Aircraft Equipment Maker Business Plan
Stretch ‘r Wings is a start-up company making medical interior equipment for aircraft operators and hospital flight programs. Stretch ‘r Wings will design thoughtful, complete, and cost-effective medical interior solutions and sub-contract some of the manufacturing.
Stretch ‘r Wings has identified and is working to complete four objectives that will assist them on their path to profitability. The first objective is to obtain Supplemental Type Certification (STC) approval from the FAA. The second objective is an initial prototype of the design. Next is the need to secure parts manufacturer approval. Finally, there is the need to develop a comprehensive marketing plan and promotional campaign.
Stretch ‘r Wings will target aircraft operators and hospital flight programs in both the United States and international markets. Currently, these two segments have the highest market potential. Stretch ‘r Wings will reach these segments in several ways, including direct mailings, brochures, through a website and e-commerce, advertisements in trade publications, and a demo unit. The main segments that will be targeted are the US market as a whole, international markets, and the military. All three segments have a five percent growth rate. The US market has 800 potential customers, 300 for the international market, and 100 for the military market.
Stretch ‘r Wings will leverage their competitive edges, which are based on product innovations/features and price competitiveness. The first edge is their use of an aluminum frame that creates a strong, light unit that is easily assembled. The next edge is a built in storage device, maximizing the precious available space. Lastly, Stretch ‘r Wings will employ a glide ease stretcher system making entry and exit as easy as possible. All Stretch ‘r Wings units are designed to be compact, efficient and safe.
Stretch ‘r Wings has assembled a strong management team to execute their solid plan. ** is the product design master for Stretch ‘r Wings. He has a 20-year career in industrial design and recently has been concentrating his designs on medical applications due in part to the fact that his wife is a physician. **, the business mind of the company, complements our design master. ** will assume operations and strategic planning functions. He has spent the last 17 years as the Vice President of operations of a $45 million bicycle manufacturer.
Stretch ‘r Wings will achieve profitability by the end of year one, with profits rising steadily through year five. Sales for year two are conservatively pegged at $230,000, growing to $634,000 in year five. Stretch ‘r Wings is an exciting business that combines innovative designs for an unmet market need. It will be led by a seasoned management team.
The following are the business goals and objectives for Stretch ‘r Wings:
- Obtain STC approval from the FAA on eight of the most popular general aviation aircraft.
- Build a protype of a medical interior for FAA conformity inspection.
- Upon completion of the first STC, Stretch ‘r Wings will secure a Parts Manufacture Approval (PMA) from the FAA.
- Develop a marketing plan, sales literature, website, e-commerce, and sales department. This step will be implemented after the approval of several STCs.
Stretch ‘r Wings intends to develop and market a quick-change medical unit for aircraft and helicopters. This unique product will allow the aircraft owner/operator to carry regular passengers or quickly change to carry a medical passenger. The medical unit is a self-contained life support system with an internal component of oxygen, air, vacuum, and both DC and AC electrical power. Stretch ‘r Wings will develop, manufacture, and market this product.
1.3 Keys to Success
Since the aircraft industry is highly regulated for product conformity, Stretch ‘r Wings will need to obtain the necessary STCs and PMAs from the FAA. Although the company’s staff has had several years of successful experience in doing STCs, this process may take longer than is planned, which could negatively affect the company’s prospects. Once the company’s products are approved by the FAA, the next key to success will be strong marketing efforts to increase brand awareness and customer acceptance. For this purpose, Stretch ‘r Wings will attend all major trade shows, publish high quality sales literature, and provide after-sales service to its clients.
Stretch ‘r Wings is a start-up company which provides quality-designed and manufactured medical units for aircraft and helicopters. The business will be located in the Metro, IL area. This area has many advantages for shipping and receiving, including: manpower, access to State University’s engineering program, and an abundance of manufacturing space for lease.
2.1 Company Ownership
Stretch ‘r Wings will be incorporated. The company will be privately owned by **, who has worked for thirty-four years in the aircraft field. For fourteen years, the owner has designed and manufactured aircraft medical units under the FAA, STC, and PMA.
**Names have been removed for confidentiality.
2.2 Start-up Summary
Stretch ‘r Wings’ start-up costs will be $82,000. This includes $12,000 for start-up expenses, $60,000 for cash reserve, and $10,000 in shop equipment assets (furnished by the owner). High cash reserves are required to offset the operating expenses before the company reaches its sales targets. The start-up expenses will be covered by the owner, a second investor, and a $20,000, five-year loan from the bank.
Market Analysis Summary
Stretch ‘r Wings will target aircraft operators and hospital flight programs in both the United States and international markets. Currently, these two segments have the highest market potential (the chart and table below summarize demand in units). Stretch ‘r Wings will reach these segments in several ways, including direct mailings, brochures, through a website and e-commerce, advertisements in trade publications, and a demo unit.
4.1 Target Market Segment Strategy
Stretch ‘r Wings’ market strategy will be to approach all potential customers outlined in section 4.1. The transportation of medical patients is a global need. With a well-designed medical unit, sales literature, and informed sales staff, we can meet our customers’ needs to have a medical unit installed in their aircraft.
4.1.1 Market Needs
Customer needs in aircraft medical units are uniform across different countries and geographical areas. Customers seek lightweight, dependable, and easy-to-store medical units that are convenient to both clients and the medical personnel that may accompany clients to stationary medical facilities. Air ambulance services run by hospitals require fast patient delivery, especially from areas with limited medical facilities. Similarly, such medical units are required by various civil and military services that are involved in rescuing people during avalanches, earthquakes, flooding, forest fires, or from combat areas.
4.2 Main Competitors
Company A, located in Metro, CA. Company A, Inc. is a leader in the aircraft and helicopter medical units industry. This company attends many trade shows. They advertise in all trade publications and do an excellent job of marketing their product. A typical unit to compare with other competitors is priced between $34,000 and $36,000. They are known to be a high-priced company; this is due to a large overhead.
Company B, located in Metro, IN. This company has been in business the longest. Their product does not compare in quality to competitors, but they have sold many units. A typical unit to compare to the competitors is approximately $30,000.
Company C, located in Metro, LA. Today, they have ten part-time employees and advertise in many trade publications. A typical unit to compare to the competitors is between $27,000 and $30,000.
Company D, located in Metro, NY. Company D, Inc. has been in business since 1987. This company has a good product, but is limited in growth because of capital. Funds are not available to hire new employees or promote the product. At the present time, this company has one full-time employee and one part-time employee. A typical unit to compare to the competitors is $23,995.
4.2.1 Competition and Buying Patterns
The market for aircraft medical units is fragmented, with several incumbent firms offering products in different niches. As outlined in Section 4.3, all the products offered by current suppliers are high-end specialty items. Each of the suppliers has certain features. The market access barriers are high because of the required FAA approvals. However, Stretch ‘r Wings staff has had many years of experience working in this field and do not anticipate trouble gaining the required approval. As with many other specialty items, a key approach in targeting future customers is advertising in trade publications and trade shows. This allows the customer to compare the quality and price of the products available, including delivery times, ease of installation, and weight of the unit. The customer collects all his data and often takes one week to six months buy a unit.
4.3 Market Segmentation
The markets for the medical unit are summarized into the following groups:
- Fixed Base Operator (FBO): Typically, the aircraft owner is operating a charter business for hire and is looking for ways to increase utilization of his aircraft. He will set up an air ambulance business with a local hospital.
- Local hospital with an Air Medical Program: This existing program is starting their own aircraft program, or adding additional aircraft to their fleet.
- Aircraft Broker: They are selling an aircraft to a customer wishing to have a medical unit installed. This generally happens with international sales.
- Aircraft Owners and Operators: They are looking for ways to increase the usage of their aircraft.
- Government Run Programs: Aircraft owners are contacted to run an air ambulance business for the local government.
- Military: Countries such as those in South America and the Middle East are very interested in the aircraft medical unit in order to meet the needs of their militaries.
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With Hyundai’s New EX8 Mighty Truck You Can Move Mightier Loads
Hyundai Automotive South Africa’s commercial vehicle range has received a healthy injection with the launch of the new EX8 Mighty truck, boasting several new features and an industry-leading factory warranty that makes it a formidable contender in its market segment.
The new EX8 Mighty – a successor of the previous HD truck – stems from a long, proud and successful tradition of building competitive commercial vehicles with notable strengths in Korea, the rest of Asia and the Middle East.
Assembled at Hyundai Automotive SA’s commercial vehicle factory in Apex, Benoni, The EX8 Mighty joins the ever-popular H100 (also referred to as Hyundai’s “Bakkie”) and the H1 panel van in Hyundai Automotive SA’s commercial vehicle range.
Hyundai Automotive SA’s Commercial Vehicle Division has its own truck body builder on site in Benoni that produces several standard and customized options according to the customer’s specifications. This includes van bodies, dropsides, tippers, tautliners, trailers and H100 tipper conversions. The truck body builder also does all kinds of repair work for customers.
More spacious cabin, better comfort and visibility
Compared to its predecessor, the EX8 Mighty’s interior space has been increased from 2,9m2 to 3,5m2. Storage space for driver and passengers has also been increased to 11,8 litres. Visibility from inside the cabin has been greatly improved by increasing the windshield size – an important feature, because better visibility ensures safer driving. The windshield height has increased by 20mm, and width by 70mm.
Also, the dash has been lowered by 80mm, allowing an increased visibility angle of 2,2 degrees. Interior space has been enhanced by increasing the interior cabin height to 1 490mm. The steering column now has forward-backward adjustment of 60mm, as well as height adjustment of 76mm – an altogether new feature that enables the driver to set the most comfortable and safest driving position.
Greater load-carrying capability
The longer wheelbase of the new EX8 Mighty has increased its versatility as a load carrier and resulted in a longer deck (4 850mm) that allows you to carry more freight and do fewer trips.
The Gross Vehicle Mass (GVM) of the new EX8 is 7800kg versus 7500kg of Hyundai’s main competitors, which also means you can carry more with the EX8 Mighty. The dropside version of the EX8 has a load capacity of 4 tons.
Various load carrying options according to customers’ demands are available, including a tipper conversion, closed bodies for secure transport of goods, and the very practical dropside body that ensures easy loading and off-loading of goods.
To summarise, we have a well-priced commercial vehicle that has:
- An industry-leading factory warranty of 4 years, with no limit to
- the mileage
- An extra 300kg GVM in comparison to competitors
- Service intervals that have been increased to 20 000km in order
- to reduce the cost of ownership.
Five EX8 derivatives, with keen pricing
Hyundai is launching the new EX8 in five derivatives at very competitive prices. They are the:
- EX8 LWB CC R379 500 (excl. VAT)
- EX8 LWB CC (with aircon) R394 500 (excl. VAT)
- EX8 Dropside R413 100 (excl. VAT)
- EX8 Dropside (with aircon) R428 100 (excl. VAT)
- EX8 SWB Tipper R451 500 (excl. VAT)
For more please visit.
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