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Self Development

Seth Godin: 3 Essential Skills Every Entrepreneur Should Cultivate

If you’re an entrepreneur, you’ve got your hustle on.

Brian Elliot



Seth-Godin-Lizard-Brain-Self Development-Personal Improvement

You don’t work normal hours, every day is spent on your business and you’re doing all you can to make it go. You know how to work hard, but there are other skills that great entrepreneurs need too. In Seth Godin’s new book The Icarus Deception (Portfolio, 2013) he shares three essential skills every great entrepreneur needs.

1. Quiet your lizard brain.

Whether you know it or not, we all have what Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the pre-historic lump called the amygdala near the brain stem that is responsible for fear and rage and reproductive drive.”

Godin has written a lot about this in previous books including Linchpin and Poke the Box and cites author Steven Pressfield for further explanation –

“As Pressfield describes it, the lizard brain is the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long enough to get something out the door. The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk,” Godin says in The Icarus Deception.

Quieting the lizard brain is a constant struggle for entrepreneurs. It is a skill that needs to be developed. But as we tune into the frequency of what we feel is the right decision and tune out the lizard brain we will be able to truly test our business plans and hypothesis.

2. Think like an artist.

Most of us put ourselves in one of three categories. Godin breaks it down into being either the chef, cook or bottle washer. Chefs run the show, they hire and fire, make plans and big decisions for their subordinates. Chefs have all the power.

Cooks are the executors; they get it done. Bottle washers are often disrespected. They are the grunts on the front line in the trenches doing the dirty work. Which one are you at this particular day and time?

In The Icarus Deception, Godin challenges us to think beyond the norm and become artists.

“It’s not art if the world (or at least a tiny portion of it) isn’t transformed in some way. And it’s not art if it’s not generous. And most of all, it’s not art if there’s no risk. The risk isn’t the risk of financial ruin (though that might be part of it). No, the risk is the risk of rejection. Of puzzlement. Of stasis. Art requires the artist to care, and to care enough to do something when he knows it might not work.”

Thinking like an artist instead of like chefs, cooks and bottle washers opens up a whole new world of possibilities for change, progress and success.

3. Connect the disconnected.

Connecting people on the surface might feel like old-school networking events where everyone just exchanges business cards. Godin writes about “The Connected Economy” and explains that the era where we needed to care about catering to the masses is gone.

It’s about connecting people who are disconnected – then connection becomes a function of art. The opportunity in the Connection Economy is about finding the problem (where are people disconnected).

This is an essential skill that might require significant effort, he says:

“How much connection did you just make? That’s one way to measure whether or not the work you did made a difference. When you make a daring comment at a meeting, when you produce a video or app or an idea that spreads, when more people visit your farm stand because they can’t get enough of the way you engage…Boring and safe rarely lead to connection. Connection happens when humility asserts itself.”

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The Power of Mornings. Why You Should Be Getting Up Early


Self Development

21 Inspiring Quotes About Success, Persistence And What It Means To Be An Entrepreneur

Leaders of companies big and small share the mindset it takes to achieve your dreams in the face of all obstacles.




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True, being an entrepreneur can be exhausting, lonely, frustrating and terrifying. But it’s worth every drop of blood, sweat and tears when you are pursuing your passion, turning your dream into a reality.

In an ongoing series called Real Entrepreneurs, we pick the brains of founders and leaders about what it is like to have every decision big and small rest on their shoulders and have compiled their thoughts on what it takes to succeed on the long, sometimes crazy journey of an entrepreneur.

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Self Development

The Mindset Strategy From The “Rock Star” Coach Can Turn Your Beliefs Into Results

William Badenhorst, a Director of Global Strengths shares his mindset secret to ongoing entrepreneurial success.

Dirk Coetsee




William Badenhorst, a Director of Global Strengths, is a coach to the coaches. His “Rock Star” attitude along with the deep driving desire to help others find their true selves formed the fabric of a highly interesting and entertaining interview.

The rolling thunder of his voice brought forth quote after quote, quip after quip and wisdom after wisdom. As a “peak performance coach” to professional athletes, celebrities,  entrepreneurs and corporate career orientated individuals, William believes that knowing who you truly are as an individual is the catalyst for lasting growth and useful change in business and in life in general.

His intense eyes and energetic hand gestures emphasized one of his core beliefs and that is that we all are nothing but our very own beliefs.

“Everyone is focused on Results”

Everyone is always focusing on the outcome – the results they want. But what creates results? Let’s do some reverse engineering. In order to achieve RESULTS we need to take ACTION. And in order to take ACTION we need to make a DECISION. To make a DECISION, we need to think about it – THOUGHTS.

The interesting thing about humans is that we do not create our thoughts, we can only control them. So what does create your thoughts? Your BELIEFS creates your THOUGHTS. So ultimately your BELIEFS creates your RESULTS.

“You don’t attract what you want, you attract what you are.”


It is our very own limiting beliefs, such as for example that “I am not good enough” and “I am not deserving” and “I’m not worthy ” that creates barriers to our own success in entrepreneurial ventures and in our lives. In order to reach our limitless potential we must find and remove the self-created barriers that hold us back.

Although he loves the interaction and benefits of social media he is quick to point out that it also has created a fantasy of who and what we should be. He advises to not to adopt such fantasy as your desired reality but to instead be who you really are as an individual and goes on to quote the famous Greek philosopher Socrates:

“Know thyself, Be thyself and Love thyself”

You always end up falling back on your beliefs -whether they are empowering or disempowering. The challenge with that is that a large number of your beliefs are unconscious especially when you have not put in the work to find out what your belief system truly is.

Related: Osteostrong: An Exploding Global Movement Of Positive Change

Through his vast experience as a coach he realized that a large number of people veer away from self-awareness as they are afraid of being judged for whom they truly are.

Have Faith

The conversation naturally evolved into the exploration of the true meaning of the concept of faith and William’s mind grasped at a Quote from the apostle Paul:

“Faith is the substance of things hoped for, the evidence of things not seen”

He went on to explain that faith is evidence of true-self which creates certainty which in turn is equal to confidence. Confidence brings a certain state where everything flows. He calls it “Peak State”. He further advises to search for evidence of who you really are and gain belief in yourself.

Advice to young entrepreneurs

William’s thoughts on self-development for entrepreneurs are to get a Coach. If you are already in business and don’t have a Coach – get one!  Begin with taking extreme ownership and responsibility of everything in your life. And when you do that you win.

Stop blaming everything and everyone around you. Stop complaining about circumstances. You are in control and it is up to you to make it happen.  There are no un-resourceful people, there are only un-resourceful states. Go where you are celebrated not tolerated and love yourself unconditionally. Remove the very unrealistic expectations of what and who you should be and authentically be yourself. Believe in yourself and go all in on YOU!

Related: How To Conquer Your Fear Of Becoming an Entrepreneur By Being Disciplined

Become the best form of yourself because as an entrepreneur you are the business. Play to your strengths and manage your weaknesses. You do not need a title to lead, have massive self-belief and others will follow.

Have an attitude of constant learning:

“If you are the smartest person in the room, you are in the wrong room”

And then yet another quote rolled off his tongue that put me in a self-reflective mood:

“A person that shines from within does not need a spotlight”

William Badenhorst, the father, the coach, the entrepreneur and key note speaker left the author and the reader with a question of mesmerising depth:

“What if you woke up this morning with only the things that you were grateful for last night?”

Gratitude is everything!

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Self Development

How You Can Move From Your Potential To Your Purpose

“Value isn’t in opinion, it’s in perspective” – Wes Boshoff

Wes Boshoff




Let’s face it, we all know that when wanting to achieve something different, you need to do something different. The challenge isn’t in wanting the different, it’s in doing the different!

Mark Twain said, “The two most important days of your life are the day you were born and the day you find out why”.

I love that because it highlights the importance of knowing that you have a purpose, and that you need to find it or design it, then live it, love it and look after it.

You have heard it said or said it yourself…”that person has huge potential, if only they would…”. It’s great to have potential but potential doesn’t equate to purpose. They are like elastics, just sitting there on the desk, and it’s not much good to anyone just sitting there. You see there is a gap between potential and purpose and that gap is called ‘The Stretch’.

Related: Founder of Five-Star Wes Boshoff Weighs In On Becoming An Entrepreneur

For that elastic to move from potential to purpose it needs to be stretched, and only once its stretched and put round a bunch of pens does that elastic really move into its purpose. We are a lot like elastics, we need to be stretched to move from potential to purpose. The stretch isn’t always easy because we tend to get twisted out of shape when we need to do something different. However, the stretch is not designed to change who we are, just change how we are.

Here are a few ideas to help you in The Stretch.

Think about what you think about – it’s all in your perspective

Things are achieved or not achieved depending on how we think about them. Do you focus on the obstacles or the opportunities? It’s easy to see the obstacles, the key is to choose which one you going to focus on. Obstacles will always get in the way of opportunities if you let them. So, remain attentive to the possibilities that opportunity brings.

That means you need to position yourself in the way of opportunity, get in its way – make something happen, don’t just sit there! There’s a catch to this one though, opportunity never travels alone, it always comes with responsibility. Do you have the ability to respond to the opportunity? Are you taking responsibility, often we are given it, but we don’t really take it! You need to take and own the responsibility to maximise the opportunity!

Beware of distraction

‘Dis’ – a prefix meaning reversal, or the absence of action and traction refers to grip. When you get distracted you lose grip and that’s dangerous. Imagine driving, suddenly, you’ve lost traction, you are heading in the wrong direction, you may even end up going backwards.

Make sure you stick to what you need to do, create daily productive habits that will help you achieve in the long term. Grow your capacity and increase your footprint. Gain traction by repeating what works for you, that way your practice becomes repeatable and your brand becomes reputable. Don’t stop moving, its easier to change direction while you are still moving, than it is to start moving.

Related: What Building A Mini Car Taught Me About Leadership

Things don’t always work out

Employ the “What’s Wrong – What’s Next?” philosophy. When things go wrong with people, products or plans, we can get caught up in drama. There’s no time for drama, simply define what went wrong and decide what needs to be done next to fix it. Once fixed, then deal with the doer of the wrong, but deal with them in the right way too…you still don’t need drama!

“Value isn’t in opinion, it’s in perspective” – Wes Boshoff

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