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5 Ways To Improve Your Entrepreneurial Creativity

For starters, don’t use your phone as an alarm clock.

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Entrepreneurial Creativity

Entrepreneurs have to be a bottomless pit of creativity, don’t they? Not only do we have to dream up big ideas, we also have to innovate new ways of executing them. And the sheer number of hours it takes to build a successful business can also lead to creative burnout, which is, of course, counter-intuitive.

“Creativity is a process that you can’t force,” says Molly Reynolds, cofounder and host of The Unicorn in the Room. “You have to know it’s a process and respect that process. But there are certainly some ways to set yourself up for success.”

Prior to becoming an entrepreneur, Reynolds was a professional musical theatre actor and continues to study dance and fine art in her spare time. Her love of the creative process spurred the creation of The Unicorn in the Room, an online resource for entrepreneurs.

Having interviewed business icons, such as Arianna Huffington and John Paul Dejoria, as well as top executives from GE, PwC, Forbes, Chobani and Heineken, Reynolds has identified these key ways to top business minds stay creative.

Related: 8 Creativity Lessons from a Pixar Animator

Here they are, in no particular order:

1Buy an alarm clock

alarm clock

Rest is a crucial part of the creative process and as Arianna Huffington will tell you, keeping your cell phone next to your bed while you sleep is a bad thing. According to a study by Pew Research Center, 44 percent of cell phone owners keep their favorite handheld next to them as they sleep to make sure they don’t miss an important call. But this is an extremely unhealthy habit to get into.

“So many people tell me they’ve got creative burnout, and almost all of them check their emails before they go to bed, first thing when they wake up, and yes, even in the middle of the night,” says Reynolds. “I used to do it too and the longer term effects are never good.”

Cellphones, TVs, tablets and other gadgets with LED screens all emit blue light that can inhibit our production of the sleep-inducing hormone, melatonin. The blue light can also trick our bodies into thinking that it’s daylight and interfere with our sleep cycles. Worse than that? An overheating cellphone in your bed could even set your pillow on fire!

People will use the excuse that they need their phone as an alarm clock. Newsflash: you can buy an alarm clock that is not a smartphone. Avoid bouts of insomnia and house fires by keeping your cell phone out of your bedroom.

2Get a variety of perspectives

Do you know why The Challenger mission failed? Lack of diverse thinking. While many reports have placed the blame on technical fault and cold weather, others suggest that the disaster could have been avoided. The engineering team was used to receiving orders from the top down. Despite being aware of the potential dangers, they went ahead and cleared the spacecraft for launch. The management team at NASA simply would not allow room for different perspectives or opinions.

GE is a company that is more than 100 years old, and the executives there are still learning so that they can continue innovating. In fact, they hold leadership summits, where they invite in a wide variety of companies and share their best practices.

With a culture of constant learning, GE wanted to see what they could learn from Silicon Valley culture. So, they partnered with author of The Lean Startup, Eric Ries, to see how they could build innovation and fast work into their company core. Being open to change and new ideas is essential for companies to remain competitive and creative in shifting environments.

Related: Strategic Creativity Drives Growth

3Travel

There’s nothing like taking a timeout to get your creative juices flowing. Travel broadens the mind and exposes you to new and unfamiliar situations. You get to sample local cuisine, find out about different cultures and maybe even learn a language. All these experiences translate into enhanced problem solving skills and the ability to think creatively on your feet.

You might think that taking a sabbatical year to study Spanish in Barcelona or backpack around Southeast Asia is just an excuse for a time off. But there can be surprising benefits from taking yourself outside of your situation.

It might even become the catalyst for new success. Winston Chen decided to invent an app, just to have some fun while he was traveling. It turned out to be the start of his new career and company, voice-based mobile app, Voice Dream.

4Step away from the desk

Fitbit

“Getting a Fitbit actually made me a better problem solver,” Reynolds says.

“Before, I’d sit at my desk for hours trying to figure something out, but the thing buzzes me and makes me take a break to walk. Inevitably, as I’m walking, I figure out the problem more quickly.”

Do you know one of the least inspirational places for people to come up with creative solutions? The meeting room! That’s because we often need to get up and mobilize our bodies to get unblock our creativity. Steve Jobs was well known for his walking meetings, and Mark Zuckerberg reportedly likes to meet standing up as well.

There’s actually some science to back this up. Researchers at Stanford revealed that bursts of walking, whether indoors or outdoors, can help to boost our creative inspiration. So, when you come up against a case of writer’s block, or you simply feel like you’re staring into an abyss instead of your computer screen, get up and get moving!

5Draw your strategy

That’s right, draw your strategy. Don’t write it. This will cause your mind to think differently, which is a great way to shake up creativity. Expert on visual thinking, Dan Roam, worked as a consultant for some of the world’s largest companies, including Google, Sun Microsystems and eBay. He believes that one of the best ways to help people solve problems and contribute new ideas is by drawing them out.

In an interview with Business Insider, he said “taking advantage of our innate ability to see – both with our eyes and with our mind’s eye –  in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply ‘get.’”

Related: 10 Myths About Creativity You Need to Stop Believing Now

Get vulnerable

Lastly, says Reynolds, if you’re really committed to improving your creative mind in every one of these five steps, you need to allow yourself to get vulnerable. “Take a class that you would never think of taking, charcoal drawing, samurai sword fighting, tap dancing, whatever! You might feel ridiculous at first, and that’s a good thing. Having that vulnerability will remind you that you don’t have all of the answers and need to be open.”

According to David Brendel, of the Harvard Business Review, vulnerability can actually make you stronger. Things like apologising for errors, admitting when you’re wrong, or seeking help from others can all make you a better leader. When you allow yourself to be in a position where you’re learning something new, you leave yourself vulnerable to criticism and failure. Yet this learning process is all part of improving your creative mind and ongoing education.

So, watch your sleeping habits, and make sure you take breaks from your desk to leave room for inspiration to come through. Be open to travel, culture and new ideas, as well as using visual thinking. Do all that with a dose of vulnerability and an enquiring mind, and you’ll give yourself the innovation makeover you desperately seek.

This article was originally posted here on Entrepreneur.com.

Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide.

Self Development

A Future-proof You

Fostering a growth mindset is critical if you want to be irreplaceable in the future.

Rob Jardine

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Growth mindset

Our ability to succeed and grow is determined by how adaptive we are, and our ability to learn. The good news? You can foster a Growth Mindset.


Have you ever wondered why some people can view failure as the end of the world while others see it as an exciting opportunity? Psychologists and neuroscientists have focused on this phenomenon over the last decade to better understand how we approach challenges in our personal and business lives.

The phenomenon has been defined as a ‘Growth Mindset’ by Stanford Psychologist Dr Carol Dweck and has been linked to higher levels of collaboration, resilience, motivation, performance and innovation. Since publishing her book, Mindset (1.6 million in print already), the term Growth Mindset has begun to appear in many major leadership frameworks and school curriculums, both locally and internationally.

In fact, Growth Mindset has become a core strategy at many global companies, including Microsoft, Google and NASA. It’s also been put forward as one of the key skills for the future world of work, as it’s believed to have a significant impact on the ability to handle change in our environments.

Some believe that in order to future-proof ourselves in the new world of work, driven by rapid change, the question we should be asking ourselves is no longer “what skillset do we need to have?” To ultimately determine both personal and business success we need to rather ask “what mindset do we need to have?”

Cultivating a Growth Mindset

A mindset is the unconscious way that we view our world. It’s the lens that influences the way that we make sense of, and interpret, information. This ultimately guides our decision- making and our behaviour.

Our lens is largely determined by our experiences and interaction with the world.  A Growth Mindset is a lens by which you interpret the world based on a belief that you have about the ability to grow and learn. Specifically, it’s the belief that you can grow and learn throughout life and that your ability is not something that you are born with.

Sounds philosophical and soft, but it has since been underpinned by advances in neuroscience and psychological research and has proven to have a hard business impact. Research started with school children and the way that different children handle challenges and setbacks. Since its application to the business context, researchers have seen it linked to higher levels of performance, greater frequency of feedback and different ways that information is processed in the brain. Some of its biggest applications have been in goal-setting, performance and development conversations in the business context. It’s also believed to be a core principle underpinning an innovation mindset.

Related: 8 Mindsets That Will Set You On The Path To Success

Growth vs Fixed Mindset

A Growth Mindset is contrasted by a Fixed Mindset, which is a belief that you are the way you are and that you can’t get better. In truth, we possess both mindsets that vary related to certain tasks that trigger either a Growth Mindset or Fixed Mindset response. Sometimes, having a Fixed Mindset is okay, but for important tasks it can hamper our performance.

For example, I can have a belief in my ability to improve my rugby skills, but if I’m not big enough to make the Springboks I still won’t make it. Although I can definitely improve my ability at rugby, I also have to be realistic and recognise what parts of the environment trigger which mindset to leverage the best parts of my thinking.

Where having a mindset does not serve us, and is easily triggered, is in learning something new, which normally prompts a Fixed Mindset reaction. In the new world of work there is an increased need to learn and adapt that will ultimately determine our ability to succeed and grow. However, our mindset is at the core of how we interpret the inevitable challenges thrown at us.

A Fixed Mindset response generally focuses on looking good at all times. This places an emphasis on proving oneself, demonstrating skill and performing better than others. Although this can be used to describe the current status quo of business, many companies and institutions are beginning to realise the negative side effects of this dated approach in the new world of work.

This mindset makes us focus on problems, get bogged down in details, be defensive or anxious and get derailed by negative emotions. However, if we change the focus to not ‘look good’ (Fixed) but ‘get better’ (Growth) we can change the way we interpret the same challenges or changes. We focus on improving ourselves, developing skills and performing better than before. When you apply this approach to work you seek out role models, take better risks, set better goals and ultimately become more effective — because it comes from a belief that you can get better.

Leverage your brain for better performance

A Growth Mindset can be nudged with language and changed over time. How you set goals, give feedback and have conversations can all influence whether you trigger a Fixed or Growth Mindset response.

Once you understand Fixed and Growth mindsets there are two strategies to make sure you elicit the best response to challenges in your business environment. One easy way is to simply add the word “yet” when communicating feedback.

Related: An Entrepreneurial Mindset – Why And How To Develop One

Instead of saying that someone “did not do a presentation well,” say that they “did not do the presentation well yet.” This places a focus and a belief on the ability to improve and not a focus on judging performance. This enables the brain to be at its best to process this information and see it as an opportunity to grow and not an opportunity to justify performance or get bogged down in details.

Another great way is to apply the Rule of Three when faced with a challenge that you find threatening. When faced with a challenge think about where you were six months ago, or how you had previously approached a different challenge, and reflect on your progress.

Once you acknowledge your progress, think about where you might be six months after this challenge. This reaffirms the belief that we can all get better and that challenges, although they may stretch us, make us better by the end of it.

By being aware of how our mindset affects us and taking active steps to reframe the same challenges that initially scared us, we can leverage our brains for better performance.

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Self Development

Trust, But Don’t Be Stupid. Get Agreements!

Everyone has been disappointed at some time in their lives, and often by the people you least expected it from. Trust is not given, it is earned. But even after being earned, don’t be naïve about it. Temper that trust with a splash of cynicism regarding the human race.

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There are many entrepreneurs who have lost everything because they placed all their trust in a certain individual or group of people. Accountants and financial directors have stolen millions from entrepreneurs who trusted them with their banking. Sales reps and account managers have made businesses go into liquidation after taking all the customers or key accounts. Business partners who you trusted with your life — the godparents of your children! — left with your business and hard-earned cash, laughing all the way.

Business is a funny thing and money makes people react in unpredictable ways. Business people are still just people. And not all of them are awesome. Agreements were invented for this very reason.

The smart entrepreneurs protect themselves against these possibilities. As a basic principle, draft and conclude proper agreements with everyone you do business with. Include restraint of trade clauses with employees, partners and suppliers. Set up internal controls in the company to ensure that no one individual is allowed to make payments or have access to cash.

Never rely on customers to fulfil their promises and don’t take risks that could sink you. Customers often over-promise and under-deliver, so be careful with their credit terms and ensure that there are proper agreements in place in case anything should go wrong.

These are all basic principles in business and most corporates will comply with them but the SME owner wants to hustle and conclude the deal. That’s a shaky tightrope to walk when you don’t have piles of cash to cushion the fall.

Related: Understanding Shareholder Agreements

Essential agreements

As a bare minimum, you need to ensure that you have the following agreements in place to help you run your business effectively and protect against any disputes that may arise as your company grows:

1. Ownership

Despite being sure that the relationship will last, it’s wise to prepare for the worst. A partnership or shareholder agreement sets out the responsibilities of each party and the procedures for settling conflicts. It also sets the terms and mitigates risks for all involved should one party wish to exit the agreement.

2. Employees

Employment agreements regulate the relationship with your employees and help to avoid misunderstandings and disputes. They regulate leave, working hours, deductions, termination, etc. The last thing you ever want, is to end up at the CCMA without an employment agreement in place.

3. Customers

A sales agreement sets the framework for delivery (inclusions and exclusions) and payment expectations. It creates a shared understanding between you and your client. When everything is working, no one ever refers to a contract. When there’s a problem, you can have endless disputes or simply refer to an agreement both parties signed.

Related: Supplier Agreements – Do I Need A Written Agreement?

4. Suppliers or subcontractors

When you depend on suppliers or subcontractors to fulfil your service obligations, you should definitely mitigate risks and protect your intellectual property. Have an agreement that stipulates delivery or performance requirements, includes a confidentiality and restraint of trade clause, and specifies how and when payments will be made. Most importantly, include provisions for rights and the action you can take if any part of this agreement fails.

The point of having agreements in place is to protect your business interests. There is little use in a contract that can’t be legally enforced. Having an attorney draw up your agreements may seem expensive, possibly over the top, but it will go a long way to ensuring that you can avoid legal proceedings in the long run.

Don’t be pennywise, pound foolish. Get the right agreements in place and protect yourself! Trust, but don’t be stupid about it.

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Self Development

Will You Make The Right Decision?

Our lives are an accumulation of the decisions we make, both big and small. Improve your decision-making process, and you’ll improve every aspect of your life and business.

Erik Kruger

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“When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.” — Paulo Coelho

Much of what I do in coaching is to help my clients gain clarity around the decisions they make. Every day we must make hundreds, if not thousands, of decisions. Some of them are big and will have a dramatic impact on our personal and business lives. Others are small and made automatically without us paying much attention to them.

No matter how big or small a decision is, it pays to have a clear intention for why you are choosing a specific course of action.

After all, our lives are an accumulation of the decisions we make. The small and the big ones.

1. The Values Link

Society has conditioned us to think of success mostly in terms of achievement. This means that when faced with a decision about your future, you should take the option that would potentially deliver more money, more certainty, and more stuff.

I have often spoken to clients who think they want something, but it turns out to be a temporary infatuation. Once the emotional high wears off they realise that the shiny object was merely a distraction.

Related: 6 Common Decision-Making Blunders That Could Kill Your Business

So, one of the best things you can do is to first create some distance from the decision you have to make. However, this is not always possible. In such cases I talk to my clients about the Values Link.

Essentially, we are trying to see which decision will link best to your values (current and future). I recently met with a great business coach to discuss potential collaborations. Our coaching differs in many ways. One of the key ways is that he has an awesome office where clients come to meet him and I do all my coaching digitally.

Leaving the meeting I had some office envy. I immediately started looking at To Let signs and googling office spaces to rent. I could see in my mind how my office space would look. Leather chairs. A wall filled with books. A tray with crystal glasses and premium whisky.

When the emotional high died down I realised it was not what I wanted at all. Conducting all my work digitally is exactly what I want because I value my freedom and mobility. This is not to say he doesn’t value these things, it just means that we prioritise and action our values differently. Be aware though that making decisions in this manner requires you to know what your values are.

2. Visualise the future

Visualisation is a great tool with many applications. Something I often ask my clients to do is to spend time visualising the possible outcomes of the decision they have to make.

I am not talking about a quick glimpse of what it may look like. I mean immersing yourself in it and feeling it.

What does it feel like when you have unhinged yourself from a certain commitment? What does it feel like when you have a new opportunity in front of you?

Try and visualise yourself into a day in the future and feel what it feels like. Sounds weird but you should try it!

3. Binary is boring

Many of us think that a decision is choosing between X or Y. In reality it could mean choosing between X, Y, Z, A, or B.

There is a paradox here. Research has shown that we make better decisions when we limit the amount of options we must choose between. However, do not limit yourself unnecessarily.

Use this paradox to your advantage. Take the time to be creative before making a decision and create as many different scenarios as you can. Create extreme versions of the decision, look for the middle ground, look at it from above and below. Generate possibilities.

Related: How Entrepreneurs Can Make Good Decisions Quickly

Once you have done that, eliminate as many options until only the most useful ones remain. You do this by linking it back to your values and by checking the decisions against other criteria that you have determined.

Decisions that count

Decision-making is your most powerful tool for creating a bright future.

So, take care of the decisions you make, and they will take care of you. Remember above all to bring intention to every action and decision and watch the magic happen.

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