Outdoor Gear Business Plan
Simplistic Labyrinth Design Studio is a designer/prototyper for a wide range of outdoor gear. Simplistic Labyrinth will create a prototype from customer specifications or from Simplistic’s imagination. Once the protype is made, the customer can then license the product and sell it as their own. This service is useful for companies that do not have an in-house design studio as well as those that do, but for whatever reason cannot produce some “one-off” models.
In addition to designs that are requested by manufacturers, Simplistic Labyrinth has several products that they have already designed and will try to find the right company to market and manufacture the product. Simplistic Labyrinth Design Studio will leverage their competitive advantages of imagination and expertise to gain market share. Profits will be variable over time, a function of the revenue cycle for this type of business.
The objectives for the first three years of operation include:
- To create a service-based company whose primary goal is to exceed customers’ expectations.
- The utilization of Simplistic Labyrinth by at least four multi-million dollar companies.
- To increase the number of clients by 20% per year.
- To develop a sustainable home-based design studio that licenses designs to the top manufacturers in their respective fields.
Simplistic Labyrinth Design Studio’s mission is to provide cutting edge designs to be licensed by manufacturers. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Simplistic Labyrinth Design Studio is a company that designs products, primarily outdoor gear, that is then licensed. Some of the products are designed and then a licensee is searched for to purchase the design. Other times a manufacturer will come to Simplistic and ask them to develop a product for them.
Simplistic Labyrinth Design Studio was founded by Ikan Fabreekate and is based out of Ikan’s studio in his home in Portland, Oregon. Simplistic Labyrinth Design Studio’s revenue is from license fees and one-off prototypes. Simplistic Labyrinth Design Studio will reach profitability by month four and will have yearly revenues of $6,000 for year two.
2.1 Company Ownership
Simplistic Labyrinth Design Studio is a sole proprietorship owned by Ikan Fabreekate.
2.2 Start-up Summary
Simplistic Labyrinth Design Studio will incur the following start-up expenses:
- Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro, CAD/CAM software, and a DSL connection.
- A commercial walking foot sewing machine.
- A serger.
- A heat press for applying 2-ply hot tape, 3-ply hot tape, polyurethane hot tape, and nitrile hot tape.
- Hot knife.
- Bar tacker.
- Assorted threads, needles, scissors, and fabric cutters.
- Extra phone line.
- Web page development.
Please note that the following items which are considered assets to be used for more than a year will labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
Simplistic Labyrinth Design Studio is a full-service design studio for outdoor gear. Simplistic Labyrinth creates designs as per specifications given to them by a manufacturer as well as has designs that were created independently of a request.
Some of Simplistic Labyrinth’s designs in the past have included an simple velcro watch band that is far more secure than traditional bands yet low profile, and an insulated wine/beer bag that maintains the internal temperature made out of 1000 denier Cordura fabric for durability, simple shoe bags for securing and separating footwear within suitcases for travel, a water hydration pack for ultramarathon running, a bag for bicycling that mounts on top of a rear rack and is completely waterproof, a strap system for securing trekking poles together, bicycling messenger bags, and a slim line padded laptop computer case/envelope. The design of the product is only limited by the clients willingness to pay.
Simplistic Labyrinth derives their revenue from license fees and prototyping fees. The license fees will be the cost charged to the company to use the product for production. This differs from a royalty because a license fee will be a one time fee for a set number of items in production. A royalty is typically a per item fee. The prototyping fees are the fees charged for the production of a prototype, or working model if you will.
Some of the items designed and produced by Simplistic Labyrinth will be patented, but only if 1) the design is novel enough to receive intellectual property protection, and 2) if the design is unique enough so that the patent is not easily avoided by changing a relatively insignificant part of the design.
Market Analysis Summary
Simplistic Labyrinth Design Studio has two targeted customers, manufacturers who are interested in Simplistic developing a prototype from their specifications or for Simplistic to develop the design. Simplistic will also target entrepreneurs who either have a general idea of some product that they think would sell well and they will have Simplistic design it.
These groups will be targeted primarily through activities within the outdoor industry like trade shows and advertisements in industry journals. Additionally, Simplistic will also specifically target entrepreneurs who are interested in taking a design to market by finding someone to manufacture it for them.
4.1 Market Segmentation
Simplistic Labyrinth’s customers can be divided into two different groups:
- Manufacturers who are looking to sell a specific design and either do not have a design facility in-house, or are in need of the design quicker than their in-house staff can offer.
- Entrepreneurs who will license the design and then shop it around to different manufacturers.
The majority of the business will be with the first group. It is not unusual for a manufacturer to look outside of their company to have a prototype made. There are many companies that are considered manufacturers yet they do not even make any of their products, they farm that work out to subcontractors. Manufacturers will also farm out the design and prototyping work as a cost saving measure against large overhead charges.
Some of the market does consist of entrepreneurs who will license a design and then shop it around to different manufacturers, often overseas to have the product mass produced. Sometimes they will be responsible for the distribution and marketing of the product, sometimes they will sell the license to their customer.
4.2 Target Market Segment Strategy
Simplistic Labyrinth will target their different market segments with a three-pronged approach:
- Outdoor industry trade shows. These shows typically occur two times a year in different locations. These trade shows are quite extensive, they have retailers, manufacturers, designers, wholesalers as well as the media. The who’s who can always be found at these trade shows. Attendance/display booths are by far the best way to network and gain business in this industry.
- Advertisements in industry journals. This is another targeted method of reaching the desired audience. In this case, only industry personnel have access to subscriptions so the audience is very targeted.
- Web page. A Web page will be used to advertise the company. Previous designs, as well as service offerings, will be listed on the page. The Web page allows companies that are geographically far away to be able to see past designs and learn more about Simplistic Labyrinth.
Advertisements in entrepreneur magazines. These advertisements will be used to reach the market segments of entrepreneurs who are not necessarily in the outdoor industry but have an idea and would like it prototyped, or have money to buy a design created by Simplistic Labyrinth and will then take care of the manufacturing and marketing.
Lawn And Garden Service Business Plan Sample
This sample will provide you with some of the elements that should be included in your lawn and garden service business plan.
This sample will provide you with some of the elements that should be included in your lawn and garden service business plan. Use this example to compile your own.
1. Executive Summary
Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed.
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Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.
Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue. For the last five years, Red has worked as head landscaper at ABC Landscaping. He now has the design and lawn-care expertise, as well as the management experience, to begin his own business. Kikuyu is a graphic designer and master gardener.
Her skills will be extremely useful in creating the look of our marketing materials, from brochures to business cards to newspaper ads. She will continue to work in her current job while Red manages the day-to-day details of the company.
Over the first summer, Red will be the primary employee, with some part-time help from his son, Rye. Rye has worked with Red at ABC landscaping and will continue to help out at Fescue & Sons in the summers.
In the coming spring, we will hire an additional landscaper for seasonal work, and may hire another if demand warrants. In mid-summer of Year 2 we will purchase additional equipment, including a second trailer or used truck.
As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. We will have a modest profit in the first year, but expect profits over $8,000 in the second fiscal year and over $10,000 in the third year.
Our objectives for the first three years of operation are to:
- Create a service-based company whose primary goal is to exceed customers’ expectations.
- Obtain contracts for yard service in at least 30 different residential homes.
- Increase our number of clients served by 3% per year.
- Develop a sustainable home business, being maintained by its own cash flow.
The mission of Fescue & Sons Yard Care is to provide top-quality residential and commercial yard care service. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed the expectations of our customers.
1.3 Keys to Success
- Experienced landscaper with excellent customer-service skills
- Commitment to high quality and professionalism in every task and encounter
- Small size, allowing direct management oversight of every project and employee
2. Company Summary
Fescue & Sons Yard Care will offer residential and commercial lawn care service, including lawn cutting, trimming, edging, and removal of the clippings.
Most of our customers will use our services once every week or every two weeks, depending on the amount of rain we get.
In this area, lawn care needs vary greatly depending on the weather, and while this year is likely to be dry, future years will probably see a return to normal rain levels, meaning faster-growing grass and weeds and more frequent lawn care.
2.1 Company Ownership
Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue.
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As the business grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suit the future business needs.
2.2 Start-up Summary
Fescue & Sons Yard Care’s start-up costs include:
- Home office equipment: file cabinet, computer system (including printer, scanner, and fax software)
- Vehicle: The owners are contributing a 1998 Toyota pickup to the business
- Two commercial mowers
- Trimmer: used to reach grass around trees and other hard to reach areas
- Edger: cuts grass that grows over the border of the lawn and driveway
- Blowers: blasts stray clippings that litter the sidewalk and driveway
- Hedge trimming equipment
- Two rakes
- Two shovels
- Two pruners
- Two loppers
- Safety equipment, including steel toed shoes, goggles, gloves
- Standard tool box with tools for simple repairs.
Fescue & Sons Yard Care will provide residential lawn care service which includes lawn cutting, edging and trimming. Optional services will be available upon customers’ requests.
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The service is typically offered once a week in season, but we can create a custom schedule for clients if they have beginning of the season projects, or if the weather changes their lawn care needs.
4. Market Analysis Summary
Fescue & Sons Yard Care will target rural middle-class families with larger lawns or parcels of property. This population is the most likely to use a lawn care service such as ours, since they often have more acreage than they can easily care for.
Red will be canvassing neighbourhoods and posting flyers to develop a clientele. We will also place advertisements in the local rural newspaper to develop visibility for Fescue & Sons Yard Care.
In the second year, Red will expand service beyond the small rural town to the urban area located 15 miles east.
4.1 Market Segmentation
Fescue & Sons Yard Care will be targeting families with annual income over $50,000. The median income of $50,000 and above is targeted because they tend to have more disposable income for the care of their lawn, whereas lower income families will tend to provide their own lawn care.
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Over the last three years, the prices for homes in the nearby urban place advertisements have skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.
By targeting customers with large lawns and parcels of property, we will fill the niche created by urban flight, as well as keep our margins higher than we could with small lawns. Transportation time and costs for all the equipment make it more profitable to do a few large lawns than many smaller ones.
By doing a superb job on these rural lawns in the first year, we hope to build a positive reputation which will carry over with recommendations to co-workers and friends in our customers’ former urban neighbourhoods. Since we want to maximise lawn size cared for in both settings, our eventual outreach to urban dwellings will focus on high-end houses and lawns on large, often older, lots.
4.2 Target Market Segment Strategy
Initially, we will canvass nearby homes in our rural town. Red will be basing the business out of our home, very close to the target market. Red will start by speaking with his own neighbours.
Although some people are put off by solicitors, Red is their neighbour, so they will be more comfortable with him and he will be able to make his sales pitch. We will also put some small signs on our own lawn advertising our service.
Once Red has built up a steady list of customers he will begin to run advertisements in the local paper to gain access in different neighbourhoods. In the second year, we will continue running ads and begin outreach to the more affluent city customers with large lawns.
4.3 Service Business Analysis
Fescue & Sons Yard Care will be working in the lawn care industry. The industry includes both residential areas (individual homes) and commercial areas (apartment complexes, business parks, schools, etc.).
The commercial side is generally serviced by larger landscaping services. The residential side is serviced by both landscaping companies and basic lawn care service companies.
The lawn care business is made up of many small companies. This occurs because of the high labor intensity and low start-up costs of the industry. The industry is vulnerable to recession, as lawn care is a luxury.
Lastly, the lawn care industry is seasonal, with the high season being spring through fall. There is usually little activity in the winter, but some can be achieved by acquiring a clientele that will utilise monthly maintenance through the winter months.
4.3.1 Competition and Buying Patterns
The lawn care business can be divided into two types, residential and commercial. As a start up or one person business, it is much easier to enter into the residential market compared with the commercial market. The commercial market is dominated by larger, established companies.
Within the residential market, there are two competitors: full-scale landscaping companies and basic lawn care services. The full-scale landscaping companies will generally be handling jobs outside of Fescue & Sons’ range. They are servicing even larger homes that require other landscaping activities that need more equipment and multiple employees.
The margins are therefore larger for the full-scale companies because they can charge more for the higher-skilled work. The other competitor is the basic lawn care services, not unlike Fescue & Sons Yard Care. In the residential market, the current competition is underwhelming and often lacks basic quality and professionalism.
The trend with the residential customers is that they are making their purchasing decisions based on referrals and perceived professionalism and quality of service.
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Sports Memorabilia Business Plan
Turn your passion for sports into a successful venture but first you will need a business plan such as this one.
Sports Memorabilia Business Plan
Jerseys R Us (Jerseys) is a Massachusetts-based collectible sports jersey store. Jerseys focuses on offering famous player baseball, football and cycling jerseys. Jerseys is an existing business that is being purchased by Phil Garment. Jerseys will reach profitability by the end of year one and will modestly generate profits for future years.
The sports collectible market is huge, particularly for sport jerseys. The ages of collectors ranges from young kids to grown adults. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys has segmented the market into two niches, children and adults. In general the children are most interested in the baseball and football jerseys with the adults showing primary interest in all three.
Jerseys R Us has recognized three keys to success that will be instrumental. The first is having a comprehensive inventory. This will serve as an attraction to get many people browsing the store for what is for sale. The second key is to listen to customers. Having an active feedback loop will be essential for Jerseys to exceed customer expectations. The last key to success will be to implement and adhere to strict financial controls.
Jerseys’ competitive edge of inventory will be leveraged to quickly grow sales. The inventory is an advantage for two reasons. First, it is very comprehensive, much more so than its competitors. Second, having a constant turnover of inventory will also be effective in increasing the times that an individual customer will come back to Jerseys to check up on any new products.
Jerseys R Us is owned and led by Phil Garment. Phil is a lifelong sports fanatic. He is passionate about sports which is clear just from speaking with him. After receiving his undergrad degree, Phil went to work for a leading sports marketing firm where he developed an incredible web of networking contacts. These contacts are instrumental in getting access to rare, hard to find jerseys. Phil also received great project management skills from the experience. To bolster this work experience, Phil studied for an MBA, providing him with the requisite skills for running a business.
It is Jerseys R Us’ mission to be the premier jersey collectible store. This will be accomplished by offering a wide selection of fair-priced jerseys and ensuring complete customer satisfaction.
1.2 Keys to Success
- Having a comprehensive, worthwhile inventory.
- Listening to customer feedback.
- Follow strict financial controls.
- To be the premier sports jersey collectible store in the Mappleton area.
- Have constant turnover of inventory encouraging customers to come in often.
- Be known for excellent customer service.
Jerseys is an existing business that is being purchased by Phil Garment. The business will be a sole proprietorship. The business is being sold because the previous owner is ready to retire. For a lump sum, the lease will be transferred and Phil will receive the current inventory as well as the good will of the business. The name will remain the same and the inventory will also be similar, however, in addition to baseball and football jerseys, Phil will stock cycling jerseys as well.
2.1 Company History
The business began as Jerseys R Us back in 1980 by Chuck Jack. Chuck is ready to retire and was looking to get a bit of cash from his business, recognizing that a large portion of his retirement account will be supplied by his wife’s pension.
2.2 Company Ownership
Phil Garment is the sole proprietor.
Jerseys R Us sells famous players’ collectible sport jerseys, typically from baseball, football, and cycling. There is a huge market for famous player jerseys, especially in Massachusetts which has rabid sport fans. The products will be procured through two sources, the first is personal networking, the second is eBay. While some customers might actually wear these previously worn jerseys, most are purchasing them as a collectible that they will put on display.
Market Analysis Summary
The sports collectible market is huge, particularly for sport jerseys. The ages of collectors ranges from young kids to grown adults. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys has segmented the market into two niches, children and adults. In general the children are most interested in the baseball and football jerseys with the adults showing primary interest in the cycling jerseys.
Jerseys will employ different strategies to market itself to the two different market segments. While Jerseys will use an active marketing strategy, they will also rely on walk-by traffic as an excellent source of walk-in customers.
4.1 Market Segmentation
Jerseys will be targeting two distinct types of customers. Each one has its own distinct demographics.
- Children: these are kids typically ages seven to 15. They often participate in sports but are also caught up in viewing/following of professional sports and enjoy collecting memorabilia. While this group does not have significant amounts of discretionary income, a function of their age, they typically do get an allowance and save their money for purchases relating to sports.
- Adults: this market segment is typically very active in sports, they either play sports or follow it religiously. To them, nothing would be better than to stay in front of a TV for the entire Saturday or Sunday watching all the different games that day. Sixty-five percent of the adults that collect memorabilia began as a child and have continued into adulthood. The average income of this group $45,000. Fifty-five percent have at least some college education. This group enjoys to watch sports, while most of the observations occur with the TV, this group views live sports at least 10 times a year.
4.2 Target Market Segment Strategy
Jerseys recognizes the need to try to communicate to both segments of the market and that a campaign must be developed separately for each group. Of the advertising that Jerseys will be undertaking, some will be utilizing magazines with primary child readership demographics for the child market, and adult publications for the adult segment. To attract additional child attention, Jerseys will also sponsor a few little leagues to ensure a presence among the children. The walk-in traffic of the store will be primarily adults as the store is located in a busy commercial retail area of the city and while some children do walk through the city browsing, the walk-in traffic will be primarily adult.
4.3 Industry Analysis
The sport collectibles market is made up primarily of mom and pop stores. There are very few larger stores or chains. This is the case to a large degree due to the fact that the products are used, one of a kind items. They are often hard to come by, thereby limiting the ability of a larger store to buy larger quantities, leveraging scales of economy.
The popularity of eBay has significantly increased the quantity of trades in the U.S., opening up the market for a much larger audience. While the market has opened up significantly, prices have seemed to rise. It can be speculated that the prices have risen due to the phenomenon of a bidding frenzy where people get all worked up about winning the auction and bid irrationally, relying on emotion to guide them through the auction. Because Jerseys has inside market knowledge, it is able to avoid the auctions that are unreasonably high and concentrate on the auctions that have gone unnoticed and are soliciting low bids. The high bid phenomenon of eBay therefore supplies a steady stream of customers to Jerseys because the customers are looking for reasonable prices, as well as the ability to touch ad feel before they purchase.
4.3.1 Competition and Buying Patterns
Jerseys R Us faces two sources of competition:
- Local sports collectible retail stores. There are two other retail stores in the city, however they tend to concentrate more on equipment than clothing.
- eBay. This is a good source for the same products that Jerseys’ sells, however, prices are not always reasonable.
The buying habits of customers depends to a large degree on age and amount of knowledge they have regarding the market. The younger the customer, the more likely they will want to touch and feel what they are buying. The older the customer, the more they are willing to rely on a description of the item for their purchase as opposed to needing to see it in person. Additionally, the more information they have about the market, the more confident they are about bidding or buying something somewhat unknown since they can speculate its worth.
Indoor Soccer Facility Sample Business Plan
Start up your indoor soccer facility with the help of this sample business plan.
Indoor Soccer Facility Business Plan
Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area. The population of Wingback County is 240,000 residents. Dribbling Indoor Soccer has two professional-style, lighted fields, (73′ x 140′) featuring Field Turf®, for fast-action, fun soccer. No matter what the weather conditions are, day or night, soccer players will find a safe, clean, and friendly atmosphere for soccer enjoyment.
Several divisions for youth, men, women, and coed provide all players–from beginners to highly skilled–the right environment for recreational yet competitive soccer. League play is continuous year round. All league participants are required to become members of Dribbling Indoor Soccer. The annual fee is $40. Team registration per session is $700. Each session has 10 games with championship awards being given to the first place team.
In addition, skills clinics are available for beginning adults and those wishing to polish their skills. The two fields can also be rented for practices, birthday parties, corporate events, preseason and post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized lacrosse and field hockey leagues and more. A soccer store is on site to provide leading soccer brands to players, teams, leagues and schools. The facility will also have a small cafe that will serve drinks, sandwiches, and pastry.
Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult teams and 30 youth teams by the end of year one.
The objectives for Dribbling Indoor Soccer are the following:
- Build facility membership to more than 800.
- Register 30 adult and 25 youth teams by the end of first year of operation.
- Develop facility potential to be rented for special events.
The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.
Les Klew has been a fixture of the county’s soccer community for the past twenty years. Over the years he has coached hundreds of children. Many of his first players now have children of their own. Currently, he is the supervisor of soccer officials for Wingback County area. His level of expertise in soccer has made him an important contributor to the development of the sport in Wingback County. He has instant credibility with players and coaches.
Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially women’s soccer. Noh has coached numerous girls teams and has served as the chairperson of the Wingback County Soccer Association.
The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so important to the growth and love of soccer in the county.
Both will actively use their contacts to promote the facility to players and coaches.
2.1 Company Ownership
Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew. The business will maintain a sole proprietorship status for at least the first two years of operation. The business projects that the Ouisterfield facility will be so popular that a second indoor operation will be established in the nearby city of Midfield. At that time the business will reorganize to become an S Corporation.
2.2 Start-up Summary
The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the setup of the soccer store. The Les and Noh Klew will invest in the business, and, addition, the Klews will obtain a long-term loan.
2.3 Company Locations and Facilities
Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield. The 30,000 square foot facility is a former warehouse that will be converted into a playing facility. The location is easily accessible to all city residents. It is nearby Southtowne Park with is the largest and most popular city park. This unique location is perfect. In addition, the facility has ample off-street parking.
Products and Services
Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a soccer shop. The facility is also available to be rented out for special events.
The following is the fee schedule:
- Annual Facility Membership: $40
- Team Registration per Session: $700
- Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr
- Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups
They are led by soccer skill instructors with “A” Level Coaching Certification. The skill clinics are geared toward the novice who wants to improve their soccer skills.
The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor. The shop has the best selection of turf shoes available in the city.
Market Analysis Summary
Soccer is a popular sport in Wingback County. Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league. The number of players are growing dramatically. There are two factors that are impacting the popularity of soccer.
The first is the large number of children in the county under the age of 12. There are approximately 30,000 children in the county under the age of 12. The projection is that the percentage of children under the age of 12 will continue to grow for the next five years. The most popular sport with this age group is soccer.
The second factor is the growing number of young people between the ages of 24 – 35 that are participating in team sports. Participation in coed softball has increased by 20% each year for the past three years. The demand for fields has led to the county building four new playing fields this year. Adult outdoor soccer league has grown by 50% over the past two years. Currently, there are 24 adult league teams participating in the outdoor city soccer league.
4.1 Market Segmentation
Dribbling Indoor soccer will focus on the following target customers:
- Youths, ages 6-14 years of age.
- Adults, ages 24-35 years of age.
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