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12 Entrepreneurs Share The Books They Always Recommend

Just in time for the holiday season, entrepreneurs tell us the books they always tell others to read.

Nina Zipkin

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A savvy entrepreneur understands that the ability to empathise with a variety of perspectives is invaluable when growing a business. One of the simplest and most effective way to do this is to read widely, across genres and from authors whose point of view is different than your own.

Whether it is a novel or history book on your nightstand or an in-depth scientific study, these successful founders have some unexpected titles that they always recommend to everyone.

1On having a positive attitude in the face of adversity

danny-the-champion-of-the-world

  • Name: Merrill Stubbs
  • Company: Food52
  • Book: Roald Dahl’s Danny the Champion of the World. I love children’s books in general, and a lot of kid’s books are really good reading for adults. This one in particular is not only a great story and narrative, but it’s a great study of a relationship between father and his son.

Plus, the entrepreneurial, can-do attitude of Danny and his father has always been inspiring to me. While they are meticulous planners, ultimately it’s the partnership and camaraderie between them that is more important than their scheme working out exactly as planned. I try to keep this in mind when things don’t go the way we’ve anticipated.

Related: 10 Successful Entrepreneurs Reveal The Books That Changed Their Lives


2On combating negative thinking

positive-intelligence

  • Name: Jessica Dilullo Herrin
  • Company: Stella & Dot
  • Book: Positive Intelligence by Shirzad Chamine. In this book, he pulls together decades of research to show people how to shift their negative thinking into empowering ways of thinking, acting and feeling. After I read it, I was convinced that Shirzad was the real deal, and his approach and techniques really worked.

The gist of positive psychology is this: The more you train your brain to be positive, the happier you feel. For me, this has translated into taking time to quiet my brain every day to recharge and refocus.


3On how emotions affect our work

thinking-fast-and-slow

  • Name: Oren Frank
  • Company: Talkspace
  • Book: I recommend a book called Thinking Fast and Slow by Daniel Kahneman. He’s the first and only psychologist that won the Nobel prize for economics. The notion that people, emotions and relationships determine so much of the decisions we make and these are deeply rooted mechanisms is something that is becoming more understood and accepted. It’s basically the fundamentals of business, because who do you do business with? You do business with people. This particular book gives you amazing insight as to how to better understand and work with people

Related: 3 Books To Help You Become Better, Smarter And Faster


4On a learning from a diversity of opinions

conscious-capitalism

  • Name: Gavin Armstrong
  • Company: Lucky Iron Fish
  • Book: Conscious Capitalism by John Mackey and Rajendra Sisodia. If you’re an entrepreneur, I think that you can’t only have one point of view. That book lets you explore the concept within different frameworks and how it would work for you. It uses relevant, current issues and examples. Even if you don’t agree with the opinions, you are given enough information to make your own decision.

5On the scope of technology

making-of-the-atomic-bomb-by-richard-rhodes

  • Name: Jeff Chapin
  • Company: Casper
  • Book: Making of the Atomic Bomb by Richard Rhodes. It is a story of the U.S. effort to build the atomic bomb. It’s a beautifully written book about the science and technology behind it. I don’t think many people think of a non-fiction book as page turner, but it sucked me in.

There’s incredible science described in a very understandable way, tension around the morality of building an atomic bomb, egos and personality conflicts, along with the fact that many of the scientists were Jews expunged from Nazi Europe creating the ultimate weapon to destroy Nazism. It’s a good read. A lot of people haven’t had great experiences with non-fiction, so I think it surprises them.

Related: 3 Brilliant Books To Help You Launch Your Business


6On the golden rule

how-to-win-friends-and-influence-people

  • Name: Dave Rusenko
  • Company: Weebly
  • Book: How to Win Friends and Influence People by Dale Carnegie. It’s a nice reminder and blueprint on how to be a good person. It’s effectively saying that if you could pay more attention to other people’s needs, it will benefit you.

7On taking ownership of your journey

the-alchemist

  • Name: Melissa Ben-Ishay
  • Company: Baked by Melissa
  • Book: I always recommend The Alchemist by Paulo Coelho. I try to read it once a year. I think everyone takes different lesson from reading that book. For me, it reminded me about the journey and that my path is my path, and I need to own it and enjoy it. It’s really all about the way you choose to perceive the events that are happening in your life.

Related: 7 Books (and Blogs) for the Entrepreneur in All of Us


8On the importance of sleep

no-more-sleepless-nights

  • Name: Aaron Hirschhorn
  • Company: DogVacay
  • Book: I have been recommending – and maybe because I have had some problems sleeping as the stress of the business is sort of catching up to me – is a book called No More Sleepless Nights by Peter Hauri. It puts insomnia into perspective. It’s a really practical guide to having a better attitude around sleep. I have been recommending that a lot to people, because it turns out a huge percentage of people I know suffer from insomnia and a huge percentage of the country, too. Very practical, not a business book, but it just affects your life in a huge way.

9On questioning your own perception

fooled-by-randomness-the-hidden-role-of-chance-in-life-and-in-the-markets

Related: 5 Books to Read Before Starting Your Business


10On taking risks

good-to-great-why-some-companies-make-the-leap-and-others-dont


11On reaching for the stars

an-astronauts-guide-to-life-on-earth

  • Name: Ryan Holmes
  • Company: Hootsuite
  • Book: An Astronaut’s Guide to Life on Earth by Canadian astronaut and International Space Station commander Chris Hadfield. He’s a friend and one of the most courageous and inspirational people I know. In the book, he shares some incredible stories from his life as an astronaut but also shows us how to make the impossible a reality whatever pursuit we’re in. I recommend this to anyone who dreams big and who strives to stay true to themselves.

Related: 5 Tips to Read 100 Books a Year


12On personal health and how it affects our daily lives

The China Study

  • Name: Daniella Yacobovsky
  • Company: BaubleBar
  • Book: I would recommend The China Study by Thomas Campbell and T. Colin Campbell. It is a really exceptional study on the impacts of nutrition on our outlook on life and how we approach basically everything. That has changed my approach to nutrition and my expectations that the things you eat do have a huge impact on everything, from your energy levels to your outlook.

This article was originally posted here on Entrepreneur.com.

Nina Zipkin is a staff reporter at Entrepreneur.com. She frequently covers media, tech, startups, culture and workplace trends.

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Self Development

Listening To These 8 Audiobooks On Success Is A Better Use Of Your Long Commute

Commuting is mostly just unpaid work, unless you make an effort to learn something along the way.

John Boitnott

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Commutes are getting longer, and in some cities they’re up to two hours each way. I have a friend in Los Angeles who does this. He passes the time with audiobooks. Now that’s still a lot of time to be stuck in transit, but he doesn’t view it that way. He says it allows him plenty of time to feed his personal and professional goals.

I’ve spent years listening to literature in the car while commuting, but somewhere along the line I switched over to books on business and personal improvement. I mostly gravitated toward amazing people who built their success from scratch and who experienced tremendous hardship. It stands to reason that if you’re dealing with hardships like a long commute, it’s important to hear motivational words that can help you transcend the difficulties.

Here are eight audiobooks that will help grow your success, both personal and professional, on your next commute:

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Self Development

3 Questions To Guide You To Success In 2018

Most of the goals we set have some external component to it. Some component that we cannot control. Yet, we act like we can.

Erik Kruger

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3 Questions To Guide You To Success In 2018

Goal setting as a concept makes perfect sense. At the most basic level you decide on the destination and then plot the way to get there. But as with many things, we like to overcomplicate that which should be simple.

Before you know it, you end up with 2 big goals in 15 different areas of your life and 100 micro goals that will help you reach your 30 big goals.

Complicating something simple. Some of the biggest obstacles to people in reaching their goals are:

  • The overestimate the effort it will take to achieve those goals
  • They want to go from 0-100km/h in the blink of an eye
  • Life is dynamic and static goals often do not make sense
  • They get so entrenched in the day to day running of things that goals get pushed aside.

What if instead of goals, we just focused on giving our best every day?

Of course, you still want to have an indication of where you are going.

But, if you are giving your 100% every day then you can forego the micro goals for a better way of calibrating your compass… using questions.

Related: Goal Setting Guide

I suggest you ask yourself these three questions regularly:

1. What does better look like?

The question at the heart of development and incremental improvement. This question allows you some creative space in which you can imagine a better future.

  • What does better health look like?
  • What does a better business look like?
  • What does better customer service look like?
  • What does better leadership look like?

By reflecting on this question, you materialise the gap between where you are and where you could be. Now, the only thing that is left is to align your daily actions with the better future you imagined.

2. What can I control?

Borrowed from Stoicism this question highlights the power of decision in your life. Epictetus said we should always be asking ourselves: “Is this something that is, or is not, in my control?”

Once you ask this of yourself regularly you will feel more in control of your life and more in control of your business.

Why?

Because your focus is solely on the things that you can influence. It restores the belief that you can actually impact the world around you in a meaningful way.

3. Was I impeccable with my actions today?

One inherent flaw with goal setting is that the goal setter often feels judged. As if we need more of that. In addition to the constant negative self-talk we have to endure we now have an additional source of judgement – whether we reached our goals or not.

As we discovered in question #2 We cannot control everything. Most of the goals we set have some external component to it. Some component that we cannot control. Yet, we act like we can.

So, instead of judging yourself, commit to giving your best every single day.

Related: The Tim Ferriss Approach to Setting Goals: Rig the Game so You Win


Accountability

What I love most about these questions is that they provide a built-in layer of accountability. Use them every day.

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Self Development

To Be Successful Stay Far Away From These 7 Types of Toxic People

You need a network of talented people, not toxic personalities who undermine you.

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Surrounding yourself with prospective mentors is an excellent way to build lifelong success. When Steve Jobs founded Apple, he learned from colleagues like Steve Wozniak about what it took to build computer hardware. And he learned from early investors like Mike Markkula about what it took to build a successful company and market a product. Now imagine if Jobs had surrounded himself with toxic personalities instead. It is likely that he would not have been able to create a company that is on course to be valued at $1 trillion.

If you interact with people who demonstrate questionable behaviour, you’re more likely to model that behaviour yourself or to become stressed as a result. At the very least, you will be missing out on the opportunity to network with more successful and inspiring individuals.

This article will review seven personality types that should be eliminated from your life in order to build your most successful self. Once these people are gone, you can work on building a network of people who influence you positively.

1. Micromanagers

According to a report by NPR, micromanagement is one of the biggest factors associated with employee dissatisfaction, lowered motivation and lack of professional creativity. To be successful, you must learn to solve problems independently. Micromanaging can make it difficult to develop these skills.

Related: Keep An Eye Out For Toxic Employees

2. Short-term thinkers

If you surround yourself with short-term thinkers, it will be difficult to know if an idea is destined for long-term success. Those who are narrow-minded may be more likely to dismiss one of your ideas because it will take time to develop into a meaningful success.

Take the creation of Airbnb as an example. The company was founded in 2008. At the time the “sharing economy” did not exist, and hotel chains like Starwood and Hilton dominated the lodging market. A short-term thinker would have criticised an idea like Airbnb.

In order for the company to be successful, Airbnb would need to change people’s attitudes and expectations about travel. They would need to encourage people to be comfortable staying with strangers, and they would need to find ways to mitigate possible liability should something tragic happen during a customer’s stay.

Well-respected venture capitalists decided to pass on Airbnb because of these short-term concerns. The Airbnb founders were only able to find success once they connected with people who were comfortable thinking long term.

3. Pessimists

pessimistsPessimism is not always a bad trait; at times it can help entrepreneurs to recognize certain pitfalls that might otherwise be overlooked. However, a steady diet of pessimism is toxic when it comes to taking big professional risks.

As David Armor, an assistant professor of psychology at Yale University, says, “An entrepreneur starting up a company, for example, might drive himself to work 18-hour days for months and even years because he optimistically believes that there will be a big payoff for him at the end.” Conversely, a pessimistic attitude would make it difficult to tolerate such a prolonged stressful situation.

For those interested in taking on stressful professional situations, pessimistic people should be avoided in most cases.

Related: Tips on how to Survive and Thrive in a Toxic Workplace

4. Selfish people

Relationships that contribute to success are mutually beneficial. This dynamic cannot exist when dealing with selfish people. As a result, it is best to eliminate selfish people from your life in order to make room for more giving relationships.

A recent study found that a job applicant who is referred by an existing employee is 15 times more likely to be hired than someone who applies via a job board. If you befriend a selfish person, you probably can’t rely on them to introduce you to new career opportunities. However, forming connections with someone who is altruistic could give you a professional leg up.

5. Risk-averse personalities

Business success is about making informed decisions by weighing risks and rewards. If you are surrounded by people who over-index on possible risks while ignoring the possible rewards, it will be challenging to identify good business opportunities.

Take Amazon as an example. In 2014 Amazon launched a smartphone called the Fire Phone. In the end, the phone was not successful. Following the unsuccessful launch of the Fire Phone, risk-averse people might have avoided developing another piece of computer hardware.

But instead, Amazon correctly assessed the opportunity for an in-home smart speaker, and launched the Amazon Echo just one year later. Today, Echo has 75 percent of the smart-speaker market in the United States.

6. Unmotivated individuals

People who lack motivation or work ethic set a bad example for those interested in working diligently to become a professional success. There is no worse colleague than someone who simply does the bare minimum to get by.

Rather than associate yourself with people who cut corners or avoid hard work, try to surround yourself with people who are motivated to succeed. Collaborating with people who have a healthy drive for success can instill an extra dose of motivation in you.

Related: 3 Strategies for Dealing With Toxic People

7. Spendthrifts

Financial responsibility is a critically important quality to develop if you want to become successful. Warren Buffet is perhaps the supreme example of a financially responsible and successful person.

Buffet is the third wealthiest person in the world, worth nearly $80 billion. But despite his professional success, Buffet does not spend his money on flashy cars or large homes. In fact, Buffet still lives in the modest home in Omaha, Nebraska, that he purchased in 1958.

Those who associate with spendthrifts may be more motivated to make irresponsible financial decisions in order to fit in. At the very least, it will be harder to associate with people who make good financial choices, as these personalities are frequently diametrically opposed.

Conclusion

Business is all about who you know. From landing a new job to launching a new company, your network will enable or prevent future professional success. When developing a network of talented people, it is best to avoid toxic personalities who could set a bad example or demotivate you.

Be sure to avoid people who are micromanagers and short-term thinkers, as they can make it difficult to think autonomously. Risk-averse individuals or pessimists may cause you to think twice about great business ideas, and spendthrifts or selfish people may hamper your ability to grow. Last but not least, stay away from unmotivated individuals, as your success is dependent on your willingness to work diligently in order to succeed.

This article was originally posted here on Entrepreneur.com.

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