Connect with us

Presenting

How Radio DJs Can Help Improve Your Sales Pitch

What is it exactly that top radio presenters do to make you feel so comfortable in their vocal presence? And how can you duplicate the effect in your own presentations?

Douglas Kruger

Published

on

HowRadioDJsHelpImprove

Over time, their voices become familiar. You come to like and trust them. They may even slip beneath your skin and become your friends. And if you pay attention to radio presenters’ techniques, you too can get your audiences to like you. After all, the more they do, the more likely they are to buy into your message. There’s power in likeability.

Get started by mastering the big three rules of radio:

1. Reading always makes you sound like you’re reading. A significant component in convincing any human being of anything is your tone of voice. In fact, it’s all that radio presenters really have in their arsenal. And so, they know how to use their voices to the best possible effect.

Rule number one is to understand that voice tone changes completely when you read, rather than simply speaking your facts. The best radio presenters make a script sound like a conversation. You can too.

Get to know your content well, so that you can talk through it as though it’s a chat, rather than a recital. Use contractions. It sounds stilted to say “do not,“ when “don’t“ is easier on the ear. Rehearse your content out loud, in private. That will allow you to hear – and play with – the tone of your own voice.

2. Mistakes matter only when you draw attention to them. So you fumbled. So what? Don’t start again. Don’t apologise. Don’t make it obvious with that old “deer caught in the headlights“ facial expression.

Just gloss over it with some humour, or better still, simply move on. Bet you never notice it when your favourite DJ does it! Why? Because the odd ‘tip of the slongue’ really doesn’t matter, unless you make a point of showing your embarrassment. In radio, as in presenting, confidence is everything. Move on quickly, and keep the energy warm and the tempo upbeat.

3. Make it come alive by making it your own. Top presenters don’t do “information dumps “. Let’s face it; facts aren’t sexy. And the worst offenders in corporate presentations are graphs. Take a tip from your favourite on-air personalities,who constantly have to find ways of making boring information useful, personalised and interesting.

They do it by painting vocal pictures and making use of mental imagery, to make it all ‘come alive’ for their listeners. They also do it by crafting sentences around an audience orientation. Instead of saying, “A prize is available today “, presenters will usually say, “If you call now, you can win… “ Make your information audience-relevant, and you will capture their minds. Next time you’re on the road, on theway to that critical sales pitch, or that all-important address, take a moment to tune in to your favourite friend on the radio. Analyse their likeability; take a peek under the bonnet of their technique; because if you can grasp it, you can emulate it. After all, why shouldn’t your audiences tune in too?

Douglas Kruger is the only speaker in Africa to have won the Southern African Championships for Public Speaking a record five times. He is the author of ‘50 Ways to Become a Better Speaker,’ published in South Africa and Nigeria, ‘50 Ways to Position Yourself as an Expert,’ and co-author of ‘So You’re in Charge. Now What? 52 Ways to Become a Better Leader.’ See Douglas in action, or read his articles, at www.douglaskruger.co.za. Email him at Kruger@compute.co.za, or connect with him on Linked In or Twitter: @DouglasKruger

Presenting

(Video) Get More Attention For your Business

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

Entrepreneur

Published

on

Get-More-Attention-For-your-Business_Video_Presenting

Demonstrating what you bring to the table isn’t always easy.

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

Related:

 

Continue Reading

Presenting

(Video) How You Can Make Your Next Presentation Memorable

How to make your pitch memorable.

Entrepreneur

Published

on

Carmine-Gallo

From delivering board room presentations to speaking before a live audience, speaking publicly is something most of us will have to do at some point. But if we’re going to take the time to develop and practice delivering a presentation, we want to make sure the content and the “performance” are memorable, right?

In this video, keynote speaker and communication coach Carmine Gallo offers his top tips for how you can make your next business presentation one your audience won’t soon forget. Gallo is author of TALK LIKE TED: The 9 Public Speaking Secrets of The World’s Top Minds.

Gallo recommends following the “rule of three.” Instead of presenting 15 or 20 points, stick with three or four features or pieces of advice. Why? It’s easier for people to remember and stay engaged with what you’re saying.

“It’s almost impossible for the human brain to ignore that group of three,” Gallo says. “We have to know what those three are.”

Continue Reading

Presenting

(Video) How to Hit the Presentation Content Nail on the Head

Building better business presentations.

Entrepreneur

Published

on

How-to-hit-the-content-nail-on-the-head-for-presentations_Video_presenting_sales

Avoid the glassy-eyed look from your audience by creating a strong presentation that delivers an exciting experience. Pam Slim delves into her process and techniques for choosing content to fill her presentation slides.

“Ask yourself: What do you want people to walk away with?”

Related:

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending