Restaurant Business Plan
On the Water is a new Mediterranean restaurant on the Sunset Strip. On the Water will target both fun-seeking as well as sophisticated diners looking for good food in a fascinating atmosphere. On the Water will seek to earn 85% gross margins through an innovative setting, a wonderful menu, and an experienced restaurateur.
On the Water will be targeting locals and tourists who are active restaurant seekers. There will be a special focus on young adults with $15K-$60K of income looking for good food and a great time. In addition to the young adults with money to spend, On the Water will also be targeting adults and tourists known to frequent Sunset Blvd. The general demographics are males and females ages 20-50 with some or all of a college education. In addition to local Hollywood area people, On the Water will also serve party animals from neighboring cities and tourists.
Historically, if there is a dip in the general economy, the restaurant industry is usually effected far less that the overall economy. To some degree this is because of people’s perception that food, regardless whether it is from the grocery or a restaurant is a fundamental necessity of life and spend accordingly.
The Service and Products
One thing that is always consistent with On the Water is their impeccable service. All server staff hired have extensive experience and all go through three weeks of training, ensuring benchmarked customer service. On the Water’s services are all delivered in their extraordinary atmosphere which includes a comprehensive art and culture collection from Mediterranean Europe. This provides an authentic surrounding that at times seems to distract everyone as they analyze the wealth of artifacts on display.
The menu is Lily Valdivia’s pride. It is a culmination of over 20 years of cooking. The menu contains traditional favorites such as hummus, baba ganouj, and tabouli. These favorites are differentiated through the use of the freshest organic ingredients. Most people are not aware of how much better the items taste when they are prepared with the freshest ingredients and made with love. Other menu items are kebobs, chutneys, flat breads and desserts. Everything is fresh, homemade, and prepared daily.
The restaurant is led by Lily Valdivia, an industry veteran. Her restaurant experience began 12 years ago as a server. She quickly moved up to fine dining serving where she perfected her formal, customer-centric serving approach. For the last five years Lily has been the manager at a European restaurant with over $2.5 million in annual sales. As mentioned earlier, Lily started cooking 20 years ago as a child in Greece. Lily came from a large family and it quickly became her responsibility to cook for the entire family. Her mother, who had three generations of traditional recipes, trained her. Lily quickly mastered these and began experimenting with her own dishes. The feedback from her family was always very positive. She knew one day she would have to parlay this skill into a business opportunity.
On the Water is forecasted to reach profitability by month two. Sales are forecasted to reach $1,785,000 by year two and grow to $2,345,000 by year three. We forecast a high net profit on these sales.
- Sales increasing to more than $2,345,000 by the third year.
- Keeping gross margin at approximately 80%.
- Improve inventory turnover to two-hundred turns next year in year two, and to 240 in year three.
On The Water is a business that envelopes fine dining of unique mediterranean taste and an excellent bar and grill atmosphere. The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with walls on almost all sides that are constantly wet with running water and a lush jungle ceiling that will hang from above. We concentrate on customer satisfaction and quality food that is always fresh and specially selected. We will not judge a customer on class or dress. We want the On The Water grill to be place people can enjoy a good meal and meet new friends at our tropical Mediterranean Honey bar located inside the restaurant.
On The Water creates and serves a wild atmosphere for dining and eloquent mediterranean feasts for people who love the restaurant and bar scene, as well as a good time spent out on the town. Its customers are creative, fun-seeking, and sophisticated diners who wish to be best served by the restaurant they choose.
2.1 Company Ownership
On The Water is a sole-proprietorship business owned in majority by its founder and president Lily Valdivia. The business employs the owner, one investor and eight employees.
2.2 Start-up Summary
Our start-up expenses come to $61,450 which is mostly expensed equipment, rent, and legal and consulting costs associated with opening our first restaurant. We also require $69,000 of start-up assets, which includes $22,000 cash and $45,000 of long-term assets. The start-up costs are to be financed some by direct owner investment, as well as with the help of a major investor.
Products and Services
On The Water provides delicious mediterranean cuisine, with friendly, efficient service and atmosphere. We are especially focused on providing a unique environment for people to dine and meet. We have a full Mediterranean Honey bar for young adults and adults to enjoy drinks and music. We also provide the value of flawless and creative staff at a “hip” location located on Sunset Strip with valet included.
Market Analysis Summary
On The Water focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000/year income and a desire for good food and a fascinating atmosphere as our target market.
4.1 Market Segmentation
Our target market segmentation is divided between young restaurant seekers with money to spend, as well as other adults and tourists who are known to frequent Sunset Blvd. for recreational enjoyment. Defining the high-end crowd is difficult because most of Sunset Strip goers are such.
We generally know the characteristics of our clientele with our available demographics of the area, our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Hollywood area, party animals from other neighboring cities, and tourists from other states and countries. The psychographics of our clientele include “yuppies, big spenders, club hoppers, baby boomers, Sunset rats, etc…” The buying patterns of our clientele will be people who like to spend money on pampering themselves, on quality food, feeling special, projecting an image of wealth, trying new things, and thrill seeking.
4.2 Target Market Segment Strategy
On The Water will focus on attracting young adults and adults ages 20-55, with an annual income of at least $15,000 to $60,000. We will concentrate on the high-end spenders who enjoy new restaurants, eating out, a fun atmosphere, and high-end food and service. We want the yuppies, baby boomers, high-end clubbers, tourists with money, wealthy image seekers and compulsive spenders. We focus on these specific groups because these are the types of people who frequent other clubs and restaurants like ours on Sunset Blvd. They are the ones that are willing to spend their money on good dining and service at high prices.
We generally know the characteristics of our clientele with our available demographics of the area, our personal crowd would consist of young adults and adults ages 20-55, both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Hollywood area, party animals from other neighboring cities, and tourists from other states and countries. The psychographics of our clientele include “yuppies, big spenders, club hoppers, baby boomers, Sunset rats, etc…” The buying patterns of our clientele will be people who like to spend money on pampering themselves, on quality food, feeling special, projecting an image of wealth, trying new things, and thrill seeking.
Nightclub Sample Business Plan Sample
If you are looking into starting a nightclub then this sample business plan is a great guide.
If you are looking into starting a nightclub then this sample business plan is a great guide. Use this example to compile your own.
The Nightclub will be the premier, high-energy, themed dance and nightclub in Waldport, Your State. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. We will provide more video and electronic technology per square footage than anyone else in the region.
A simple, yet unique, themed menu and atmosphere will create a sense of ‘belonging’ for locals and tourists alike. Our operating credo is: “happy enthusiastic employees create happy enthusiastic guests.”
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The main objectives of the development of this new venue are:
- Capitalise on excellent location opportunity with swift commitment to the new Town Square development.
- To launch the venue with a highly publicised grand opening event in the summer of Year 1.
- To maintain tight control of costs, operations, and cash flow through diligent management and automated computer control.
- To maintain a food cost below 33% of food revenue.
- To maintain a total beverage cost below 25% of beverage revenue.
- To exceed $3 million in annual sales by the fourth year of plan implementation.
The keys to success in achieving our goals are:
- Provide exceptional service that leaves an impression.
- Consistent entertainment atmosphere and product quality.
- Managing our internal finances and cash flow to enable upward capital growth.
- Strict control of all costs, at all times, without exception.
The key elements of The Nightclub’s concept are as follows:
- Entertainment and dance based themes – The company will focus on themes that have mass appeal.
- Distinctive design features – The Nightclub will be characterised by the elaborate dance club situated in a spectator setting which comfortably accommodates 350 guests. The area will also offer three private sky boxes which can be combined for use in a conference or private party setting. This room is intended for special events and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which displays a collection of musical and dance memorabilia. A live dj will coordinate the events and entertain the patrons with music and games during music breaks and off-times.
- Location, location, location – One of the major advantages that The Nightclub will have over its competition will be its location in the new, high-profile Your Town Centre.
- Gaming – The Nightclub will provide several interactive style video games and pool tables to provide for both additional entertainment and revenue.
- Quality food – All would be lost without special attention being paid to the level of food quality. A simple menu offering foods similar to those found at a premier venue. Traditional ‘bar’ appetizers will be on hand for people craving nachos, wings, or quesadillas while they drink and enjoy themselves.
- Exceptional service – In order to reach and maintain a unique image of quality, the Nightclub will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees. We estimate nearly one service staff member for every 35 guests.
2.1 Start-up Summary
The company is seeking a loan for start-up purposes for a new entertainment venue in Waldport. Funds needed to accomplish goal referenced above will be $x.x million. The applicant will require the entire $x.x million to finish project build-out. We will utilise the anticipated loans in the amount of $x.x million to build out the approximate 10,000 square foot space and purchase equipment necessary for the start-up of a new nightclub venue. The following tables and charts illustrate the capital requirements.
2.2 Company Ownership
The Nightclub is a privately-held LLC, the details of which have not been solidified as of the date of this publication. The LLC consists of three principals DD, HK, BK. D D holds a BS in business administration from the The State University. He has held restaurant management positions for the PepsiCo Corporation.
He successfully opened and managed two nightclubs, and went on to open other operations including a sports bar. He is currently in his fifth year in the hotel industry, where he manages a successful sales department. HK holds a BA in Industrial Media Management, with a concentration in marketing.
She has held a financial analyst position with Lockheed Martin and L3 Communications for two years. BK has been managing a staff for eight years. He is currently in his fifth year in the automotive industry, where he is a successful finance manager.
The emergence of the Main Street area of Waldport represents a unique opportunity for a high-energy, dance-themed venue. The development’s central location, demographics, and lack of direct competition are major advantages to this project.
The proposed venue will provide a local solution to the lack of social atmosphere and live sports venues geared primarily toward the 21-35 age group in the Waldport area and will help keep late night entertainment expenditures within the localised region.
The new venue will specialise in high-energy themes, a quality video and gaming area, and will offer beer, wine and an array of liquors and mixed drinks. In addition, the venue will sell non-alcoholic beverages such as soft drinks, juices and bottled water.
A “casual” food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. The initial hours of operation will be 11:00 P.M. to 2:00 A.M., four nights a week. The establishment will draw primarily from the Waldport market while attracting guests from the area’s other surrounding cities and towns.
4Market Analysis Summary
The concept and management of the Nightclub has been well received, and has been offered key placement at the centre of Waldport’s new First & Main Town Centre development. This commercial centre spans 138 acres and promises an immediate primary trade population of 332,000 people with a secondary population of 164,000 people.
The Boulevard at the Avenue average daily traffic counts are currently 53,000, and will increase to 72,000 by 2003 following the Boulevard’s connection northward to I-25 in 2001. At the centre of the complex will be a 16-screen Cinemark and IMAX theatre opening March, 2000.
The Centre’s planners having met the Nightclub’s management and have reviewed the concept. They have indicated that the Nightclub is “exactly” what they were looking for and wish to place it directly in front of the theatre. The annual projected traffic for what Cinemark is calling their ‘flagship’ location is 1.4 million people, which exceeds their current Tinseltown location at the arena.
The Nightclub will be a 10,000 square foot unit, which will also house the company’s corporate business office. The dance club and bar will accommodate 750 people. With Waldport’s rapidly growing population, the variety of the Nightclub from across the country would create mass appeal for all of the Nightclub’s customers. The store will be equipped with state-of-the-art audio and video systems like none other found in Your City.
It will serve the need for a true nightclub in Waldport. The general appearance will be clean, open, and pleasing to the customer. The demographics are favourable, with minimal competition from other dance-themed venues and bars.
Related: How To Create A Marketing Strategy
4.1 Market Segmentation
We see The Nightclub as appealing to three major market segments. Fortunately, the long, late night hours of operation help The Nightclub lend itself to multiple segment appeal. Our market segmentation scheme allows some room for estimates and nonspecific definitions.
Childless Young Professionals – Due to our proximity to the IMAX and Cinemark theatres, we must appeal to single adults and young couples. Whether it is a group of friends or a couple out to see a movie together, these people need a place to eat/drink either before and/or after their movie.
These customers will range in age from 27 to 40. The Nightclub will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening. We also anticipate a 15% annual growth rate in tandem with the growth rate of Waldport and through increased popularity.
College Students – By creating an environment that is appealing to college students, we secure a natural progression between the high school student and the young professional. Through word of mouth, the Nightclub expects realise an increase of five percent annually from this segment.
Tourists and Business Travelers – More and more business and travelers and tourists are finding themselves in Waldport every year as is made evident by the increased demand and subsequent expansion of the local airport. We plan to reach these people through direct marketing to local hotel patrons. We anticipate a 20% annual growth rate in this segment. As our relationships grow with the local hotels, so too will the word of mouth recommendations from the hotel staff as well as the patronizing of our restaurant by their families. Our future plan is to publish a simple website in order to create awareness to any traveler who wants to take an advanced look at the club before their visit.
4.2 Target Market Segment Strategy
Our strategy is based on serving our niche markets exceptionally well. The nightclub enthusiast, the tourist and business traveler, the local nightclub crowd, the local service industry as well as groups going out together, can all enjoy The Nightclub experience.
The marketing strategy is essential to the main strategy:
- Emphasise exceptional service.
- Create awareness of The Nightclub’s unique features.
- Focus on our target markets.
We must charge appropriately for the high-end, high-quality service and food that we offer. Our revenue structure has to match our cost structure, so the wages we pay and the training we provide to assure superior quality and service must be balanced by the fees we charge.
Part of the superior experience we offer is the simplicity o the menu items. While being unique, they are relatively inexpensive and easy to prepare. While a premium is appropriate for the experience, the pricing has to be balanced in accordance with what we are serving.
All menu items will be moderately priced. We expect an average guest expenditure of $12.50 for beverages and $7.50 for the percentage of our guests who choose to take advantage of our food menu. Our target customer spends more than the industry average for moderately priced establishments. This is due to our creating an atmosphere that encourages longer stays and more spending, while still allowing adequate table turns due to extended hours of appeal.
4.3 Service Business Analysis
High energy and dance themed venues have significantly impacted cities from coast to coast in the nineties. Los Angeles’ Hollywood, New York’s Times Square, and Seattle’s Pioneer Square are just a few examples. Entrancing their audiences with high-powered lights, sound, music, and interactive entertainment, these venues are still one of the highest cash flow businesses in the world.
Our localised studies have shown that the average person will spend three to four hours per weekend in this type of an environment and will spend an average of twenty to fifty dollars in that time frame. As we approach the new millennium, this trend shows no signs of declining.
The typical venue of our style is open from 8:00 P.M. to 2:00 A.M., and within this time frame, the venue can achieve gross revenues anywhere from $3,500 to $25,000, nightly. The primary sources of revenue in a venue of this type are high volume traffic, coupled with comparably nominal spending. In addition to alcohol revenues, we will also generate substantial revenues from food sales that can typically range from seven to ten dollars per person, and admission fees that range between five and ten dollars per admit.
Entertainment venues in the late 1980’s and 1990’s focused on high-energy light and sound, multiple source video screens, and participative events. This relatively simple concept is still quite popular today. However, these concepts have greatly evolved with society. In recent years this industry has become more sophisticated with the availability of new technology. Larger metropolitan areas have taken this technology to new heights with sound, lighting, video and interactive designs that create an exciting and memorable experience. Fortunately, no one in Your State area has been a pioneer in this specific segment of the industry as of the date of this report.
Additionally, the nightclub and bar industry is shifting towards a more entertainment-oriented concept. Guests of these venues are not only offered a dynamic place to gather and mingle, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. We intend to heavily utilise entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible.
Nightclubs and other drinking establishments rely heavily on their primary suppliers. The primary suppliers are the various beverage distributors that provide the establishment with both alcoholic and non-alcoholic beverages. The alcoholic beverages (beer, wine, and liquor) are the primary sources of income in this industry. Other beverage suppliers also play a crucial role by providing non-alcoholic beverages. These are either served alone or mixed with alcohol.
In the area, all major brands of alcoholic beverages are available, in addition to several regional brands of beer. Initial research shows that the major distributors in the market have a high rating in both product availability and delivery.
4.3.1 Main Competitors
The Nightclub competition lies mainly with other casual facilities and less with conventional and chain entertainment establishments. We need to effectively compete with the widely held idea that you can’t get good service anymore, while maintaining the idea that being out can be a lot of fun. Our polling has indicated that consumers think of atmosphere, price, and quality respectively. Additionally, price was frequently mentioned by pointing out that if the former concerns are present then they are willing to pay more for the experience.
Our review of the market concludes that there are four entertainment venues that can be considered direct competition to the proposed new venue. We do realise that the proposed venue will also compete indirectly for every entertainment dollar spent in the Waldport area.
Related: Free Competitor Analysis Example
The main competitors of the Nightclub will be:
Hours of Operation: 5:00 P.M.-2:00 A.M.
Wednesday through Saturday
Wednesday College Night ($1 beers)
- This nightclub appeals to a college crowd seeking cheap drinks.
- The club is known for being dingy and dirty.
Hours of Operation: 10:00 A.M.- 2:00 A.M.
Monday through Sunday
Thursday College/Ladies Nights
- This club appeals to 25-35 year olds.
- Pool and video games are central focus.
- Dancing is pushed to the back of the club.
Hours of Operation: 6:00 P.M.-2:00 A.M.
Wednesday through Saturday
- This club’s target customer is 25 to 45 years old / middle class or above.
- This club is known for its older, dressed up crowd and cramped space.
Hours of Operation: 11:00 A.M.-2:00 A.M.
Monday through Sunday
- This club’s target customer is 25 to 45 years old.
- This club is known for live jazz and blues entertainment and their draught beers.
4.3.2 Business Participants
The Nightclub will be part of the restaurant and bar industry, which includes several kinds of businesses:
- Locally Operated Bars and Nightclubs – This genre usually appeals to the local neighbourhood clientele. This same client base dictates that the average price structure be drastically scaled down in order to create “regulars.”
- Nightclub Entertainment Complexes – This type of complex represents the concept we will most closely compete with. They are typically placed in high traffic locations and are normally treated as destination entertainment. An admission charge is usually in place and the associated price structure is also most like our proposed structure. Thankfully there is not an abundance if this type of entertainment within our region.
- Conventional Dining – Primarily owned by large national chains, usually less than 10,000 square feet, focused on serving good quality food in a reasonable amount of time in a dining room setting. The service and food quality are superior to that of a fast food establishment. People go there to eat and leave when they’re done eating since there’s rarely a reason to stay.
- Formal Dining – Similar to conventional dining yet offering a higher quality of food and service for the added expense. As with the conventional dining facilities, there is little interaction and when people are done eating, they leave.
- Casual Dining – Commonly building upon conventional dining with the addition of a bar, playing of music and sporting events on numerous televisions. Some establishments offer their own brand of beer made on the premises. The food quality and service are at best, similar to that found in a conventional dining experience.
- Chain Entertainment – Typically manifested in each market through the Hard Rock Cafes, the Planet Hollywoods, etc. We expect to create an atmosphere that thrives on its trendy feel. These chain entertainment venues can not hope to draw the same “hip” clientele.
Bar and Tavern Business Plan
This sample business plan will provide you with the necessary guidelines for opening a bar or tavern in your area.
Bar and Tavern Business Plan
Foosball Hall is a new gaming hall and bar serving the Madison, Wisconsin community. Foosball or table soccer is an exciting table game originating from 1920’s Germany. The game involves two to four people in an exciting match that tests skill, strategy, and willingness to have fun. People, primarily male students, play foosball as an exciting alternative to pool. They are looking for skill oriented game that they can play in the social setting of a bar. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent. Demand can be witnessed anywhere there is a foosball table. There are always lines of people waiting to play, and it is extremely rare to be able to walk up to an unused foosball table. Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.
Keys to Success
Foosball Hall has identified three keys that will be critical for their success. The first is the need to design and implement strict financial controls. This is particularly important for an establishment that serves alcohol, as employee theft is one of the largest drains on this type of business. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall. The last key to success will be the constant analysis for improvement of the business model. It will be management’s task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business. Foosball Hall will not assume that this business model is static, rather, they believe that in order to improve it must be dynamic.
Target Market Customers
Foosball Hall has identified two population target segments. The first segment is casual players of table games. This segment enjoys playing table games such as foosball or pool in a bar setting. They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers. This group is growing at the annual rate of 8% with 54,889 potential customers. The second segment of the population that will be targeted is competitive players. These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive. They play foosball to win, either with friends or in a tournament and continually work on their skills to become better players. This segment has an annual growth rate of 7% and 12,445 potential customers.
Foosball Hall will be lead by Stan Spinner. Stan received his undergraduate degree in Philosophy from University of Wisconsin-Stevens Point. While in college, Stan managed a pool hall. This was Stan’s first experience in a retail establishment and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences. Recognizing that one day he wanted to run his own business, but was not comfortable with his incomplete skill set, Stan enrolled in the University of Wisconsin’s MBA Entrepreneurship Program. Stan went through the two year program with the intention of opening a foosball bar upon graduation. Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.
Foosball Hall is a start-up gaming (foosball) bar primarily serving the students of Madison. Sales have been forecast to be approximately $200,000 for year two, increasing to approximately $290,000 in year three. Net profit will be negative in year one, rising to a positive % in years two and three.
1.1 Keys to Success
Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.
- Employ strict financial controls. This is especially important for a bar where, without financial controls, employ theft could bring the business to bankruptcy.
- Treat every customer as though they are the most important customer to Foosball Hall.
- Continually look for improvements in the business model as well as operating systems.
It is Foosball Hall’s mission to become a premier night spot for Madison students and locals who are interested in playing table games and drinking. Foosball Hall will accomplish this by offering abundant foosball tables, beer, and food at reasonable prices. By providing the Madison market with the opportunity to participate in this increasingly popular table game, Foosball Hall will become a Madison favorite. The business will be operated on the premise that satisfied customers are imperative to a sustainable business.
- To become one of the premier venues in Madison that offers table games (in this case specifically foosball), beer and food.
- To grow the game of foosball in Madison, adding legitimacy to the game and increasing the number and participation levels of the tournaments.
- Reach the point of sustainable profitability by year two.
Foosball Hall, a start-up business has been formed as a Wisconsin Limited Liability Corporation (L.L.C.) with the main purpose as a table game (foosball) operation that offers soft drinks, beer, and light food.
2.1 Company Ownership
Foosball Hall is an L.L.C. registered in Wisconsin. The L.L.C. business formation structure was chosen as a personal liability shield for the owner Stan Spinner. While Stan has outside investors who possess a note securing their investment, Stan is the majority owner.
2.2 Start-up Summary
The following list details the expenses associated with the start up of this organization:
- Foosball tables: There are 10 U.S.-based manufacturers of tables. The specific vendor will be chosen soon based on a competitive bidding process. All of the manufacturers produce high quality tables and compete primarily on price. Foosball Hall is in need of 10 tables @ approximately $3,000 each. In addition to the tables, two large white boards will be needed for tournament play.
- Lighting: While the chosen space has lights for the area in general, additional lighting will need to be set up for proper table play.
- Stools, tables, counter top and chairs: These items will be purchased to provide a place for non-players to relax and socialize.
- Kitchen equipment: These are the items necessary for serving a bar menu and liquid refreshments. Needed items include: glasses, silverware, plates, microwave, convection oven, refrigerator and freezer, serving/cooking utensils, a beer tap system, a fountain dispenser for soft drinks.
- Attorney fees: The needed legal services include business formation advice and assistance, basic contract reviews, and general business advice.
- Consultants: A business consultant will be utilized for assistance in setting up various operating systems for the entity.
- Various marketing information such as brochures, stationery, etc.
- Website: The website will be developed as a form of communication regarding the activities of Foosball Hall and the game of foosball. This includes disseminating information regarding tournaments as well as advertising the fact that there is a place that offers foosball. There are numerous foosball associations that will then link Foosball Hall’s site to theirs for general game promotion.
Foosball, or table soccer is a popular table game that looks sort of like a soccer game. The name is derived from the German word for field soccer which is fubball. The adopted name in the States is foosball or table soccer. The game itself originated in Germany during the late 1920’s and early 1930’s.
A fact that may come as a surprise to many is that foosball is played on a competitive (professional) level. There are several tours which exist with regional, national and international competitions. Within the U.S. there are two well established associations, United States Table Soccer Association and the American Table Soccer Federation. So while most participants are recreational players, there are many people who play foosball at a competitive level. The bulk of Foosball Hall customers are the recreational players.
Foosball Hall offers 10 different tables for foosball. Five days a week the tables are open to first-come/first-served play. Two days a week half of the tables will be reserved for league/tournament play. Customers are able to play foosball by paying an hourly rate. Players can either play games with people within their party or have pickup opponents. Foosball Hall serves a rotating tap of three beers as well as several bottled varieties. Other beverages include fountain soft drinks. Foosball Hall offers a light bar food menu of sandwiches and several different appetizer items.
So while foosball is the main attraction, i.e. why customers would choose Foosball Hall over another bar, the main source of revenue is from the offered food and beverages. The foosball revenue, both from individual play and from tournaments will help supplement the business, profitability depends on selling sufficient levels of food and drinks.
Offering foosball is an attractive service as many people enjoy participating in some sort of game while they are at a bar drinking and socializing. Foosball provides this entertainment, similar to pool and darts. Foosball offers the same challenge in terms of strategy and skill as pool and darts but makes the experience more fun and action oriented. So foosball can be said to be the best of both worlds, requiring skill and thought but at the same time being fun, fast paced action.
Market Analysis Summary
Foosball Hall has identified two target customer segments which are particularly attractive. The first segment customers are the more casual players who are looking for some sort of activity (such as foosball, pool, darts) to occupy their time as they socialize and drink. The second group comprises the competitive foosball players. This group travels to where ever there are tables.
While the two groups share the same interest in foosball, they are distinct groups and each one will need to be reached via different methods. Foosball Hall participates within the general pool hall industry, businesses that offer beer and pool typically. The foosball parlor industry is too small and new to have its own industry classification. While foosball is a very popular table game, there are just not enough foosball dedicated halls to have its own industry. Here lies the attractiveness of the industry, most of the foosball playing occurs on college campuses, there are few outside establishments that offer a pool-like foosball hall.
4.1 Market Segmentation
Foosball Hall has identified two distinct customer segments that they will target:
This segment is typically made up of college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments Characteristics of the individuals that make up this group are:
- Gender 85% male.
- Ages 17- 28.
- College students- 74% of the participants are in college or recently graduated from college.
- 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.
This group plays to win. Foosball is not about a fun way to pass time but a serious game at which they work hard, developing competitive skills. This group is far smaller but the individuals are active participants. There are two different manufacturer based associations for foosball and numerous different player based associations. In fact, as a testament to the level of seriousness, size and participation levels of these players, almost all states in the U.S. have their own associations. It is this group of people that will be the most active participants in the offered tournaments.
- Generally male- 89%.
- Ages 25-48.
The bulk of Foosball Hall’s customers are casual recreational players.
4.2 Target Market Segment Strategy
Foosball Hall will successfully target two distinct segments of the market. While both groups play foosball, the reasons that they play are different. Understanding this will help Foosball Hall accurately target the specific group. The first group while smaller in size is far more organized and will therefore be much easier to reach. Although seriously competitive players are growing in number, it is a select group of people that compete in foosball. With the advent of the Internet, this group has become quite organized in terms of associations, tournaments, and general awareness of each other. This being said, it is easy to reach this group through advertisements and networking with the different associations. The competitive players are always looking for new places to play, there are generally not enough tables to accommodate them. This will be the easiest group to reach. This group is talkative amongst themselves and always looking for new places and new tournaments.
The casual players will be more difficult to target. This group of people comes from a fairly large cross section of the population, people that like some sort of table game while they hang out with friends and drink beer. The obvious group to try to reach are college students. Madison was chosen in part because of its population of foosball players as well as the huge student population to draw off of. Students are the perfect segment of the population that likes to drink, play games, has disposable income, and has extra time for leisure activities. Additionally, foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.
4.3 Industry Analysis
Foosball is an untapped game market. While it is not uncommon to have a foosball table in a fraternity house, it is far less common to have one in a public place such as a bar. Most bar owners rationalize that not a lot of people really know how or care to play, therefore if they have to come up with a large capital expense of several thousand dollars, they would rather spend it on something that will appeal to a larger population. It is this mentality that has created the current state where there are many active players that play in one or two places all the time, and generally do not have other options of playing venues. The situation can be seen from a microlevel if you observe party goers at a party that has a foosball table. With one table at the entire party, the table is always in use. There are always more people that want to play than can play. It is a popular, fun game and there are never enough tables available.
There are few commercial playing areas for foosball. Most foosball tables reside in private settings, either a home, fraternity house, etc. The real competitor in terms of industry are pool halls. While the games themselves are not similar, the reason people play and the type of people that play are quite similar. As mentioned previously, people play either as a source of game competition, or they play as a way to have fun and socialize. The users are quite similar as well, however, pool tends to attract an older crowd, or at least some older people. The pool hall/ table game hall industry operates primarily by selling beer and alcoholic beverages. Food and fountain drinks generate supplemental income. Most business occurs in the evening/ night time, as people use the occasions as a way to relax.
4.3.1 Competition and Buying Patterns
Competition is predominantly from pool halls and foosball tournaments.
The pool halls are the alternative places, other than typical bars, that people go to to socialize and play games to pass the time. There are many different pool halls that serve the Madison student population. They are typically grouped by some sort of theme, maybe concentrating on the lower price point beer selection, maybe on the music, sometimes on the quality of the pool and billiards tables (typically a function of the skill level of the players and the use of the tables for tournaments). The pool halls are competitors for the casual players, people that are playing as a way to socialize, have fun, and pass the time.
Currently, the several tournaments that are held for the Madison area players take place in a community center recreation room that has six tables. There are no other public or semi-public areas that have more than a couple of tables available for play. So while the community center will still have tournaments, the facilities at Foosball Hall will be nicer and have more things to offer such as food and beer. By virtue of more and better tables, Foosball Hall will be able to attract plenty of people for the tournaments.
Indirect competition comes from other evening recreation activities, such as bars, movies, theatres, bowling alleys, etc.
Pizzeria Franchise Sample Business Plan
Opening any pizzeria franchise requires a detailed business plan such as this sample.
Pizzeria Franchise Business Plan
The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. 4 Moons Pizzeria will show a profit almost immediately, and will increase sales and profits each year thereafter.
The objective is to lease a site at 555 West Blue Plum Lane. We will need to remodel the interior according to the Franchisor’s design. We plan to duplicate and massage the successful formula used by Franchisor. We will use our own personal strategies and skills to create our own success in our 4 Moons Pizzeria. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows.
- Be the first 4 Moons Pizzeria in Nevada
- Provide the highest quality product, duplicating Franchisor’s successful pizzerias in Oregon
- Give top notch service in a quick and efficient manner
- Keep our menu simple to maintain low food cost
- Maintain the competitive, fast-casual dining at the mid-range price point
- Use marketing strategies to build volume quickly
- First year sales over $677,000 with a 6% growth yearly
- Maintain and expand an outstanding reputation as being the best neighborhood pizzeria
4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a service business, we will also exist to serve our customers. These two reasons for our existence are inextricable. If one aspect does not exist, the other will cease to exist.
- We will always offer a fresh product and welcoming environment
- We will remain cheerful, courteous, well trained, and focused on pleasing our guests
- We will strive to become the first destination of choice for those in our neighborhood and community
- Our staff will be offered a workplace where they can prosper and grow in a dignified, fun, and rewarding manner
- We will give support to and contribute to our community schools, churches, groups, and businesses
1.3 Keys to Success
Our policy of being operating managing members is to make sure we pass by every table to greet, visit with, or at least send a smile to our guests.
We will visit any table or answer to any phone call that has feedback, positive or negative. We will use every means available to satisfy our customers.
We will be committed to the success and happiness of our staff.
We will be committed to providing quality food and beverage at all times.
We will consistently follow the franchisor’s proven methods.
Established in 1958, 4 Moons Pizzerias are an award winning, “Home of the brick oven Pizza”. They offer a comfortable, friendly ambience, with its new “Modern Pizzeria” design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include soft drinks, imported and domestic beer, micro brews, and an impressive wine list. Food ingredients are the finest available including USDA Choice meats.
2.1 Company Ownership
We are an LLC, limited liability company, with four managing owners holding an equal share (25%) and interest in the franchise.
Carol Mittani: General Managing Owner – Hands-on management of all daily restaurant and company operations.
Steve Solutrian: Vice Managing Owner / Sales and restaurant operations. Hands-on management of daily operations and sales trends.
Diane Solutrian: Vice Managing Owner / All office procedures. Hands-on management of daily operations.
Rikard Mittani: Vice Managing Owner / Marketing and future finances and investments. Hands-on management of daily operations.
2.2 Start-up Summary
We hope to take advantage of an existing structure located at 555 West Blue Plum Lane, at Lakeside Center. It is 2,828 square feet. We will remodel according to the Franchisor’s designs to make our concept both visually and functionally suitable.
Construction is estimated at $214,630 – see attached “Franchisor’s Construction Cost Sheet” for item breakdown.*
Start-up cash on hand is estimated for 3 months working capital, inventory, labor and rent.
Short-term assets include phone equipment, smallwares, booths, chairs, tables, pendants, sconces, and lighting.
Long-term assets include all kitchen equipment, POS system, and signage.
*Confidential and proprietary information omitted from this sample plan.
4 Moons Pizzerias are comfortable and inviting. We are a fast-casual operation with dine in, take-out, and delivery. The decor and theme are centered around the cutting edge open kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal to families, groups, and schools.
The real power and energy of the pizzeria will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team, and carefully orchestrated to provide the best service to our customers who are our priority. We will have at least one manager on duty at all times.
Our hours are Sunday thru Thursday 11 am. to 10 pm. Friday and Saturday 11 am. to 11 pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday we are open. We will offer delivery all day on Saturday and Sunday and some holidays.
Market Analysis Summary
Ohno is one of the fastest growing cities in America with Nevada being voted the best small business state in the country. Ohno is a community diverse in the arts and culture. We have a strong labor market, low taxes, affordable housing, and natural amenities making Ohno an attractive place to live and do business.
The greater Ohno metropolitan area population has grown one third through the last decade and is projected to grow 11.4% in the next five years.
The median age is 36 years old with household incomes averaging $65,895. With a strong local economy we have a population with disposable cash for dining and entertainment.
According to the Nevada Restaurant Association, Nevada restaurants are expected to lead the nation in sales growth at 7.6%. Nevada is also the fastest growing state in the union.
4.1 Market Segmentation
4 Moons target market is a three mile radius of site location. Within the three mile operating radius is a population of 121,705. The total number of households in this area is 48,839 with an average income of $58,197.
This area is densely populated, and a desirable part of town in which to live. It is an under-served portion of town, especially to the west up to the Caughlin Ranch area. It is on one of the most traveled corridors in Ohno, Blue Plum Lane. Located near two of Ohno’s most popular malls, Parklane and Shopper’s Square.
Our target market includes adults 20 to 54 years old who socialize and have families. Children are a big part of our market, at a third of the population is this area. Ages 4 to 19 prefer pizza over any fast food and often influence family dining decisions. According to one study, 93% of the U.S. population eats pizza. If we sold one pizza per month with an average of $17.00 per household, we would generate $721,141 in one month. This illustrates that with effective marketing, superior product, and proper management we will reach and exceed our projected sales goals.
In this area we have some of the best schools. 4 Moons Pizzerias provides support for local area school groups and sports teams, as well as local church groups. We will be involved through providing sponsorships, discounts, and donations.
4.2 Target Market Segment Strategy
We haven’t ruled any one group or class out in our target market area. Just about everyone eats pizza. Most residents in this area have busy schedules, and find value in exceptional and timely service, as well as mouth watering, delightful food. We believe most everyone will appreciate our value based menu and family atmosphere. We have a strong commitment to community involvement including sponsorship for school/group teams.
We strongly believe we will overcome any competition in our area. The local competition includes Sticky Paws Pizza, Damynos, Gridlow’s Pizza, Hoopla Take-and-Bake, Clodhopper’s, and Little Sayzar. Most of these are at least two miles from our location and are no competition to our concepts, ideals, fresh products, and welcoming service.
4.3 Service Business Analysis
- Represent 17% of all restaurants.
- Americans eat approximately 100 acres of pizza a day.
- Pizza is a $32+ billion per year industry with continuing overall restaurant growth.
- Accounts for 10% of all food service sales.
- 93% of Americans eat pizza at least once a month.
- 67% of Americans order pizza for a casual evening with friends.
- Children between 3-11 prefer pizza over all other food groups.
4.3.1 Competition and Buying Patterns
4 Moons Pizzerias are competitive in the mid price point, fast casual dining market. With an average ticket of $17.00, we are priced above Hoopla Take-and-Bake and Damyno but below Squaretable.
Quality, Quick, and Simple is the goal of 4 Moons Pizzerias. The customers are provided with the highest quality product. Store design provides a warm and friendly environment for all.
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