Many of us have fantasies of becoming a millionaire by way of Instagram. Why can’t we be like the Rich Kids of Instagram or Instagram guru Liz Eswein – who was able to start her own social media management firm following the success of her account?
Of the hundreds of millions of Instagram users, it can’t be that hard to match your income to your lavish-lifestyle instaphotos look, right?
Turns out, figuring out the minefield that is social media and determining how to make your account a gold mine isn’t as easy as it sounds.
Luckily, Dorry Levine, a digital-media strategist from ReThink Media and Nick (who tells us he prefers not to disclose his last name), creator of the popular @MillionaireLifestyle Instagram account, provides a few tips to grow your account into a money maker.
Look and act the part
It starts with the million-dollar photo, Levine says. It should be a clear, high quality and attractive with an image that’s identifiable. Olympic runner Usain Bolt’s Instagram is the perfect example of this – taking ownership of his brand and profession as an athlete and competitor.
Good morning World!! As a child I dreamed.. But I stopped dreaming and started doing.. Because it’s the power of DOING that makes dreams happen A photo posted by Usain St.Leo Bolt (@usainbolt) on May 30, 2016 at 6:19am PDT
“Pixelated pictures aren’t a good look,” she cautions. “Show that you’ve given some thought and attention to this.”
A similar effort should be put into the username, which should match the message you’d like to convey. Make sure you know the purpose for your account. Is it professional? Personal? It’s most likely best to simply use a variation of your name, she says. But if it’s personal, it’s okay to have a bit more fun with it. Just like a cover letter, your bio should help to clearly describe or provide an explanation for your perspective and what’s unique about you or your account.
“Don’t write anything in any of your bios that you would not want to be publicly associated with you, regardless of your privacy settings,” cautions Levine. In writing a bio, Nick says it facilitates figuring out why you want followers in the first place.
“Come up with a strategy,” he says. “You don’t want followers just for the sake of having followers.”
Make it interesting
Images you post on your account should be just as clear as your profile image, meaning high quality and unpixelated. These platforms, Levine says, emphasise strong visuals, like videos and pics. Most importantly, Levine points out that you should know why your account matters. What does it add to the conversation? “Why would someone care to read what you post?” she says.
“Add your perspective and insight, so you aren’t one of the masses just posting the headline of an article you read.”
Take @waverider_ – with 1.7 million followers, he found his niche by consistently posting his own unique content by mimicking the top celebs, such as singer Ariana Grande.
It doesn’t matter what time of day it is or what country I’m in, I work 16-18 hours/day on @stockstotrade and @wolf_millionaire video lessons, #stockmarket commentary, watchlists, DVD guides, webinars and #stocktrading alerts too…I already have a few #millionaire students, but I want MANY more so I push myself each and every day all while living the #dreamlife so let me know if you want me to teach you what I’ve learned over the past 2 decades dedicating myself to being a #daytrader and spotter of the hottest #pennystocks WA h and every day! #ilovemyjob #iloveteaching #ilovemystudents #maldives #mondaymemories #traveladdict #travelawesome #bestvacations #wonderful_places #workfromanywhere #workhardjewhard A photo posted by Timothy Sykes (@timothysykes) on Jun 20, 2016 at 7:17pm PDT
Levine says that “the frequency and regularity with which you post is correlated with the number of followers you have.” Posting regularly and often (daily or several times a week) enables followers to stay in regular communication with you while you offer your unique take on whatever topic you’re covering. For instance, Puff Daddy – also known as the rapper P. Diddy – posts consistently and on message (for his rapper brand, at least) and has 6.6 million followers. If you’re on the more serious end of business, take a look at entrepreneur Tim Sykes’ instagram, also regularly active; he has over 726,000 followers.
Doing the opposite – not posting regularly and having bursts of content – will most likely cost you some followers.
“Nobody wants to be suddenly inundated by a haphazard sharer,” Levine says.
If you have multiple social media accounts linked each other so you can post automatically from one or the other, stop that practice. Levine warns that there’s been many unfortunate mistakes and mishaps from doing this, so while it may save time, it’s much better to offer your own narrative and curate content fitting to each platform.
It’s also pretty apparent that you’re automatically posting through linking because each platform is vastly different with varying styles and conversations or purposes. By posting directly, it looks better on the account and encourages followers.
“Cross-promoting content looks lazy, antisocial and ignores the conventions and social norms of each platform’s users,” she declares.
Related: 4 Social Media Tips For B2Bs
Huge thank you to one of my fav places in the world to train the UK’s MONSTER GYM. As always thanks to our friend and owner Steve Collins, his lovely little daughter Katelyn and gym staff for the hospitality. And big shout out this morning to my iron family – monster gym members who trained hard and left me the f*ck alone while I trained legs. ??? #LegDay #MonsterGymUK #CentralIntelligence #WorldPressTour #London A photo posted by therock (@therock) on Jun 5, 2016 at 3:24am PDT
Don’t just push out content like a machine. Create content and talk about yourself. Be conversational! Engage your followers the way movie star Dwayne Johnson – aka “The Rock” – posts inspirational videos and photos for fans on his Instagram account. He has over 55 million followers.
“It’s called social media for a reason,” Levine says. “Ask questions. Comment. Reply. Favourite. Like.”
By actually conversing with your followers, you encourage them to come back, to keep following and even share material from your account. Nick suggests giveaways or contests online as beneficial ways to interact. “It’s incredibly important to engage,” he says. “By commenting and reaching out, users are showing interest in you.”
Me, by @itsneilb. A photo posted by newyorkcity (@newyorkcity) on Jan 21, 2016 at 12:04pm PST
Nothing is better than being your true self on social media. By embracing her voice and life in the big city, Liz Eswein, creator and curator of the @newyorkcity account, was able to become a millionaire and start her own media management business.
Nick’s account @MillionaireLifestyle got started, for example, because of his passion for cars which eventually transformed into an opportunity to showcase the millionaire lifestyle itself. Though he, himself, is not a millionaire, the Instagram guru is getting there – and has experienced luxurious adventures of millionaires because of his ability to tune in and capture the lifestyle – like when he posted an Uber helicopter ride in Dubai.
Levine says most users online are able to tell pretty easily if you’re not being authentic (like certain emoji-happy politicians).
“Authenticity is huge,” she says. “Post in a way that’s conversational. Add your perspective. Share the value you add to a conversation. And have fun.”
This article was originally posted here on Entrepreneur.com.
6 Ways To Develop A Millionaire Mindset
Chasing money has remarkably little to do with getting rich.
If you truly want to have a million dollars, you must first be and think like a millionaire. By doing so, you will attract the necessary resources to you.
So, you want to become a millionaire entrepreneur? You’re not alone. Many dream of leaving their job and becoming their own boss, enjoying the various millionaire lifestyles we watch on TV. But there’s a difference between those who dream of becoming millionaires and those who do. And it begins and ends with mindset. If you don’t develop that mindset, you will continue to spin your wheels, working just as hard, but never going anywhere.
Developing a millionaire mindset requires you to stretch your thinking. Start by developing the following six attributes.
4 Ways To Become A Millionaire Even When You Start With Little
It costs nothing to take advantage of the limitless opportunities online.
The hardest part of becoming successful is getting started to begin with. But despite the challenges ahead of you, there’s a way to become a millionaire when starting with little. I’m going to show you four reasons why you can become a millionaire with just a small investment.
1. First focus on learning, not big gain
Education is your greatest weapon. Focus on learning in the beginning. Don’t make the mistake of focusing on making huge gains in the beginning. Learn everything you can because this is how you build the foundations for long-term gains.
They say that if a millionaire goes bankrupt they’ll nearly always be able to get it back. And that’s because they might have lost their money, but they have the knowledge of how to get back to where they need to be.
2. You can learn loads about any topic online
I’m grateful for the internet. It’s the single biggest library in the world. You’re reading this article right now and you’re acquiring knowledge you wouldn’t have been able to acquire 40 years ago.
Use the internet to its fullest extent, whether that’s through reading books, browsing articles or watching video tutorials. Set some time aside every day to learn something online. It could be a video series or a favorite blog.
When you get into the habit of learning regularly you’ll find that you advance much faster.
3. Focus on the niche you love
These days you can learn about anything and target the niche you’re passionate about.
This is what I was able to do with penny stocks. I found a gap in the market and provided knowledge to people who wouldn’t have otherwise being able to access this sort of information.
You can do that with absolutely any niche. When you find a niche you’re passionate about and you use the reach of the Internet you start to make huge gains.
4. Prove your expertise by creating free content
Your reputation as an authority is the new business card. There’s a reason I created a penny stock guide and made it free for all. You may have already seen ads for it on social media. The way to succeed with little is to create a reputation through your content.
It’s the gateway to success because through free content you start to build relationships with others who value your work. And from there everyone gets richer.
You can do lots with a little
The days when you needed a huge investment to become successful are long gone. These days you can do so much with just a little. Find what you love, advance your knowledge in that area, and create a product that fulfills a need. Finally, work on building up relationships through portraying yourself as an authority on your subject.
Combine everything together and you can accomplish anything.
This article was originally posted here on Entrepreneur.com.
10 Tips To Become A Millionaire This Year
Becoming a millionaire requires changing your mindset and implementing some changes.
Becoming a millionaire may seem out of your reach, but it’s possible with the right attitude and guidance. The fact of the matter is your income can only grow as quickly as you do, so you need to change your mindset to achieve your goal of becoming a millionaire.
Once you have a millionaire mind, you can’t lose it, no matter what financial or business mistakes you make along the way. To get yourself there, you’re going to need some structure. To help you, I’ve outlined the top ten tips you should follow to become a millionaire this year.
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