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Why Your Professional Persona Matters

You don’t have to become a different person to succeed in business.

Timothy Sykes

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For superheroes, getting into professional mode is as easy as slapping on some spandex, a mask and a cape. For the everyday entrepreneur, however, the proper work mindset is less about attire and more about adopting a professional persona.

Your professional persona is your personal branding in the workplace. It refers to the way that you conduct yourself publicly in a business setting, and the image you project to coworkers and colleagues. Far from contrived or inauthentic, it’s simply the polished-up way that you present yourself professionally.

How do I develop a professional persona?

It’s actually extremely easy to develop a professional persona. All you have to decide is who you want to be in the workplace, and then take efforts with your attitude, dress, and conduct to become that version of yourself. Action follows intention, and over time, you’ll find that adopting your professional persona feels as natural as putting on your coat before leaving the house.

Now that you understand what a professional persona is, let’s talk about why you should work on cultivating one and what you stand to gain.

Create a self fulfilling prophecy

Success is typically hard-earned and slow in the making. However, if you take the time to develop a professional persona, it can help bring success sooner. If you conduct yourself casually and informally in the workplace, you’re less likely to be taken seriously and might spend far longer in the career trenches.

But if you make a concerted effort to conduct yourself with the professionalism of a manager or CEO, you’ll make yourself a more desirable candidate for advancement. Since you’ve already demonstrated the appropriate attitude for higher level positions, you’re more likely to be thought of when opportunities arise.

Related: 25 Bad Words That Make Other People Feel Inferior

Focus on what’s important

When you establish a professional persona, you put yourself in the right state of mind for work. This can help you attain your career goals.

Say, for instance, that one of your big career goals is to become a leading authority in your field so that you can become the next TED Talk celebrity. With this specific goal in mind, you can tailor your professional persona so that it can help advance you toward this goal. For instance, you might begin speaking at local networking events or starting a topical podcast. Doing things like this will help you establish a professional persona of being an expert in your niche.

Make yourself indispensable

One of the best ways to create job security is to make yourself indispensable in your position. A professional persona can help by letting you establish recognisable and dependable hallmarks in your working style.

For instance, perhaps part of your persona is that you are the person who always meets his or her deadlines on time. In time, this will become part of your professional identity and will be part of how people see you in your office or field. When others know and trust that they can depend on you, you’ll make yourself indispensable. Over time, this can have a powerful and positive effect on your career.

Be taken more seriously

A casual attitude is fine when you’re hanging out with friends. But in a professional setting, it may be holding you back. When you present yourself with a more polished professional persona in work settings, you’ll be taken more seriously. This doesn’t mean you can’t have fun at work, of course. But it does mean that you should conduct yourself with an air of professionalism and should never engage in bad habits like gossip or use language that might come back to haunt you later.

Remember: You get what you give. When you act respectfully in the workplace, you’re more likely to be treated with the same respect.

You’ll get more followers

More and more, entrepreneurs are using social media to attain a higher professional status or to attract more business.

When you take the time to develop a professional persona, you adopt a personal style, a way of articulating, and potentially even an aesthetic. These things add up to more clear and compelling personal/professional branding. This can help you maintain a consistency on social media platforms that makes your posts recognisable. Over time, this can lead to additional followers, which can mean more opportunities for selling, career advancement, and more.

Develop a thicker skin

You’ve probably heard that you shouldn’t take things personally in the professional sphere. But anyone who has ever experienced rejection or criticism in their career knows that this is much easier said than done.

Your professional persona can help give you some personal armour. When you have a professional persona, it can be easier to separate your personal life from your work to a greater degree. No, this doesn’t mean that you won’t feel any pain when things go wrong, but it will allow you to compartmentalise in a positive way, so that an issue at work doesn’t impact your personal life quite as much.

This article was originally posted here on Entrepreneur.com.

Timothy Sykes is an entrepreneur and a penny stock expert, trader and advocate. He has been featured on CNN, Fox News, CNBC and more and has spoken at prestigious institutions such as Harvard University.

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6 Steps To Cultivate A Success Mindset

What does a winning mindset mean to you? It’s what has separated the likes of Tiger Woods, Roger Federer, Serena Williams, Usain Bolt and Floyd Mayweather from fellow professional athletes. Adopting a similar approach could help you achieve massive success in 2019 and beyond.

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A winning mindset is the trait that allows you to persist even when defeat looks like the most probable outcome. People with a winning mindset are much clearer about the process to attain their goals. They are not afraid of failure as long as they believe that they’re doing the right thing. That’s the difference between winners and losers.

1. Persist and understand that you must put in the work before you see results

The most successful people embody the principle of a winning mindset, because very few people in the world, be it in sports or business, can succeed without having to overcome obstacles. It’s seldom that talent is all one needs to succeed in any endeavour, otherwise most people would be successful.

A good way to understand this principle is to observe professional athletes before and during tournaments. Anybody competing in professional sports, such as the Olympics, has the talent but not all professional athletes are winners. A number of their memorable victories were achieved when they came from behind, when it looked like they were losing.

2. Press the reset button for the new year

The new year is notorious for long lists of resolutions that are not honoured and ultimately remain wishes. That said, the dawn of a new year tends to bring with it positive energy and a commitment to do things differently.

Entrepreneurs need to approach the New Year with a simple goal to do better than the prior year in whatever endeavour they are undertaking. It is important to build on current success or failure, and then commit to go one up. That way, the goal won’t seem unattainable.

Related: Many SMEs Start With Great Plans But Fail To Take The Big Leap

3. Take small incremental steps

The first step is to be clear about the goal and to write it down where you can see it every day. The second thing is to map the process of how you will get there, broken into small steps. From there onwards, focus on the process and not the goal as this allows one to achieve small but important victories. This needs to be backed up by an appropriate support system, associating with like-minded people.

4. Don’t stop upskilling yourself

Success in business is about creating shared value and solving real-world challenges that customers grapple with. Skills are therefore necessary to achieve success, so upskilling oneself is never a bad investment. It’s good to know something about everything, but ultimately one needs to know everything about something.

Some skills will be brought in through hiring staff, others through outsourcing and in some cases through strategic alliances.

5. Remember that no goal is static

One of the most important things to always remember is the goal, and that the goal is dynamic; it will have to be adjusted along the way. Business leaders can therefore celebrate the small victories fully aware that there is more work to be done. Achieving temporary success is easy, especially with all the tenders around, but building a sustainable business and staying on top requires persistence and hard work.

Related: Organisational Design Disruptions Do Not Occur In A Vacuum: Future Business Models

6. Your top tool is in your head

It’s all in the mind, backed by passion and a strong desire to succeed. If anything, business leaders need to train themselves to be uncomfortable with the status quo, not to get too comfortable with the present.


Why Not Consider The Acca Qualification For 2019?

ACCA professionals are more than accountants. They think holistically, consider challenges in the context of business and have strong strategic and leadership skills. Visit www.accaglobal.com for more information.

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Self Development

Taking Care Of Mental Health Is Powerful, Not Weak

Charlamagne Tha God talks success, anxiety and mental health.

Lewis Howes

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It’s time to open up. No matter what you’re dealing with, you’re not alone.

There is nothing shameful about having anxiety. Think about this acronym for FEAR – you either Fear Everything And Run or Face Everything And Rise. The more you confront the things in your past you don’t want to do with, the more you’ll be able to move forward. So, are you going to run from your fear, or face it?

On today’s episode of The School of Greatness, I talk about anxiety and PTSD with a man who has become an unofficial mental health advocate: Charlamagne Tha God.

New York Times bestselling author Charlamagne Tha God is best known for being co-host of the nationally syndicated hip-hop iHeartRadio program “The Breakfast Club.” He is also a social media influencer; an executive producer with his own production company, CThaGod World; and co-host of the popular podcast Brilliant Idiots.

Charlamagne says that refining his life’s mission and examining his past helped him take control of his anxiety.

Don’t allow anxiety or depression to cause you to keep suffering. Learn about Charlamagne Tha God’s mental health struggles and what he did to restart his life on Episode 721.

Related: The Business Of Anxiety In Business: Giving Heroes Permission To Feel Vulnerable

This article was originally posted here on Entrepreneur.com.

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Self Development

A Future-proof You

Fostering a growth mindset is critical if you want to be irreplaceable in the future.

Rob Jardine

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Growth mindset

Our ability to succeed and grow is determined by how adaptive we are, and our ability to learn. The good news? You can foster a Growth Mindset.


Have you ever wondered why some people can view failure as the end of the world while others see it as an exciting opportunity? Psychologists and neuroscientists have focused on this phenomenon over the last decade to better understand how we approach challenges in our personal and business lives.

The phenomenon has been defined as a ‘Growth Mindset’ by Stanford Psychologist Dr Carol Dweck and has been linked to higher levels of collaboration, resilience, motivation, performance and innovation. Since publishing her book, Mindset (1.6 million in print already), the term Growth Mindset has begun to appear in many major leadership frameworks and school curriculums, both locally and internationally.

In fact, Growth Mindset has become a core strategy at many global companies, including Microsoft, Google and NASA. It’s also been put forward as one of the key skills for the future world of work, as it’s believed to have a significant impact on the ability to handle change in our environments.

Some believe that in order to future-proof ourselves in the new world of work, driven by rapid change, the question we should be asking ourselves is no longer “what skillset do we need to have?” To ultimately determine both personal and business success we need to rather ask “what mindset do we need to have?”

Cultivating a Growth Mindset

A mindset is the unconscious way that we view our world. It’s the lens that influences the way that we make sense of, and interpret, information. This ultimately guides our decision- making and our behaviour.

Our lens is largely determined by our experiences and interaction with the world.  A Growth Mindset is a lens by which you interpret the world based on a belief that you have about the ability to grow and learn. Specifically, it’s the belief that you can grow and learn throughout life and that your ability is not something that you are born with.

Sounds philosophical and soft, but it has since been underpinned by advances in neuroscience and psychological research and has proven to have a hard business impact. Research started with school children and the way that different children handle challenges and setbacks. Since its application to the business context, researchers have seen it linked to higher levels of performance, greater frequency of feedback and different ways that information is processed in the brain. Some of its biggest applications have been in goal-setting, performance and development conversations in the business context. It’s also believed to be a core principle underpinning an innovation mindset.

Related: 8 Mindsets That Will Set You On The Path To Success

Growth vs Fixed Mindset

A Growth Mindset is contrasted by a Fixed Mindset, which is a belief that you are the way you are and that you can’t get better. In truth, we possess both mindsets that vary related to certain tasks that trigger either a Growth Mindset or Fixed Mindset response. Sometimes, having a Fixed Mindset is okay, but for important tasks it can hamper our performance.

For example, I can have a belief in my ability to improve my rugby skills, but if I’m not big enough to make the Springboks I still won’t make it. Although I can definitely improve my ability at rugby, I also have to be realistic and recognise what parts of the environment trigger which mindset to leverage the best parts of my thinking.

Where having a mindset does not serve us, and is easily triggered, is in learning something new, which normally prompts a Fixed Mindset reaction. In the new world of work there is an increased need to learn and adapt that will ultimately determine our ability to succeed and grow. However, our mindset is at the core of how we interpret the inevitable challenges thrown at us.

A Fixed Mindset response generally focuses on looking good at all times. This places an emphasis on proving oneself, demonstrating skill and performing better than others. Although this can be used to describe the current status quo of business, many companies and institutions are beginning to realise the negative side effects of this dated approach in the new world of work.

This mindset makes us focus on problems, get bogged down in details, be defensive or anxious and get derailed by negative emotions. However, if we change the focus to not ‘look good’ (Fixed) but ‘get better’ (Growth) we can change the way we interpret the same challenges or changes. We focus on improving ourselves, developing skills and performing better than before. When you apply this approach to work you seek out role models, take better risks, set better goals and ultimately become more effective — because it comes from a belief that you can get better.

Leverage your brain for better performance

A Growth Mindset can be nudged with language and changed over time. How you set goals, give feedback and have conversations can all influence whether you trigger a Fixed or Growth Mindset response.

Once you understand Fixed and Growth mindsets there are two strategies to make sure you elicit the best response to challenges in your business environment. One easy way is to simply add the word “yet” when communicating feedback.

Related: An Entrepreneurial Mindset – Why And How To Develop One

Instead of saying that someone “did not do a presentation well,” say that they “did not do the presentation well yet.” This places a focus and a belief on the ability to improve and not a focus on judging performance. This enables the brain to be at its best to process this information and see it as an opportunity to grow and not an opportunity to justify performance or get bogged down in details.

Another great way is to apply the Rule of Three when faced with a challenge that you find threatening. When faced with a challenge think about where you were six months ago, or how you had previously approached a different challenge, and reflect on your progress.

Once you acknowledge your progress, think about where you might be six months after this challenge. This reaffirms the belief that we can all get better and that challenges, although they may stretch us, make us better by the end of it.

By being aware of how our mindset affects us and taking active steps to reframe the same challenges that initially scared us, we can leverage our brains for better performance.

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