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Email Can Impact Your Personal Brand (Really)

How much of a role does email play in your life? For most of us, email is a core business tool. Yet many people don’t realise that the way they handle email affects the way people perceive their personal brand.

Donna Rachelson

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Email is like any other form of communication – there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette.

They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole.

I hear complaints about employees who think that communicating via email is licence to use SMS style slang and abbreviations, or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients).

On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

Related: A Business Plan for Your Personal Brand

In my own experience, I am amazed at how some business owners seem to think that it’s acceptable not to reply to important business emails, or to wait a week or two before responding.

In today’s world, if it takes you two weeks to get back to someone with a quote or customer service response, you’ve missed the boat and probably ensured that your competitor has scooped the business opportunity.

There are also businesspeople that seem to feel that it’s okay to only respond to people that they feel are ‘important enough’. This is incredibly brand-damaging!

Here are five tactics for making sure that the way you use email is not negatively impacting your personal brand:

1. Be professional when you email.

If you are using email as a business communication tool, you need to maintain a professional tone and style. Just as you probably wouldn’t call your boss up at say, “Yo, dude,” so your email should reflect a sense of respect. Steer away from overly familiar language, emoticons and SMS abbreviations like LOL.

2. Be polite.

Just because you’re sending an email doesn’t mean you can do away with the usual pleasantries of communication. Address emails politely, use full sentences and sign-off appropriately.

Don’t type emails in capital letters (this is the equivalent of shouting at someone) and make sure you are clear on your reason for emailing (there is nothing more frustrating than being sent a blank email with an attachment, but no explanation).

3. Treat everyone alike.

And, as your mother may have told you, treat people the way you would like to be treated. To use a Downton Abbey analogy, treat people from downstairs as well as you treat those from upstairs. Don’t reserve good treatment for people you think are important enough to warrant it.

After all, everyone knows the key to an audience with the CEO is to make friends with her PA.

4. Manage your email wisely.

It’s not necessary to respond to every mail the instant it arrives in your mailbox, but you should respond to mails within 48 hours. Productivity experts advise checking your emails once or twice a day, during a time that suits your schedule, and only responding during these times.

After all, if the building is burning down, email is hardly going to be the communications platform of choice. Generally, emails can wait for an hour or two or three.

Related: How to Transform Your Email into a Productivity Tool

Think carefully about when to schedule email time. Often, it’s the first thing we do in the mornings when this time and your best energy could be spent more wisely on strategic actions, rather than the mundane task of responding to mails.

If you are in a position to do so, outsource some of the mail to your assistant or to relevant people in your office. For example, if you’re the marketing manager, don’t spend your time replying to product queries. Rather forward these mails to the relevant sales person or delivery manager.

5. When you’re not emailing, don’t look at your mail.

It is very frustrating to be in a face-to-face meeting with someone who keeps looking at his phone to check his mail. It’s even worse to be at an event with friends or family where you’re meant to be spending quality time together, but someone’s email notification keeps beeping.

Rather be present. Switch your device on to silent and put it away. I can guarantee you that your meeting will go better, and your personal brand will enjoy a boost.

Related: Bring Your Brand to Life

Donna Rachelson, branding and marketing specialist, is the author of three books.She has held marketing director positions in blue chip organisations and has a solid business education, including an MBA and is a guest lecturer at GIBS .As a successful businesswoman and investor in businesses, Donna is passionate about empowering entrepreneurs and women, uplifting them with her unique brand of inspiringly practical, strategically results-driven guidance. She is currently Chief Catalyst at Seed Academy- a training and incubation ecosystem for entrepreneurs.

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Self Development

Why Your Professional Persona Matters

You don’t have to become a different person to succeed in business.

Timothy Sykes

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For superheroes, getting into professional mode is as easy as slapping on some spandex, a mask and a cape. For the everyday entrepreneur, however, the proper work mindset is less about attire and more about adopting a professional persona.

Your professional persona is your personal branding in the workplace. It refers to the way that you conduct yourself publicly in a business setting, and the image you project to coworkers and colleagues. Far from contrived or inauthentic, it’s simply the polished-up way that you present yourself professionally.

How do I develop a professional persona?

It’s actually extremely easy to develop a professional persona. All you have to decide is who you want to be in the workplace, and then take efforts with your attitude, dress, and conduct to become that version of yourself. Action follows intention, and over time, you’ll find that adopting your professional persona feels as natural as putting on your coat before leaving the house.

Now that you understand what a professional persona is, let’s talk about why you should work on cultivating one and what you stand to gain.

Create a self fulfilling prophecy

Success is typically hard-earned and slow in the making. However, if you take the time to develop a professional persona, it can help bring success sooner. If you conduct yourself casually and informally in the workplace, you’re less likely to be taken seriously and might spend far longer in the career trenches.

But if you make a concerted effort to conduct yourself with the professionalism of a manager or CEO, you’ll make yourself a more desirable candidate for advancement. Since you’ve already demonstrated the appropriate attitude for higher level positions, you’re more likely to be thought of when opportunities arise.

Related: 25 Bad Words That Make Other People Feel Inferior

Focus on what’s important

When you establish a professional persona, you put yourself in the right state of mind for work. This can help you attain your career goals.

Say, for instance, that one of your big career goals is to become a leading authority in your field so that you can become the next TED Talk celebrity. With this specific goal in mind, you can tailor your professional persona so that it can help advance you toward this goal. For instance, you might begin speaking at local networking events or starting a topical podcast. Doing things like this will help you establish a professional persona of being an expert in your niche.

Make yourself indispensable

One of the best ways to create job security is to make yourself indispensable in your position. A professional persona can help by letting you establish recognisable and dependable hallmarks in your working style.

For instance, perhaps part of your persona is that you are the person who always meets his or her deadlines on time. In time, this will become part of your professional identity and will be part of how people see you in your office or field. When others know and trust that they can depend on you, you’ll make yourself indispensable. Over time, this can have a powerful and positive effect on your career.

Be taken more seriously

A casual attitude is fine when you’re hanging out with friends. But in a professional setting, it may be holding you back. When you present yourself with a more polished professional persona in work settings, you’ll be taken more seriously. This doesn’t mean you can’t have fun at work, of course. But it does mean that you should conduct yourself with an air of professionalism and should never engage in bad habits like gossip or use language that might come back to haunt you later.

Remember: You get what you give. When you act respectfully in the workplace, you’re more likely to be treated with the same respect.

You’ll get more followers

More and more, entrepreneurs are using social media to attain a higher professional status or to attract more business.

When you take the time to develop a professional persona, you adopt a personal style, a way of articulating, and potentially even an aesthetic. These things add up to more clear and compelling personal/professional branding. This can help you maintain a consistency on social media platforms that makes your posts recognisable. Over time, this can lead to additional followers, which can mean more opportunities for selling, career advancement, and more.

Develop a thicker skin

You’ve probably heard that you shouldn’t take things personally in the professional sphere. But anyone who has ever experienced rejection or criticism in their career knows that this is much easier said than done.

Your professional persona can help give you some personal armour. When you have a professional persona, it can be easier to separate your personal life from your work to a greater degree. No, this doesn’t mean that you won’t feel any pain when things go wrong, but it will allow you to compartmentalise in a positive way, so that an issue at work doesn’t impact your personal life quite as much.

This article was originally posted here on Entrepreneur.com.

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Company Posts

6 Steps To Cultivate A Success Mindset

What does a winning mindset mean to you? It’s what has separated the likes of Tiger Woods, Roger Federer, Serena Williams, Usain Bolt and Floyd Mayweather from fellow professional athletes. Adopting a similar approach could help you achieve massive success in 2019 and beyond.

ACCA

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A winning mindset is the trait that allows you to persist even when defeat looks like the most probable outcome. People with a winning mindset are much clearer about the process to attain their goals. They are not afraid of failure as long as they believe that they’re doing the right thing. That’s the difference between winners and losers.

1. Persist and understand that you must put in the work before you see results

The most successful people embody the principle of a winning mindset, because very few people in the world, be it in sports or business, can succeed without having to overcome obstacles. It’s seldom that talent is all one needs to succeed in any endeavour, otherwise most people would be successful.

A good way to understand this principle is to observe professional athletes before and during tournaments. Anybody competing in professional sports, such as the Olympics, has the talent but not all professional athletes are winners. A number of their memorable victories were achieved when they came from behind, when it looked like they were losing.

2. Press the reset button for the new year

The new year is notorious for long lists of resolutions that are not honoured and ultimately remain wishes. That said, the dawn of a new year tends to bring with it positive energy and a commitment to do things differently.

Entrepreneurs need to approach the New Year with a simple goal to do better than the prior year in whatever endeavour they are undertaking. It is important to build on current success or failure, and then commit to go one up. That way, the goal won’t seem unattainable.

Related: Many SMEs Start With Great Plans But Fail To Take The Big Leap

3. Take small incremental steps

The first step is to be clear about the goal and to write it down where you can see it every day. The second thing is to map the process of how you will get there, broken into small steps. From there onwards, focus on the process and not the goal as this allows one to achieve small but important victories. This needs to be backed up by an appropriate support system, associating with like-minded people.

4. Don’t stop upskilling yourself

Success in business is about creating shared value and solving real-world challenges that customers grapple with. Skills are therefore necessary to achieve success, so upskilling oneself is never a bad investment. It’s good to know something about everything, but ultimately one needs to know everything about something.

Some skills will be brought in through hiring staff, others through outsourcing and in some cases through strategic alliances.

5. Remember that no goal is static

One of the most important things to always remember is the goal, and that the goal is dynamic; it will have to be adjusted along the way. Business leaders can therefore celebrate the small victories fully aware that there is more work to be done. Achieving temporary success is easy, especially with all the tenders around, but building a sustainable business and staying on top requires persistence and hard work.

Related: Organisational Design Disruptions Do Not Occur In A Vacuum: Future Business Models

6. Your top tool is in your head

It’s all in the mind, backed by passion and a strong desire to succeed. If anything, business leaders need to train themselves to be uncomfortable with the status quo, not to get too comfortable with the present.


Why Not Consider The Acca Qualification For 2019?

ACCA professionals are more than accountants. They think holistically, consider challenges in the context of business and have strong strategic and leadership skills. Visit www.accaglobal.com for more information.

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Self Development

Taking Care Of Mental Health Is Powerful, Not Weak

Charlamagne Tha God talks success, anxiety and mental health.

Lewis Howes

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It’s time to open up. No matter what you’re dealing with, you’re not alone.

There is nothing shameful about having anxiety. Think about this acronym for FEAR – you either Fear Everything And Run or Face Everything And Rise. The more you confront the things in your past you don’t want to do with, the more you’ll be able to move forward. So, are you going to run from your fear, or face it?

On today’s episode of The School of Greatness, I talk about anxiety and PTSD with a man who has become an unofficial mental health advocate: Charlamagne Tha God.

New York Times bestselling author Charlamagne Tha God is best known for being co-host of the nationally syndicated hip-hop iHeartRadio program “The Breakfast Club.” He is also a social media influencer; an executive producer with his own production company, CThaGod World; and co-host of the popular podcast Brilliant Idiots.

Charlamagne says that refining his life’s mission and examining his past helped him take control of his anxiety.

Don’t allow anxiety or depression to cause you to keep suffering. Learn about Charlamagne Tha God’s mental health struggles and what he did to restart his life on Episode 721.

Related: The Business Of Anxiety In Business: Giving Heroes Permission To Feel Vulnerable

This article was originally posted here on Entrepreneur.com.

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