Connect with us

Self Development

Building your Personal Brand

How personal branding can help you find fulfilment.

Donna Rachelson

Published

on

029

Personal branding is not the ultimate key to happiness, but it can help individuals to access their talents, engage with their work and enjoy a meaningful career, which definitely contributes to happiness. In fact, I am involved in personal branding because of the rewards I believe it can bring to individuals in terms of fulfilment. Let me explain:

Dr Marty Seligman, former president of the American Psychological Association, has undertaken extensive research into happiness and what makes people happy. Along with Nancy Etcoff, Dan Gilbert and Mike Csikszentmihalyi, Seligman focuses on what he terms positive psychology.

Instead of trying to do what traditional psychology and psychiatry aim to do – make miserable people less miserable – he is concerned with positive interventions that seek to make people happier.

In a TED Talk on Positive Psychology, Seligman notes that psychology should be just as concerned with human strength as it is with weakness; just as concerned with building strength as with repairing damage; and it should be interested in the best things in life. “It should be just as concerned with making the lives of normal people fulfilling, and with genius, with nurturing high talent,” he says.

Seligman believes that it’s possible to measure different types of happiness and has identified three happy lives: The Pleasant Life, The Good Life and The Meaningful Life.

  1. The Pleasant Life is realised if we learn to savour and appreciate such basic pleasures as companionship, the natural environment and our bodily needs. Basically, it’s about having as much positive emotion as possible and the ability to increase it.
  2. The Good Life is achieved through engagement. As Seligman points out, according to modern theories of self-esteem, life is only genuinely satisfying if we discover value within ourselves. One of the best ways of living the good life is by nourishing our unique strengths and putting them to use as much as possible.
  3. The Meaningful Life is reached when we find a deep sense of fulfilment by employing our unique and best strengths for a purpose greater than ourselves.

According to Seligman, the next question is about how much life satisfaction you get from these three happy lives. He says the pursuit of pleasure has almost no contribution to life satisfaction, while the pursuit of meaning is the strongest and the pursuit of engagement is also very strong. But if you have meaning and engagement, pleasure is the cherry on top.

Developing your brand

This is where personal branding comes in. Developing your personal brand is a process of self-discovery: identifying your strength, values, passions and how to bring those into your current wold. If you are following your passion, doing work that utilizes your strengths and aligns with your values, you are engaged. Time seems to stop for you while you are working. This is living the Good Life.

As Seligman says, one should live a life in which one “uses one’s signature strengths every day in the main realms of your life to bring abundant gratification and authentic happiness.”

Another trait of the most effective personal brands are those with a deep sense of meaning, which corresponds to Seligman’s Meaningful Life.

Finding purpose

Knowing what your unique signature strengths are and using these in service to make a positive impact and a lasting difference is what successful personal branding and the Meaningful Life are all about: purpose.

Authenticity and purpose are key ingredients to leading a Meaningful Life and creating a powerful personal brand. This comes from knowing who you are, what you want, what your passion is, and then investing your time and energy into making those things a reality.

When you do what you love, you are committed to developing yourself continuously – another key component of personal branding, being engaged and having meaning.

By truly understanding who you are, what your unique strengths are and how to use those talents to live and engaged and purposeful life, I believe you will not only build an authentic and successful personal brand, but also achieve life satisfaction.

Donna Rachelson, branding and marketing specialist, is the author of three books.She has held marketing director positions in blue chip organisations and has a solid business education, including an MBA and is a guest lecturer at GIBS .As a successful businesswoman and investor in businesses, Donna is passionate about empowering entrepreneurs and women, uplifting them with her unique brand of inspiringly practical, strategically results-driven guidance. She is currently Chief Catalyst at Seed Academy- a training and incubation ecosystem for entrepreneurs.

Self Development

Fear As Foe And Friend: How To Master This Important Relationship

Our beliefs direct our behaviour and decision making. To conquer you fears, face them.

Erik Kruger

Published

on

heart-rate-fear

There is a story that I love. It goes something like this: A long time ago a man was sitting in a bar in Damascus having a beer. As he finished his last sip he looked over to the corner and staring back at him was Death. The man froze. It was widely known that the day you see death is the day you die.

A few seconds later the man regained composure and ran out of the bar. Without looking back he jumped on a horse and rode as quickly and as far away as he could. Later that day he arrived in a town called Samarra.

The man checked into a motel, rushed up to his room, locked the door, and as he turned around, sitting in the corner was Death. Noting the man’s surprise, Death said to him, “You think that you’re surprised? Just imagine how surprised I was this morning when I saw you in the bar in Damascus knowing that I had an appointment with you here, tonight, in Samarra.”

This is a story about the inevitability of death. No matter how hard we try, it’s the fate that we cannot escape. However, that’s not the focus of this article.

Facing your fears

Instead, consider the way the man reacted to death. More specifically, how he reacted to fear. That’s something I’m sure you can relate to.

The life of an entrepreneur is filled with fear. The fear of failure, the fear of losing it all, the fear of judgement, the fear of rejection, the list goes on. We can never eliminate these fears. Trust me, I’ve worked with the best and they still struggle with many of these fears. The thing about entrepreneurs at the top of their game is that they are better at dealing with fear.

Related: 8 TED Talks To Help You Overcome Your Fear Of Failure

Imagine if instead of running away, the man in our story decided to embrace his fear. Imagine he calmly (while shaking inside) walked over to death and asked him why he was staring at him. Death might have told him about their inevitable appointment. The man could have left the bar to get his affairs in order. He could have had a final meal with family and friends. He could have gone for a last swim in the ocean. And then, when the time was right, met death as an old friend.

Does that not sound like a much better approach than to run away and hide? But how you can embrace fear? The answer to that is simple but by no means easy. Dealing with fear is all about the context and meaning we assign to it.

Unpacking context

When you’re working in your office, how scared are you of being bitten by a shark? Fear is very much dependent on the context. In many instances we have (some) control over context.

So, how can you control your context or environment? What can you do to actively decrease the fear becoming manifested? Fear of public speaking? Control the context by preparing well, getting coaching, dressing well, being ready. Fear of rejection? Control the context by understanding your prospect well, being prepared, showing up early so that you aren’t rushed, being friendly and welcoming.

Finding meaning

This is always one of my favourite areas to play in as coach. It has to do with the meaning we assign to situations in our lives. More simply put, the beliefs that we have and how they direct our behaviour and decision-making.

Back to our shark example, and this time you find yourself in the ocean. How worried are you now about a shark attack? Much more. However, next to you is a shark expert frolicking around. Happy as can be. How worried is he about the shark attack? Not at all. Why? Because he understands shark behaviour, he knows the statistics and miniscule chances of a shark attack occurring. Same context, different beliefs, resulting in different levels of fear.

This means that another way of dealing with fear is to examine the belief you have that creates the fear. Perhaps it’s an outdated or untested belief. The only way you will know is by looking at it.

Through the fear

Fear is a dark passenger. Ready to tell you stories of doom and gloom. Ready to make you forget about the big dreams that you have. But it does not have to be. You journey. Your rules.

Learn to master your feelings and the approach that you take towards the challenges and risks in your life, and you will not only feel lighter, but able to embrace fear as an old friend without becoming consumed by it.

Continue Reading

Self Development

Peak Performance: Multiply Personal And Team Business Performance

Anyone can be a ‘Peak Performer’ and that includes you!

Dirk Coetsee

Published

on

peak-performance

‘Continuous improvement is better than delayed perfection‘ – Mark Twain

As a Peak Performance coach my purpose is to make others successful, fulfilled and happy

The universal Principles of Peak Performance applies to Entrepreneurs, career orientated individuals, business teams, sports teams and individual performers such as public speakers and musicians.

Do you want to learn how to multiply your performance as an entrepreneur, career orientated individual, musician, public speaker, or sportsperson and reach the peak of your industry or sport? If you answered yes to the aforementioned question, then this article is meant for you.

The outputs of ‘Peak Performance’ coaching varies due to its universal application but includes multiplying profits and productivity, drastically increase team performance in business or in sport , and dramatically improve your performance as an artist, musician, or individual sports person.

A Peak Performance is described by psychologydictionary.org as:

“A performance at the best level of a person’s physical and cognitive abilities’

  • Which leads me to the ancient Chinese philosophical concept of ‘wu-wei’ meaning ‘effortless-effort’. It is truly awe inspiring to bare witness to an entrepreneur or athlete delivering a supreme performance with joy emanating from their being as proof of them being in a ‘peak mental state’.

‘Peak performance is not only about achieving a wonderful result it is also about experiencing the joy bubbling from your heart as you let go of all your fears , doubts and procrastination and just enjoy the moment as a soulful experience’.

Related: Peak Performance: How Do I Build A Culture Of Sustainable Growth?

Those entrepreneurs or performers that have not released the peer pressure, doubts and fears that circumvent their thinking and feelings place limitations on the fulfilment , happiness and joy that they could have experienced should they have let go of all ‘mental baggage’ that they carry. One of the keys to unlock your potential is to leave your past baggage behind as you go through the door of positive change and development.

This article will highlight three prominent barriers to your ultimate ‘Peak Performance’ yet will reveal three key principles that when consistently applied will empower you towards unleashing your potential and become a ‘Peak Performer’ in any area of your life.

1. Barrier to Peak Performance: Limiting beliefs

When you entertain such limiting beliefs as ‘I am not worthy’, ‘I do not possess the resources to succeed’, ‘I am not intelligent enough’, it will limit your performance within any area of your life within which you entertain those beliefs.

Some top sport performers believe that only the seriously talented can be at the top and that talent means you do not have to work hard. For sure it is possible to reach the top based on superior talent alone but you will not be a sustainable success. Those with the potent combination of talent, mental strength and the willing ness to work hard will eventually catch up and dramatically outperform those with the limiting belief that my talent alone is enough.

2. Barrier to Peak Performance: Procrastination

If you are a serial procrastinator as an entrepreneur by the time you have actually executed a decision the ‘Peak Performer’ has already executed, failed and corrected his/her mistakes several times and is outperforming you.

3. Barrier to Peak Performance: Perfectionism

“Continuous improvement is better than delayed perfection” – Mark Twain

Perfectionists often suffer from a fixed mind-set which is revealed thoroughly when the face glaring imperfections. This fixed mind-set dictates that perfectionists will rather walk away from the situation than aim to continuously improve which is a key driver to Peak performance. It is perfectly ok to fail as long as you apply the learnings of the failure and grow.

Be open to the fact that more often than not you are going to face imperfect conditions and timing in business, bad weather and facility conditions in sport, and ups and downs in any career.  The discipline and willingness to continuously work hard even for small improvements removes the focus on perfectionism to learning and growing continuously.

The above three barriers to ‘Peak Performance’ are very prominent ones but not the only ones that you will have to break through on your journey towards being a ‘Peak Performer’.

When you google who was the mentor of Nelson Mandela Oliver Tambo’s’ name will pop up. Tony Robbins had a mentor. Ray Dalio has been coached by Tony Robbins in return. And that brings the good news – you can be coached or mentored to break through the barriers that limits your performance.

Related: The Anatomy Of Peak Performance

The key questions here are:

“Are you coachable?” and “Do you want success and happiness badly enough?”

1. Empowering belief towards Peak Performance: Purpose

Clarity of purpose is a key driver towards ‘Peak Performance’. Purpose is ‘your why’, that very good reason why you do what you do. Two entrepreneurs of equal intelligence, resources, talent and skill start a venture within the same industry, whom will outperform the other?

The one does not really love the industry and is not truly inspired by what he is doing, the other has a real sense of Purpose and truly loves the industry. Logic dictates that the one with the real sense of purpose will more easily overcome obstacles and will truly be inspired towards Peak Performance.

The fine print to Purpose is that Purpose is a powerful belief but yet is just a belief. Underpinning purpose you must consistently do what is required to actualise your purpose and do so with patience and discipline.

2. Empowering belief towards Peak Performance: Peak mental state

We all know from personal experience that when you are de-motivated and negative thoughts dominate your mind that a very good performance is unlikely to result from that state.

You can train yourself or be trained to almost always be in a peak mental state where you are anchored in positive beliefs and in strong positive emotions about those beliefs. From this state a Peak performance is much more likely.

3. Empowering belief: Take immediate, consistent and disciplined action

When we feel overwhelmed we either do nothing or very little in general. We also tend to procrastinate when we are unsure of the course of action we should be taking or when we doubt our abilities. When we know exactly what our purpose is we do know what our priorities are and once we are sure of our priorities when know how to allocate the right amount of time to our activities that serves our purpose.

We all feel overwhelmed and or fearful at some point. The key here is to still take action in the face of being overwhelmed and fearful. When overwhelmed and fearful a critical question to ask yourself is: What is the smallest and easiest thing I can do right now to start improving the situation? Once you have taken action it creates momentum and it gives you confidence to take the next action required.

Use your fears and doubts as triggers to take action. Small actions at first to train yourself and to give you more confidence to gradually take bolder steps. The Navy seals in general are not fearless human beings they were just trained to use their fears as ‘triggers’ to take action and this is possible for everyone.

Here is an empowering belief for you:

Anyone can be a ‘Peak Performer’ and that includes you!

Continue Reading

Self Development

Research: The Power Of Meditation That Will Blow Your Mind

How transcendental meditation can improve your life and help you achieve the highest levels of success. Don’t believe us? Keep reading and find out

Nicole Crampton

Published

on

Prev1 of 6

the-power-of-meditation-that-will-blow-your-mind

If I told you a group of meditators could stop a war, eradicate violence, reduce infant mortality and increase primary school attendance rates – would you believe me?

This exact scenario happened in our neighbouring country Mozambique. In 1992, the civil war that lasted 15 years came to an end. Joachim Chissano the leader of the winning forces took control of the country, instead of enacting revenge on the rebel forces, he promised there would be no prosecution or punishment.

He even went so far as to offer them half of the positions in the Mozambican army, and he gave them a chance to gain power through political means. Two years later, Mozambique’s had her first ever multiparty election, Chissano and the former rebel leader were up against each other in the polls.

After winning, he focused on reducing poverty to establish lasting peace. Between 1997 and 2003, 3 million people, out of a population of 20 million, were rescued from extreme poverty. This led to a 35% decrease in infant mortality and a 65% increase in the number of children attending primary school.

The following sections will help you on your journey to find your personal “woosah”:

Prev1 of 6

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending