Connect with us

Presenting

Know Who You Are

To really make an impression on customers, don’t just memorise a sales pitch – let them see the person behind it.

Barry Farber

Published

on

KnowWhoYouAre

Years ago, I worked with a sales rep who had a great personality and a real knack for building relationships – except when it came to sales calls. As soon as he got in front of a prospect, his whole demeanour changed. He became a robot, spitting out the sales pitch he had memorised and virtually shutting out the customer. The guy with the great personality disappeared, and the salesperson showed up in his place. Certainly, customers want you to know your business. They expect you to have the facts at your fingertips. They need you to be thinking all the time. But what they really want is to make a connection. It can’t be said too many times that people buy from people they like, trust and respect. If you use just your brain on a sales call, and not your heart, you’ll be like every other sales rep, working as hard as you can and making very few sales.

Here are four ways to use both your mind and heart to make your sales sing:

1. Prepare. This is the “just the facts” part of the sale. Do your research. Gather as much knowledge as you can about the person you’re selling to, the company he or she works for and that company’s customers. Make sure you’re armed with information about your own product or service as well.

2. Build a structure. Set goals, and outline how you would like the sale to go. This is not a script that you follow, but rather a general idea of the direction you want to pursue. Any event, whether it’s a one-on-one sales call or a presentation to a large group, is only as strong as its structure. If there is no foundation, a single question or comment can throw you completely off track. Having a structure allows you (or the customer) to go off on a tangent but then find your way back quickly and efficiently.

3. Let go. Once you have the structure established, let it go. This relates to mushin, the martial arts concept that means “no mind”. When you have really practised a martial art, you don’t have to think about every move you make. Your strength and agility are based on your previous training. In a sales call, you’ve got to rely on your training as well. It becomes easy to go with the flow, instead of following a rigid script, when you have experience and have done all the research. When you learn to trust your instincts, you can allow yourself to react naturally and believe in your abilities.

4. Sell from your true, passionate heart. Customers want to deal with the real you. They want to believe in both you and your product or service; they want to know that buying from you is the right choice. When you’re passionate and enthusiastic, you spread those emotions directly to the customer. High-level customers like CEOs don’t buy because a salesperson has the most polished presentation. They want to cut through all the layers and make a connection. They want to see inside you, not right through you. When they can see your true spirit and tell you’re on the same level, they can be confident you have their best interests at heart.

As Shakespeare wrote, “This above all: to thine own self be true; And it must follow, as the night the day, Thou canst not then be false to any man.” Follow the four steps outlined above, and you have the perfect formula for a successful sales call.

Barry Farber is a top speaker and bestselling author of 11 books on sales, management and personal achievement.

Presenting

(Video) Get More Attention For your Business

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

Entrepreneur

Published

on

Get-More-Attention-For-your-Business_Video_Presenting

Demonstrating what you bring to the table isn’t always easy.

Lindsay Broder, The Occupreneur Coach, explains the importance of communicating your unique skills and the value you can offer clients in this short video.

Related:

 

Continue Reading

Presenting

(Video) How You Can Make Your Next Presentation Memorable

How to make your pitch memorable.

Entrepreneur

Published

on

Carmine-Gallo

From delivering board room presentations to speaking before a live audience, speaking publicly is something most of us will have to do at some point. But if we’re going to take the time to develop and practice delivering a presentation, we want to make sure the content and the “performance” are memorable, right?

In this video, keynote speaker and communication coach Carmine Gallo offers his top tips for how you can make your next business presentation one your audience won’t soon forget. Gallo is author of TALK LIKE TED: The 9 Public Speaking Secrets of The World’s Top Minds.

Gallo recommends following the “rule of three.” Instead of presenting 15 or 20 points, stick with three or four features or pieces of advice. Why? It’s easier for people to remember and stay engaged with what you’re saying.

“It’s almost impossible for the human brain to ignore that group of three,” Gallo says. “We have to know what those three are.”

Continue Reading

Presenting

(Video) How to Hit the Presentation Content Nail on the Head

Building better business presentations.

Entrepreneur

Published

on

How-to-hit-the-content-nail-on-the-head-for-presentations_Video_presenting_sales

Avoid the glassy-eyed look from your audience by creating a strong presentation that delivers an exciting experience. Pam Slim delves into her process and techniques for choosing content to fill her presentation slides.

“Ask yourself: What do you want people to walk away with?”

Related:

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending