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Self Development

Become a Household Name

To become a guru, you must leave a trail of bread-crumbs that potential clients can follow.

Douglas Kruger

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Thought leadership is the most relevant new skill for sales teams, brands and entrepreneurs. When your organisation is seen as the guiding light, the household name, the go-to source, it becomes the logical business choice for those seeking to spend in your industry.

When you, individually, are viewed on all the right platforms, you become seen as more than just an entrepreneur. You’re seen as an industry expert and they start coming to you.

The best part is that it’s free. It requires only effort and intelligence to implement.

The alternative is to remain a low-level operator, selling items piecemeal, knocking on doors, ringing phones and attempting to reach one prospect at a time. It’s often less lucrative, requires greater effort and isn’t self-replicating. When he sleeps, the low-level operator’s profits come to a halt.

Remember: Experts always leave a trail of bread-crumbs.

Think about it: Your goal is to become the guru, dispensing wisdom to the crowds from a hillside. Of course, in place of a hillside, you want audiences flocking to your website, attending your presentations and events, viewing your articles and interviews and ultimately, buying into your brand and products.

But first, they must know where to find you

Every time you are featured publically, you should leave a trail of breadcrumbs. If they follow you up the hillside, you are a guru. If they don’t, you’re just a vagrant hillbilly.

Different kinds of crumbs:

Let’s start with the most obvious form of breadcrumbs: Your contact details. You should never conclude an interview, speech or published article without a basic means for people to reach you. Contact details are critical, but they also constitute only Level One in terms of what you can achieve with breadcrumbs.

Level Two is encouraging followers. You can invite your market to do that on the various social platforms. Extend the invitation and then provide your LinkedIn name or Twitter handle.  As a sidebar, always remember to follow back anyone who follows you on Twitter. That’s just how it works.

And yet, these two levels still represent a bare minimum. What you really want to do is provide Level Three Breadcrumbs.

Level Three is made up of compelling, must-have crumbs, of the kind that people cannot possibly resist. They follow the crumbs because they are mesmerized by them. They are mesmerized by them because you have designed them to be so. Level Three breadcrumbs are achieved with The Promise of More.

The Promise of More:

In 2010, car manufacturer Hyundai began upping the ante in terms of their relatively humble positioning. They launched the Sonata with a series of ads featuring extreme close-ups of the dash, the steering wheel, the bonnet, without actually revealing which brand was being advertised. They ended with the intriguing tagline, ‘Re-think luxury,’ and a link to a website. Almost everyone I know went on to that site to discover the manufacturer’s identity. I certainly did. That was a compelling trail of bread-crumbs.

In Hyundai’s case, the element of attraction was ‘mystery.’ But yours could be anything: the promise of free, useful content, entertaining videos, downloads, a quiz, a game, a trivia test… You are limited only by your imagination and the creative skills of your web designer.

And, of course, your trail needn’t lead exclusively to websites. You might create a business card (crumb), which, when presented at your premises, entitles the bearer to a very engaging and entertaining X.

But even business cards are fairly obvious. Instead, how about giving away free, one-page fliers with valuable information? For instance, if you want to be the leading voice in fashion advice, could you design a single-page hand-out with ‘Ten Fashion Foibles to Avoid’? That’s a keepable crumb!

Keepable Crumbs

I once designed a small flier with a few educational bullet-points, which a staff member at a large corporate company tagged to her cubicle wall. Her boss saw the flier and booked me for a speaking engagement. When crumbs are kept, your dialogue goes on. Your brand speaks even in your absence.

Get creative with your crumbs:

I have a keynote presentation called ‘The Rules of Hamster Thinking.’ For that reason, my own business cards feature all my details on the front, and a summary of the Rules of Hamster Thinking on the back. On my site, I have a series of free articles, many of which feature ideas about Hamster Thinking in corporations.

Creating crumbs

So rather than allow valuable instances of public exposure to become flash-in-the-pan brand moments, your goal is to create ongoing dialogue. Do that by ensuring that your trail of breadcrumbs will:

  • Enable them to reach you
  • Invite them to follow you on social platforms
  • Entice them to engage further with intriguing offers of more; and
  • Be the kind of crumb people will keep.

Scatter your crumbs broadly, but scatter them with intelligent design. Use every interview, every speech, every instance of public appearance to leave your trail of crumbs, but do it tactfully. A compelling crumb is more valuable than a series of leave-behind business cards. The Offer of More is endlessly more enticing than mere contact details.

Leave the right kind of trail, and they will follow you up the hillside.

Douglas Kruger is the only speaker in Africa to have won the Southern African Championships for Public Speaking a record five times. He is the author of ‘50 Ways to Become a Better Speaker,’ published in South Africa and Nigeria, ‘50 Ways to Position Yourself as an Expert,’ and co-author of ‘So You’re in Charge. Now What? 52 Ways to Become a Better Leader.’ See Douglas in action, or read his articles, at www.douglaskruger.co.za. Email him at Kruger@compute.co.za, or connect with him on Linked In or Twitter: @DouglasKruger

Self Development

Fear As Foe And Friend: How To Master This Important Relationship

Our beliefs direct our behaviour and decision making. To conquer you fears, face them.

Erik Kruger

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There is a story that I love. It goes something like this: A long time ago a man was sitting in a bar in Damascus having a beer. As he finished his last sip he looked over to the corner and staring back at him was Death. The man froze. It was widely known that the day you see death is the day you die.

A few seconds later the man regained composure and ran out of the bar. Without looking back he jumped on a horse and rode as quickly and as far away as he could. Later that day he arrived in a town called Samarra.

The man checked into a motel, rushed up to his room, locked the door, and as he turned around, sitting in the corner was Death. Noting the man’s surprise, Death said to him, “You think that you’re surprised? Just imagine how surprised I was this morning when I saw you in the bar in Damascus knowing that I had an appointment with you here, tonight, in Samarra.”

This is a story about the inevitability of death. No matter how hard we try, it’s the fate that we cannot escape. However, that’s not the focus of this article.

Facing your fears

Instead, consider the way the man reacted to death. More specifically, how he reacted to fear. That’s something I’m sure you can relate to.

The life of an entrepreneur is filled with fear. The fear of failure, the fear of losing it all, the fear of judgement, the fear of rejection, the list goes on. We can never eliminate these fears. Trust me, I’ve worked with the best and they still struggle with many of these fears. The thing about entrepreneurs at the top of their game is that they are better at dealing with fear.

Related: 8 TED Talks To Help You Overcome Your Fear Of Failure

Imagine if instead of running away, the man in our story decided to embrace his fear. Imagine he calmly (while shaking inside) walked over to death and asked him why he was staring at him. Death might have told him about their inevitable appointment. The man could have left the bar to get his affairs in order. He could have had a final meal with family and friends. He could have gone for a last swim in the ocean. And then, when the time was right, met death as an old friend.

Does that not sound like a much better approach than to run away and hide? But how you can embrace fear? The answer to that is simple but by no means easy. Dealing with fear is all about the context and meaning we assign to it.

Unpacking context

When you’re working in your office, how scared are you of being bitten by a shark? Fear is very much dependent on the context. In many instances we have (some) control over context.

So, how can you control your context or environment? What can you do to actively decrease the fear becoming manifested? Fear of public speaking? Control the context by preparing well, getting coaching, dressing well, being ready. Fear of rejection? Control the context by understanding your prospect well, being prepared, showing up early so that you aren’t rushed, being friendly and welcoming.

Finding meaning

This is always one of my favourite areas to play in as coach. It has to do with the meaning we assign to situations in our lives. More simply put, the beliefs that we have and how they direct our behaviour and decision-making.

Back to our shark example, and this time you find yourself in the ocean. How worried are you now about a shark attack? Much more. However, next to you is a shark expert frolicking around. Happy as can be. How worried is he about the shark attack? Not at all. Why? Because he understands shark behaviour, he knows the statistics and miniscule chances of a shark attack occurring. Same context, different beliefs, resulting in different levels of fear.

This means that another way of dealing with fear is to examine the belief you have that creates the fear. Perhaps it’s an outdated or untested belief. The only way you will know is by looking at it.

Through the fear

Fear is a dark passenger. Ready to tell you stories of doom and gloom. Ready to make you forget about the big dreams that you have. But it does not have to be. You journey. Your rules.

Learn to master your feelings and the approach that you take towards the challenges and risks in your life, and you will not only feel lighter, but able to embrace fear as an old friend without becoming consumed by it.

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Self Development

Peak Performance: Multiply Personal And Team Business Performance

Anyone can be a ‘Peak Performer’ and that includes you!

Dirk Coetsee

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‘Continuous improvement is better than delayed perfection‘ – Mark Twain

As a Peak Performance coach my purpose is to make others successful, fulfilled and happy

The universal Principles of Peak Performance applies to Entrepreneurs, career orientated individuals, business teams, sports teams and individual performers such as public speakers and musicians.

Do you want to learn how to multiply your performance as an entrepreneur, career orientated individual, musician, public speaker, or sportsperson and reach the peak of your industry or sport? If you answered yes to the aforementioned question, then this article is meant for you.

The outputs of ‘Peak Performance’ coaching varies due to its universal application but includes multiplying profits and productivity, drastically increase team performance in business or in sport , and dramatically improve your performance as an artist, musician, or individual sports person.

A Peak Performance is described by psychologydictionary.org as:

“A performance at the best level of a person’s physical and cognitive abilities’

  • Which leads me to the ancient Chinese philosophical concept of ‘wu-wei’ meaning ‘effortless-effort’. It is truly awe inspiring to bare witness to an entrepreneur or athlete delivering a supreme performance with joy emanating from their being as proof of them being in a ‘peak mental state’.

‘Peak performance is not only about achieving a wonderful result it is also about experiencing the joy bubbling from your heart as you let go of all your fears , doubts and procrastination and just enjoy the moment as a soulful experience’.

Related: Peak Performance: How Do I Build A Culture Of Sustainable Growth?

Those entrepreneurs or performers that have not released the peer pressure, doubts and fears that circumvent their thinking and feelings place limitations on the fulfilment , happiness and joy that they could have experienced should they have let go of all ‘mental baggage’ that they carry. One of the keys to unlock your potential is to leave your past baggage behind as you go through the door of positive change and development.

This article will highlight three prominent barriers to your ultimate ‘Peak Performance’ yet will reveal three key principles that when consistently applied will empower you towards unleashing your potential and become a ‘Peak Performer’ in any area of your life.

1. Barrier to Peak Performance: Limiting beliefs

When you entertain such limiting beliefs as ‘I am not worthy’, ‘I do not possess the resources to succeed’, ‘I am not intelligent enough’, it will limit your performance within any area of your life within which you entertain those beliefs.

Some top sport performers believe that only the seriously talented can be at the top and that talent means you do not have to work hard. For sure it is possible to reach the top based on superior talent alone but you will not be a sustainable success. Those with the potent combination of talent, mental strength and the willing ness to work hard will eventually catch up and dramatically outperform those with the limiting belief that my talent alone is enough.

2. Barrier to Peak Performance: Procrastination

If you are a serial procrastinator as an entrepreneur by the time you have actually executed a decision the ‘Peak Performer’ has already executed, failed and corrected his/her mistakes several times and is outperforming you.

3. Barrier to Peak Performance: Perfectionism

“Continuous improvement is better than delayed perfection” – Mark Twain

Perfectionists often suffer from a fixed mind-set which is revealed thoroughly when the face glaring imperfections. This fixed mind-set dictates that perfectionists will rather walk away from the situation than aim to continuously improve which is a key driver to Peak performance. It is perfectly ok to fail as long as you apply the learnings of the failure and grow.

Be open to the fact that more often than not you are going to face imperfect conditions and timing in business, bad weather and facility conditions in sport, and ups and downs in any career.  The discipline and willingness to continuously work hard even for small improvements removes the focus on perfectionism to learning and growing continuously.

The above three barriers to ‘Peak Performance’ are very prominent ones but not the only ones that you will have to break through on your journey towards being a ‘Peak Performer’.

When you google who was the mentor of Nelson Mandela Oliver Tambo’s’ name will pop up. Tony Robbins had a mentor. Ray Dalio has been coached by Tony Robbins in return. And that brings the good news – you can be coached or mentored to break through the barriers that limits your performance.

Related: The Anatomy Of Peak Performance

The key questions here are:

“Are you coachable?” and “Do you want success and happiness badly enough?”

1. Empowering belief towards Peak Performance: Purpose

Clarity of purpose is a key driver towards ‘Peak Performance’. Purpose is ‘your why’, that very good reason why you do what you do. Two entrepreneurs of equal intelligence, resources, talent and skill start a venture within the same industry, whom will outperform the other?

The one does not really love the industry and is not truly inspired by what he is doing, the other has a real sense of Purpose and truly loves the industry. Logic dictates that the one with the real sense of purpose will more easily overcome obstacles and will truly be inspired towards Peak Performance.

The fine print to Purpose is that Purpose is a powerful belief but yet is just a belief. Underpinning purpose you must consistently do what is required to actualise your purpose and do so with patience and discipline.

2. Empowering belief towards Peak Performance: Peak mental state

We all know from personal experience that when you are de-motivated and negative thoughts dominate your mind that a very good performance is unlikely to result from that state.

You can train yourself or be trained to almost always be in a peak mental state where you are anchored in positive beliefs and in strong positive emotions about those beliefs. From this state a Peak performance is much more likely.

3. Empowering belief: Take immediate, consistent and disciplined action

When we feel overwhelmed we either do nothing or very little in general. We also tend to procrastinate when we are unsure of the course of action we should be taking or when we doubt our abilities. When we know exactly what our purpose is we do know what our priorities are and once we are sure of our priorities when know how to allocate the right amount of time to our activities that serves our purpose.

We all feel overwhelmed and or fearful at some point. The key here is to still take action in the face of being overwhelmed and fearful. When overwhelmed and fearful a critical question to ask yourself is: What is the smallest and easiest thing I can do right now to start improving the situation? Once you have taken action it creates momentum and it gives you confidence to take the next action required.

Use your fears and doubts as triggers to take action. Small actions at first to train yourself and to give you more confidence to gradually take bolder steps. The Navy seals in general are not fearless human beings they were just trained to use their fears as ‘triggers’ to take action and this is possible for everyone.

Here is an empowering belief for you:

Anyone can be a ‘Peak Performer’ and that includes you!

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Self Development

Research: The Power Of Meditation That Will Blow Your Mind

How transcendental meditation can improve your life and help you achieve the highest levels of success. Don’t believe us? Keep reading and find out

Nicole Crampton

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the-power-of-meditation-that-will-blow-your-mind

If I told you a group of meditators could stop a war, eradicate violence, reduce infant mortality and increase primary school attendance rates – would you believe me?

This exact scenario happened in our neighbouring country Mozambique. In 1992, the civil war that lasted 15 years came to an end. Joachim Chissano the leader of the winning forces took control of the country, instead of enacting revenge on the rebel forces, he promised there would be no prosecution or punishment.

He even went so far as to offer them half of the positions in the Mozambican army, and he gave them a chance to gain power through political means. Two years later, Mozambique’s had her first ever multiparty election, Chissano and the former rebel leader were up against each other in the polls.

After winning, he focused on reducing poverty to establish lasting peace. Between 1997 and 2003, 3 million people, out of a population of 20 million, were rescued from extreme poverty. This led to a 35% decrease in infant mortality and a 65% increase in the number of children attending primary school.

The following sections will help you on your journey to find your personal “woosah”:

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