“The key to increasing profits is to convert unprofitable interactions into profitable ones.”
John D Rockefeller, a man who commanded incredible amounts of money, once said: “Those who have leisure time to spend pursuing their passions and dreams experience the real wealth in life.”
Knowing how to spend time is a more valuable skill than knowing how to make, manage, invest and spend money. It’s wise for entrepreneurs who want to be truly successful to master the use of their precious and irreplaceable time. What I have found most interesting is that those who know how to manage, budget and save time — rather than letting it manage them — will always find it easier to make money.
Learning how to lop ten hours off a typical work week without sacrificing any income may take practice, but it’s easier and faster to accomplish than most people think with these three steps.
Step One: Fire extraneous customers
The first rule of any time management system is to utilise the time we are allotted most wisely. As the saying goes; Time is money. The thief to be most wary of, is the one who steals our time.
So the rather controversial first step is to eliminate wasted time on customers who tie up sales representatives with inconsequential sales, steal your valuable time with constant complaining and waste your accountant’s time chasing them for payment. You need to either get rid of them or transform them into customers who proactively feed the bottom line. While this approach may sound radical, it makes practical sense to only focus on customers who respond with profitable transactions.
Firing customers may involve deleting dead-end leads from the client database. Or it may mean sending customers or clients to a business that more appropriately matches their price demands. Or you could adjust the magnets that are attracting those unwanted customers in the first place. Examples of this are discounts, freebies or products in the business that are not related to the core business model. Concentrate solely on products and services that produce the most profit and cull the dead weight ones that don’t contribute their share to the bottom line.
You could spin those lines off as stand-alone businesses and sell them to another entrepreneur or upgrade to premium versions that offer higher profit margins. Profit is always the goal and is the most important barometer of success.
Step Two: Double the conversion rates of transactions
Money is a fabulous timesaver and those who know how to make money more efficiently can leverage it to carve out more time for themselves. The key to increasing profits is to convert unprofitable interactions into profitable ones. This is a fool-proof formula for saving more hours each day without compromising on productivity or earnings.
Most people crawl toward retirement. Innovative entrepreneurs sprint there in record time. If you invest in a mutual fund or pension plan it may take decades to get enough of a nest egg to make it possible to semi-retire and take ten hours off each week to play golf or spend time with family. However, increasing profits in a business can be done in a matter of days or weeks.
To prepare for your profit-boosting initiative, gather accounting data and metrics to get a clear picture of where your profits come from, how many contacts are made with customers each month and how many customers make actual purchases. An easy way to harvest such information is by using software connected to point-of-sale terminals or cash registers.
Next, launch a marketing and advertising push to generate new customer leads, to encourage existing customers to buy more and to promote the most profitable products or services.
Part of this effort should involve a new way of looking at the business model. Most entrepreneurs see the future of their companies in terms of products and services that fill a particular market need or niche. Find the right merchandise and the customers will come. Build the best resort and it will be booked a year in advance. Another way to view the marketplace of opportunity is to reverse that point of view. Instead of looking for the ideal items to sell, invest in purchasing the loyalty of the perfect customer. Rather than chasing market share, chase ‘wallet share’ or more profitable customer-based transactions. No matter what a business sells, it’s ultimately the customers and how many times they spend money that generates the profits. Invest in attracting and retaining good customers and the rest will take care of itself automatically.
Instead of reinventing the wheel, find out who is buying wheels and make them your steady customers. Then sell them a premium wheel with a wider profit margin. Finally, ask clients to bring in their friends so that you can sell them a set of wheels too.
Once an expanding customer base is established, use incentives such as superior customer service, in-house financing, exclusive product lines and preferential customer perks to inspire clients to double the number of their monthly transactions.
Try up-selling customers to premium products. Cross-sell them to accessories or add-on features. Even down-sell to them by offering a more economical version of the product they can’t yet afford so that they don’t take their business to a competitor. At the same time, continually make a choreographed effort to generate fresh leads for potential new customers.
Step Three: Run your businesses on auto-pilot
Now the business owner has enviable options. One possibility is to close down the business for ten hours each week, take time off and settle for making the same amount of money monthly that was generated before boosting profits by 25%.
Another alternative is to leverage that newfound success for progressive changes and forward momentum. You can maintain the same hours of operation, capture the extra 25% in profits and then wisely reinvest those profits in greater timesaving initiatives.
By working smarter — not harder — through organised systems, cutting-edge technology, innovative advertising and dynamic employee training, you can prepare to put the business into the hands of capable others — which is the next step toward personal freedom. If somebody else is running the store — without any loss of productivity — it is possible for you to literally play golf all day without loss of income.
Having The Time Of Your Life
How can you avoid a To-Do list that never gets ticked off by the end of the week? Or maximise the number of hours you work on critical projects, to achieve your career goals? And why is it important to take time out?
Being an entrepreneur is a constant balancing act between the demands of your business needs and your personal life. The key to a work/life balance that ensures you achieving your work and personal goals for the year ahead, is effective time management.
Time is our greatest resource and there are many ways in which to maximise your ability to manage this precious commodity. But how can you avoid a To-Do list that never gets ticked off by the end of the week? Or maximise the number of hours you work on critical projects, to achieve your career goals? And why is it important to take time out?
Unfortunately, time does equal money
In the modern workplace and in most businesses, time is synonymous with money. Whether you bill by the hour, or bake by the truckload, time is essential in running a successful career and business. Just think of how important time is in the service industry, and how time influences purchasing decisions. Think of all the drive-through fast food chains in a city – all there to save time. Because time is indeed money, it is critical to prioritise your time effectively. Keep in mind your most pressing deadlines, plan ahead and prioritise clients and customers effectively.
Me-time with a twist
Self-management impacts on your personal effectiveness and includes managing yourself and your time, being responsible for your achievements and being accountable for your results and successes. In business, if you prioritise a company’s time more efficiently, it can lead to improved customer service, improved delivery, increased profits, and increased market shares.
Imagine what it could do for you if you made the mind shift to prioritise your time and self-regulate your time daily?
Visualise that empty inbox
Start by removing thoughts of procrastination and imagine yourself as a “doer.” Think of the benefits of becoming a doer. What would our work life be like if we organised our tasks in order of importance, and not in order of enjoyment? What would it feel like to be thought of as someone who “got things done” and was “reliable?” How would we handle our paperwork? Imagine having an empty in-tray.
Critically, managing your time and self-regulating the hours, minutes and seconds in a work day will free up time for the people that matter in your life. Go watch that ballet recital or cricket game you never have time for. Have a coffee with a fellow entrepreneur and see how these small acts of rewarding you for time well spent, with energise you in your daily tasks.
Ditch the time wasters
A Time Waster is anything (or anyone) that doesn’t contribute to your daily goals or your To-Do List. Many of these time wasters have become a natural part of our work style. Now is the time to change – to reverse the process. It will take time and effort to get rid of time-wasting habits. Research shows that it takes approximately 21 days to change a habit.
For example, at first, we will have to make a conscious effort to keep our meetings on track. If things are dragging on, we need to stand up and indicate that the meeting is over (if you are running it), or to be excused (if your input is no longer required). This applies to all the time-wasting habits we have acquired.
It may be uncomfortable at first to tell a colleague that you are busy and unable to chat – but as you get used to being assertive and as they get accustomed to the fact that you are not always available – then it will become easier.
More tips to deal with time wasters
- Fix a time for paperwork and admin;
- Have clear daily objectives;
- Delegate work as needed;
- Group your telephone calls;
- Be assertive with unannounced visitors.
The Secret To Living A Balanced Life As A CEO? Pick A Strong Second In Command
The key is to find a partner who is strong in areas where you are weak.
Entrepreneurs are not known for having work-life balance. In my experience, trying to find balance as a start-up founder is like looking for a real-life unicorn. If you’re looking to create something that is disrupting an industry, the path isn’t going to be easy.
Building out a new idea practically guarantees imbalance. This is especially true in the early stages of a start-up. Prior to joining LegalZoom, I would work 100 hours a week. It was a fast-paced start-up world. I had to make certain sacrifices. For example, I chose not to have a family right away, because I knew I wouldn’t be able to be the present father I wanted to be. However, I was prepared to make those decisions. I believed in the work I was doing, and I knew it was going to take blood, sweat and tears.
So, what’s my advice to entrepreneurs on achieving balance? First, grow the company. Even in a company of 25 people, the burden of leadership generally falls on one person. It can take upwards of 100 people to really notice a shift in leadership. But, second, and most importantly, look for a co-partner that is just as strong as you are.
The one-two punch
Usually, when companies are founded, there is one individual who is celebrated. We forget there’s almost always another person behind the scenes helping to call the shots. Oftentimes, that person doesn’t want to share the spotlight. He or she is happy to have a non-public facing role and just want to get the work done.
We tend to talk about the visionaries, but there has to be a person in the company who helps turn that vision into reality. We all know Walt Disney, and maybe even the previous longtime CEO Michael Eisner, but what about Frank Wells? As the president and COO alongside Eisner, Wells helped lead the company through a 10-year period of unprecedented growth. Steve Jobs will forever be remembered as the visionary behind Apple, but Steve Wozniak provided the necessary engineering expertise to drive the company forward. Even today, many believe Elon Musk needs a strong second-in-command to help run Tesla.
I call this dynamic the “one-two punch” in leadership. As a CEO, you have to think critically about your second-in-command – whether it’s the COO, CTO or CFO.
We all want to be able to spend our time doing the things at which we excel. Excellence is what drives the company forward. At LegalZoom, I’ve been able to spend 80 percent of my working hours on tasks that leverage my strengths. The only way that I can do that is by having a partner who is strong in areas I may be weaker. In a strong one-two punch combination, both of us are spending 80 percent of our time on our strengths. The key is that those strengths don’t overlap.
How to find a great co-captain
The longer you wait to find your “two,” or if you make a mistake in selecting that person, you set yourself up for trouble. How do you find a second-in-command that can help you lead your company to success? It may seem obvious, but the first key is to understand where your weaknesses lie. It is essential that your co-leader make up for the skills that you lack, and vice versa.
It’s important to consider a person’s background as well, but don’t be afraid to look beyond the resume. I’ve judged candidates before based on raw talent and a gut feeling on their potential. Sometimes the best person for the role doesn’t necessarily have the strongest resume. Instead, he or she has a high level of motivation and a killer work ethic. These are the individuals that never hear “no.” They look for solutions rather than just identifying issues – and they are critical in the startup world.
Ultimately, while you bring different skill sets and career aspirations to the table, you and your co-partner must connect at a collegial level. At the end of the day, you have to appreciate what the other does. You have to share a common vision and mission.
Finding balance, after all
Any CEO with some semblance of balance in their life owes it to the small army of individuals behind them helping to make it happen. While you should prepare for imbalance early in your career and understand the sacrifices it takes to start a company, with the right “two,” you’ll have the support needed to succeed.
This article was originally posted here on Entrepreneur.com.
Travel At The Touch Of A Button
The revolutionary Travelit app has been developed for the global marketplace to meet your business travel needs.
Travelit has launched an easy-to-use mobile app that simplifies the trip approval process, provides a full trip itinerary and assists in management of travel expenses.
“The app is designed in South Africa, for the African and global marketplace,” says Wayne Muirhead Chief Sales Officer at Travelit. “We have developed the app locally with our own developers, and opted not to use a white labelling solution.”
The app interface enables the requirements of travellers, approvers, users, as well as finance and procurement role players to be met so each trip is seamlessly planned and executed.
Stress-free financial administration
“Expense management is an integral part of the complete travel cost; businesses want to understand their complete travel bill,” says Wayne. This is why the app incorporates features that facilitate:
- Capturing of photographs of receipts real-time
- Immediate allocation of expenses to the correct description
- Uploading expenses for workflow approval
- Attachment of an expense to a travel trip, or generating a non-travel related expense.
Simplified trip approval process
In addition, approvers’ features enable simple visibility into the trip’s cost and details:
- Approval of booking requests
- Trip confirmation once trip has been successfully approved
- Managing alerts — approval notifications, pre-trip notification as well as travel notifications
- Out of office activation for approvers.
Trip management made easy
With Travelit’s new app, travellers have the ability to update, create new profiles directly from their phones and update and store all their information, including:
- Updating of profile details
- Personal information
- Visas, passports, meal types, seating preferences
- Loyalty programmes.
As a traveller, when you are travelling, you require information, updates and access to your travel documentation in real time. The Trip Manager function provides you with this through the following functions:
- View current, pending and past trips
- Trip itinerary information
- View trips that are awaiting approval
- View supplier vouchers
- Locate properties via the Map option
- Boarding passes are available
- Real-time alerts to travellers.
Related: Save Up To 25% On Your Travel Costs
“We have done a soft launch with the app and offered it to strategic users and clients within our ecosystem,” says Wayne. These corporates have enjoyed the functions within the app, such as:
- Real time information for the traveller (itineraries, vouchers, boarding passes)
- Approval notifications and the approval capability
- Contact information for the consultants after-hours, and assistance
- Access to the traveller profile to ensure their data is updated and correct
- Check-in to the airline.
The Travelit app is available in the Google Play Store and iOS Store. Travelit will make monthly app releases by offering users ongoing functionality and features.
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