Personal branding is not the ultimate key to happiness, but it can help individuals to access their talents, engage with their work and enjoy a meaningful career, which definitely contributes to happiness. In fact, I am involved in personal branding because of the rewards I believe it can bring to individuals in terms of fulfilment. Let me explain:
Dr Marty Seligman, former president of the American Psychological Association, has undertaken extensive research into happiness and what makes people happy. Along with Nancy Etcoff, Dan Gilbert and Mike Csikszentmihalyi, Seligman focuses on what he terms positive psychology.
Instead of trying to do what traditional psychology and psychiatry aim to do – make miserable people less miserable – he is concerned with positive interventions that seek to make people happier.
In a TED Talk on Positive Psychology, Seligman notes that psychology should be just as concerned with human strength as it is with weakness; just as concerned with building strength as with repairing damage; and it should be interested in the best things in life. “It should be just as concerned with making the lives of normal people fulfilling, and with genius, with nurturing high talent,” he says.
Seligman believes that it’s possible to measure different types of happiness and has identified three happy lives: The Pleasant Life, The Good Life and The Meaningful Life.
- The Pleasant Life is realised if we learn to savour and appreciate such basic pleasures as companionship, the natural environment and our bodily needs. Basically, it’s about having as much positive emotion as possible and the ability to increase it.
- The Good Life is achieved through engagement. As Seligman points out, according to modern theories of self-esteem, life is only genuinely satisfying if we discover value within ourselves. One of the best ways of living the good life is by nourishing our unique strengths and putting them to use as much as possible.
- The Meaningful Life is reached when we find a deep sense of fulfilment by employing our unique and best strengths for a purpose greater than ourselves.
According to Seligman, the next question is about how much life satisfaction you get from these three happy lives. He says the pursuit of pleasure has almost no contribution to life satisfaction, while the pursuit of meaning is the strongest and the pursuit of engagement is also very strong. But if you have meaning and engagement, pleasure is the cherry on top.
Developing your brand
This is where personal branding comes in. Developing your personal brand is a process of self-discovery: identifying your strength, values, passions and how to bring those into your current wold. If you are following your passion, doing work that utilizes your strengths and aligns with your values, you are engaged. Time seems to stop for you while you are working. This is living the Good Life.
As Seligman says, one should live a life in which one “uses one’s signature strengths every day in the main realms of your life to bring abundant gratification and authentic happiness.”
Another trait of the most effective personal brands are those with a deep sense of meaning, which corresponds to Seligman’s Meaningful Life.
Knowing what your unique signature strengths are and using these in service to make a positive impact and a lasting difference is what successful personal branding and the Meaningful Life are all about: purpose.
Authenticity and purpose are key ingredients to leading a Meaningful Life and creating a powerful personal brand. This comes from knowing who you are, what you want, what your passion is, and then investing your time and energy into making those things a reality.
When you do what you love, you are committed to developing yourself continuously – another key component of personal branding, being engaged and having meaning.
By truly understanding who you are, what your unique strengths are and how to use those talents to live and engaged and purposeful life, I believe you will not only build an authentic and successful personal brand, but also achieve life satisfaction.
Listening To These 8 Audiobooks On Success Is A Better Use Of Your Long Commute
Commuting is mostly just unpaid work, unless you make an effort to learn something along the way.
Commutes are getting longer, and in some cities they’re up to two hours each way. I have a friend in Los Angeles who does this. He passes the time with audiobooks. Now that’s still a lot of time to be stuck in transit, but he doesn’t view it that way. He says it allows him plenty of time to feed his personal and professional goals.
I’ve spent years listening to literature in the car while commuting, but somewhere along the line I switched over to books on business and personal improvement. I mostly gravitated toward amazing people who built their success from scratch and who experienced tremendous hardship. It stands to reason that if you’re dealing with hardships like a long commute, it’s important to hear motivational words that can help you transcend the difficulties.
Here are eight audiobooks that will help grow your success, both personal and professional, on your next commute:
3 Questions To Guide You To Success In 2018
Most of the goals we set have some external component to it. Some component that we cannot control. Yet, we act like we can.
Goal setting as a concept makes perfect sense. At the most basic level you decide on the destination and then plot the way to get there. But as with many things, we like to overcomplicate that which should be simple.
Before you know it, you end up with 2 big goals in 15 different areas of your life and 100 micro goals that will help you reach your 30 big goals.
Complicating something simple. Some of the biggest obstacles to people in reaching their goals are:
- The overestimate the effort it will take to achieve those goals
- They want to go from 0-100km/h in the blink of an eye
- Life is dynamic and static goals often do not make sense
- They get so entrenched in the day to day running of things that goals get pushed aside.
What if instead of goals, we just focused on giving our best every day?
Of course, you still want to have an indication of where you are going.
But, if you are giving your 100% every day then you can forego the micro goals for a better way of calibrating your compass… using questions.
Related: Goal Setting Guide
I suggest you ask yourself these three questions regularly:
1. What does better look like?
The question at the heart of development and incremental improvement. This question allows you some creative space in which you can imagine a better future.
- What does better health look like?
- What does a better business look like?
- What does better customer service look like?
- What does better leadership look like?
By reflecting on this question, you materialise the gap between where you are and where you could be. Now, the only thing that is left is to align your daily actions with the better future you imagined.
2. What can I control?
Borrowed from Stoicism this question highlights the power of decision in your life. Epictetus said we should always be asking ourselves: “Is this something that is, or is not, in my control?”
Once you ask this of yourself regularly you will feel more in control of your life and more in control of your business.
Because your focus is solely on the things that you can influence. It restores the belief that you can actually impact the world around you in a meaningful way.
3. Was I impeccable with my actions today?
One inherent flaw with goal setting is that the goal setter often feels judged. As if we need more of that. In addition to the constant negative self-talk we have to endure we now have an additional source of judgement – whether we reached our goals or not.
As we discovered in question #2 We cannot control everything. Most of the goals we set have some external component to it. Some component that we cannot control. Yet, we act like we can.
So, instead of judging yourself, commit to giving your best every single day.
What I love most about these questions is that they provide a built-in layer of accountability. Use them every day.
To Be Successful Stay Far Away From These 7 Types of Toxic People
You need a network of talented people, not toxic personalities who undermine you.
Surrounding yourself with prospective mentors is an excellent way to build lifelong success. When Steve Jobs founded Apple, he learned from colleagues like Steve Wozniak about what it took to build computer hardware. And he learned from early investors like Mike Markkula about what it took to build a successful company and market a product. Now imagine if Jobs had surrounded himself with toxic personalities instead. It is likely that he would not have been able to create a company that is on course to be valued at $1 trillion.
If you interact with people who demonstrate questionable behaviour, you’re more likely to model that behaviour yourself or to become stressed as a result. At the very least, you will be missing out on the opportunity to network with more successful and inspiring individuals.
This article will review seven personality types that should be eliminated from your life in order to build your most successful self. Once these people are gone, you can work on building a network of people who influence you positively.
According to a report by NPR, micromanagement is one of the biggest factors associated with employee dissatisfaction, lowered motivation and lack of professional creativity. To be successful, you must learn to solve problems independently. Micromanaging can make it difficult to develop these skills.
Related: Keep An Eye Out For Toxic Employees
2. Short-term thinkers
If you surround yourself with short-term thinkers, it will be difficult to know if an idea is destined for long-term success. Those who are narrow-minded may be more likely to dismiss one of your ideas because it will take time to develop into a meaningful success.
Take the creation of Airbnb as an example. The company was founded in 2008. At the time the “sharing economy” did not exist, and hotel chains like Starwood and Hilton dominated the lodging market. A short-term thinker would have criticised an idea like Airbnb.
In order for the company to be successful, Airbnb would need to change people’s attitudes and expectations about travel. They would need to encourage people to be comfortable staying with strangers, and they would need to find ways to mitigate possible liability should something tragic happen during a customer’s stay.
Well-respected venture capitalists decided to pass on Airbnb because of these short-term concerns. The Airbnb founders were only able to find success once they connected with people who were comfortable thinking long term.
Pessimism is not always a bad trait; at times it can help entrepreneurs to recognize certain pitfalls that might otherwise be overlooked. However, a steady diet of pessimism is toxic when it comes to taking big professional risks.
As David Armor, an assistant professor of psychology at Yale University, says, “An entrepreneur starting up a company, for example, might drive himself to work 18-hour days for months and even years because he optimistically believes that there will be a big payoff for him at the end.” Conversely, a pessimistic attitude would make it difficult to tolerate such a prolonged stressful situation.
For those interested in taking on stressful professional situations, pessimistic people should be avoided in most cases.
4. Selfish people
Relationships that contribute to success are mutually beneficial. This dynamic cannot exist when dealing with selfish people. As a result, it is best to eliminate selfish people from your life in order to make room for more giving relationships.
A recent study found that a job applicant who is referred by an existing employee is 15 times more likely to be hired than someone who applies via a job board. If you befriend a selfish person, you probably can’t rely on them to introduce you to new career opportunities. However, forming connections with someone who is altruistic could give you a professional leg up.
5. Risk-averse personalities
Business success is about making informed decisions by weighing risks and rewards. If you are surrounded by people who over-index on possible risks while ignoring the possible rewards, it will be challenging to identify good business opportunities.
Take Amazon as an example. In 2014 Amazon launched a smartphone called the Fire Phone. In the end, the phone was not successful. Following the unsuccessful launch of the Fire Phone, risk-averse people might have avoided developing another piece of computer hardware.
But instead, Amazon correctly assessed the opportunity for an in-home smart speaker, and launched the Amazon Echo just one year later. Today, Echo has 75 percent of the smart-speaker market in the United States.
6. Unmotivated individuals
People who lack motivation or work ethic set a bad example for those interested in working diligently to become a professional success. There is no worse colleague than someone who simply does the bare minimum to get by.
Rather than associate yourself with people who cut corners or avoid hard work, try to surround yourself with people who are motivated to succeed. Collaborating with people who have a healthy drive for success can instill an extra dose of motivation in you.
Financial responsibility is a critically important quality to develop if you want to become successful. Warren Buffet is perhaps the supreme example of a financially responsible and successful person.
Buffet is the third wealthiest person in the world, worth nearly $80 billion. But despite his professional success, Buffet does not spend his money on flashy cars or large homes. In fact, Buffet still lives in the modest home in Omaha, Nebraska, that he purchased in 1958.
Those who associate with spendthrifts may be more motivated to make irresponsible financial decisions in order to fit in. At the very least, it will be harder to associate with people who make good financial choices, as these personalities are frequently diametrically opposed.
Business is all about who you know. From landing a new job to launching a new company, your network will enable or prevent future professional success. When developing a network of talented people, it is best to avoid toxic personalities who could set a bad example or demotivate you.
Be sure to avoid people who are micromanagers and short-term thinkers, as they can make it difficult to think autonomously. Risk-averse individuals or pessimists may cause you to think twice about great business ideas, and spendthrifts or selfish people may hamper your ability to grow. Last but not least, stay away from unmotivated individuals, as your success is dependent on your willingness to work diligently in order to succeed.
This article was originally posted here on Entrepreneur.com.
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