning

As an entrepreneur, you’re probably pretty busy, but you need to make time for self-development and ongoing learning. Enterprises University of Pretoria CEO Deon Herbst explains why.

GG van Rooyen

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Vital Stats

  • Player: Deon Herbst
  • Position: CEO
  • Company: Enterprises University of Pretoria (Pty) Ltd
  • Established: 2000
  • Visit: www.enterprises.up.ac.za

Consider for a moment all the professional areas that the average entrepreneur needs to be, if not excellent at, then at least proficient in: Sales, marketing, accounting, human resources, public relations, IT, logistics – the list goes on and on.

The fact of the matter is, no entrepreneur’s background will ever provide him or her with all the tools needed to run a business. Add to this fact the reality that all the areas listed above are continually evolving, and the need for ongoing learning becomes obvious.

The good news is that upskilling oneself is easier than ever. Not only is information easier to access than ever, but courses are now available that make studying very accessible and achievable, even for busy business people. Entrepreneur spoke to Enterprises University of Pretoria (Pty) Ltd CEO Deon Herbst about ongoing learning for entrepreneurs.

Related: 15 Free Online Courses That Are Actually Worth Your Time

Entrepreneurs are busy people, so how should they continue their learning while still running businesses?

Online learning is flexible and accessible – you can literally access learning programmes anywhere at any time – perfect for on-the-go entrepreneurs.

Many professionals struggle to find the time to attend formal training sessions, but would still like to continue improving their knowledge and skills. Because of this, it is important to find a solution that makes learning as easy and accessible as possible. For instance, our courses offer integrated online learning environments that optimise global participation. We’ve also recently launched a mobile app that provides a one-stop interactive information service. You can select a course, enrol, pay and track your skills development goals – all on your phone via our app!

What do you consider to be a realistic goal in terms of continued learning? How should entrepreneurs map out their studies?

Take a systematic approach. You don’t complete a marathon by running a marathon – you complete it by running one step at a time and not stopping until you have reached your goal. If you are starting out with a new venture, you can look at a course that will equip you with skills to start a business and manage it to reach unchartered growth.

If you have a business that has been running for a while, and you realise the need and benefits of using technology for your business, look into a course that will provide you with opportunities to understand technology better and how it can assist you in growing your business.

Use your talents and dreams to map the path to your business’s success, and then put together a solid plan to sharpen your skills to get you there.

Related: 10 Free Online Courses That Can Benefit Every Entrepreneur

Can you tell us a bit about the sort of courses that are available for people looking to study while working? What sort of course would you recommend?

It’s important, we believe, to offer courses that address the specific needs of an industry. In order to be truly useful to a professional, a course needs to deal with the specifics of his or her industry.

A professional shouldn’t sign up for some broad, general course, but should instead enrol in something that will meet their immediate workplace needs.

For this reason, we offer a very wide range of courses, from agriculture and food sciences to engineering, law, economics and, of course, business management and entrepreneurship.

Read more on the courses here.

What, in your opinion, should the ultimate goal of any course be?

Well, we believe that any offering should translate into increased productivity and enhanced customer service excellence. In order for any course to be worthwhile to both the individual enrolled and his or her larger company, it should offer high-quality, customised and practical solutions that make a real-world difference to day-to-day operations.

enterprises-university-of-pretoria-building

Why is continued learning important for entrepreneurs?

New developments are occurring at a rapid rate, technology is evolving and information is becoming more readily available in real-time settings.

With the significant changes that recent years have brought to the career landscape, the responsibility to upskill, empower yourself and build a workforce with ‘future-proof’ skills has shifted to you, the individual, and you need to make sure that your skills are on par with your ambition.

Related: 6 Free Online Classes For Digital-Marketing Beginners

What kind of continued learning is beneficial to entrepreneurship?

Empowering emerging entrepreneurs is a national requirement and key to the sustainability of any enterprise. For example, courses equipping entrepreneurs with supplier development solutions to grow and support small business are extremely beneficial.

Big organisations now have the opportunity to invest in the skills development of small businesses, and receive greater incentives for buy-back of goods and services once these suppliers have been upskilled to meet their requirements.

By developing qualifying small businesses as value-adding suppliers, big organisations become drivers of change.

In return, small businesses are able to supply quality goods and services and the right technical skills to create the vital link of empowered suppliers.

Apart from enrolling in study programmes, what other strategies would you suggest for those trying to improve their knowledge?

Never underestimate the importance of solid research. By putting science into practice, it can produce business solutions that translate into increased productivity, enhanced customer service and improved business optimisation.

Related: An MBA for Free?

Considering that entrepreneurs are usually busy people, as mentioned, we have tried to bridge the gap between businesses and our research industry experts. You can view and access our experts online, without geographical limitations. Entrepreneurs are critical for our continent and they are the champions in living our credo of ‘shifting knowledge to insight’. 

GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.

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Get The Edge This Winter

Five short courses from WITS kicking off in July will give you the competitive edge.

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From Gauteng’s most trusted provider of the best learning experiences, come five WITS-curated courses starting in July 2019. Use the longer, colder days to curl up with a “good book” and emerge from winter with a new edge.

There are three online short courses offered via the WITS Digital Campus, starting 15 July.

Managing Labour Relations

This 10 week course will equip you with sound knowledge of South Africa’s complex labour landscape and an understanding of your legal rights as an employee or employer.

You will also learn skills for navigating employer / employee relationships successfully, and get tools for managing disputes effectively. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Logistics and Supply Chain Management Practice

This 10 week course is packed with practical and theoretical information to help retail managers, supply chain supervisors, stock controllers and even CEOs drive efficiencies in the value chain.

It covers everything from improving exporting transportation, warehousing, order processing and procurement to financial management and managing waste. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Applied Digital Marketing

We operate in an increasingly digital world and traditional marketing must include digital aspects and channels to be relevant.

This 10 week course will teach you to think digital, talk digital and deliver effective digital campaigns to elevate marketing and brand-building initiatives. You will learn to conceptualise and implement successful digital marketing strategies that drive customer acquisition, optimise your digital footprint and deliver business results.

There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Related: Thinking of Immigrating to America from SA? Now Is The Time

Comprehensive onsite courses in July include:

Real Estate Investment Analysis

This intensive five day course is for people who have been introduced to the real estate discipline at NQF 4 and NQF 5 levels. It is designed to provide higher level, more focused training as well as tools for analysing different types of real estate investments at the individual asset level, and measuring investment performance.

The course will benefit property practitioners who do not have property degrees; past graduates of SAPOA programmes in different aspects of the real estate business and people from different disciplinary backgrounds considering entering the profession.  The course takes place over five days from 1 to 5 July 2019.

Advanced Performance Management

Presented by the School of Accountancy together with Wits Enterprise, this course is designed to prepare students for the Association of Chartered Certified Accountants (ACCA) Professional level exams.

On completion of this course, you will be able to:

  • Use strategic planning and control models to plan and monitor organisational performance
  • Assess and identify key external influences on organisational performance
  • Apply strategic performance measurement techniques in evaluating and improving organisational performance
  • Advise on business performance evaluation as well as recognize vulnerability to corporate failure

The course will run from 15 July to 22 October 2019.

For more information on registering for any of these courses, criteria for registering, and costs, visit.

Related: The Importance of Outsourcing Your Payroll

This article was originally posted on Entrepreneur.com/sa.

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Think Global, Act Local: Business Education For Disruptors, Innovators And Entrepreneurs

As one of the largest and most prestigious business schools in Africa, JBS is focused on producing visionary leaders and managers who are geared for progress across the continent, but connected to the world at large.

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Disruption. Innovation. The fourth industrial revolution. These aren’t just platitudes at the Johannesburg Business School (JBS), they’re the bedrock of the various courses and programmes on offer.

“We are authentically African, as we believe there are huge opportunities in both South Africa and Africa at large, but we are also looking at the global landscape. We have an incredible opportunity to educate and mentor the future generation of Africa’s leaders and managers by providing them with the tools they need to be true innovators and disruptors,” says Professor Lyal White, Senior Director of the JBS at the University of Johannesburg.

“Day-to-day business in Africa requires leaders to focus on — and deliver — development with a direct impact on communities. The challenges we face present an opportunity. The fourth industrial revolution requires soft skills and humanism in leading and mentoring for competitive and progressive business performance. This is particularly relevant in Africa.”

Taking on a new era

The JBS believes it has an important role to play in future-proofing Africa and her leaders, and is building programmes and a professional teaching staff with this specific goal in mind.

“The scope of the fourth industrial revolution is far beyond its digital or information counterparts,” says Professor White.

“It’s a systemic transformation that impacts civil society, governance structures, human identity, economics and manufacturing, while integrating human beings and machines.

“The underlying technologies for this shift are artificial intelligence (AI), blockchain, nanotechnology, biotechnology, the Internet of Things (IoT), Cloud computing, autonomous vehicles and 3D printing.”

JBS sees the humanities as playing a critical role in developing the creative and critical thinking that will be essential ingredients to success in Industry 4.0.

“UJ has the highest concentration of staff with PhDs in AI on our continent and we are more than ready to tackle this new era,” he says.

“At an unprecedented level, the global environment demands innovative business leaders with entrepreneurial spirit and government officials who can lead African businesses to succeed in Africa. With our focus on providing global management thought leadership and deep African insights, JBS prepares students for that role, giving them a critical edge for success.”

Related: The Art Of Storytelling: Johannesburg Business School Launches Its Executive Training Programmes

Depth and creativity

Given the opportunities and challenges presented by doing business on the continent, the JBS is developing and delivering bespoke programmes, designed with a keen focus on depth and creativity.

“We’re taking an alternative approach to the norm while ensuring we deliver on international standards,” says Professor White. “Africa needs world-class business education with a local flavour to develop the management competencies we need and to build excellence. This is the model and approach JBS has taken.

“Fortunately, we attract a great diversity of students who have the drive to succeed, confidence, a strong record of triumph and a burning desire to advance the evolution of business in our society,” he adds.

Bringing world-class education to Africa

“Our offering includes undergraduate diplomas and degrees, postgraduate degrees and programmes, and will soon include a Masters of Business Administration (MBA) degree. On the cards are also online programmes, blended learning and unique contact programmes with delegates from across the continent and partners from around the world.”

JBS as a disruptor in the executive education category has two goals: Designing programmes to match the demand of an emerging market, and reshaping existing programmes to meet the demand of customers as their needs evolve.

“As a late entrant to the business school market, JBS will be agile and adaptable in order to stay relevant and take advantage of the disrupted higher education environment by offering business skills for disruptors,” concludes Professor White.

“Conventional approaches and standard business acumen do not work. Preparing individuals and organisations for this context requires programmes with a difference, which is why we’re including an MBA with a difference in our offering going forward.”

Upcoming Executive education programmes and Masterclasses in 2019:

Programmes:

  • Project Management (26 – 27 Feb)

Become proficient at project management. An essential workplace skill that can boost the impact you have on any organisation.

  • Finance for Non-Financial Managers (4 – 8 Mar)

Expand your overview of financial performance from a commercial perspective across management functions.

  • Storytelling and Creativity (1 – 2 Apr)

The power of the narrative is becoming more recognised across leadership disciplines. Implementing creativity in storytelling will enhance your leadership presence.

  • Negotiation Skills (9 – 10 Apr)

Develop your negotiation skills to create more effective partnerships and better results for your organisation.

Master Classes: 

  • Implementing Strategy (1 Feb)

Delve into the core aspects of implementing strategic deliverables and cascading these across your teams.

  • Coaching and Mentoring Centre of Excellence: Session 1 (7 Feb)

Access a network of leaders and coaches to enhance your personal growth.

  • Marketing Series: Session 1 (13 Feb)

Leverage marketing tools and practices to enhance your clients’ experiences.

  • Generating Shared Value (21 Feb)

Implement practices focussed on business with the purpose to generate sustainable value for your organisation.

  • Innovation Series (12 Mar)

Learn about innovative success stories in the context of industry 4.0 and how to prepare and future-proof your organisation for this digital revolution.

  • HR Series: Session 1 (26 Mar)

The HR Series will address key issues facing HR practitioners with robust debate and suggestions to enhance this function.

For more information and to register please visit our website www.jbs.ac.za or Email us on ExecEd@jbs.ac.za

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English: The Language Of Oppression Or Opportunity?

We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are.

Wits Language School

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Having to communicate professionally in English sometimes strikes fear into the hearts of many South Africans irrespective of their gender, age or business field; the mere thought of presenting to a group of colleagues in English or submitting a report to your manager is daunting and nerve wracking. If you are one of the many, do not be embarrassed; you are in good company.

Despite South Africa’s recognition of 12 official languages and its embracing of multilingualism, English continues to be the dominant language within schools and workplaces and competence is considered a pathway to upward mobility and professional opportunities. While it is evident that one requires good English skills to excel academically and professionally, little attention has been paid to improving the English proficiency of South Africans. This may in part be because English is an official language and it is assumed that all South Africans can speak English well. However, the differences in the type of English one is exposed to and the difference between fluency and accuracy are overlooked.

South Africans are unique; we are multilingual, vibrant and dynamic individuals who utilise a wide variety of linguistic resources when we communicate. It is not odd to find us communicating in multiple languages at the same time; we code switch when we cannot remember the correct English word or when we want to express a thought accurately but cannot find an appropriate English word and we do it effortlessly and automatically. These skills set us apart as innovative language users as we mesh and blend languages in our common goal to communicate accurately.

Related: Knowing The Basics Is Not Good Enough Anymore

Unfortunately, these skills do not hold us in good stead in the workplace where standard and ‘proper’ English is required and suddenly we lose confidence and nerve. We become more conscious of how much we do not know and question what we do know. It is easy to feel overwhelmed and paralysed by fear when you have to communicate solely in English and are suddenly evaluated against monolingual, Western, middle class norms. Furthermore, it is easy to assume if we incorporate more complex words and use lengthy phrases as well as adopt an American or British accent, our English language skills will suddenly improve. This is a myth; do not believe it!

In order to communicate effectively and appropriately, one needs to be cognisant of the following factors:  the audience, the purpose of the message, the message itself, the grammatical accuracy of the message and the tone of the message. Simply put, one has to ensure that the meaning of the message is always concise and coherent and is phrased in a manner that can be easily understood by the reader or listener.  Secondly, one has to ensure that the grammatical accuracy of the message is maintained; editing and proofreading are essential in order to win the reader’s or listener’s confidence in what you are communicating.

Here at Wits Language School, we are passionate about improving the language skills of South African second language learners and our courses are especially designed to help you improve your English language skills. We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are:

Communicative Grammar Are you interested in improving your editing skills and English grammar knowledge?

Join our Communicative Grammar course.

English Speaking and Pronunciation Do you want to improve your pronunciation and gain more confidence speaking in English?

Join our English Speaking and Pronunciation course.

Business Writing Are you interested in improving your proposal or minutes writing skills?

Join our Business Writing Skills course

Presentation Skills Do you want to give presentations that are dynamic and interesting?

Join our Presentation Skills course.

Report Writing Do you want to write reports that are coherent and well organised?

Join our Report Writing course.

English for Critical Thinking in Business Are you interested in improving your critical thinking skills and becoming a strategic thinker?

Join our Critical Thinking in Business course.

 

Climb the ladder to success and apply today. Applications for 2019 are now open. Wits Language School, changing lives and opening doors.

Read next: Tips To Becoming Fluent

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