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10 Psychological Tricks To Boost Your Website’s Sales

The least nudge is often all that is needed to get a wavering customer to purchase.

John Rampton

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Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up for success, you will struggle.

Before you overhaul your site or pay thousands of dollars for a consultant, there is an easier solution: subtle psychological changes to influence your visitors. Buyers have become accustomed to shopping in a particular way, and given the high volume of incoming sales pitches they receive, filtering the noise is challenging. That gives a distinct advantage to businesses that truly understand how consumers interact with webpages.

Consequently, you should look for subtle changes you can make to boost your numbers. Doing so won’t take much time, and the impacts are easy to measure. You can run A/B tests on two different versions to see which performs better, giving you results within days so you can move forward. Here are 10 psychological tricks you can implement and test to boost your website sales and bottom line.

1. Make onboarding and shipping look free

Consumers get anchored to the initial price they see. This means if you want to charge the user for shipping or onboarding, you should include that cost in the initial price. When buyers find out about additional costs later on, it creates anxiety that causes many to shirk away from completing the purchase.

When you explain that shipping or onboarding is free, on the other hand, they will trust your brand and feel you’re doing them a favour – particularly compared to your competitors’ high-priced shipping.

Related: How to Give Your Sales Strategy the Winning Edge

2. Price your goods with a 99-cent tag at the end

rands-and-centsThis is known as the left-digit effect. When a user sees a price of R199.99 instead of R200.00, it makes a psychological difference. She becomes anchored to that 19 number instead of the 20. Plus, she places it in the 10-20 range as opposed to 20-30.

Despite it being a literal penny of difference, users will perceive your product as more affordable.

3. Offer product upgrades

Toward the end of the checkout process, offer product upgrades. Your consumer might be intent on already purchasing something for $100, let’s say. Throughout the decision-making process and checkout process, he’ll be convincing himself it’s a good purchase.

If you offer a R100 addition to insure the product at the end, for example, he’ll be more likely to buy it. He will think, “What’s a difference of $10?” because he’s already psychologically adjusted to that initial price.

4. Create a sense of urgency

Buyers are much more likely to pull the trigger when they think there’s finite time to do so.

When they believe they could buy the same product tomorrow or a week from now for the same (or a lower) price, they’re less likely to make the purchase today. When you create a sense of urgency, it leads to faster sales. This could mean showing a limited number of items in remaining stock. You could also explain that the current prices won’t stay the same for long.

These signals will push the buyer into a quicker decision. It will also make her think she’s getting a steal for either a discounted good or one that many others have already purchased.

Related: Accurately Predict Future Sales With These Two Things

5. Address concerns

Someone thinking about buying a product on your website might have concerns about his purchase. Is it worth the money? Can I find a better value somewhere else? Is it going to operate as indicated?

On your product page, you can address these concerns. A “Frequently Asked Questions” section is effective; you could also work the answers into product descriptions. You can explain why it’s worth the money and why it’s the best-value product, highlighting special features or materials. Doing so will preclude consumers from doing additional research or falling back on excuses to avoid a purchase.

6. Demonstrate credibility

This is one of the most valuable tricks in the book.

Adding some sort of customer testimonial or statistic indicating frequent use of your product will boost sales. This is especially effective when you include that piece of information near the “Buy Now” button. Knowing he’s not alone and that your brand is respected will give the customer more faith in his purchase.

7. Make customers feel highly valued

product-purchaseCustomers enjoy individual attention. You should, consequently, cater to that. It could come in the form of a specialised discount, by offering assistance with their needs or by making the entire checkout process as flexible as possible.

When they feel confident that you (or your site) took care of them throughout the purchase, they’ll be more likely to hit “Confirm.”

Related: SWOT Analysis Examples

8. Follow up after the purchase

As much as we think about the next customer in line, retaining old buyers is often much more valuable. A user who buys products from you multiple times will contribute much more to your bottom line than a one-time buyer will.

This puts an emphasis on creating loyal customers. When they feel appreciated by your brand, they’ll be much more likely to follow up with an additional purchase and even to share their experience with friends.

You could send a customer a personalised email asking about her experience or, better yet, get creative. If you have her address, you could send her a custom item or offer her a discount on future products.

9. Tell your story

People like getting behind a meaningful story.

Your website can effectively share your story. Through text, video or other mediums, you can demonstrate who you are. There’s a reason you started your business and likely a problem you were (and are) trying to solve.

Making that clear to your buyers will help them see the people and the passion behind the images and numbers. Plus, a customer who believes in your story might buy your product just to support your mission.

Related: What Really Drives Sales Growth And Repeat Business?

10. Use the middle effect

When you include three similar products, as opposed to two, consumers are likely to spend more. When there’s only a cheaper option alongside a more expensive option, the cheaper one will be selected, on average. Adding a third option, however, makes users more likely to buy the middle one (which would have been the pricier option in the two-choice scenario).

This works because the most expensive serves as an anchor, making the middle offering feel like a good value.

These methods are proven to work, but each case and scenario is different. That puts an emphasis on nonstop testing. You should continue to make subtle changes to see which versions work most effectively in order to reach your maximum potential. Following these steps and collecting data on your results will lead to a fast-moving cycle and higher sales.

This article was originally posted here on Entrepreneur.com.

John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of the Top 10 Most Influential PPC Experts in the World for the past three years. He currently advises several companies in the San Francisco Bay area.

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Techniques

How To Get Ready To Sell Your Business – Advice From Marnus Broodryk

If you’re thinking about selling your business, there are some critical steps you need to make first.

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MAKING THE SALE

A successful transaction will mostly boil down to having a solid business with great systems in place that is making decent money and the starting point for these transactions will be financial information.


Some entrepreneurs are ‘starters’, they like to start a business, get it off the ground and then flog it. Others are ‘growers’, they look for existing businesses and have the ability to grow them beyond their original value. Both will probably get to the same end point: Selling the business.

But entrepreneurs are often misled when it comes to the sale. They have put everything into the business and it is worth a huge amount to them because of it. But buyers are seldom willing to match the price, because what is being sold, and what is being bought, are not the same thing. Sellers see the emotional and financial investments they’ve put in; the buyer mostly looks at one thing: Profit.

Effort does not equal profit. The balance is out.

Related: 20 South African Side-Hustles You Can Start This Weekend

Prepare for the challenges of selling

Once you get to market you will soon realise that there are, unfortunately, fewer buyers than you’d like. Unlike listed companies, you can’t sell shares easily and quickly on a public platform. Instead, you need to find an interested individual or business, many of whom just aren’t buying what you’re selling.

Some of them are, but that doesn’t guarantee a sale. Most SMEs must put their faith in a cash deal, since banks will never finance anyone wanting to buy them. In reality, this means that you may have a genuinely interested buyer for your business, who won’t be able to get finance for it from the bank. So, after a few months, you’re back to square one. After a few rounds of this cycle many entrepreneurs will just sell out of desperation, forgetting what the business could actually be worth.

Selling a business can be very emotionally draining and this will be compounded by many people who will waste your time and mess you around. You spent a large portion of your life building this, but others will not see it the same way you do. Ensure that you prepare and mitigate against all of those issues, and have the stomach for the fight.

Always keep the end in mind

If you are looking at exiting your business, it is crucial to allow enough time to prepare yourself for it. Maybe you’re simply tired of your business and you just want to get out, but, because the business is not in a great state at the moment, you’re too fed up to care, and you simply don’t have the energy to fix the issues.

You’re at risk of letting your business go for next to nothing. All the hard work for hardly any reward.

Related: Selling Your Business To Your Business Partner

If you have the end in mind, and prepare for it, it can be a very different, more lucrative story. A successful transaction will mostly boil down to having a solid business with great systems in place that is making decent money and the starting point for these transactions will be financial information. You need to have proper financial records for your business and you need to be able to show the potential buyer how much the business is making and how it is making it. It sounds so elementary, yet most entrepreneurs don’t have financial information when they want to sell their businesses. If you think you may want to sell in the future, make sure you’re keeping solid records now.

If your business’s financials are messy, start cleaning them up at least twelve months before trying to sell your business. Remove all your personal expenses from the business and ensure that all transactions are properly recorded, and that your taxes are up to date and accurate. Work with your accountant to prepare a sales pack with all your financial information, including details of your clients, employees, suppliers, what your strong and weak points are and how the business could grow in the future. It’s at this stage that you can pick up on issues and resolve them before taking your business to the market, making it a much more attractive product.

With some (more) hard work, you will be in a great position to sell your business, you will have serious buyers and the valuation that you deserve for all your hard work. If you don’t, why bother?

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Techniques

4 Rules Of Engagement That Wildly Increase Your Odds Of Closing The Deal

If someone calls about what you sell, call them back. Not in a week, right now.

Grant Cardone

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Sales is a process that can be learned but is comprised of many topics and categories that you have to master to become an expert. No one book or recording can cover everything you need to know to become great.

Consider that every salesperson has a unique personality and then add to that that every customer interaction and customer personality is unique and you can see how complicated it can become. Surgery is almost less complicated for the doctor because he is dealing with bodies that are unconscious while the salesperson is dealing with personalities, egos, insecurities, uncertainty, economics, competition and more.

Here are a few of the topics that salespeople need to learn and understand:

New to Sales

  • Fundamentals of Selling
  • Road to the Sale
  • Handling Objections
  • Negotiating Strategies
  • Social Media and Sales
  • Closing the Deal
  • Follow Up for Owners
  • Follow Up for the Unclosed
  • Sales Manager
  • Sales Meetings
  • Understanding Customers
  • Incoming Calls
  • Outbound Calls
  • Cold Calls
  • Internet Response
  • Customer Service
  • Motivation.

It’s very easy to become overwhelmed with the different topics so let’s narrow the focus and talk specifically about four general rules to follow once you have actually gotten a customer or prospect in front of you. What approach will you take? Not knowing means you’ll be missing out on deals every day.

In business, you must have a pipeline and a belief system that you can sell to anyone. Once you have become engaged here are four general rules to help you in the process.

Related: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle

1. Agree

No matter what the buyer says, states or demands, you should under no circumstance ever disagree, make the buyer wrong or suggest their request is impossible. This simple strategy is very powerful and will save you lots of sales once you perfect it.

The old saying – the customer is never wrong – is not true. In fact, often the customer is wrong; sometimes they even lie, but that doesn’t mean you should call them out. When you tell someone you can’t, you won’t, you’re not allowed to or that’s impossible, you only cause the customer to become more dug-in on their position. You make it more difficult to come to an agreement.

Train, drill and rehearse avoiding all variations of no, not, never, can’t and won’t. Any and all variations of “no” and “can’t” must be eliminated from your vocabulary.

Now when you hear this you may think, “I don’t want to mislead the customer and I am not going to over promise and then be unable to deliver.” The problem here is when you tell someone early on you are unable to do something because you are “so honest’” you just eliminated any chance of being able to do anything for the customer. Try this when a customer asks for the impossible, “I never say no until I have to – if that is possible, there is no better place for you to be.”

Role play this law of selling until you no longer get into confrontations with your buyer and make them more difficult than they already are. Perfect “no problem, happy to, my pleasure, exactly what I am thinking, done, you got it” and then learn how to negotiate from a place of agreement. This does not mean that you simply lie down and give the buyer everything they want. It means you use the agreement to keep the negotiations loose enough to be negotiated.

Just because this is simple do not underestimate the time and energy necessary to get GREAT at it.

2. Present

You must give them an offer and your proposal should have a figure and be presented with confidence. These seems basic but 72 percent of salespeople never present a proposal to their customer, which is part of the reasons why 87 percent of all salespeople miss their quota.

Simply increase the number of people you show a written proposal to and you will close more deals.

3. Close

Wrap the deal up and get them to purchase. When you get to the close, make sure you are with the decision maker. Qualify them and have a sense of urgency. Without urgency, there’s no point in doing the deal today or tomorrow.

Selling, presenting, demonstrating, promoting, marketing, building trust, etc. are all very commendable and admirable actions but in no way compare to finally closing the deal. Closing is when you finally benefit your buyer.

Closing allows you and your company to expand. All the things that took place prior to the close were necessary to get to the close but will not allow for expansion and survival. Close the deal! Be willing to do whatever it takes to close the deal, knowing that only when you close do you provide any real value to the customer.

The close is ultimately for the buyer, not for you or your company. Until the customer closes they cannot benefit from your service or offer.

Related: 6 Ways To Win A Better Deal

4. Follow-up

This is the Holy Grail of sales. It’s the most important thing there is but few people and companies do it. Consider that 48 percent of salespeople never follow up and that 64 percent of companies admit they do not have any organised way to nurture a lead. Follow up is a massive opportunity. Then add to that the average company takes almost 72 hours to follow up a lead, even though contacting a customer in the first five to 10 minutes increases your chances of contacting the customer 900 times. Text them in the first five minutes and your chances of closing them increase 50X.

Learn the rules and use the rules and make deals.

This article was originally posted here on Entrepreneur.com.

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Techniques

Why Every Business Needs A Call Centre

Below are just some of the reasons why every business needs a call centre.

Amy Galbraith

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As a business owner, you are likely always looking for something to put you ahead of the competition. This could be anything from a new marketing strategy to an exciting product. But many companies do not think of call centres when it comes to boosting their business and putting themselves ahead of the competition.

A call centre allows you to interact with consumers. If you do not have the staff for it in-house you can outsource for premium call centre quality assurance to ensure customer satisfaction. You will be able to provide stellar customer service as well as collect data from the calls to improve your business. Still not convinced? Below are just some of the reasons why every business needs a call centre.

They help to build customer loyalty

Having a call centre does more than allow you to answer the complaints and queries of customers. It will help to build up customer loyalty, especially if you choose to outsource your contact centre management.

While online shopping has grown immensely over the years, many consumers still want to be able to phone in and ask questions about products that are not working, that are damaged or for advice on how to remedy a problem with their purchase. A call centre will provide confidence to consumers that your company is there to help and provide trusted advice, which will, in turn, improve their loyalty to your brand.

Related: 8 Ways To Upskill Your Call Centre Team Before Year-End

You can get to know your audience

By having a call centre that allows you to interact with consumers on a one-on-one basis, you will be learning valuable information about who your customers are. And because you will be monitoring every call, you can ascertain the demographics of your audience.

For example, you might find that several calls are coming in from one area, which will allow you to focus your marketing strategies to that geo-location. Or you might notice that a certain product is bringing in similar complaints. This information will allow you to make important changes to the product. This data will help you to get to know your audience and tailor your products, services and messages to their needs.

They help to avoid lost sales

Quality assurance is vital to the success of your customer support. This is because a call centre will help to avoid lost sales and lead opportunities. Instead of relying on a voicemail service (which consumers will likely not use) your call centre will allow consumers to speak directly to a helpline, which will encourage them to buy from your brand.

For those who have a small amount of staff, outsourced contact centre services will provide a shorter wait time for call centre queues. Lost sales can be disastrous to a company of any size, so investing in a call centre will help to remedy this. If consumers are not waiting in long phone queues, they are likely to make a purchase or use your services. And leads will become conversions because consumers will feel valued and satisfied.

You will have an edge on the competition

In the world of business, everything is cutthroat. If your competitors have a number for consumers to call in case of any issues and you do not, it is likely that they will choose your competitor over you.

An effective way to beat the competition is to provide a call centre number to your customers as well as office numbers. This way they can call the customer support number for product related issues and the office number if they would like to speak to managers or make business deals. If you outsource your call centre management, you are sure to have a leg up on the competition. Consumers want to feel as though their voices are being heard and taken seriously.

Related: The Future of Call Centre Design

It is professional

Whatever the size of your business, remaining and appearing professional to business partners and consumers is important. Having a call centre that gives a customised greeting to consumers and sends them through to an agent will make it appear as though you are an established company doing business with many customers.

Professional customer service is vital for the success of any company, especially if you are a start-up. And if you are a larger company, try not to become complacent with the customer service you are already offering. If consumers can phone in with queries and compliments, they will have trust in your brand’s professionalism, leading to customer loyalty and more sales.

Be future facing

Anyone who runs a business knows how important it is to look toward the future. And having a call centre can help with this. It will help to build up customer loyalty, you will learn more about your consumers and your audience, you will avoid lost sales and you will have an edge on the competition.

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