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Self Development

Become a Household Name

To become a guru, you must leave a trail of bread-crumbs that potential clients can follow.

Douglas Kruger

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Thought leadership is the most relevant new skill for sales teams, brands and entrepreneurs. When your organisation is seen as the guiding light, the household name, the go-to source, it becomes the logical business choice for those seeking to spend in your industry.

When you, individually, are viewed on all the right platforms, you become seen as more than just an entrepreneur. You’re seen as an industry expert and they start coming to you.

The best part is that it’s free. It requires only effort and intelligence to implement.

The alternative is to remain a low-level operator, selling items piecemeal, knocking on doors, ringing phones and attempting to reach one prospect at a time. It’s often less lucrative, requires greater effort and isn’t self-replicating. When he sleeps, the low-level operator’s profits come to a halt.

Remember: Experts always leave a trail of bread-crumbs.

Think about it: Your goal is to become the guru, dispensing wisdom to the crowds from a hillside. Of course, in place of a hillside, you want audiences flocking to your website, attending your presentations and events, viewing your articles and interviews and ultimately, buying into your brand and products.

But first, they must know where to find you

Every time you are featured publically, you should leave a trail of breadcrumbs. If they follow you up the hillside, you are a guru. If they don’t, you’re just a vagrant hillbilly.

Different kinds of crumbs:

Let’s start with the most obvious form of breadcrumbs: Your contact details. You should never conclude an interview, speech or published article without a basic means for people to reach you. Contact details are critical, but they also constitute only Level One in terms of what you can achieve with breadcrumbs.

Level Two is encouraging followers. You can invite your market to do that on the various social platforms. Extend the invitation and then provide your LinkedIn name or Twitter handle.  As a sidebar, always remember to follow back anyone who follows you on Twitter. That’s just how it works.

And yet, these two levels still represent a bare minimum. What you really want to do is provide Level Three Breadcrumbs.

Level Three is made up of compelling, must-have crumbs, of the kind that people cannot possibly resist. They follow the crumbs because they are mesmerized by them. They are mesmerized by them because you have designed them to be so. Level Three breadcrumbs are achieved with The Promise of More.

The Promise of More:

In 2010, car manufacturer Hyundai began upping the ante in terms of their relatively humble positioning. They launched the Sonata with a series of ads featuring extreme close-ups of the dash, the steering wheel, the bonnet, without actually revealing which brand was being advertised. They ended with the intriguing tagline, ‘Re-think luxury,’ and a link to a website. Almost everyone I know went on to that site to discover the manufacturer’s identity. I certainly did. That was a compelling trail of bread-crumbs.

In Hyundai’s case, the element of attraction was ‘mystery.’ But yours could be anything: the promise of free, useful content, entertaining videos, downloads, a quiz, a game, a trivia test… You are limited only by your imagination and the creative skills of your web designer.

And, of course, your trail needn’t lead exclusively to websites. You might create a business card (crumb), which, when presented at your premises, entitles the bearer to a very engaging and entertaining X.

But even business cards are fairly obvious. Instead, how about giving away free, one-page fliers with valuable information? For instance, if you want to be the leading voice in fashion advice, could you design a single-page hand-out with ‘Ten Fashion Foibles to Avoid’? That’s a keepable crumb!

Keepable Crumbs

I once designed a small flier with a few educational bullet-points, which a staff member at a large corporate company tagged to her cubicle wall. Her boss saw the flier and booked me for a speaking engagement. When crumbs are kept, your dialogue goes on. Your brand speaks even in your absence.

Get creative with your crumbs:

I have a keynote presentation called ‘The Rules of Hamster Thinking.’ For that reason, my own business cards feature all my details on the front, and a summary of the Rules of Hamster Thinking on the back. On my site, I have a series of free articles, many of which feature ideas about Hamster Thinking in corporations.

Creating crumbs

So rather than allow valuable instances of public exposure to become flash-in-the-pan brand moments, your goal is to create ongoing dialogue. Do that by ensuring that your trail of breadcrumbs will:

  • Enable them to reach you
  • Invite them to follow you on social platforms
  • Entice them to engage further with intriguing offers of more; and
  • Be the kind of crumb people will keep.

Scatter your crumbs broadly, but scatter them with intelligent design. Use every interview, every speech, every instance of public appearance to leave your trail of crumbs, but do it tactfully. A compelling crumb is more valuable than a series of leave-behind business cards. The Offer of More is endlessly more enticing than mere contact details.

Leave the right kind of trail, and they will follow you up the hillside.

Douglas Kruger is the only speaker in Africa to have won the Southern African Championships for Public Speaking a record five times. He is the author of ‘50 Ways to Become a Better Speaker,’ published in South Africa and Nigeria, ‘50 Ways to Position Yourself as an Expert,’ and co-author of ‘So You’re in Charge. Now What? 52 Ways to Become a Better Leader.’ See Douglas in action, or read his articles, at www.douglaskruger.co.za. Email him at Kruger@compute.co.za, or connect with him on Linked In or Twitter: @DouglasKruger

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Self Development

Don’t Victimise Your Mind: The 6 Keys To Develop Yourself And Your Business

This writing offers six keys to self and business development.

Dirk Coetsee

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“Plan your work and work your plan” – Ann-Marie Heidingsfelder

Considering the plethora of permutations within the self and business development fields it is truly hard to develop yourself and your business. The good news; however, is that it is possible for all to achieve fulfilment and sustainable business success should we consciously choose to and act on our choice with a mountain of good old-fashioned ‘grit’ to underpin our efforts.

This writing offers six keys to self and business development:

1. Find your purpose

It is highly probable that a number of readers might roll their eyes when they read again that they have to find their purpose and brand such a suggestion as cliché. Well the thing with clichés are that they are mostly true but they require investigation and reflection beyond surface judgements and thoughts in order to have true practical meaning in your life.

Finding your purpose for yourself personally and for your business means that you attach a lot of positive and transformative meaning to what you are doing. This meaning transcends yourself and adds value to society. Having sincere purpose is a source of inspiration and can get you through severe challenging times.

Viktor Frankls’ – A mans’ search for meaning and Simon Sineks’ – Start with why – offer excellent and practical strategies towards finding your purpose.

2. ‘Stack’ your inspirations

I prefer the term inspiration over the use of the word motivation. Motivation is as fickle as your will power and is finite. True inspiration mainly fuelled by a strong and enduring sense of purpose has the power to help you overcome the most challenging circumstances.

For the purposes of enduring success and fulfilment you need to connect the dots between whatever inspires you which will create a powerful and symbiotic effect that will give more meaning, confidence and improved results to what you are doing.

In practical terms this means to:

  • Listen to music daily if music inspires you.
  • Workout daily if well-being is a source of inspiration to you.
  • Read the work of others daily if knowledge inspires you.
  • Sing in the shower if your own singing inspires you.
  • Meditate daily if seeking within for answers inspires you.
  • Sleep deeply and at least six to eight hours if deep rest inspires you.
  • Look at images of great works of art if art inspires you.
  • Daily look at your written Vision and goals.
  • If dancing inspires you dance every day.

The above are just a few examples of what might inspire you. You need to ‘stack as many inspirations’ as possible in one day in order to experience a great day.

3. Unlearn the victim mentality

The victim mentality presupposes an inclination towards a life of excuses and justifications however valid or invalid they appear to be. Several ancient teachers have taught us to look deeper into our own trials and tribulations and shift the paradigm of suffering them to honestly learn from them and become stronger as a result:

“I take pleasure in my infirmities” – St Paul

“The wound is where the light seeps in” – Jalal ud din Rumi

Reflect on the challenges in your life purely from a learning perspective and stop assigning blame to others or even yourself. Changed behaviour is the only true apology. Past guilt and less than desirable past results can weigh us down within a state of fear and anxiety within the present moment.

Direct your energy towards actionable solutions to challenges as opposed to diluting your finite energy reserves by overthinking on past negativity.

4. Unlearn the desire to always be right

Do not get stuck in the perpetual cycle of frustration caused by you thinking that everybody thinks or should think like you. Yes, you are mostly right but only within the realms of your own perspective.

Be open to other alternatives, truly listen to opinions and learn from others. Instead of holding on to an opposing view for the sake of defending your ego and the desire to be right attempt to ‘connect the dots’ between opposing philosophies and find the common ground between them. This attitude builds relationships and slowly but surely builds bridges between enemies.

5. Unlearn your need to ‘do something in order to get something in order to be something’

For most an expectation is to do well at school, then university, find a great job and build a family. All of this has to be done to truly be someone in society. A key and paradigm shifting realisation for me in life was that ‘you don’t get what you want but what you are’ – This means that you attract both your empowering beliefs and your limitations of who you are to yourself not what you want.

Therefore if you want more love in your life, first be more loving. If you want more money first truly develop an abundance mentality and not only pay lip service to the idea of abundance.

6. Take swift and confident action, daily

Procrastination is the top enemy to success. Overthinking leads to more anxiety. Yes think but do it rapidly and effectively by asking and answering key questions such as:

  • Will this serve my purpose?
  • Will this be worth it?
  • What are the potential risks and what can I immediately do to counter act them?
  • Does this resonate with me and does it align with my values and mission?
  • How can I build capacity for this?

If I am unsure I should immediately take action on quickly finding out more and then execute. Procrastination reduces productivity by a great deal and builds your level of anxiety.

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Self Development

How To Leverage Your Skills To Start A Side Business

Start a service-based business with knowledge you have acquired over the years.

Abdo Riani

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According to the Global Entrepreneurship Monitor 2016 report, more than 25 million Americans have initiated entrepreneurial ventures. Being an entrepreneur is synonymous with being a risk taker, and one of the best ways to minimise this risk is by starting on the side, from home. In fact, according to the same report, more than half of U.S. entrepreneurs start and operate their businesses from home.

Many aspiring entrepreneurs fail to start a business due to lack of funds and business knowledge. The truth is, in most cases, none of that is required. Entrepreneurs get rewarded for solving people’s problems exactly the way employees get paid for their services. Starting a business is about creating value by solving problems and addressing needs, therefore, capturing an opportunity to serve others and getting compensated for your work is entrepreneurship in its purest form.

Especially for service-based businesses, this does not require a website, marketing campaign, business plan, round of investment funding or any other assets but your existing skills, knowledge and a laptop.

In my experience mentoring entrepreneurs with different backgrounds and visions, I found that most aspiring entrepreneurs worry too much about their 100th customer when they haven’t even acquired their first. Most entrepreneurs worry about growth stages before building a foundation.

This article shares three simple steps to help you clear your thoughts and focus only on the activities that matter in the beginning of a business venture.

1. Define your service

The key is to stick to your area of expertise. While you may have plans to start a thriving business with many products, services and customer segments, thinking too big too soon will have failing consequences. The challenges entrepreneurs face trying to run before they walk is overwhelming, and this causes failure.

What is it that you do today? This will be your service. If you were hired to do a job, chances are you are good at what you do. If you are a social media marketer, other companies need your services and consulting. The same applies to project managers, designers, programmers, teachers, engineers, researchers, assistants, scientists, coaches, speakers, etc.

Grab a piece of paper and write down your solution – “I offer X.” Before defining your ideal customer, start by writing down your service. It’s fine if your solution is as general as, “I offer social media, consulting, accounting or research services.”

Defining your ideal customer in the next step will help you become more specific and targeted.

Related: 20 South African Side-Hustles You Can Start This Weekend

2. Define your ideal customer

Service providers are often challenged with the ideal customer definition. This is understandable because virtually speaking, using some of the services mentioned earlier, many companies of different sizes need project management, design, programming, teaching and coaching services. Focusing on the ideal customer doesn’t just save time and money in finding and serving the customer but more importantly, it helps in the outcome of your contribution and your results. An ideal customer is “ideal” because you know how to help them get results. They need people like you.

The ideal customer definition process starts exactly like service definition. Start with the company that trusted you to do a job — your existing or previous employer. Chances are, many similar companies need your help and expertise. You may want to avoid serving your employer’s competitors, however, using them and their needs as a benchmark will quickly help you identify similar companies in different categories or industries.

No matter how competitive your space is, the barriers to acquiring the first customers will still be much lower than learning a new skill to serve customers in less competitive industries. Stick to your background. Especially in the beginning, focus on customer segments with the least players. The bigger the company, the longer the sales cycle. In this case, even if your experience is in helping Fortune 500 companies scale, you may want to focus on smaller companies with similar profiles and help them grow as big as your current or previous employers.

Your value proposition combines service and ideal customer definition. I help [ideal customer] with [your service], and I do it differently or uniquely by [how are you different].

For example, I help professionals leverage their skills to launch service-based businesses by providing them with a clear roadmap to paying customers, and I do it uniquely through a tested and proven framework that aims to minimise costs and reduce time to acquisition while bringing clarity and trust in the entrepreneur’s journey.

3. Define your acquisition channel

This step is simply about connecting the first two steps. In other words, how do you convey your service to your ideal customer? Use this as a rule of thumb. Your first customers are hand picked. Yes, social media, SEO, funnels, affiliate marketing and all other marketing strategies can help, but you must get your hands dirty to close your first customers quickly.

When you start and don’t have proof or case studies, people will invest in you, therefore, presenting and selling yourself is your best bet. From experience, here are the two best channels to accomplish this goal.

  1. Cold emailing, including using the power and network of LinkedIn. Drafting a personalised email or message that goes directly to your potential customer’s inbox is one of the best ways to grab their attention, especially when you are addressing businesses. Keep your message short, mention an interesting fact about their industry, comment on one of their recent posts or accomplishments, and present your services and how it can help them drive results.
  2. In-person events, especially smaller conferences, meet-ups or social events. Defining your acquisition channels is essentially about finding a way to signal your availability to your ideal customer. Local and national events are a great way to build personal relationships that can soon turn into business partnerships. Spend time developing and nurturing relationships and the rest will follow naturally.

Related: 50 Jobs, Gigs And Side Hustles You Can Do From Home

Finally, and above all, the world needs your skills and expertise, and people are ready to compensate you for your contribution. We are all entrepreneurs in one way or another. Entrepreneurship is about creating value through solutions. You do that already, so it’s about time you capture other opportunities on the side or full-time.

This article was originally posted here on Entrepreneur.com.

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Company Posts

5 Healthy Habits Businesses Should Adopt In 2019

Here are five beneficial habits your business should adopt in 2019.

Fedhealth

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healthy-habits-businesses

When we think of adopting healthy habits, we usually think in terms of our bodies or our personal lives. But as an entrepreneur, shouldn’t you be adopting healthy habits for your business too? After all, like our bodies, businesses perform better – and are better able to withstand the occasional storm – when they’re functioning at an optimal level. So how does the concept of “health” translate in a small business context? Here are five beneficial habits your business should adopt in 2019:

1. Streamline your cash flow

You can have all the impressive clients you want, but if they’re not paying you on time (or at all), your cash flow will suffer – making it very hard for your business to function. Similarly, if you don’t strategically keep money in your business (for example by only paying bills when you need to), you can also run into trouble. Since cash flow is so important to a healthy business, take a high-level view of the money that’s coming in and the funds going out on a regular basis. Then, make sure that the two work in tandem, so that your bottom line stays as stable as possible.

2. Apply the KonMari method

Author and organising consultant Marie Kondo has exploded in popularity in recent years, and her 2011 book, “The Life-Changing Magic of Tidying Up” has been published in 30 countries. In a nutshell, the KonMari method is all about keeping only those things that spark joy in your life – whether it’s clothes, books or furniture. The result, Kondo believes, is a happier, calmer, more contented life.

You could apply this principle to business too. For example, which clients are more trouble than they’re worth – and conversely, which ones give you joy that you could find more ways to work with? Or, what services does your business provide that your heart’s really not into – and which ones are you passionate about? This mindset could apply to almost any business context, from a branding refresh to streamlining your service offering, or even just clearing the clutter from your office.

3. Use tech to get organised

Admin tasks can often be overlooked in a small business, because employees are typically wearing so many different hats: they’re salespeople, account managers, the HR department and more. But if you let the admin slip, your business can suffer, and this can spill over into your dealings with customers. Luckily these days, there’s lots of tech available to help you with almost every aspect of business administration, from invoicing and budgeting, to timesheets and project management. Most of these are available at a minimal cost (or even free), so they don’t require a huge outlay. Making this small investment can pay for itself many times over in helping your business run more smoothly.

4. Get the pipeline rolling

The key to keeping your business healthy is to keep the momentum going, which means keeping the flow of new customers. Even if you’re in a comfortable position right now, you never know what’s around the corner in terms of your industry, new competitors or the economy in general. That’s why it’s important to keep stoking your sales pipeline by looking for new leads all the time. Be proactive: go to networking events, ask to be introduced to companies you want to work with, or even just try and upsell to existing clients.

5. Keep your people healthy

When it comes to the health of yourself and your employees, the personal and business worlds definitely merge. After all, if you or your employees are constantly sick, they can’t be giving their best to your business. Several medical schemes, such as Fedhealth, have a medical aid offering specifically for corporates and their employees. Besides helping to lower absentee rates and improve productivity, you’ll also boost employee morale by the improved benefits you’re offering.

By adopting just a few healthy habits within your business, you’ll make sure that in the long run, it’s as successful as it can be. It works the other way too: A successful business will have a positive impact on you as the business owner – you’ll enjoy going to work and be happier in general, which will go a long way to keeping you healthy too.

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