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Could Your Company List on the JSE?

Insider perspectives on listing on the JSE.

Patrycja Kula




A listing on the JSE may be just what your company needs to take it to the next level, whether this entails accessing capital for growth, profile building or realising investment for its shareholders. Whatever the reason, as the economic climate improves, more companies will look seriously at the possibility of listing.

The JSE ended 2012 with eight new listings on its Main Board and four listings on the AltX. The listings trend last year has been appropriate given current market conditions. As has been the goal for some time now, the JSE is looking to attract quality listings — companies that list for the right reasons and which find strategic value in listing their businesses.

While the number of new listings is obviously closely tied to economic conditions, the decision to list should meet the long-term objectives of the firm rather than benefiting from a day’s buoyant conditions.

Markets are both cyclical and changeable and share prices move accordingly. Companies looking to list need to take this into account and have a long-term horizon in mind. The decision to list demands an in-depth understanding of a company’s management, resources, stage of development, long-term future goals and strategy.

When listing’s a bad idea

There are instances where listing is a clear no go. Listing on the JSE is not an escape route for a company in trouble looking to cash out, nor is it an opportunity for a company without clear direction seeking growth.

The JSE therefore remains strict, looking to talk to solid companies with good track records and proven management. As a regulator, the JSE takes investor protection very seriously, and it’s therefore vital that it uses its judgement to prevent inappropriate listings to avoid future problems for both the company concerned and its investors.

On some occasions a company may have both a good track record and prospects but nevertheless be poorly suited to being a listed entity. Highly entrepreneurial firms, for example, may battle with giving up some autonomy or resist having to account for decisions to a larger audience.

The pros and cons of listing must be carefully weighed up. The benefits include gaining access to equity capital rather than debt finance, enhancing a company’s status, and enabling companies to use their shares to fund acquisitions. In addition, companies enjoy greater exposure. Finally, listing could enable a company to attract and maintain good employees and may also enhance dealings with banks, suppliers, distributors and customers.

Taking the first steps

When deciding to list your company you need to consider the following:

  • Where is your business plan taking the company?
  • What are your likely capital requirements?
  • How strong is your competitive position and how can it be maintained and strengthened?
  • What is the quality and experience of the management team?
  •  Are all members of the management team working to the same agenda?
  • What outside perspectives, such as non-executive directors, does the board have access to?
  • What will attract investors to the company and are you committed to spending time communicating with these shareholders?

 Be prepared

The process of preparing for and seeing through a listing is demanding. Inevitably, as this process places additional pressure on the management team involved, if cracks are ever going to appear now will be the time. It is crucial to ensure that the board is unified behind whatever collective decisions have been taken and that all members are able to explain and promote the company’s plans.

It’s therefore not surprising that some companies considering a listing decide against it the first time but return to the idea later when they are better prepared.

The actual listing, however, is only the start of operating in a listed environment. There are a number of considerations to take into account when considering listing on the exchange. These include:

  • A reduction of control. The sale of equity would involve ceding a degree of management control to outside shareholders, especially for significant acquisitions.
  • Disclosure requirements and ongoing reporting. A much higher degree of reporting and disclosure is required, which may require additional investment in management systems, resources and more rigorous application of compliance controls.
  • Loss of privacy. Greater accountability to outside shareholders means that directors and management lose much of the privacy and autonomy they previously enjoyed while running an unlisted company. The company’s heightened profile means any under-performance is scrutinised which may have a direct impact on the share price.
  • Costs and fees. The overall costs of listing and maintaining a listing must be considered and understood.
  •  Management time. The listing process and other duties may require time.
  • Additional constraints. Directors’ responsibilities and restrictions are complex. They include a disclosure of total remuneration packages, restrictions on share dealing and the communication of price sensitive information — whether this information is to have a positive or negative impact on the share price.

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Say you have R40 000 to invest. What if your R40 000 could grow to say R200 000 in seven years or so? Read On


1 Comment

1 Comment

  1. tumelo

    Jan 10, 2016 at 11:08

    Good day iam looking for a broker. Can you please email me at.

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(Infographic) The 10 Things You Should Cover In Every Investment Pitch

If you want to wow potential investors, you need to cover your bases.

Matthew McCreary




If you’ve ever watched Entrepreneur’s original series, Elevator Pitch, then you’ve probably seen smart founders make dumb mistakes while pitching their ideas to potential investors. They might flub an answer or get tongue-tied, or they might just be a little boring. Other times, you might notice that something seemed off about a pitch, but you can’t quite put your finger on why.

Investors are gambling every time they put money into a new project or idea. Your job when pitching is to prove to them that you’re worth the risk. That means you’ll need to not only show them the possible upside of what they have to gain, but also be clear about what they could possibly expect to lose and their odds. In other words, you need to give them a holistic view of what you do, not just the one good idea.

You might have pitched an investor yourself and thought you crushed it, only to hear that the investor isn’t interested. If that’s the case, there’s a chance the pitch was missing one of 10 essential elements.

This infographic by Buffalo 7 breaks down 10 slides you should have in your next investment pitch deck. If you’re not presenting formally, though, you can still keep track of these aspects in your head and make sure you cover each one. They include:

  1. The vision, where you concisely explain your idea.
  2. The problem. Why is your vision necessary or helpful?
  3. The opportunity. What is the market size, and how can you position yourself to earn a share of it?

Related: How To Pitch Your Business, Product Or Idea To Industry Experts

This is just the start, though. Check out the infographic below to see the rest of the slides you need when pitching investors.


This article was originally posted here on

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‘Shark Tank’ Investors Reveal Top 5 Tips To Make Your Business Famous

Is your business worthy of fame? If so, pay attention to what the Sharks have to say …

Eric 'ERock' Christopher



Shark Tank

Shark Tank enters its tenth season as popular as ever. Over the past decade, millions of people have watched fascinated as entrepreneurs pitched their business ideas and startups in the hopes of winning an investment and support from self-made millionaires and billionaires.

The multi-Emmy® Award-winning reality-based show has had a tremendous impact on the business world and has been a major influence on the increased popularity of becoming an entrepreneur. Over the years, the show has evolved into one of the world’s top platforms to launch a business and recently reached an astonishing $100 million in deals offered in the Tank.

I was recently invited to attend a private event hosted on the set of Shark Tank to celebrate their 10th season and met with all the Sharks and most of the guest Sharks for the current season. This year’s guest list includes luminaries:

  • Charles Barkley, Hall of Fame NBA star and TV analyst
  • Alex Rodriguez, legendary baseball player and businessman
  • Rohan Oza, an iconic brand builder and marketing expert
  • Sara Blakely, founder and owner of SPANX brand
  • Matt Higgins, the co-founder and CEO of RSE Ventures and vice chairman of the Miami Dolphins
  • Bethenny Frankel, TV celebrity, author, and founder of Skinnygirl brand
  • Jamie Siminoff, the CEO of RING, who rejected an investment offer in season 5, but went on to sell his company to Amazon for a whopping $1 billion.

My better half was also invited, and we arrived promptly on time at Studio 24 inside of Sony Pictures Studios in Culver City, CA. We were greeted by the cordial staff who informed us that the Sharks were still filming the last takes of the day. After several minutes, we were invited to chat with the Sharks on the main floor where nervous entrepreneurs excitedly pitch their companies to the investors under the bright lights of the studio set.

I was curious to know what excited the Sharks the most about their tenth season and what they believed to be the best advice for an entrepreneur to help make their business famous.

1. Create an ingenious product

When asked, Lori Greiner said, “It’s a mix, right? Of smart marketing and ingenious product. For example, Scrub Daddy was a technology. So, taking that one sponge, which was revolutionary, changed the whole sponge arena. We now have, to date, 20 different SKUs, and we have 30,000 new retail locations and 170 million in sales. That’s what takes it from one idea to a global brand.”

Of course, skillfully promoting your product on a platform like QVC is another excellent way to make your business famous. The day after the Scrub Daddy episode aired, Greiner helped CEO Aaron Krause sell their entire inventory of 42,000 sponges in less than seven minutes on QVC.

Related: 6 Great Tips For A Successful Shark Tank Pitch

2. Leverage social media marketing


During my chat with Bethenny Frankel, she stressed, “Social networking is so important. Also being a little bit disruptive now … and you have to be creative. You have to be creative. The President was the most disruptive candidate that there’s probably ever been in history. He got people’s attention, and young entrepreneurs need to get people’s attention in some way. So be a little disruptive.”

Matt Higgins responded, “I’d say that you have to understand social and digital marketing. You can’t survive unless you understand Instagram, Snapchat or all the tools out there. You have to be contemporary.”

Barbara Corcoran claimed, “Every one of us successful entrepreneurs, for the last two years, were phenomenal at social media. It’s true. No exceptions.”

No smart entrepreneur will deny the power of social media when it comes to making your company famous. With more than 2 billion people worldwide using some form of social media, any business can put their business in front of a large audience, especially if they can create content that goes viral.

3. Build a community

Daymond John stressed the value of building a community. “You’ve got to build a community,” stated John. “Nobody needs to buy anything new in this world. They only buy it because there’s some form of community and/or need that you are supplying for them.”

John speaks from experience. He built a successful clothing empire by creating a vast community of his own via his clothing brand FUBU. John wisely invested in celebrity endorsements, making him an early pioneer of modern influencer marketing.

If you lack the resources to build your own community from scratch, you can leverage the power of others. Partnering with influencers who have cultivated their own communities allows you to introduce your product or service to larger audiences. In fact, some consider Shark Tank to be the world’s largest business influencer platform.

4. Devise a publicity hook to win earned media coverage

Barbara Corcoran also said, “I’d say you need a publicity hook. Some hook, angle or gimmick that grabs the attention unfairly from your competitors.”

Remember, Shark Tank is a unique combination of reality television, business acumen, and entertainment. Doing something unique, different, or disruptive can get you significant media attention and abundant free publicity… especially if you’re able to leverage that publicity and captivate the show’s producers, who decide your fate as to whether you’ll appear on the show.

Regardless if you want to appear on Shark Tank or not, being featured in the media is a way to differentiate your business from the competition and reach a broader audience. Be creative and willing to take educated risks when it comes to getting noticed by the media. You should always be actively building relationships with media representatives and ask for their insights when formulating your plan.

Related: Shark Tank Funded Start-up Native Decor’s Founder on Investment, Mentorship And Dreaming Big

5. Know your strengths and stay focused

When I asked for billionaire Mark Cuban’s insights, he thoughtfully replied, “Knowing your unique advantages, play to that, and your strengths. And focus. You know, what happens is very often people start with an idea, get a little bit of traction, then it gets hard. And when it gets hard, they start looking for other things to do as opposed to playing to their strengths. Because businesses aren’t supposed to be easy. You know, if they were easy everybody would already be rich, and we’d all be sitting on a beach somewhere. And so, when it gets tough, you gotta dig in and work hard. I’d say the final thing I’d add is that sales cures all. There’s never been a business that succeeded without sales. So, if you focus on selling … if you’re able to sell … and that’s something that is one of your core competencies, then you’ll be okay.”

These are wise words from one of the world’s few billionaires.

This article was originally posted here on

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The Best Way To Get Your Teenager To Start Investing Right Now

Jeff Rose advises a young fan on where to start his investment journey.




In this video, Entrepreneur Network partner Jeff Rose talks about receiving a letter from a young investor, who is looking for advice on how to begin investing.

Rose talks about the act of actually doing the investing versus worrying about reading books or asking others about the process. Taking action gets the most results, since you are able to make mistakes and start the learning process. Taking action also leads to more experience, which is to say if you begin investing as a teen, you will be much more savvy about investing as a twenty-something.

In answering this young investor’s concern about investment direction – the fan hopes to balance short-term gain and long-term gain, as well as to establish some padding for a future business – Rose turns him in one specific direction: A Roth IRA. When he was younger, Rose didn’t even know what a stock was until far into his college years; during this time, he discovered the Roth IRA and learned of its compounding power, as well as the accessibility of an initial investment.

As another route, Rose also mentions starting a business. This path, Rose explains, will help you achieve the most return on investment.

Related: Making International Investing Simple And Transparent – CybiWealth Digital Platform

Click on the video to hear more tips for a younger investor.

This article was originally posted here on

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