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10 Ways To Connect With Absolutely Anyone You Meet

Meeting people and winning their trust is essential to business success and life success.

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We are innately social creatures, hardwired to seek each other out and profoundly shaped by our relationships and alliances.

Our ability to empathise, relate to one another and communicate our thoughts and ideas is what sets us apart and makes us uniquely human. We naturally seek deeper associations with people as a way of identifying and better understanding others and ourselves. But the truth is, it’s not always easy to make those connections.

The bonds we create are key to building our businesses and creating full and happy lives. However, in a busy world full of distractions it can be hard to build friendships, especially when we have limited time.

Related: Connection With Intention: Making Connectivity Meaningful

Here are 10 ways you can begin to build deeper connections with anyone you meet.

1Pay attention

When someone is talking to you, it’s important that you really focus on what they’re saying and pay attention to the details they give.

You can learn so much about someone just by really listening to them and noticing both their verbal and nonverbal communication.

Checking your phone or scanning the room to see who to talk to next is rude and dismissive and shows that you don’t really care about what the other person is saying. Make eye contact. Ask questions. Focus on getting to know the other person, even if you only have limited time to talk.

2Make a good first impression

good first impression

Body language is intimately tied to how others perceive you and their first impressions of you. How you hold yourself, your posture and your facial expressions are cues others will look at to appraise what type of person you are and whether you are approachable and likable.

Be aware of your expressions, tone of voice and gestures.

Do you make eye contact throughout a conversation, indicating interest? Or do you keep your arms folded in front of you, forming a barrier? Remember that nonverbal communication is just as important as the words you use.

Related: How To Win Customers Over With An Emotional Connection

3What’s my name?

Not everyone is gifted at putting names to faces, and it can be particularly difficult to remember names if you are in a social setting where you’re meeting a lot of people in a short amount of time. But remembering people’s names and being able to address them directly will instantly make them feel acknowledged and welcomed.

When you meet people for the first time, try saying their name several times during your conversation and introducing them to others. For example: “Nice to meet you, Larry. Have you met Josie?” The more times you say their name, the easier it will be to remember it.

Ask people about themselves. What are their hobbies or pastimes? Find something that will help lock their name into your memory bank. Try to think of something funny or memorable to associate with them or use a mnemonic device to remember their name (e.g., Calvin from California or Bobbie with the bobbed haircut).

4Have a connection story

connection story

Make yourself memorable by having a story about yourself that gives insight into who you are and what you’re about.

If you’re an aspiring entrepreneur, come up with a narrative about why this is important to you and what experiences have fueled your desires and life goals.

Your connection story should be specific and include a series of events as well as other people. It should be meaningful and give people a window into your beliefs and motivations. It should also make others feel comfortable sharing their stories with you.

Use storytelling to give people a glimpse into who you are and what you believe. Stories capture people’s attention more than rattling off dry facts and information.

5Add value

Find ways to make yourself invaluable and people will appreciate you. Being of service to others, even in small ways, is a great way to connect.

Maybe you have a tip on a job that will be coming open, or maybe you know someone who is looking for services they offer. It could be something as small as lending them a book or telling them about a great TED talk or YouTube video on a topic they are interested in. Learn to embrace generosity and you will make yourself and others more successful.

Related: Redefining Love at Work: How to Foster a Sense of Connection

6Do your research

research

If you find that having off-the-cuff conversations makes your palms sweat and prompts you to run for the door, consider doing a little groundwork ahead of time. Thinking through some questions to ask people will help put your mind at ease and alleviate anxiety.

The goal isn’t to have a list of questions you can pull out and recite. The idea is that a little prep work will help you feel confident and relaxed so you can have a fluid conversation. Before you go to a social function or networking event, come up with three open-ended or thought-provoking questions to help keep your conversation moving.

Make sure they aren’t too invasive or personal; however, they should be deep enough to make the person think about their response. A more meaningful and deeper conversation will make you more memorable and help others feel a connection to you.

7Spark interest with a conversation piece

Sometimes all it takes to stand out in a crowd is showing off your unique fashion style. Do you have a signature colour you like to wear? A fondness for Hawaiian shirts? Or perhaps you like wearing Converse sneakers with your dress pants.

Wearing something that can be a conversation starter will help you seem both approachable and unique. However, make sure that you aren’t opening yourself up to be the butt of jokes or turning people off with something potentially offensive.

Think of this as a chance to show a little flair, help you stand out from the crowd and put a smile on people’s faces.

8Wear your heart on your sleeve

heart on your sleeve

We all have thoughts, ideas, beliefs and goals. Be willing to share a bit of yourself – who you are and what you believe in – and others will naturally be curious and want to engage you.

Have you lived an interesting life or are you passionate about a cause? People will find you more interesting and memorable if they know more about your experiences and what makes you tick.

This doesn’t mean you should monopolise conversations. Be careful not to pontificate or lecture others on a cause or issue you care about. Simply embrace your passions and share them with others – it may be a great way to engage in deeper conversations or friendly debates.

9Be open to learning

As great as it is to share your life experiences, you should remember nobody likes a know-it-all. Always be open to hearing other people’s ideas and stories. Share the stage and resist the urge to always try and “one up” someone with your knowledge or expertise.

You can break down walls by hearing what someone else has to say.

Chances are you don’t actually know everything, and being open to hearing another point of view will shed light on something new.

10Show you care

Being genuine and showing empathy and kindness will never go out of style, and costs you absolutely nothing. Show your gratitude to others by saying thank you and being grateful to those who help you.

You can start building deeper connections with people simply by showing your human side.

If you are uplifting, positive and show common courtesy to those around you, you will begin building bonds that go beyond business. Never underestimate the power of real friendships.

This article was originally posted here on Entrepreneur.com.

Deep Patel is a young writer and entrepreneur. He is the author of A Paperboy's Fable: The 11 Principles of Success. In the book, he interviewed 15 industry luminaries including professors, entrepreneurs, CEO’s and General David Petraeus. In addition, Patel has served as script editor and creative consultant for the comedy She Wants Me (2012), produced by Charlie Sheen. He has also been featured in Forbes, The Huffington Post,Entrepreneur Magazine and Elite Daily. Patel is currently finishing up his second book, The Gray Veil.

Techniques

Why Does Good Client Service Matter For E-commerce?

Remember, bad service is remembered for much longer than any products that have been purchased. And if you provide a positive experience, you will have a loyal customer base and can use the insights gathered from interactions.

Clarissa Fleischer

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e-commerce

You might be scratching your head a little at the notion of an e-commerce store (yes, an online store) worrying too much about client service. After all, customers are using your website to purchase goods and avoid interacting with salespeople, right? But client service, or customer support as it is also known, is vital to running a successful e-commerce business. This is because consumers still expect the same level of care as they would from a brick-and-mortar store.

You will need to devise an e-commerce digital marketing strategy that can enhance your client service offerings. For example, you’ll need to put together an e-commerce email marketing customer base so that you can easily send out promotional emails, newsletters and reply to complaints. Your e-commerce website design should focus on the needs of the customer, so be sure to invest in a design that caters for them. Read on to find out why good client service is vital for e-commerce.

You can sell hundreds of products…

but bad service will always be remembered. For e-commerce in South Africa and around the world, client service is one of the major touchpoints that you have with your clients, meaning that you need to provide the best experience possible.

Online shoppers will likely have no physical contact with your brand, making client service the best chance to show customers that you truly care about them. Remember that customers want more than just a place to shop. They want an e-commerce business that is going to provide them with information that is relevant and help that truly solves a problem. You need a dedicated email address, Twitter handle, Facebook page or a live chat option where clients can contact you easily and efficiently.

Trust builds client relationships

By providing good customer support, you will be building trust between your customers and your brand. For example, if you provide personalised emails with product recommendations to loyal customers, they will see that you are taking note of their preferences and value their input.

As an e-commerce brand, you need to do more than brick-and-mortar stores to generate trust, which is where client service comes into play. You should look into building a customer support strategy that allows you to meet consumers at every touchpoint of their journey. This will show customers that you are a brand that is taking note of what they need. The reason for building trust is that, in the online shopping world, customers do not have to go very far (just a few clicks, in reality) to find another store with another shopping cart to fill. Focusing on what your client needs is a sure-fire way to improve consumer trust in your brand.

You will gain valuable insight

Client service is not only good for the customer, but can be good for your business too. You can gain valuable insight into the wants and needs of your customers as well as issues that you might not have known existed in your business.

Feedback that is constructive can help you to make changes in your business to improve client service and will allow you to introduce new systems for dealing with complaints and queries. If customers are repeatedly asking you if you will be offering new or different products or if they are asking about specific products that your competitors offer, you can use this information to meet their needs and keep your site up-to-date with trends and products. Even transactional emails can be helpful, as these will allow you to improve or enhance your checkout process.

It can make (or break) your brand reputation

Reputation is important, whether you are a physical store or an online one. And in the age of social media, can you really afford to offer bad client service? Today, people take to Facebook, Twitter and even Instagram to share their experiences with brands, whether their experience was positive or negative.

If your customer support is bad or inconsistent, customers will likely head to your Facebook business page or write something on their own profile for the world to see. And how you deal with this is also a part of your customer support. Be sure to always strive to provide customers with a positive interaction no matter the situation. Even if the customer is not always right, they should never have negative connotations with your brand.

Clients come first

Client service is one of the most important aspects of any e-commerce business. While you might think that all your consumers want is a place to shop without having to deal with crowds (an introvert’s dream), they expect the same level of client service they would receive in an actual store.

Remember, bad service is remembered for much longer than any products that have been purchased. And if you provide a positive experience, you will have a loyal customer base and can use the insights gathered from interactions.

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Techniques

3 Ecommerce Trends You Must Prepare For In 2019

The ecommerce explosion continues, but there’s also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends.

Tiffany Delmore

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Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice. Instead, the organisations that excel will be those with a forward-thinking approach to ecommerce.

Ecommerce is thriving because enough companies have kept up with changing technology and consumer expectations. For example, as mobile purchases increased in popularity, ecommerce retailers began specifically catering to this shopping avenue. Mobile purchases constituted the majority of ecommerce sales in 2016, and eMarketer estimates that 72.9 percent of online purchases will be made on a mobile device by 2021.

Device preferences aren’t the only thing in transition – search methods are also quickly evolving as technology becomes more sophisticated. According to predictions from ComScore, 50 percent of all search queries will be made via voice by 2020. And it’s likely that more people will be audio searching for buyable goods soon: Devices such as Google Home Hub and Amazon Echo Show are integrating voice and image search so that shoppers can see what they’re asking to buy. Ecommerce retailers that can’t cater to a voice-activated future (Read: optimise for natural language search) will quickly lose ground to their rivals.

Ecommerce companies are also partnering with payment processors to make online purchases as frictionless as possible. By offering payment options such as PayPal, Venmo and Amazon Pay at checkout, customers can leave their credit cards in their wallets, so buying becomes even easier.

No matter how mature your ecommerce presence might be now, you need to keep looking ahead to ensure future success. To elevate your ecommerce efforts in 2019, take advantage of these three emerging trends.

1. Sell your wares on social

Effective marketing is about optimising your messaging to appeal to your target audience, but messaging won’t matter if the audience never sees it. Meeting your audience members where they spend their time is crucial, and here’s a tip: If your customer base is online, it’s on social media one-third of that time.

If you’re not selling on social media, you’re missing a huge opportunity. Most social media platforms now support integrated buy buttons that transfer users to your website to complete a sale, and apps such as Instagram and Snapchat offer shoppable stories, too.

Retail brands like Jordan have also capitalised on event-related social commerce opportunities. For the 2018 NBA All-Star Game, Jordan partnered with Snapchat to offer access codes to an exclusive sale of the special edition Air Jordan III Tinker shoe. Users could only receive a code if they were near the Staples Center in Los Angeles, and the sneakers sold out in 23 minutes.

Related: 6 Steps To Building A Million-Dollar Ecommerce Site In 60 Days

2. Remix the buyer’s reality

Mixed reality technologies have yet to see mainstream adoption, but they have made huge strides in that direction. Vertebrae’s launch of its AR/VR ecommerce platform Axis aims to prove that the tech is much more than a novelty, and IKEA’s Place app provides shoppers with an AR-powered glimpse into what IKEA products would look like in their own homes.

“Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster,” says Michael Valdsgaard, leader of digital transformation at Inter IKEA Systems.

AR might not be everywhere yet, but ecommerce retailers that successfully incorporate AR capabilities into the shopping experience stand to gain a significant advantage over their competitors.

3. Strengthen your Amazon strategy

Amazon has established a pre-eminent place in the ecommerce ecosystem, and Salmon’s “Future Shopper Report” indicates that 68 percent of American shoppers head straight to the site when browsing for products. What’s more, even when customers plan to buy from another site or store, 80 percent read Amazon reviews and check prices there.

Clearly, mastering Amazon is critical. Trevor George, founder and CEO of Amazon marketing agency Blue Wheel Media, says that the only way for sellers to win on the platform is through ads: “The future of Amazon is advertising, and if a brand wants to make money now and into the future, it needs to be able to navigate Amazon’s advertising platforms.”

According to George, that means investing in auto-bidding tools such as Prestozon or Ignite, isolating the right search terms, and incorporating negative keywords so your appliance company isn’t spending money to appear in searches for Easy-Bake Ovens.

The ecommerce boom isn’t waning anytime soon, and capitalising on it requires a thoughtful strategy that keeps your brand ahead of the competition. Keep social commerce, mixed reality shopping and Amazon advertising on your mind through 2019.

Read next: Watch List: 15 SA eCommerce Entrepreneurs Who Have Built Successful Online Businesses

This article was originally posted here on Entrepreneur.com.

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Techniques

How To Get Ready To Sell Your Business – Advice From Marnus Broodryk

If you’re thinking about selling your business, there are some critical steps you need to make first.

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MAKING THE SALE

A successful transaction will mostly boil down to having a solid business with great systems in place that is making decent money and the starting point for these transactions will be financial information.


Some entrepreneurs are ‘starters’, they like to start a business, get it off the ground and then flog it. Others are ‘growers’, they look for existing businesses and have the ability to grow them beyond their original value. Both will probably get to the same end point: Selling the business.

But entrepreneurs are often misled when it comes to the sale. They have put everything into the business and it is worth a huge amount to them because of it. But buyers are seldom willing to match the price, because what is being sold, and what is being bought, are not the same thing. Sellers see the emotional and financial investments they’ve put in; the buyer mostly looks at one thing: Profit.

Effort does not equal profit. The balance is out.

Related: 20 South African Side-Hustles You Can Start This Weekend

Prepare for the challenges of selling

Once you get to market you will soon realise that there are, unfortunately, fewer buyers than you’d like. Unlike listed companies, you can’t sell shares easily and quickly on a public platform. Instead, you need to find an interested individual or business, many of whom just aren’t buying what you’re selling.

Some of them are, but that doesn’t guarantee a sale. Most SMEs must put their faith in a cash deal, since banks will never finance anyone wanting to buy them. In reality, this means that you may have a genuinely interested buyer for your business, who won’t be able to get finance for it from the bank. So, after a few months, you’re back to square one. After a few rounds of this cycle many entrepreneurs will just sell out of desperation, forgetting what the business could actually be worth.

Selling a business can be very emotionally draining and this will be compounded by many people who will waste your time and mess you around. You spent a large portion of your life building this, but others will not see it the same way you do. Ensure that you prepare and mitigate against all of those issues, and have the stomach for the fight.

Always keep the end in mind

If you are looking at exiting your business, it is crucial to allow enough time to prepare yourself for it. Maybe you’re simply tired of your business and you just want to get out, but, because the business is not in a great state at the moment, you’re too fed up to care, and you simply don’t have the energy to fix the issues.

You’re at risk of letting your business go for next to nothing. All the hard work for hardly any reward.

Related: Selling Your Business To Your Business Partner

If you have the end in mind, and prepare for it, it can be a very different, more lucrative story. A successful transaction will mostly boil down to having a solid business with great systems in place that is making decent money and the starting point for these transactions will be financial information. You need to have proper financial records for your business and you need to be able to show the potential buyer how much the business is making and how it is making it. It sounds so elementary, yet most entrepreneurs don’t have financial information when they want to sell their businesses. If you think you may want to sell in the future, make sure you’re keeping solid records now.

If your business’s financials are messy, start cleaning them up at least twelve months before trying to sell your business. Remove all your personal expenses from the business and ensure that all transactions are properly recorded, and that your taxes are up to date and accurate. Work with your accountant to prepare a sales pack with all your financial information, including details of your clients, employees, suppliers, what your strong and weak points are and how the business could grow in the future. It’s at this stage that you can pick up on issues and resolve them before taking your business to the market, making it a much more attractive product.

With some (more) hard work, you will be in a great position to sell your business, you will have serious buyers and the valuation that you deserve for all your hard work. If you don’t, why bother?

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