Many of us have fantasies of becoming a millionaire by way of Instagram. Why can’t we be like the Rich Kids of Instagram or Instagram guru Liz Eswein – who was able to start her own social media management firm following the success of her account?
Of the hundreds of millions of Instagram users, it can’t be that hard to match your income to your lavish-lifestyle instaphotos look, right?
Turns out, figuring out the minefield that is social media and determining how to make your account a gold mine isn’t as easy as it sounds.
Luckily, Dorry Levine, a digital-media strategist from ReThink Media and Nick (who tells us he prefers not to disclose his last name), creator of the popular @MillionaireLifestyle Instagram account, provides a few tips to grow your account into a money maker.
Look and act the part
It starts with the million-dollar photo, Levine says. It should be a clear, high quality and attractive with an image that’s identifiable. Olympic runner Usain Bolt’s Instagram is the perfect example of this – taking ownership of his brand and profession as an athlete and competitor.
Good morning World!! As a child I dreamed.. But I stopped dreaming and started doing.. Because it’s the power of DOING that makes dreams happen A photo posted by Usain St.Leo Bolt (@usainbolt) on May 30, 2016 at 6:19am PDT
“Pixelated pictures aren’t a good look,” she cautions. “Show that you’ve given some thought and attention to this.”
A similar effort should be put into the username, which should match the message you’d like to convey. Make sure you know the purpose for your account. Is it professional? Personal? It’s most likely best to simply use a variation of your name, she says. But if it’s personal, it’s okay to have a bit more fun with it. Just like a cover letter, your bio should help to clearly describe or provide an explanation for your perspective and what’s unique about you or your account.
“Don’t write anything in any of your bios that you would not want to be publicly associated with you, regardless of your privacy settings,” cautions Levine. In writing a bio, Nick says it facilitates figuring out why you want followers in the first place.
“Come up with a strategy,” he says. “You don’t want followers just for the sake of having followers.”
Make it interesting
Images you post on your account should be just as clear as your profile image, meaning high quality and unpixelated. These platforms, Levine says, emphasise strong visuals, like videos and pics. Most importantly, Levine points out that you should know why your account matters. What does it add to the conversation? “Why would someone care to read what you post?” she says.
“Add your perspective and insight, so you aren’t one of the masses just posting the headline of an article you read.”
Take @waverider_ – with 1.7 million followers, he found his niche by consistently posting his own unique content by mimicking the top celebs, such as singer Ariana Grande.
It doesn’t matter what time of day it is or what country I’m in, I work 16-18 hours/day on @stockstotrade and @wolf_millionaire video lessons, #stockmarket commentary, watchlists, DVD guides, webinars and #stocktrading alerts too…I already have a few #millionaire students, but I want MANY more so I push myself each and every day all while living the #dreamlife so let me know if you want me to teach you what I’ve learned over the past 2 decades dedicating myself to being a #daytrader and spotter of the hottest #pennystocks WA h and every day! #ilovemyjob #iloveteaching #ilovemystudents #maldives #mondaymemories #traveladdict #travelawesome #bestvacations #wonderful_places #workfromanywhere #workhardjewhard A photo posted by Timothy Sykes (@timothysykes) on Jun 20, 2016 at 7:17pm PDT
Levine says that “the frequency and regularity with which you post is correlated with the number of followers you have.” Posting regularly and often (daily or several times a week) enables followers to stay in regular communication with you while you offer your unique take on whatever topic you’re covering. For instance, Puff Daddy – also known as the rapper P. Diddy – posts consistently and on message (for his rapper brand, at least) and has 6.6 million followers. If you’re on the more serious end of business, take a look at entrepreneur Tim Sykes’ instagram, also regularly active; he has over 726,000 followers.
Doing the opposite – not posting regularly and having bursts of content – will most likely cost you some followers.
“Nobody wants to be suddenly inundated by a haphazard sharer,” Levine says.
If you have multiple social media accounts linked each other so you can post automatically from one or the other, stop that practice. Levine warns that there’s been many unfortunate mistakes and mishaps from doing this, so while it may save time, it’s much better to offer your own narrative and curate content fitting to each platform.
It’s also pretty apparent that you’re automatically posting through linking because each platform is vastly different with varying styles and conversations or purposes. By posting directly, it looks better on the account and encourages followers.
“Cross-promoting content looks lazy, antisocial and ignores the conventions and social norms of each platform’s users,” she declares.
Related: 4 Social Media Tips For B2Bs
Huge thank you to one of my fav places in the world to train the UK’s MONSTER GYM. As always thanks to our friend and owner Steve Collins, his lovely little daughter Katelyn and gym staff for the hospitality. And big shout out this morning to my iron family – monster gym members who trained hard and left me the f*ck alone while I trained legs. ??? #LegDay #MonsterGymUK #CentralIntelligence #WorldPressTour #London A photo posted by therock (@therock) on Jun 5, 2016 at 3:24am PDT
Don’t just push out content like a machine. Create content and talk about yourself. Be conversational! Engage your followers the way movie star Dwayne Johnson – aka “The Rock” – posts inspirational videos and photos for fans on his Instagram account. He has over 55 million followers.
“It’s called social media for a reason,” Levine says. “Ask questions. Comment. Reply. Favourite. Like.”
By actually conversing with your followers, you encourage them to come back, to keep following and even share material from your account. Nick suggests giveaways or contests online as beneficial ways to interact. “It’s incredibly important to engage,” he says. “By commenting and reaching out, users are showing interest in you.”
Me, by @itsneilb. A photo posted by newyorkcity (@newyorkcity) on Jan 21, 2016 at 12:04pm PST
Nothing is better than being your true self on social media. By embracing her voice and life in the big city, Liz Eswein, creator and curator of the @newyorkcity account, was able to become a millionaire and start her own media management business.
Nick’s account @MillionaireLifestyle got started, for example, because of his passion for cars which eventually transformed into an opportunity to showcase the millionaire lifestyle itself. Though he, himself, is not a millionaire, the Instagram guru is getting there – and has experienced luxurious adventures of millionaires because of his ability to tune in and capture the lifestyle – like when he posted an Uber helicopter ride in Dubai.
Levine says most users online are able to tell pretty easily if you’re not being authentic (like certain emoji-happy politicians).
“Authenticity is huge,” she says. “Post in a way that’s conversational. Add your perspective. Share the value you add to a conversation. And have fun.”
This article was originally posted here on Entrepreneur.com.
If You Think These 5 Things, You’ll Never Get Rich By The Time You’re 30
Five common mistakes entrepreneurs make when starting a business and how to correct them.
Last week, I had lunch with a millennial who wanted some advice about a business he’s starting. After the usual small talk, we got down to discussing his business plan. Within a short time, it was clear that his business idea was great, his plan for executing was fairly solid and he had gathered together a strong team to help him make it happen.
So far, so good. But, to be frank, this guy has no chance of being successful with his current mentality. What it takes to be rich (or successful in any measure) has a lot more to do with your mindset than your ideas and plans.
From the time we started in business at the ripe ages of six and seven, our Grandpa Joe taught my brother Matthew and me many lessons about the details of running a profitable business. Over the years, we learned about how to create a business plan; how to market our products and services; and how to take care of customers, vendors and employees. All this knowledge has been invaluable to us in creating and running successful businesses. But, what our grandfather taught us about attitude and mindset trumps all other lessons.
Without calling out the specific individual I spoke with recently, below are five “hypothetical” attitudes that will get you nowhere in your journey to success – and the attitudes that should replace them.
5 Habits That Lead To Millionaire Business Success
You need the right habits if you’re going to succeed.
What do all millionaire businesspeople have in common? Well, a lot of things.
I found from a recent study that 80 percent of all millionaires still go to work every single day. They’re working people just like me. But, they have to keep themselves in work or it all grinds to a halt. So what are the habits you need to make your business a success?
Nothing is ever going to come easy. You can look at the likes of Steve Jobs and Bill Gates, as well as the other usual suspects, to realize that success didn’t come with their first venture. Many of them failed time and time again. It took patience for them to become successful.
I read an article recently about 36-year-old teacher Andrew Hallam who became a self-made millionaire on a teaching salary. But, in his spare time he invested smart and lived frugally.
It proves you don’t have to inherit lots of money or become an instant success to make a millionaire business.
You have to be dedicated to your craft if you’re going to become successful. Going back to Bill Gates again, he started his business in the back of his garage. Now that’s dedication.
It’s what I tell all my students. If they’re not dedicated to this, then they should leave. You need to be able to push through the barren periods if you’re going to reach the oasis of success.
3. Ambition and big dreams
Have you ever heard the quote, “Shoot for the moon. Even if you miss you’ll land among the stars”?
I take that to heart because even if you aim to become a billionaire and miss you still might be a millionaire many times over. Take the Wright Brothers as an example. Not content with creating a successful glider in 1902 they went on to create the world’s first airplane in 1903, making four brief flights in Kitty Hawk. It demonstrates the importance of dreaming big because you never know what you might achieve.
4. Learn from mistakes
Every good businessperson will mess something up. It’s inevitable. What’s important is how you learn from your mistakes over time. Do you adapt after making your mistakes?
Millionaire businesspeople always set some time aside to reflect. Then they create a plan of action for ensuring that it doesn’t happen again. Most failed businesspeople put it down to “bad luck.”
5. Focus on niches
This important! Try to take over a whole industry at once and you’ll inevitably get swallowed up by the competition. Start small and control your own niche before moving into another niche. When you master your small area, you can push on and expand.
You’ll be amazed at how much easier it is to expand after you master your own niche/audience first.
Do you have what it takes? That’s the question I always ask novice businesspeople. You need a plan and you need the right habits if you’re going to succeed.
This article was originally posted here on Entrepreneur.com.
The 3 Decisions That Will Change Your Financial Life
There’s nothing worse than a rich person who’s chronically angry or unhappy. There’s really no excuse for it, yet I see it every day. It results from an extremely unbalanced life, one with too much expectation and not enough appreciation for what’s there.
Without gratitude and appreciation for what you already have, you’ll never know true fulfilment. But how do you cultivate balance in life? What’s the point of achievement if your life has no balance?
For nearly four decades, I’ve had the privilege of coaching people from every walk of life, including some of the most powerful men and women on the planet. I’ve worked with presidents of the United States as well as owners of small businesses.
Across the board, I’ve found that virtually every moment people make three key decisions that dictate the quality of their lives. If you make these decisions unconsciously, you’ll end up like the majority of people who tend to be out of shape physically, exhausted emotionally and often financially stressed. But if you make these decisions consciously, you can literally change the course of your life today.
Decision 1: Carefully choose what to focus on
At every moment, millions of things compete for your attention. You can focus on things that are happening right here and now or on what you want to create in the future. Or you can focus on the past.
Where focus goes, energy flows. What you focus on and your pattern for doing so shapes your entire life.
Which area do you tend to focus on more: What you have or what’s missing from your life?
I’m sure you think about both sides of this coin. But if you examine your habitual thoughts, what do you tend to spend most of your time dwelling on?
Rather than focusing on what you don’t have and begrudging those who are better off than you financially, perhaps you should acknowledge that you have much to be grateful for and some of it has nothing to do with money. You can be grateful for your health, family, friends, opportunities and mind.
Developing a habit of appreciating what you have can create a new level of emotional wellbeing and wealth. But the real question is, do you take time to feel deeply grateful for your mind, body, heart and soul? That’s where the joy, happiness and fulfilment can be found.
Consider a second pattern of focus that affects the quality of your life: Do you tend to focus more on what you can control or what you can’t?
If you focus on what you can’t control, you’ll have more stress in life. You can influence many aspects of your life but you usually can’t control them.
When you adopt this pattern of focus, your brain has to make another decision:
Decision 2: Figure out, What does this all mean?
Ultimately, how you feel about your life has nothing to do with the events in it or with your financial condition or what has (or hasn’t) happened to you. The quality of your life is controlled by the meaning you give these things.
Most of the time you may be unaware of the effect of your unconscious mind in assigning meaning to life’s events.
When something happens that disrupts your life (a car accident, a health issue, a job loss), do you tend to think that this is the end or the beginning?
If someone confronts you, is that person insulting you, coaching you or truly caring for you?
Does a devastating problem mean that God is punishing you or challenging you? Or is it possible that this problem is a gift from God?
Your life takes on whatever meaning you give it. With each meaning comes a unique feeling or emotion and the quality of your life involves where you live emotionally.
I always ask during my seminars, “How many of you know someone who is on antidepressants and still depressed?” Typically 85% to 90% of those assembled raise their hands.
How is this possible? The drugs should make people feel better. It’s true that antidepressants do come with labels warning that suicidal thoughts are a possible side-effect.
But no matter how much a person drugs himself, if he constantly focuses on what he can’t control in life and what’s missing, he won’t find it hard to despair. If he adds to that a meaning like ‘life is not worth living,’ that’s an emotional cocktail that no antidepressant can consistently overcome.
Yet if that same person can arrive at a new meaning, a reason to live or a belief that all this was meant to be, then he will be stronger than anything that ever happened to him.
When people shift their habitual focus and meanings, there’s no limit to what life can become. A change of focus and a shift in meaning can literally alter someone’s biochemistry in minutes.
So take control and always remember: Meaning equals emotion and emotion equals life. Choose consciously and wisely. Find an empowering meaning in any event, and wealth in its deepest sense will be yours today.
Once you create a meaning in your mind, it creates an emotion, and that emotion leads to a state for making your third decision:
Decision 3: What will you do?
The actions you take are powerfully shaped by the emotional state you’re in. If you’re angry, you’re going to behave quite differently than if you’re feeling playful or outrageous.
If you want to shape your actions, the fastest way is to change what you focus on and shift the meaning to be something more empowering.
Two people who are angry will behave differently. Some pull back. Others push through.
Some individuals express anger quietly. Others do so loudly or violently. Yet others suppress it only to look for a passive-aggressive opportunity to regain the upper hand or even exact revenge.
Where do these patterns come from? People tend to model their behaviour on those they respect, enjoy and love.
The people who frustrated or angered you? You often reject their approaches.
Yet far too often you may find yourself falling back into patterns you witnessed over and over again in your youth and were displeased by. It’s very useful for you to become aware of your patterns when you are frustrated, angry or sad, or feel lonely. You can’t change your patterns if you’re not aware of them.
Now that you’re aware of the power of these three decisions, start looking for role models who are experiencing what you want out of life. I promise you that those who have passionate relationships have a totally different focus and arrive at totally different meanings for the challenges in relationships than people who are constantly bickering or fighting.
It’s not rocket science. If you become aware of the differences in how people approach these three decisions, you’ll have a pathway to help you create a permanent positive change in any area of life.
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