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Why Reading Is The Most Important Tool In Your Arsenal

Every great entrepreneur reads — voraciously. If you’re serious about success, it’s time to jump on their bandwagon.

Allon Raiz

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I hated reading as a kid. I hated reading as a teenager. I even hated reading in my early 20s. And then came In Search of Excellence by Robert H Waterman Jr and Tom Peters, which I was given as a birthday present in 1985. It sat on my shelf unread for seven years. In 1992, at the age of 25, I pulled the book off the shelf and began to read… and I’ve never stopped.

The irony is that In Search of Excellence has since been largely debunked, with the lessons it taught regarded by some as fraudulent. Regardless, I found this reading experience incredibly helpful as I tried to apply the book’s lessons in my first entrepreneurial endeavour, the New York Sausage Factory.

I am fascinated by the correlation between successful entrepreneurs and their obsession with reading. Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms. Self-made millionaire and author, Steve Siebold, has interviewed over 1 200 of the world’s wealthiest people and says one of the first things you’ll notice in a wealthy person’s home is an extensive library of books.

All the entrepreneurs I mentor personally are now required to go on a strict diet of one business-related book every two weeks. Any who fail to comply very quickly land up as one of my ex-mentees.

So why is reading so important for entrepreneurs?

1. Opens your mind to new concepts

We are the sum of all our experiences. Books open us up to the experiences of others, too, and show us — conceptually — how they have overcome some of the problems they’ve encountered. This can broaden your arsenal of tools to manage the future. An example of this was when I read The E-Myth Revisited by Michael E Gerber. This book completely reshaped my respect for documenting processes; something that permeates Raizcorp today.

2. Reinforces old concepts

We all know how lonely the entrepreneurship journey can be. When reading about how others have overcome obstacles or used a certain ‘formula’ as part of their strategy, it is very affirming when you discover that you are using the same ‘formula’ and it encourages you to continue pursuing that strategy. For example, one of the rules at Raizcorp is that we don’t do training only, and we don’t engage with anyone before they have passed our selection process. Very often, there has been a temptation to relax the rules for the lure of a big contract. It can become a lonely space in your mind when wrestling with that decision. But, when you read about other successful entrepreneurs who have stuck to their principles despite a commercial sacrifice and still succeeded, it encourages you to remain true to your own.

Related: Why You Should Be Reading More Fiction And Watching Less News

3. Apply what works for you right now

The saying that the master appears when the student is ready is particularly applicable to reading a book. You can read the same book at two different periods on your entrepreneurial journey and take away completely different lessons. A healthy way to read any book is not to believe it, but to use it as information that may become applicable to your particular situation. Every entrepreneur’s journey is different and every context is different, so it’s important for you to filter and discern the most important information for you to use or adapt.

4. Cheap learning curve

It’s said that nothing teaches you like experience. The only problem with this is that experience generally costs you money or pain. By reading other people’s experiences and thoughts through their books, you can identify different patterns that are replicated time and again. There is a strong probability these lessons will apply to you, too, and I would always err on the side of this ‘wisdom’. If you’ve read 20 books that all reinforce the importance of spending more time on selecting your team, you would be wise to devise a strong selection process even if you haven’t had an issue with this previously.

5. Great way to connect

Recently, I was sitting on an overseas flight and noticed the person next to me was reading Shoe Dog by Phil Knight. I had also read the book and loved it. I used the common experience to open up a conversation that subsequently led to a deal. Even if I haven’t read the book someone is reading, my genuine curiosity about whether the book is valuable or not can be a way of connecting with a random stranger. If they are reading a business book, it’s highly probable they are in business themselves, which increases my chances of widening my business network.

Pulling it all together

Reading books is not for everyone but, with apps such as Audible and a pair of earphones, nowadays you can have someone read to you. I never travel in my car or on a plane without an audiobook playing away. I find myself pausing the book and allowing my mind to wander as I reflect on and synthesise what I’ve just heard with a view to how it could be applied to my own business. Every book I have read has provided useable nuggets that have been instrumental in driving my business forward, and I believe they can do the same for you.

“Warren Buffet estimates that he spends 80% of his working day reading, while Bill Gates and Elon Musk are famous bookworms.”

Allon Raiz is the CEO of Raizcorp, the only privately-owned small business ‘prosperator’ in Allon Raiz is the CEO of Raizcorp. In 2008, Raiz was selected as a Young Global Leader by the World Economic Forum, and in 2011 he was appointed for the first time as a member of the Global Agenda Council on Fostering Entrepreneurship. Following a series of entrepreneurship master classes delivered at Oxford University in April 2014, Raiz has been recognised as the Entrepreneur-in-Residence at the University of Oxford’s Saïd Business School. Follow Allon on Twitter.

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English: The Language Of Oppression Or Opportunity?

We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are.

Wits Language School

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Having to communicate professionally in English sometimes strikes fear into the hearts of many South Africans irrespective of their gender, age or business field; the mere thought of presenting to a group of colleagues in English or submitting a report to your manager is daunting and nerve wracking. If you are one of the many, do not be embarrassed; you are in good company.

Despite South Africa’s recognition of 12 official languages and its embracing of multilingualism, English continues to be the dominant language within schools and workplaces and competence is considered a pathway to upward mobility and professional opportunities. While it is evident that one requires good English skills to excel academically and professionally, little attention has been paid to improving the English proficiency of South Africans. This may in part be because English is an official language and it is assumed that all South Africans can speak English well. However, the differences in the type of English one is exposed to and the difference between fluency and accuracy are overlooked.

South Africans are unique; we are multilingual, vibrant and dynamic individuals who utilise a wide variety of linguistic resources when we communicate. It is not odd to find us communicating in multiple languages at the same time; we code switch when we cannot remember the correct English word or when we want to express a thought accurately but cannot find an appropriate English word and we do it effortlessly and automatically. These skills set us apart as innovative language users as we mesh and blend languages in our common goal to communicate accurately.

Related: Knowing The Basics Is Not Good Enough Anymore

Unfortunately, these skills do not hold us in good stead in the workplace where standard and ‘proper’ English is required and suddenly we lose confidence and nerve. We become more conscious of how much we do not know and question what we do know. It is easy to feel overwhelmed and paralysed by fear when you have to communicate solely in English and are suddenly evaluated against monolingual, Western, middle class norms. Furthermore, it is easy to assume if we incorporate more complex words and use lengthy phrases as well as adopt an American or British accent, our English language skills will suddenly improve. This is a myth; do not believe it!

In order to communicate effectively and appropriately, one needs to be cognisant of the following factors:  the audience, the purpose of the message, the message itself, the grammatical accuracy of the message and the tone of the message. Simply put, one has to ensure that the meaning of the message is always concise and coherent and is phrased in a manner that can be easily understood by the reader or listener.  Secondly, one has to ensure that the grammatical accuracy of the message is maintained; editing and proofreading are essential in order to win the reader’s or listener’s confidence in what you are communicating.

Here at Wits Language School, we are passionate about improving the language skills of South African second language learners and our courses are especially designed to help you improve your English language skills. We offer a wide range of courses specifically aimed at professionals who want to enhance their professional English communication skills. Some of our most popular courses are:

Communicative Grammar Are you interested in improving your editing skills and English grammar knowledge?

Join our Communicative Grammar course.

English Speaking and Pronunciation Do you want to improve your pronunciation and gain more confidence speaking in English?

Join our English Speaking and Pronunciation course.

Business Writing Are you interested in improving your proposal or minutes writing skills?

Join our Business Writing Skills course

Presentation Skills Do you want to give presentations that are dynamic and interesting?

Join our Presentation Skills course.

Report Writing Do you want to write reports that are coherent and well organised?

Join our Report Writing course.

English for Critical Thinking in Business Are you interested in improving your critical thinking skills and becoming a strategic thinker?

Join our Critical Thinking in Business course.

 

Climb the ladder to success and apply today. Applications for 2019 are now open. Wits Language School, changing lives and opening doors.

Read next: Tips To Becoming Fluent

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“Free” Online Courses Versus Interactive Classroom Courses

Online learning should be considered a supplement and extension, rather than a replacement, to traditional classroom learning.

Wits Language School

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The Internet is currently abuzz with advertisements for “free” online language courses and online education. While developments in technology have undoubtedly created opportunities for more people to access education, the question still remains as to whether it is actually possible to learn a language solely with the use of an online platform. Whilst there are numerous advantages to using online platforms, there are equally as many disadvantages.

Online platforms are limited in their capacity to support group discussions, as well as the engagement with language facilitators and tutors. Many platforms are also unable to cope with the thousands of students that try to join online discussions. Language learners benefit greatly from human interaction within a classroom. Mark Edmundson (2012), an English professor at the University of Virginia, argued that online education creates a “monologue and not a real dialogue” in the learning environment.

Classroom environments allow learners to express their opinions, participate in debates, and engage in face-to-face interaction with classmates and their instructor.

Related: “Free” Online Courses Versus Interactive Classroom Courses

Language facilitators are responsible for explaining material, answering questions and guiding learning based on students’ needs and language levels in real time. From an online perspective, this resource becomes diluted, as often there exists back and forth communication between the student and the facilitator over an extended period of time. Within a classroom environment, learners are immersed in the language and encouraged to speak. Learning takes place in a pro-active way with a balance of learner-facilitator interaction and group work. Language learners receive undivided attention from the facilitator, and the pace and content of the tuition is thus tailored to the learner accordingly.

Two of the benefits of online courses are that they offer flexibility and convenient accessibility; however, they also require a greater amount of self-discipline, reading and time-management skills. Online courses tend to make it easier to procrastinate and they create a sense of isolation. These elements are not conducive to successful language learning. Motivation levels are likely to decrease when using online platforms, as learners have no real external influences to help keep them motivated and inspired.

The quality and accreditation of online language courses is also a concern to most learners, as many online courses lack valid accreditation and certification. It is crucial to enrol in a course that provides legitimate information and that is accredited with a relevant board or organisation. A course that does not provide valid accreditation will serve no purpose or advantage to the learner.

Wits Language School was established in 1997 and forms part of the Faculty of Humanities at the University of the Witwatersrand in Johannesburg, South Africa. Over the last 19 years, the school has built a reputation for providing high-quality language services and short learning programmes in a dynamic and international learning environment. Wits Language School endorses interactive teaching styles, uses up-to-date teaching methods, and employs experienced and highly qualified teachers who are mother-tongue speakers to assist all participants in their quest to learn a second language.

Online learning should be considered a supplement and extension, rather than a replacement, to traditional classroom learning.

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Rethinking Learning In The 21st Century

The changing world of work has disrupted the three elements of the traditional ‘career’: Expertise, duration, and rewards.

Wits Plus

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Vital Stats

Traditionally the concept of a ‘career’ was considered to include three elements:

  1. A career represented our expertise, our profession, and ultimately our identity.
  2. A career was something that built over time and endured. It gave us the opportunity to progress and advance.
  3. A career gave us financial and psychological rewards. It made life meaningful and paid us enough to live well.

The changing world of work has disrupted all three elements: Expertise, duration, and rewards.

A career can now be as long as 60 years; at the same time, due to rapid advancements in technology and the changes that bring about in the workplace, skill sets can become obsolete in as little as five years.

Increasingly, companies need to rethink the way in which careers are managed and learning opportunities are delivered, and many have already begun to overhaul their career models and L&D (Learning and Development) infrastructure in line with the digital age.

Related: Your Investment In Knowledge

Employees’ learning behaviour is also changing. In the past, employees were able to obtain the skills required for their career early on and as a once-off; now, the career itself is a journey of learning, up-skilling, re-skilling and continuous reinvention to remain relevant and to thrive in the changing world of work.

Older employees who studied at a time where most of one’s learning occurred prior to entering the workplace, find themselves working alongside millennials who place greater value on learning and progression rather than on earning potential as a first priority.

Eighty-three percent of the respondents surveyed in Deloitte’s 2017 Global Human Capital Trends survey say their organisations are shifting to flexible, open career models that offer enriching assignments, projects, and experiences rather than a static career progression.

However, in today’s fast-paced business world, even if companies are restructuring L&D delivery, no one is going to make you engage in a strategy that is essential to your future success – continuous learning. You will have to take the initiative yourself.

Noted self-help expert W. Clement Stone, in his many writings on this topic, recommended that one spends anywhere from a half-hour to two hours a day in study and thinking time. This tireless dedication, combined with an insatiable curiosity, will equip you to excel in the future world of work. What’s more, learning new skills and knowledge can be fun!

The good news for both companies and for employees is that an explosion of high-quality content and digital delivery models offers employees ready access to continuous learning. The Wits DigitalCampus offers a range of accredited and fully online short courses to support your continuous learning.

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