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Self Development

Think Your Brand Successful

If you truly believe in the power and capacity of your brand, you can be unstoppable.

Michelle Clarke




We all know that there are tips, techniques, systems and tests that you can follow to establish a strong personal brand.  Yet two people can follow the same set of directions while one becomes infinitely more successful than the other.  What is that edge?  Some may call it confidence, I call if belief.

When we truly believe in the power of our capability and brands, we imbue them with an alchemy that allows them to develop beyond even our expectations.  It’s positive thinking in its highest expression.  To allay the notion of positive thinking being ‘airey-fairey’ let’s take a look at the research that propositions the notion that when you think and feel positively, positive things happen;

  • There’s the Placebo Effect: It’s known that people get better both physically and emotionally when they believe in the treatment. Studies show one-third to two-thirds respond positively to placebos. This is even stronger in experiments where the physician believes as strongly as the patient (1955 Beecher; 1983 Cousins; 1985 White, Tursky, Schwart)
  • Positive Affect: Positive emotions increase the capacity for learning, creative problem solving, social helpfulness, and effective decision making (1975, Seligman; 1981 Isen; 1984 Bower)
  • Internal Dialogue: Successful people have internal dialogues that explain success as permanent, universal and internal while failure is temporary, specific, external. Unsuccessful people have the opposite dialogue (1890 James; 1949 Ryle; 1975 Seligman)
  • Interpersonal Dialogue: Successful interpersonal relationships are based on a ratio of at least two positive statements to one negative statement. The words and images we choose intentionally actually create the interpersonal situation; positive words and images lead to positive interactions (1987 Sloterdijk; 1997 Royal)
  • Pygmalion: The teachers image of the student affects the students results . When teachers are told that certain children (randomly selected) are gifted, those children perform better—because the teachers behave differently with students they expect more from. This is a better predictor than IQ, home environment, or past performance. Studies have also found that successful managers often had a strong mentor as their first boss. (1974, Brophy & Good; 1978 Rosenthal & Rubin; 1986, Jussim)
  • Affirmative Competence: Using positive imagery and then monitoring success rather than failure increases competence in golf, Olympic athletics and life (1974, Nicklaus; 1979, Ostander)

Go ahead and prove it to yourself. Create a strong mental image of your brand, Believe it. Think your brand successful.

Michelle Clarke is a Leadership, Expat and Executive Coach with a speciality in Personal Branding. A South African by birth, she is currently based in Santiago de Chile while she coaches clients across the globe using Skype and other web based platforms. She is a lover of photography, animals and all things tech. Visit or for more details.


Self Development

21 Inspiring Quotes About Success, Persistence And What It Means To Be An Entrepreneur

Leaders of companies big and small share the mindset it takes to achieve your dreams in the face of all obstacles.




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True, being an entrepreneur can be exhausting, lonely, frustrating and terrifying. But it’s worth every drop of blood, sweat and tears when you are pursuing your passion, turning your dream into a reality.

In an ongoing series called Real Entrepreneurs, we pick the brains of founders and leaders about what it is like to have every decision big and small rest on their shoulders and have compiled their thoughts on what it takes to succeed on the long, sometimes crazy journey of an entrepreneur.

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Self Development

The Mindset Strategy From The “Rock Star” Coach Can Turn Your Beliefs Into Results

William Badenhorst, a Director of Global Strengths shares his mindset secret to ongoing entrepreneurial success.

Dirk Coetsee




William Badenhorst, a Director of Global Strengths, is a coach to the coaches. His “Rock Star” attitude along with the deep driving desire to help others find their true selves formed the fabric of a highly interesting and entertaining interview.

The rolling thunder of his voice brought forth quote after quote, quip after quip and wisdom after wisdom. As a “peak performance coach” to professional athletes, celebrities,  entrepreneurs and corporate career orientated individuals, William believes that knowing who you truly are as an individual is the catalyst for lasting growth and useful change in business and in life in general.

His intense eyes and energetic hand gestures emphasized one of his core beliefs and that is that we all are nothing but our very own beliefs.

“Everyone is focused on Results”

Everyone is always focusing on the outcome – the results they want. But what creates results? Let’s do some reverse engineering. In order to achieve RESULTS we need to take ACTION. And in order to take ACTION we need to make a DECISION. To make a DECISION, we need to think about it – THOUGHTS.

The interesting thing about humans is that we do not create our thoughts, we can only control them. So what does create your thoughts? Your BELIEFS creates your THOUGHTS. So ultimately your BELIEFS creates your RESULTS.

“You don’t attract what you want, you attract what you are.”


It is our very own limiting beliefs, such as for example that “I am not good enough” and “I am not deserving” and “I’m not worthy ” that creates barriers to our own success in entrepreneurial ventures and in our lives. In order to reach our limitless potential we must find and remove the self-created barriers that hold us back.

Although he loves the interaction and benefits of social media he is quick to point out that it also has created a fantasy of who and what we should be. He advises to not to adopt such fantasy as your desired reality but to instead be who you really are as an individual and goes on to quote the famous Greek philosopher Socrates:

“Know thyself, Be thyself and Love thyself”

You always end up falling back on your beliefs -whether they are empowering or disempowering. The challenge with that is that a large number of your beliefs are unconscious especially when you have not put in the work to find out what your belief system truly is.

Related: Osteostrong: An Exploding Global Movement Of Positive Change

Through his vast experience as a coach he realized that a large number of people veer away from self-awareness as they are afraid of being judged for whom they truly are.

Have Faith

The conversation naturally evolved into the exploration of the true meaning of the concept of faith and William’s mind grasped at a Quote from the apostle Paul:

“Faith is the substance of things hoped for, the evidence of things not seen”

He went on to explain that faith is evidence of true-self which creates certainty which in turn is equal to confidence. Confidence brings a certain state where everything flows. He calls it “Peak State”. He further advises to search for evidence of who you really are and gain belief in yourself.

Advice to young entrepreneurs

William’s thoughts on self-development for entrepreneurs are to get a Coach. If you are already in business and don’t have a Coach – get one!  Begin with taking extreme ownership and responsibility of everything in your life. And when you do that you win.

Stop blaming everything and everyone around you. Stop complaining about circumstances. You are in control and it is up to you to make it happen.  There are no un-resourceful people, there are only un-resourceful states. Go where you are celebrated not tolerated and love yourself unconditionally. Remove the very unrealistic expectations of what and who you should be and authentically be yourself. Believe in yourself and go all in on YOU!

Related: How To Conquer Your Fear Of Becoming an Entrepreneur By Being Disciplined

Become the best form of yourself because as an entrepreneur you are the business. Play to your strengths and manage your weaknesses. You do not need a title to lead, have massive self-belief and others will follow.

Have an attitude of constant learning:

“If you are the smartest person in the room, you are in the wrong room”

And then yet another quote rolled off his tongue that put me in a self-reflective mood:

“A person that shines from within does not need a spotlight”

William Badenhorst, the father, the coach, the entrepreneur and key note speaker left the author and the reader with a question of mesmerising depth:

“What if you woke up this morning with only the things that you were grateful for last night?”

Gratitude is everything!

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Self Development

How You Can Move From Your Potential To Your Purpose

“Value isn’t in opinion, it’s in perspective” – Wes Boshoff

Wes Boshoff




Let’s face it, we all know that when wanting to achieve something different, you need to do something different. The challenge isn’t in wanting the different, it’s in doing the different!

Mark Twain said, “The two most important days of your life are the day you were born and the day you find out why”.

I love that because it highlights the importance of knowing that you have a purpose, and that you need to find it or design it, then live it, love it and look after it.

You have heard it said or said it yourself…”that person has huge potential, if only they would…”. It’s great to have potential but potential doesn’t equate to purpose. They are like elastics, just sitting there on the desk, and it’s not much good to anyone just sitting there. You see there is a gap between potential and purpose and that gap is called ‘The Stretch’.

Related: Founder of Five-Star Wes Boshoff Weighs In On Becoming An Entrepreneur

For that elastic to move from potential to purpose it needs to be stretched, and only once its stretched and put round a bunch of pens does that elastic really move into its purpose. We are a lot like elastics, we need to be stretched to move from potential to purpose. The stretch isn’t always easy because we tend to get twisted out of shape when we need to do something different. However, the stretch is not designed to change who we are, just change how we are.

Here are a few ideas to help you in The Stretch.

Think about what you think about – it’s all in your perspective

Things are achieved or not achieved depending on how we think about them. Do you focus on the obstacles or the opportunities? It’s easy to see the obstacles, the key is to choose which one you going to focus on. Obstacles will always get in the way of opportunities if you let them. So, remain attentive to the possibilities that opportunity brings.

That means you need to position yourself in the way of opportunity, get in its way – make something happen, don’t just sit there! There’s a catch to this one though, opportunity never travels alone, it always comes with responsibility. Do you have the ability to respond to the opportunity? Are you taking responsibility, often we are given it, but we don’t really take it! You need to take and own the responsibility to maximise the opportunity!

Beware of distraction

‘Dis’ – a prefix meaning reversal, or the absence of action and traction refers to grip. When you get distracted you lose grip and that’s dangerous. Imagine driving, suddenly, you’ve lost traction, you are heading in the wrong direction, you may even end up going backwards.

Make sure you stick to what you need to do, create daily productive habits that will help you achieve in the long term. Grow your capacity and increase your footprint. Gain traction by repeating what works for you, that way your practice becomes repeatable and your brand becomes reputable. Don’t stop moving, its easier to change direction while you are still moving, than it is to start moving.

Related: What Building A Mini Car Taught Me About Leadership

Things don’t always work out

Employ the “What’s Wrong – What’s Next?” philosophy. When things go wrong with people, products or plans, we can get caught up in drama. There’s no time for drama, simply define what went wrong and decide what needs to be done next to fix it. Once fixed, then deal with the doer of the wrong, but deal with them in the right way too…you still don’t need drama!

“Value isn’t in opinion, it’s in perspective” – Wes Boshoff

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