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Why Reading Is The Most Important Tool In Your Arsenal

Every great entrepreneur reads — voraciously. If you’re serious about success, it’s time to jump on their bandwagon.

Allon Raiz

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I hated reading as a kid. I hated reading as a teenager. I even hated reading in my early 20s. And then came In Search of Excellence by Robert H Waterman Jr and Tom Peters, which I was given as a birthday present in 1985. It sat on my shelf unread for seven years. In 1992, at the age of 25, I pulled the book off the shelf and began to read… and I’ve never stopped.

The irony is that In Search of Excellence has since been largely debunked, with the lessons it taught regarded by some as fraudulent. Regardless, I found this reading experience incredibly helpful as I tried to apply the book’s lessons in my first entrepreneurial endeavour, the New York Sausage Factory.

I am fascinated by the correlation between successful entrepreneurs and their obsession with reading. Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms. Self-made millionaire and author, Steve Siebold, has interviewed over 1 200 of the world’s wealthiest people and says one of the first things you’ll notice in a wealthy person’s home is an extensive library of books.

All the entrepreneurs I mentor personally are now required to go on a strict diet of one business-related book every two weeks. Any who fail to comply very quickly land up as one of my ex-mentees.

So why is reading so important for entrepreneurs?

1. Opens your mind to new concepts

We are the sum of all our experiences. Books open us up to the experiences of others, too, and show us — conceptually — how they have overcome some of the problems they’ve encountered. This can broaden your arsenal of tools to manage the future. An example of this was when I read The E-Myth Revisited by Michael E Gerber. This book completely reshaped my respect for documenting processes; something that permeates Raizcorp today.

2. Reinforces old concepts

We all know how lonely the entrepreneurship journey can be. When reading about how others have overcome obstacles or used a certain ‘formula’ as part of their strategy, it is very affirming when you discover that you are using the same ‘formula’ and it encourages you to continue pursuing that strategy. For example, one of the rules at Raizcorp is that we don’t do training only, and we don’t engage with anyone before they have passed our selection process. Very often, there has been a temptation to relax the rules for the lure of a big contract. It can become a lonely space in your mind when wrestling with that decision. But, when you read about other successful entrepreneurs who have stuck to their principles despite a commercial sacrifice and still succeeded, it encourages you to remain true to your own.

Related: Why You Should Be Reading More Fiction And Watching Less News

3. Apply what works for you right now

The saying that the master appears when the student is ready is particularly applicable to reading a book. You can read the same book at two different periods on your entrepreneurial journey and take away completely different lessons. A healthy way to read any book is not to believe it, but to use it as information that may become applicable to your particular situation. Every entrepreneur’s journey is different and every context is different, so it’s important for you to filter and discern the most important information for you to use or adapt.

4. Cheap learning curve

It’s said that nothing teaches you like experience. The only problem with this is that experience generally costs you money or pain. By reading other people’s experiences and thoughts through their books, you can identify different patterns that are replicated time and again. There is a strong probability these lessons will apply to you, too, and I would always err on the side of this ‘wisdom’. If you’ve read 20 books that all reinforce the importance of spending more time on selecting your team, you would be wise to devise a strong selection process even if you haven’t had an issue with this previously.

5. Great way to connect

Recently, I was sitting on an overseas flight and noticed the person next to me was reading Shoe Dog by Phil Knight. I had also read the book and loved it. I used the common experience to open up a conversation that subsequently led to a deal. Even if I haven’t read the book someone is reading, my genuine curiosity about whether the book is valuable or not can be a way of connecting with a random stranger. If they are reading a business book, it’s highly probable they are in business themselves, which increases my chances of widening my business network.

Pulling it all together

Reading books is not for everyone but, with apps such as Audible and a pair of earphones, nowadays you can have someone read to you. I never travel in my car or on a plane without an audiobook playing away. I find myself pausing the book and allowing my mind to wander as I reflect on and synthesise what I’ve just heard with a view to how it could be applied to my own business. Every book I have read has provided useable nuggets that have been instrumental in driving my business forward, and I believe they can do the same for you.

“Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms.”

Allon Raiz is the CEO of Raizcorp, the only privately-owned small business ‘prosperator’ in Allon Raiz is the CEO of Raizcorp. In 2008, Raiz was selected as a Young Global Leader by the World Economic Forum, and in 2011 he was appointed for the first time as a member of the Global Agenda Council on Fostering Entrepreneurship. Following a series of entrepreneurship master classes delivered at Oxford University in April 2014, Raiz has been recognised as the Entrepreneur-in-Residence at the University of Oxford’s Saïd Business School. Follow Allon on Twitter.

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Get The Edge This Winter

Five short courses from WITS kicking off in July will give you the competitive edge.

Wits Plus

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From Gauteng’s most trusted provider of the best learning experiences, come five WITS-curated courses starting in July 2019. Use the longer, colder days to curl up with a “good book” and emerge from winter with a new edge.

There are three online short courses offered via the WITS Digital Campus, starting 15 July.

Managing Labour Relations

This 10 week course will equip you with sound knowledge of South Africa’s complex labour landscape and an understanding of your legal rights as an employee or employer.

You will also learn skills for navigating employer / employee relationships successfully, and get tools for managing disputes effectively. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Logistics and Supply Chain Management Practice

This 10 week course is packed with practical and theoretical information to help retail managers, supply chain supervisors, stock controllers and even CEOs drive efficiencies in the value chain.

It covers everything from improving exporting transportation, warehousing, order processing and procurement to financial management and managing waste. There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Applied Digital Marketing

We operate in an increasingly digital world and traditional marketing must include digital aspects and channels to be relevant.

This 10 week course will teach you to think digital, talk digital and deliver effective digital campaigns to elevate marketing and brand-building initiatives. You will learn to conceptualise and implement successful digital marketing strategies that drive customer acquisition, optimise your digital footprint and deliver business results.

There are eight modules, covered in online lectures over eight weeks, requiring a commitment of five to seven hours per week. The exam is in week 10.

Related: Thinking of Immigrating to America from SA? Now Is The Time

Comprehensive onsite courses in July include:

Real Estate Investment Analysis

This intensive five day course is for people who have been introduced to the real estate discipline at NQF 4 and NQF 5 levels. It is designed to provide higher level, more focused training as well as tools for analysing different types of real estate investments at the individual asset level, and measuring investment performance.

The course will benefit property practitioners who do not have property degrees; past graduates of SAPOA programmes in different aspects of the real estate business and people from different disciplinary backgrounds considering entering the profession.  The course takes place over five days from 1 to 5 July 2019.

Advanced Performance Management

Presented by the School of Accountancy together with Wits Enterprise, this course is designed to prepare students for the Association of Chartered Certified Accountants (ACCA) Professional level exams.

On completion of this course, you will be able to:

  • Use strategic planning and control models to plan and monitor organisational performance
  • Assess and identify key external influences on organisational performance
  • Apply strategic performance measurement techniques in evaluating and improving organisational performance
  • Advise on business performance evaluation as well as recognize vulnerability to corporate failure

The course will run from 15 July to 22 October 2019.

For more information on registering for any of these courses, criteria for registering, and costs, visit.

Related: The Importance of Outsourcing Your Payroll

This article was originally posted on Entrepreneur.com/sa.

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Think Global, Act Local: Business Education For Disruptors, Innovators And Entrepreneurs

As one of the largest and most prestigious business schools in Africa, JBS is focused on producing visionary leaders and managers who are geared for progress across the continent, but connected to the world at large.

JBS

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Disruption. Innovation. The fourth industrial revolution. These aren’t just platitudes at the Johannesburg Business School (JBS), they’re the bedrock of the various courses and programmes on offer.

“We are authentically African, as we believe there are huge opportunities in both South Africa and Africa at large, but we are also looking at the global landscape. We have an incredible opportunity to educate and mentor the future generation of Africa’s leaders and managers by providing them with the tools they need to be true innovators and disruptors,” says Professor Lyal White, Senior Director of the JBS at the University of Johannesburg.

“Day-to-day business in Africa requires leaders to focus on — and deliver — development with a direct impact on communities. The challenges we face present an opportunity. The fourth industrial revolution requires soft skills and humanism in leading and mentoring for competitive and progressive business performance. This is particularly relevant in Africa.”

Taking on a new era

The JBS believes it has an important role to play in future-proofing Africa and her leaders, and is building programmes and a professional teaching staff with this specific goal in mind.

“The scope of the fourth industrial revolution is far beyond its digital or information counterparts,” says Professor White.

“It’s a systemic transformation that impacts civil society, governance structures, human identity, economics and manufacturing, while integrating human beings and machines.

“The underlying technologies for this shift are artificial intelligence (AI), blockchain, nanotechnology, biotechnology, the Internet of Things (IoT), Cloud computing, autonomous vehicles and 3D printing.”

JBS sees the humanities as playing a critical role in developing the creative and critical thinking that will be essential ingredients to success in Industry 4.0.

“UJ has the highest concentration of staff with PhDs in AI on our continent and we are more than ready to tackle this new era,” he says.

“At an unprecedented level, the global environment demands innovative business leaders with entrepreneurial spirit and government officials who can lead African businesses to succeed in Africa. With our focus on providing global management thought leadership and deep African insights, JBS prepares students for that role, giving them a critical edge for success.”

Related: The Art Of Storytelling: Johannesburg Business School Launches Its Executive Training Programmes

Depth and creativity

Given the opportunities and challenges presented by doing business on the continent, the JBS is developing and delivering bespoke programmes, designed with a keen focus on depth and creativity.

“We’re taking an alternative approach to the norm while ensuring we deliver on international standards,” says Professor White. “Africa needs world-class business education with a local flavour to develop the management competencies we need and to build excellence. This is the model and approach JBS has taken.

“Fortunately, we attract a great diversity of students who have the drive to succeed, confidence, a strong record of triumph and a burning desire to advance the evolution of business in our society,” he adds.

Bringing world-class education to Africa

“Our offering includes undergraduate diplomas and degrees, postgraduate degrees and programmes, and will soon include a Masters of Business Administration (MBA) degree. On the cards are also online programmes, blended learning and unique contact programmes with delegates from across the continent and partners from around the world.”

JBS as a disruptor in the executive education category has two goals: Designing programmes to match the demand of an emerging market, and reshaping existing programmes to meet the demand of customers as their needs evolve.

“As a late entrant to the business school market, JBS will be agile and adaptable in order to stay relevant and take advantage of the disrupted higher education environment by offering business skills for disruptors,” concludes Professor White.

“Conventional approaches and standard business acumen do not work. Preparing individuals and organisations for this context requires programmes with a difference, which is why we’re including an MBA with a difference in our offering going forward.”

Upcoming Executive education programmes and Masterclasses in 2019:

Programmes:

  • Project Management (26 – 27 Feb)

Become proficient at project management. An essential workplace skill that can boost the impact you have on any organisation.

  • Finance for Non-Financial Managers (4 – 8 Mar)

Expand your overview of financial performance from a commercial perspective across management functions.

  • Storytelling and Creativity (1 – 2 Apr)

The power of the narrative is becoming more recognised across leadership disciplines. Implementing creativity in storytelling will enhance your leadership presence.

  • Negotiation Skills (9 – 10 Apr)

Develop your negotiation skills to create more effective partnerships and better results for your organisation.

Master Classes: 

  • Implementing Strategy (1 Feb)

Delve into the core aspects of implementing strategic deliverables and cascading these across your teams.

  • Coaching and Mentoring Centre of Excellence: Session 1 (7 Feb)

Access a network of leaders and coaches to enhance your personal growth.

  • Marketing Series: Session 1 (13 Feb)

Leverage marketing tools and practices to enhance your clients’ experiences.

  • Generating Shared Value (21 Feb)

Implement practices focussed on business with the purpose to generate sustainable value for your organisation.

  • Innovation Series (12 Mar)

Learn about innovative success stories in the context of industry 4.0 and how to prepare and future-proof your organisation for this digital revolution.

  • HR Series: Session 1 (26 Mar)

The HR Series will address key issues facing HR practitioners with robust debate and suggestions to enhance this function.

For more information and to register please visit our website www.jbs.ac.za or Email us on ExecEd@jbs.ac.za

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English: The Language Of Oppression Or Opportunity?

We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are.

Wits Language School

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Having to communicate professionally in English sometimes strikes fear into the hearts of many South Africans irrespective of their gender, age or business field; the mere thought of presenting to a group of colleagues in English or submitting a report to your manager is daunting and nerve wracking. If you are one of the many, do not be embarrassed; you are in good company.

Despite South Africa’s recognition of 12 official languages and its embracing of multilingualism, English continues to be the dominant language within schools and workplaces and competence is considered a pathway to upward mobility and professional opportunities. While it is evident that one requires good English skills to excel academically and professionally, little attention has been paid to improving the English proficiency of South Africans. This may in part be because English is an official language and it is assumed that all South Africans can speak English well. However, the differences in the type of English one is exposed to and the difference between fluency and accuracy are overlooked.

South Africans are unique; we are multilingual, vibrant and dynamic individuals who utilise a wide variety of linguistic resources when we communicate. It is not odd to find us communicating in multiple languages at the same time; we code switch when we cannot remember the correct English word or when we want to express a thought accurately but cannot find an appropriate English word and we do it effortlessly and automatically. These skills set us apart as innovative language users as we mesh and blend languages in our common goal to communicate accurately.

Related: Knowing The Basics Is Not Good Enough Anymore

Unfortunately, these skills do not hold us in good stead in the workplace where standard and ‘proper’ English is required and suddenly we lose confidence and nerve. We become more conscious of how much we do not know and question what we do know. It is easy to feel overwhelmed and paralysed by fear when you have to communicate solely in English and are suddenly evaluated against monolingual, Western, middle class norms. Furthermore, it is easy to assume if we incorporate more complex words and use lengthy phrases as well as adopt an American or British accent, our English language skills will suddenly improve. This is a myth; do not believe it!

In order to communicate effectively and appropriately, one needs to be cognisant of the following factors:  the audience, the purpose of the message, the message itself, the grammatical accuracy of the message and the tone of the message. Simply put, one has to ensure that the meaning of the message is always concise and coherent and is phrased in a manner that can be easily understood by the reader or listener.  Secondly, one has to ensure that the grammatical accuracy of the message is maintained; editing and proofreading are essential in order to win the reader’s or listener’s confidence in what you are communicating.

Here at Wits Language School, we are passionate about improving the language skills of South African second language learners and our courses are especially designed to help you improve your English language skills. We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are:

Communicative Grammar Are you interested in improving your editing skills and English grammar knowledge?

Join our Communicative Grammar course.

English Speaking and Pronunciation Do you want to improve your pronunciation and gain more confidence speaking in English?

Join our English Speaking and Pronunciation course.

Business Writing Are you interested in improving your proposal or minutes writing skills?

Join our Business Writing Skills course

Presentation Skills Do you want to give presentations that are dynamic and interesting?

Join our Presentation Skills course.

Report Writing Do you want to write reports that are coherent and well organised?

Join our Report Writing course.

English for Critical Thinking in Business Are you interested in improving your critical thinking skills and becoming a strategic thinker?

Join our Critical Thinking in Business course.

 

Climb the ladder to success and apply today. Applications for 2019 are now open. Wits Language School, changing lives and opening doors.

Read next: Tips To Becoming Fluent

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