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Heart and Soul

To really make an impression on your customers, don’t just memorise a sales pitch; let them hear the personal rather than the hard sell.

Barry Farber

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HeartandSoul

Customers want to make a connection. The fact is, people buy from those whom they like, trust and respect. So using just your brain on a sales call, and not your heart, will result in very few sales.

Sell from your true, passionate heart.

Customers want to deal with the real you. They want to believe in both you and your product or service; they want to know that buying from you is the right choice. When you’re passionate and enthusiastic, you spread those emotions directly to the customer. People in buying positions don’t buy because a salesperson has the most polished presentation. They want to cut through all the layers and make a connection. They want to see inside you, not right through you. When they can see your true spirit and tell you’re on the same level, they can be confident you have their best interests at heart.

Barry Farber is a top speaker and bestselling author of 11 books on sales, management and personal achievement.

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(Video) Get More Attention For your Business

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

Entrepreneur

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Demonstrating what you bring to the table isn’t always easy.

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

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(Video) How You Can Make Your Next Presentation Memorable

How to make your pitch memorable.

Entrepreneur

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Carmine-Gallo

From delivering board room presentations to speaking before a live audience, speaking publicly is something most of us will have to do at some point. But if we’re going to take the time to develop and practice delivering a presentation, we want to make sure the content and the “performance” are memorable, right?

In this video, keynote speaker and communication coach Carmine Gallo offers his top tips for how you can make your next business presentation one your audience won’t soon forget. Gallo is author of TALK LIKE TED: The 9 Public Speaking Secrets of The World’s Top Minds.

Gallo recommends following the “rule of three.” Instead of presenting 15 or 20 points, stick with three or four features or pieces of advice. Why? It’s easier for people to remember and stay engaged with what you’re saying.

“It’s almost impossible for the human brain to ignore that group of three,” Gallo says. “We have to know what those three are.”

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(Video) How to Hit the Presentation Content Nail on the Head

Building better business presentations.

Entrepreneur

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Avoid the glassy-eyed look from your audience by creating a strong presentation that delivers an exciting experience. Pam Slim delves into her process and techniques for choosing content to fill her presentation slides.

“Ask yourself: What do you want people to walk away with?”

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