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Self Development

Has Entrepreneur’s Disease Got You?

What is it? Is it fatal? And is there a cure?

Dylan Kohlstadt

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Many entrepreneurs suffer from ‘Entrepreneur’s Disease’ or ‘Founder’s Disease’, the inability to let go any aspect of your business, for fear of losing control.

The disease manifests itself uniquely in each individual; some might display more of one characteristic and less of another. The problem is nearly always fatal. It may take one year; it may take twenty years: eventually it will take its toll and claim the life of your organisation.

It’s heart-breaking to think that the person who loves the company the most is the one who is most likely to kill it. As an entrepreneur myself, I am very aware of my own tendencies to display these characteristics, and, like a member of AA, there’s nothing wrong with falling off the wagon once in a while, as long as you keep working your steps and get back on top of the beast that is trying to ruin your company.

The beast that lies deep within you.

The reasons we display these characteristics are different for each person, but mostly can be put down to a combination of insecurity and pride. Some business owners might justify this by saying that it’s the early stages of their business and it’s imperative for them to stay on top of every aspect of the new venture, but the truth is that this disease is not your friend.

Those characteristics you pride yourself in are the bane of your business, and are to blame for the trouble you keep getting into.

Symptoms

Some of the symptoms of someone suffering from Entrepreneur’s Disease are:

  1. Unteachable:
    Patient won’t take advice from anyone.
    Patient knows everything.
    Patient always has a reason why the advice is invalid and should be ignored.
  2. I’ll do it myself:
    Patient works themself to death.
    Patient refuses to delegate.
    Patient doesn’t take holidays.
  3. I know best:
    Patient hires ‘yes men’ that won’t question them
    Patient hires staff that are inexperienced

Patient has all the answers to every question

  1. Can’t say no:
    Patient has too many great ideas and can’t say no to any of them
    Patient can’t prioritise so the team run around trying to do everything at once
  2. I’m never wrong:
    Patient refuses to admit they might be wrong.

Patient is reading this right now and thinks, ‘Luckily this doesn’t apply to me’

Self management

There’s no cure for Founder’s Disease, but there are things you can do to manage it. Just remember it’s going to take a lot of commitment to manage these weaknesses that are undermining your success.

  1. Humility:
    Patient needs to say ‘I have the best team out there, I can’t do it without them’ at least three times a day.
    A study was done years ago by Harvard Business Review on the oldest and most successful companies in the USA, and the character trait they found most prevalent in the CEOs of each company was humility. CEOs said that it was their amazing team, management and staff that led to the success of the company and took no credit for themselves.
  2. Let your staff fail:
    Patient needs to say ‘Why don’t you give it a bash, shout if you get stuck’

Your staff will learn through their mistakes, they will also feel a sense of ownership and responsibility that comes from being trusted.

  1. Trends:
    Patient needs to say ‘Maybe this strategy isn’t working for me anymore, maybe I need to change something in my life to see a different result this time’
    Are the same issues coming up in your business time and again? Maybe life is trying to tell you something? Maybe it’s not everyone else: maybe it’s you.
  2. Ask for help by Delegating or Outsourcing:
    Patient needs to say ‘I’m not sure, what do you think?’ at least three times a day, and not to the mirror!
    It’s impossible for one person to have all the skills and abilities required to run a business on their own. Inevitably, you will neglect one or more areas that you have no prior experience or affinity with.

Making your money work for you

One of the areas I’ve seen many entrepreneurs battle with is marketing and sales. Most business owners are experts in their line of work, whether it is machinery or human behaviour, they know who their customers are and what they need.

The challenge they face is how to find more customers and how to reach them cost effectively.

This isn’t the 80s, a time when budgets were unlimited and champagne flowed. These days businesses have to turn every marketing cent over twenty times before committing it, and then they can only afford to spend on channels that show a definite return on investment.

Outsourcing your sales and marketing might seem far-fetched, but many successful entrepreneurs and established businesses are doing just that. By bringing in a team of highly trained professionals, the business owners can focus on what they’re good at (which is running their businesses) while the marketing team can focus on what they’re good at (which is bringing new business).

Digital channels can be very effective ways of reaching new customers without breaking the bank, and the nice thing about online, is that everything is measurable, so you know just what your marketing money is doing for you.

Outsourcing sales is also fairly new to most entrepreneurs, but has provided excellent results for those business owners who admit they don’t like selling, and who happily engage with a company to find leads, qualify them, meet them and close the sale on their behalf.

Doing everything yourself is so ‘nineties’. These days entrepreneurs are asking for help, from outsourcing their HR to outsourcing their accounting, and now marketing and sales.

There’s no shame in standing on the shoulders of giants. Focus on what you’re good at and let the experts support you in growing your business.

 

Dylan Kohlstädt is the founder and account director of Shift ONE: outsource marketing for entrepreneurs. She has ten years marketing management experience in insurance, financial and property industries plus six years hands-on experience in online marketing involving web, mobile, SEO, CRM and Social Marketing and is considered a subject matter expert on all things digital. Visit www.shiftonedigital.com for more information.

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Self Development

Why Your Professional Persona Matters

You don’t have to become a different person to succeed in business.

Timothy Sykes

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For superheroes, getting into professional mode is as easy as slapping on some spandex, a mask and a cape. For the everyday entrepreneur, however, the proper work mindset is less about attire and more about adopting a professional persona.

Your professional persona is your personal branding in the workplace. It refers to the way that you conduct yourself publicly in a business setting, and the image you project to coworkers and colleagues. Far from contrived or inauthentic, it’s simply the polished-up way that you present yourself professionally.

How do I develop a professional persona?

It’s actually extremely easy to develop a professional persona. All you have to decide is who you want to be in the workplace, and then take efforts with your attitude, dress, and conduct to become that version of yourself. Action follows intention, and over time, you’ll find that adopting your professional persona feels as natural as putting on your coat before leaving the house.

Now that you understand what a professional persona is, let’s talk about why you should work on cultivating one and what you stand to gain.

Create a self fulfilling prophecy

Success is typically hard-earned and slow in the making. However, if you take the time to develop a professional persona, it can help bring success sooner. If you conduct yourself casually and informally in the workplace, you’re less likely to be taken seriously and might spend far longer in the career trenches.

But if you make a concerted effort to conduct yourself with the professionalism of a manager or CEO, you’ll make yourself a more desirable candidate for advancement. Since you’ve already demonstrated the appropriate attitude for higher level positions, you’re more likely to be thought of when opportunities arise.

Related: 25 Bad Words That Make Other People Feel Inferior

Focus on what’s important

When you establish a professional persona, you put yourself in the right state of mind for work. This can help you attain your career goals.

Say, for instance, that one of your big career goals is to become a leading authority in your field so that you can become the next TED Talk celebrity. With this specific goal in mind, you can tailor your professional persona so that it can help advance you toward this goal. For instance, you might begin speaking at local networking events or starting a topical podcast. Doing things like this will help you establish a professional persona of being an expert in your niche.

Make yourself indispensable

One of the best ways to create job security is to make yourself indispensable in your position. A professional persona can help by letting you establish recognisable and dependable hallmarks in your working style.

For instance, perhaps part of your persona is that you are the person who always meets his or her deadlines on time. In time, this will become part of your professional identity and will be part of how people see you in your office or field. When others know and trust that they can depend on you, you’ll make yourself indispensable. Over time, this can have a powerful and positive effect on your career.

Be taken more seriously

A casual attitude is fine when you’re hanging out with friends. But in a professional setting, it may be holding you back. When you present yourself with a more polished professional persona in work settings, you’ll be taken more seriously. This doesn’t mean you can’t have fun at work, of course. But it does mean that you should conduct yourself with an air of professionalism and should never engage in bad habits like gossip or use language that might come back to haunt you later.

Remember: You get what you give. When you act respectfully in the workplace, you’re more likely to be treated with the same respect.

You’ll get more followers

More and more, entrepreneurs are using social media to attain a higher professional status or to attract more business.

When you take the time to develop a professional persona, you adopt a personal style, a way of articulating, and potentially even an aesthetic. These things add up to more clear and compelling personal/professional branding. This can help you maintain a consistency on social media platforms that makes your posts recognisable. Over time, this can lead to additional followers, which can mean more opportunities for selling, career advancement, and more.

Develop a thicker skin

You’ve probably heard that you shouldn’t take things personally in the professional sphere. But anyone who has ever experienced rejection or criticism in their career knows that this is much easier said than done.

Your professional persona can help give you some personal armour. When you have a professional persona, it can be easier to separate your personal life from your work to a greater degree. No, this doesn’t mean that you won’t feel any pain when things go wrong, but it will allow you to compartmentalise in a positive way, so that an issue at work doesn’t impact your personal life quite as much.

This article was originally posted here on Entrepreneur.com.

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Company Posts

6 Steps To Cultivate A Success Mindset

What does a winning mindset mean to you? It’s what has separated the likes of Tiger Woods, Roger Federer, Serena Williams, Usain Bolt and Floyd Mayweather from fellow professional athletes. Adopting a similar approach could help you achieve massive success in 2019 and beyond.

ACCA

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A winning mindset is the trait that allows you to persist even when defeat looks like the most probable outcome. People with a winning mindset are much clearer about the process to attain their goals. They are not afraid of failure as long as they believe that they’re doing the right thing. That’s the difference between winners and losers.

1. Persist and understand that you must put in the work before you see results

The most successful people embody the principle of a winning mindset, because very few people in the world, be it in sports or business, can succeed without having to overcome obstacles. It’s seldom that talent is all one needs to succeed in any endeavour, otherwise most people would be successful.

A good way to understand this principle is to observe professional athletes before and during tournaments. Anybody competing in professional sports, such as the Olympics, has the talent but not all professional athletes are winners. A number of their memorable victories were achieved when they came from behind, when it looked like they were losing.

2. Press the reset button for the new year

The new year is notorious for long lists of resolutions that are not honoured and ultimately remain wishes. That said, the dawn of a new year tends to bring with it positive energy and a commitment to do things differently.

Entrepreneurs need to approach the New Year with a simple goal to do better than the prior year in whatever endeavour they are undertaking. It is important to build on current success or failure, and then commit to go one up. That way, the goal won’t seem unattainable.

Related: Many SMEs Start With Great Plans But Fail To Take The Big Leap

3. Take small incremental steps

The first step is to be clear about the goal and to write it down where you can see it every day. The second thing is to map the process of how you will get there, broken into small steps. From there onwards, focus on the process and not the goal as this allows one to achieve small but important victories. This needs to be backed up by an appropriate support system, associating with like-minded people.

4. Don’t stop upskilling yourself

Success in business is about creating shared value and solving real-world challenges that customers grapple with. Skills are therefore necessary to achieve success, so upskilling oneself is never a bad investment. It’s good to know something about everything, but ultimately one needs to know everything about something.

Some skills will be brought in through hiring staff, others through outsourcing and in some cases through strategic alliances.

5. Remember that no goal is static

One of the most important things to always remember is the goal, and that the goal is dynamic; it will have to be adjusted along the way. Business leaders can therefore celebrate the small victories fully aware that there is more work to be done. Achieving temporary success is easy, especially with all the tenders around, but building a sustainable business and staying on top requires persistence and hard work.

Related: Organisational Design Disruptions Do Not Occur In A Vacuum: Future Business Models

6. Your top tool is in your head

It’s all in the mind, backed by passion and a strong desire to succeed. If anything, business leaders need to train themselves to be uncomfortable with the status quo, not to get too comfortable with the present.


Why Not Consider The Acca Qualification For 2019?

ACCA professionals are more than accountants. They think holistically, consider challenges in the context of business and have strong strategic and leadership skills. Visit www.accaglobal.com for more information.

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Self Development

Taking Care Of Mental Health Is Powerful, Not Weak

Charlamagne Tha God talks success, anxiety and mental health.

Lewis Howes

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It’s time to open up. No matter what you’re dealing with, you’re not alone.

There is nothing shameful about having anxiety. Think about this acronym for FEAR – you either Fear Everything And Run or Face Everything And Rise. The more you confront the things in your past you don’t want to do with, the more you’ll be able to move forward. So, are you going to run from your fear, or face it?

On today’s episode of The School of Greatness, I talk about anxiety and PTSD with a man who has become an unofficial mental health advocate: Charlamagne Tha God.

New York Times bestselling author Charlamagne Tha God is best known for being co-host of the nationally syndicated hip-hop iHeartRadio program “The Breakfast Club.” He is also a social media influencer; an executive producer with his own production company, CThaGod World; and co-host of the popular podcast Brilliant Idiots.

Charlamagne says that refining his life’s mission and examining his past helped him take control of his anxiety.

Don’t allow anxiety or depression to cause you to keep suffering. Learn about Charlamagne Tha God’s mental health struggles and what he did to restart his life on Episode 721.

Related: The Business Of Anxiety In Business: Giving Heroes Permission To Feel Vulnerable

This article was originally posted here on Entrepreneur.com.

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